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Media Kit

FLORIDA’S LARGEST, MOST READ 50+ PUBLICATION from Ocala to Ft. Myers with over 344,000 total readership. 3.5 readers per copy.

Advertise in print, web, or face-to-face at Lifestyles After 50 Fun Fest marketing events throughout the year.

Five Monthly Editions to Choose From:

LA50 Fun Fest marketing events in Tampa, St. Petersburg, Clearwater, Sarasota, Sun City Center, and Dunedin,

The Most Effective Way to Target Florida’s 50+ Consumer Lifestyles After 50 is distributed monthly, without waste, to over 3,800 locations with a circulation of nearly 100,000 in 10 Florida Counties – Hillsborough, Pinellas, Pasco, Manatee, Sarasota, Charlotte, Lee, Marion Sumter and Lake counties. Nearly 22,300 monthly viewers on

www.lifestylesafter50.com With an average pick-up rate of 95%, above industry standard

Distributed to Retirement Living Communities, 55+ Manufactured Home Parks, Libraries, Restaurants, Recreation Centers, Hospitals, Doctor’s Offices, Hearing Aid Centers, various Medical Facilities, Department and Outlet Stores, Pharmacies and more! Included in this distribution are Senior Management and Purchasing Teams at several of these locations.

Ta m pa B ay: R e a c h e s over 88,000 seniors in Hillsborough & East Pasco Counties, including New SENIORS Tampa, Tampa, Brandon, To w n & C o u n t r y, S u n City Center and Zephyrhills. Over 700 retail distribution areas and 25,400 average circulation.

S u n coa st: Reaches 84,000 seniors in Pinellas and West Pasco Counties, including St. Petersburg, SENIORS Largo, Clearwater, New Port Richey and Holiday. Over 650 retail distribution areas and 24,000 average circulation.

S o u t h w e st: Reaches over 66,000 seniors in Lee, Charlotte and Northern Collier County, including Ft. SENIORS Myers, Cape Coral, Bonita Springs, Naples, Punta Gorda and Port Charlotte. Over 1,000 retail distribution areas and 19,000 average circulation.

Sarasota: Reaches over 70,000 seniors in Manatee and Sarasota Counties, including SENIORS Sarasota, Bradenton, and Venice. Over 700 distribution areas and 20,000 average circulation.

88K

66K

84K

Lake/Marion/Sumter: Reaches over 35,000 seniors in Lake, Marion and Sumter Counties, including Mount Dora, Eustis, Tavares, Ocala, Leesburg, The Villages and Wildwood. Over 700 distribution areas and 10,000 average circulation.

70K 35K

SENIORS


IMPORTANT FACTS

IN REACHING THE 50 AND OVER MARKET HOME BUYING - While real estate agents transform their sales practices to become more appealing to millennials, the 50+ market is still buying more homes than any other generation. According to a Builder Online report, people over 50 will buy more than 50% of all new homes from now until 2030.

CAR BUYING - According to research by the National Automobile Dealers Association the average age of people buying new cars is 51.7 year of age. AARP found in 2013 that 66% of all new car purchases came from 50+ and cited in this report by the University of Michigan’s Transportation Research Institute people aged 55 to 64 will buy a majority of cars.

REAL ESTATE - Boomers will fuel household growth over the next 20 years due to significant wealth and high ownership rates. 52-61 age group make up 16% of recent buyers and 62 to 70 age groups make up 14% of recent buyers.

BUYING POWER OF THE 50+ MARKET Spending of people aged 50+ is expected to increase by 58% to $4.74 trillion while spending by the 24-50 age group will only increase 24%. Baby Boomers will inherit $11.6 trillion in the next 20 years and own 80% of all money in savings and loan associations. Nielsen estimates that in 2017 nearly 50% of the U.S. adult population will be age 50 and older and will control about 70% of the country’s disposable income.

HOME IMPROVEMENT - According to the Joint Center for Housing Studies expenditures by homeowners age 55 and over are expected to grow by 33% by 2025, accounting for more than three-quarters of total gains over the decade.

PETS - Boomers spend $30 billion on pets annually and they will continue to spend more than any other age group.

TRAVEL - AARP estimates Baby Boomers spend more than $120 billion annually on leisure travel. In Tampa Bay 48% of the 50+ market purchased airline tickets in the past 12 months, 53% spent at least one night in a hotel room last 12 months and 45% took at least one trip last 12 months. AARP reports that Baby Boomers aged 50+ are active travelers, anticipating four or five trips in the next year.

News Connection USA, LLC P.O. Box 638, Seffner, FL 33583 Ed Graves, CEO

Phone Numbers: Main Office: 813-653-1988 Toll Free: 888-670-0040 Fax: 813-331-2634

Joe Gess, Advertising Director 813-817-9855 joe@lifestylesafter50.com

Tampa Bay Edition: Hillsborough/East Pasco Dena Bingham, Senior Sales Executive 813-653-1988 or 813-293-1262 dena@lifestylesafter50.com

Southwest Edition Sarasota/Manatee Edition Lake/Marion/Sumter edition: Main Office: 813-653-1988 Toll Free: 888-670-0040

Emails: General Information: info@lifestylesafter50.com

Suncoast Edition: Pinellas/West Pasco Fred Gericke, Senior Sales Executive 727-542-4466 fred@lifestylesafter50.com

Senior Events: Dena Bingham, Event Coordinator 813-653-1988 or 813-293-1262 dena@lifestylesafter50.com

Editorial: editor@lifestylesafter50.com Around Town Listing: info@lifestylesafter50.com


Reach Over 344,000 50+ Consumers Every Month in Florida’s Largest Senior Publication! Nearly100,000 circulation

5 Monthly Editions! Lake/Marion/Sumter

Reach 35,000 Seniors/10,000 average circulation

Suncoast (Pinellas & West Pasco)

Reach 84,000 Seniors/24,000 average circulation

Tampa Bay (Hillsborough & East Pasco) Reach 88,900 Seniors/25,400 average circulation Sarasota/Manatee

Reach 70,000 Seniors/20,000 average circulation

Southwest (Lee & Charlotte)

Reach 66,500 Seniors/19,000 average circulation

LA50 follows the I-75 corridor

Reasons why Lifestyles After 50 should be part of your marketing plan... • Over 3,800 distribution points in 10 counties • 17 employee distributors • Targeted affluent environment from Ocala to Ft. Myers • Over 344,000 readers; 3.5 readers per copy (based on average annual distribution) • In business since 1988 • Advertise in print, web, or face-to-face at Lifestyles After 50 marketing events • Average pick-up rate is 95%, above industry standard • Award-winning editorial • Graphic and creative services available • Monthly publication = greater advertising impact...30 days of exposure • Strong relationship to our readers and communities • And...it’s FREE!

Call 813-653-1988 For Your Local Advertising Representative Today! Toll Free 888-670-0040 • Fax 813-331-2634

LifestylesAfter50.com


Rates & Specs All Rates Are Net & Non-Commissionable

LA50 FULL RUN - All 5 Monthly Editions - Over 345,000 Readers SIZE OPEN 3X 6X 12X FULL $6,800 $5,400 $4,800 $4,000 3/4 $5,100 $4,400 $3,600 $3,000 1/2 $4,100 $3,300 $2,900 $2,500 1/4 $2,100 $1,900 $1,700 $1,400 1/8 $1,400 $1,100 $900 $700

LA50 - 3 Monthly Editions

SIZE OPEN 3X 6X 12X FULL $4,400 $3,300 $2,800 $2,100 3/4 $3,250 $2,800 $2,300 $1,800 1/2 $2,400 $2,100 $1,650 $1,200 1/4 $1,400 $1,200 $900 $650 1/8 $900 $650 $525 $400

LA50 - 1 Monthly Edition

SIZE OPEN 3X 6X 12X FULL $1,700 $1,300 $1,100 $900 3/4 $1,350 $1,050 $900 $700 1/2 $950 $750 $650 $550 1/4 $600 $400 $350 $300 1/8 $350 $250 $200 $150

• • • • Receive 15% Discount for Each Additional Edition • • • • LA50 - Online Digital Rates & Specs

Banner Top Banner Bottom Rectangle Top Rectangle Bottom Small Rectangle Top

$300 / month $200 / month $150 / month $150 / month $50 / month

728 x 90 728 x 90 300 x 250 300 x 250 230 x 90

INSERTS: Single Sheet $36/ M (minimum 25,000) Pre-printed. Multi-page and frequency rates upon request. DEADLINES: Closing date is the 15th of the month preceding the issue month. PRODUCTION: Charges may apply. ACCEPTED AD SUBMISSION FORMATS: 300 dpi PDF, CMYK, 100% Black type, with fonts embedded.

Ad Sizes - All Editions FULL 10.25” x 10.98” 1/4 Square 5.04” x 5.33” 3/4 Horiz. 10.25” x 8.21” 1/4 Horiz. 10.25” x 2.58” 3/4 Vert. 7.65” x 10.98” 1/4 Vert. 2.44” x 10.98” 1/2 Horiz. 10.25” x 5.33” 1/8 Horiz. 5.04” x 2.58” 1/2 Vert. 5.04” x 10.98” 1/8 Vert. 2.44” x 5.33” Double truck: 21.5” x 10.98” (includes 1” gutter)


lifestylesafter50.com Oct. 2017 36,016 viewers found www.lifestylesafter50.com via search engines with a 90% CTR (click through rate) Sept. 2017Most viewed on www.lifestylesafter50.com – WHERE TO LIVE AFTER 50

275

$

Social Media & Digital Packages

per month for a twelve-month (12x) contract

350

$

per month for a six-month (6x) contract

450

$

per month for a three-month (3x) contract

All rates are net.

Advertisers you will receive: • A 30 -60 second video

Your video, with a brief synopsis if you choose, would appear on the home page of www.lifestylesafter50.com

• Your ad to appear on our website every month

We can customize your ad message or use an existing print or digital ad. Your Ad will appear on our website every month and can be changed from month to month if necessary. Your Ad will appear in Lifestyles After 50 monthly newsletter and will contain active URL links to your website or social media page. Please allow 24 to 48 hours for your ad to appear on our website. Advertisers will receive an email when ad goes live.

• Your message will go to our FACEBOOK, TWITTER, GOOGLE PLUS, PINTEREST, YOU TUBE.

Once the email is sent, it is automatically posted on all “Lifestyles After 50” Social Media pages (FACEBOOK, TWITTER, GOOGLE PLUS, PINETREST, YOU TUBE) When the consumer clicks on your “Ad” from any of our Social Media pages, they will be automatically directed to YOUR Website or any of YOUR Social Media page(s) of your choosing.

• Monthly email blast

Ou monthly email blast goes out to nearly 16,000 email subscribers to receive our monthly updates. Our newsletter contains up-to-date information on places to live, travel, events, contests, coupons, gifts, healthcare and more. We will include your AD MESSAGE on our monthly newsletter email blast, OR if you choose, we can email your AD MESSAGE to a specific geographical area of your choosing.

Contact Your Account Executive Today At 813-653-1988

to Set Up This Exciting and Effective Program to Drive Incremental Business to Your Company

Toll Free 888-670-0040 • Fax 813-331-2634


Florida’s Largest Senior Publication

Total Readership: 345,000 Total Circulation: 99,700

813-653-1988 Preprint RATES Number of Pages 1x 3-5x Quantity: 25,000 based on cpm Single Sheet $36 $34 4 to 8 $38 $36 10 to 20 $40 $38 24+* $44 $42 Quantity: 50,000+ Single Sheet 4 to 8 10 to 20 24+*

$28 $34 $38 $42

6-9x 9x+ $32 $34 $36 $40

$30 $32 $34 $38

$27 $25 $23 $32 $30 $28 $36 $34 $32 $40 $38 $36

Must buy one complete zone or county totalling a minimum quantity of 25,000+ *Subject to Publisher’s approval. Price may be adjusted depending on weight and format.

Size Requirements: 11” x 11” maximum 7” x 5” minimum Size across the fold/spine of the product 2% spoilage recommended Page Requirements: 64-page maximum Single Sheet on 50# paper or .005” minimum Reservation: Arrival of Preprints:

Preprint Specs Bill of Landings/Skid Tags:

• Our name: Lifestyles After 50 • Name of Advertiser • Insert Run Date • Total number of inserts shipped • Number of inserts on each pallet • Name of printer and phone number

20 days prior to insertion date 7 days prior to insertion date Boxes need to have:

Delivery Requirements: Shipments should be delivered F.O.B. destination (Prepaid) to the Tampa Bay Times Shipping and Receiving department. Receiving Hours: 8 AM - 4 PM Monday - Friday Delivery Address: The Tampa Bay Times 1301 34th St. N. St. Petersburg, FL 33713 Contact: Tom Maxfield Phone: 727-322-6909

If you have any problems meeting these deadlines, please contact your Lifestyles After 50 sales representative.

• Our name: Lifestyles After 50 • Name of Advertiser • Insert Run Date • Number of inserts on each box • Number of total inserts

Packaging Requirements:

The following specifications should be used to ensure your inserts are usable condition when received • Inserts must be suitable for machine insertion with individual bundles, not tied or banded • All inserts must be stacked on pallets in consistent bundles and be well jogged. • Please avoid curling the inserts when wrapping skids. •Cardboard or suitable sheets should be placed between layers. • Pallets must have the clearance to accommodate a forklift or pallet jack. • A skid tag must be displayed with a sample of the product on the two opposite sides of the skid. • Do not double stack pallets on the truck.


We PRINT & DELIVER

CUSTOM INSERTS

your custom insert all for

one low price! Cost Per 1,000 Printed & Delivered All rates are net and non-commissionable.

FULL SIZE 8.5 X 11

HALF SIZE 5.5 X 8.5

BLACK & 1 COLOR

Live area: 7.75” x 10.75”

Live Area: 5.25” x 8.25”

One Two Three FOUR FIVE Edition Editions Editions Editions Editions

One Two Three FOUR FIVE Edition Editions Editions Editions Editions

One Sided

One Sided

$60 $58 $56 $54 $52 Two Sided $62 $64 $58 $56 $54 All rates are CPM.

All rates are CPM.

FULL COLOR

One Sided

$64 $62 $60 $58 $56 Two Sided $66 $64 $62 $60 $58 All rates are CPM. Florida’s Largest Senior Publication

$54 $50 $48 $46 $44 Two Sided $56 $52 $50 $48 $46 One Sided

$58 $54 $52 $50 $48 Two Sided $60 $56 $54 $52 $50 All rates are CPM.

Camera ready ad material: 20 days prior to insertion date Reservation: 20 days prior to insertion date All custom inserts are printed on 70# white offset paper. Minimum quantity is one full editon, minimum 25,000 pieces. Color choice limited to process color.

PO Box 638, Seffner, FL 33583 •

813-653-1988

• Fax: 813-331-2634 • www.LifestylesAfter50.com


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Front Page Sticky Notes Program Front page notes adhere to the front page of Lifestyles After 50 making your advertising message front and center.

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$16.99

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Handcrafted Bouquets

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Artistic Tabletop Arrangements

Secure Your Investment With Quality Home Insurance

• Receive the highest possible visibility with front page placement. • Put your message and offers in consumers’ hands to increase sales for your business. • Zone your message by each of our five editions. • Expect customers to remove and save.

Greeting Cards &  Gift Boutique

Contact us today for your FREE consultation and rate quote.

Calbern Insurance Group

1234 Washington Street | Somersville Heights 000-123-4567 | www.namewebsite.com

(Actual Size)

Print, Application and Delivery Rates Print, Application & Delivery Quantities Spot or 4 color process rates 25,000 $70 cpm 50,000+ $65 cpm The investment above also includes your front page sticky note to appear on our website for the entire month - Ad size 300 x 250 Single or two-sided note. Full color available on front, black and white back. Must run one complete edition with a minimum of 25,000 quantity. Run out quantity can run in any edition. Deadlines: Space: 20 days prior to pub date Ad material: 15 days prior to pub date

79%

of adults took action with a sticky note -

• 62% Removed and Saved • 58% Used to compare Prices • 52% Saved Until Visited a Store • 48% Saved until Needed to Purchase • 45% Showed to Family Members or Friends • 40% Used to Make Unplanned Purchases • 41% Took to Store Source: How America Shops and Spends 2016

Contact Your Account Executive Today at 813-653-1988. Toll Free 888-670-0040 • Fax 813-331-2634

LifestylesAfter50.com


FRONT FRONT

5 Monthly Editions! Lake/Marion - Reach 35,000 Seniors/10,000 average circulation Suncoast (Pinellas & West Pasco) - Reach 84,000 Seniors/24,000 average circulation Tampa Bay (Hillsborough & East Pasco) Reach 88,900 Seniors/25,400 average circulation

FRONT

Sarasota/Manatee - Reach 70,000 Seniors/20,000 average circulation Southwest (Lee & Charlotte) - Reach 66,500 Seniors/19,000 average circulation

3.125” x 3.125” orange line represents bleeding art area (All artwork needs to come out to this line if image or color goes BACK to the edge of the dieline.) 3” x 3” with .125 corner radius green line represents die (Or final trim size.) 2.875” x 2.875” blue line represents non-bleeding art area (This indicates safety area. No text or images that are not part NON-PRINTABLE NON-PRINTABLE of the bleed should extend past this line.) ADHESIVE ADHESIVE AREA Reference lines do not print. AREA 7/8 x 2 7/8 (.875 x 2.875)

BACK BACK

PRINTABLE AREA

7/8 x 2 7/8 (.875 x 2.875)

1 1/4 x 2 7/8 (1.25 x 2.875)

NON-PRINTABLE ADHESIVE AREA 7/8 x 2 7/8 (.875 x 2.875)

NON-PRINTABLE ADHESIVE AREA PRINTABLE AREA

7/8 x 2 7/8 (.875 x 2.875)

1 1/4 x 2 7/8 (1.25 x 2.875)

LA50 follows the I-75 corridor

Specifications: Live area: 2.875” wide x 2.875” deep Bleed size: 3.125” wide x 3.125” deep Trim size: 3” wide x 3” deep


EDITORIAL EMPHASIS 2018

January

February Heart Health Technology

Spring Training Best of the Best

Earth Day National Decorating Month

May

June

July

August

New Year New You

March

April

Mother’s Day National Pet Month

Father’s Day Boating, Fishing, Golf

Independence Grilling Month

Dog Days Encore Careers

September

October

November

December

Fall Trips & Festivals Grandparent’s Day

Breast Cancer Awareness Medicare Open Enrollment

Welcome Snowbirds Alzheimer’s Awareness

Holidays Family Traditions

July 2018 Media Kit  
July 2018 Media Kit