Design and Technology BFA 22Design and Technology BFA

design and

technology BFA

Career paths include

Creative technology Creative coding Game design, development, and art Experience design Digital product and software design Interaction design Computational arts Digital advocacy

Choose a pathway—Game Design or Creative Technology—and solve design problems by remixing software, hardware, art, and design creatively. Code becomes your second native tongue and expressive means of connecting with others. You develop a sustainable, unique process for researching, experimenting, designing, prototyping, iterating, and producing projects that keeps pace with an evolving industry.

Students pursue a pathway in Game Design or Creative Technology through their studies in Core Studio Systems and Core Lab Systems, which are complemented by program electives. The Game Design pathway in the BFA DT program immerses you in the world of indie game design and development. It gives you tools and pipelines that grow and expand with your skill set and provides you with an understanding of the process from brainstorming to game publication.

Creative Technology focuses on bringing art and humancentric design into programming and engineering, providing a set of tools drawing on physical computing, creative coding, user experience design, and fabrication.

TOP: Jon Murry, Ready Made Exhibition, virtual reality project

MIDDLE AND BOTTOM: Yumeng Wang, KAIR (Klapaucius Artificial Intelligence Resort) 2030. KAIR is a multimedia interactive installation featuring fictitious monologues by emulation workers from the year 2030. The project explores the relationship between humans and AI machines.

TOP: In Making + Meaning courses, students integrate hands-on and scholarly learning from studio work and seminars.

BOTTOM: Traditional scholarly exploration is complemented by studio courses, in which students develop relevant design and making skills.

FACING PAGE: This program gives students the opportunity to collaboratively explore disciplines beyond design in courses offered by Eugene Lang College of Liberal Arts.

design history and practice BFA

This one-of-a-kind program provides you with an education in art and design that involves both practice and theory. You learn through multiple modes of text-based and material analysis in studio and seminar classes. This interdisciplinary experience provides you with the skills needed for hands-on design work along with related historical and social knowledge drawn from the liberal arts.

As a student in the program, you choose a pathway in Art History, Design Studies, Fashion Studies, Museum and Curatorial Studies, Spatial Design, or Visual Studies. You combine this with a studio pathway that immerses you in a specific area of design practice, such as Photography, Data Visualization, Sustainable Cities, or Fashion Strategies. By studying ideas and their application simultaneously, you develop informed aesthetic judgment, an understanding of the historical context in which art and design are created, and the ability to approach your own practice from that informed perspective.

Incorporating curricular offerings from both Eugene Lang College of Liberal Arts and Parsons’ BFA programs, BFA Design History and Practice integrates design practice with the study of history and theory. Students benefit from the rich knowledge of guest lecturers from diverse Parsons programs and from Lang.

Career paths include

Design Art and design research Museum education Publishing

gave New Yorkers a much-needed outdoor the corner of Fifth Avenue and 13th Street that Street Seats—sustainable public seating at 15 students from different disciplines to build put this idea into practice, collaborating with sacrifices. And in his Design & Build class, he threats doesn’t have to mean design he learned that responding to environmental In his Sustainable Systems class at Parsons, approach creative problem solving,” Finn says. depth and gives me a new perspective to gives my architecture work a new layer of Liberal Arts, also part of the university. “It in classes offered at Eugene Lang College of his freedom at The New School is enrolling One way Finn has taken advantage of and play,” Finn says. to see the freedom that I have here to explore think my 16-year-old self would be surprised eager to engage his values and imagination. “I an open, diverse, collaborative community question and experiment. At Parsons, he found approach to education limited his ability to other universities, whose rigid, traditional Before coming to Parsons, Finn attended two

a hydroponic facility in Gowanus, Brooklyn. The background is a rendering of a café Finn designed for the work I want to do in the future.” our design in the real world. It inspires me for “It’s both surreal and really satisfying to see most prominent cities in the world,” says Finn. more rare to build that project in one of the putting the final nail in the frame, and it’s even to take a project from the first sketch to student, I think it’s rare to have the opportunity “As an undergraduate architecture they gave off an inviting glow at night.

placed inside its frame; lit by solar panels,

planters made from recycled plastic were sculptural seating project. Seventy-five bamboo for their hand-built 40-foot-long lightweight, weather-resistant Vietnamese Street Seats, students chose fast-growing, After conducting intensive research for or a meal.

space in which to rest and enjoy conversation

the future.” for the work I want do in engage with it inspire me and watching the public paper to the physical realm “Seeing a design go from

Harries FINNegan

Kendall Warson

“You can do so many things with a garment that I didn’t think possible. Fashion is really powerful. It can spread ideas and connect people.”

put together their own outfits. “There’s this

huge psychological connection between what we wear and how we feel, and it can really affect our sense of self-worth,” Kendall says. Her project helped wearers feel empowered, and it helped Kendall understand what her voice—as designer, thinker, and maker—could mean in the world.

Shown behind Kendall is a garment she created for Kellektiv , her thesis, which was aimed at empowering women recovering from sexual assault.

Kendall always loved fashion. When she first came to Parsons, she simply wanted to

make beautiful clothes. But by the time she

became a senior, she had learned that design could be much more. “You can do so many things with a garment that I didn’t think possible,” Kendall says. “Fashion is really powerful. It can spread ideas and connect people.” Now she describes her role as a designer in terms not unlike those a social scientist or environmentalist might use. In her Systems and Society class, Kendall learned to consider every facet of the clothing manufacture process: where the materials come from, where they go, how to create clothes that allow for engagement with the world outside of the classroom. She applied her learning to Sensory, a line of clothing for people with visual impairments. “Garments have all these design features that you never think of when you have sight but that are really tough for blind people, such as distinguishing between different articles of clothing,” Kendall explains. Kendall created garments with features designed to assist sight-impaired individuals, such as a tagging system that helps them

TOP LEFT: Ji Won Choi, Excessivism. Created in the Collection pathway, Excessivism features symbols intended to draw attention to clothing overconsumption and construction techniques that reduce material waste.

BOTTOM LEFT: Paris Amaro, Carnal. Created in the Fashion Product pathway, Carnal is a line of handcrafted jewelry designed to celebrate the body. Amaro’s minimal, abstract pieces were inspired by the lines of the body.

BOTTOM RIGHT: Lucy Jones, Seated Design. Created in the Systems and Society pathway, Seated Design is a methodology for analyzing and modifying design infrastructure to facilitate the creation of functional, attractive, and comfortable garments for seated individuals while raising awareness of their needs.

FACING PAGE: Jacob Olmedo, And the World Will Be As One. Created in the Materiality pathway, Olmedo’s thesis project explores—from the perspective of a bee—the political and social implications of climate change and species extinction while examining guerrilla gardening as a means of connecting humans and the natural world. Shown is a runway look by Olmedo and his research project.

FASHION DESIGN BFA

This innovative program has trained generations of designers who continue to redefine the global fashion landscape.

In the BFA Fashion Design program, you are encouraged to challenge existing perceptions of fashion by employing your own unique lens, disrupting norms with the objective of proposing innovative outcomes. By examining advanced social, theoretical, and contextual applications of fashion design, you learn to express deeper levels of messaging and critical thinking and practice through your work.

Students select one of four pathways—Collection, Materiality, Fashion Product, or Systems and Society— through their coursework in Design Studio and Specialized Studio, which helps them develop an approach to fashion design that aligns with their personal interests. While fundamental practices related to garment and collection development, research, materiality, and systems thinking are employed in all of the pathways, each one focuses on a specific area of fashion design.

Your senior thesis is self-proposed and is expressed through a range of outcomes. Faculty, visiting lecturers, and external critics engage with you on creative, intellectual, and practical levels throughout the process. External partners offer you opportunities to develop a professional practice through collaborative projects and competitions that augment your academic experience.

Offered both in New York City and at Parsons Paris.

Career paths include

Academic research Arts residency Brand strategy Concept development Creative technical design Fashion curation Fashion design Fashion product Fashion theory Fiber art Sustainability research Textile design Textile conservation Virtual reality

Fine Arts BFA

Career paths include

Fine art Curatorial studies and practice Arts administration Museum, auction house, gallery, and art fair management Art history and criticism Art education* Publishing Art therapy* Art installation

* Requires further study and additional requirements for licensure or certification This major prepares you to maintain a studio practice in fine arts. You learn to express your unique concepts in a wide range of artistic media, using a variety of strategies. You develop the historical and critical awareness you need to establish an art practice while gaining the professional knowledge you need to launch a career in fine arts.

This program guides you to discover your artistic voice, familiarizing you with traditional techniques of painting, drawing, sculpture, and video, as well as interdisciplinary methods that can include performance, multimedia installation, and digital interaction. Internships and electives in topics such as art history, theory, and professional practices broaden your perspective and prepare you for a future in the field.

BOTTOM: Robert Hickerson, Objekt Permanence, photograph

FACING PAGE: Yu Tada, Comment series, digital print

TOP: Sophia Coco, Love Immortal, handmade book

BOTTOM: Anna Outridge, Eliot Trix, animated short still

Illustration

BFA

Cultivate your vision, authorial voice, creative problem-solving abilities, and curiosity while translating ideas into forms including picture books, comics and graphic novels, animation, hand lettering, editorial and advertising illustrations, toy and puppet designs, and surface and display design.

In this major, you create work for mass reproduction and distribution, developing your visual storytelling skills through representational drawing, writing, and painting in two and three dimensions and across time.

University electives broaden your skills and perspectives. You apply your learning in projects and internships with partners including Nickelodeon, 350.org, the New York Times, Moleskine, City Lore, Barnes & Noble, and Brooklyn Industries. Events like Comic Arts Brooklyn and MoCCA Fest and gatherings of professional organizations build your network.

Career paths include Illustration Publishing Advertising Fine arts Animation

Integrated design BFA

Career paths include

Entrepreneurship Service design Urban design Fashion design Sustainability management Consulting Fine arts

Today, as technology and global networks transform the world, designers must be versatile, knowledgeable problem solvers. This program allows you to engage in a research-based studio practice, exploring a range of materials and methods and bringing together diverse design fields. Prepared to enter social, cultural, and ecological fields, many graduates go on to combine design and entrepreneurship in innovation-focused businesses.

The flexible curriculum, which provides a creative and intellectual base for integrative work through thematic interdisciplinary studios and labs, facilitates focused study and disciplinary exploration. Areas of inquiry include object-based art making, community partnerships, communication design, performance methods, entrepreneurship, fashion design, and creative technology. You can design your own unique interdisciplinary pathway by taking elective courses in other Parsons programs and at other colleges of The New School.

Core classes in the Integrated Design program focus on creative inquiry, research methodologies, collaboration with community partners, business strategy, and professional development. Learning is anchored in collaborative and entrepreneurial approaches applied in projects with partners including the Urban Homesteading Assistance Board, SWALE, the Center for Urban Pedagogy, and the Baltimore Symphony Orchestra.

TOP: Alexis Walsh, LYSIS. For her fashion collection, Walsh designed couture garments featuring 3D sculptural elements created with Shapeways software.

BOTTOM: Yu Ling Wu, Know Your Rights. Wu’s round accordion booklet contains legal rights information for immigrants facing the possibility of deportation or ICE raids. The book can be disguised as a wearable, coaster, or magnet.

FACING PAGE: Amplify: Creative and Sustainable Lifestyles in the Lower East Side. Amplify addressed sustainability and the everyday needs of older adults in New York City through collaborative support services.

creative force.” it. It makes you a fearless also encouraged to challenge with a structure, but you’re “At Parsons, you’re provided

voiceovers for his game. Above all, Parsons School of Media Studies to record zany he enlisted students from the university’s throughout The New School. For one project, in the collaborative interplay of programs a range of media and finds opportunity At Parsons, Rohil feels free to work in projects that unite fun and substance. that stand in the way of getting healthy— battles hordes of demonic fast food avatars robot or a video game in which the player and immersive technology, and a life-sized like a project bringing together set design, film work that pushes him out of his comfort zone, Rohil enrolled at Parsons and now creates tell stories that mattered. Parsons students were using new media to uncovering the story themselves.” And the ways for the “audience to feel like they’re them into video games and VR, creating were taking traditional narratives and turning school. Then he saw that students at Parsons big-budget action movies at a traditional film “larger than life”—the perfect place to make Town, South Africa, his new city seemed When Rohil moved to New York from Cape

individual identity in urban settings. Comes the Neighborhood , in which players explore The background is the interface from Rohil’s game Here have on the world?” as he puts it, to ask, “What impact does this reflect deeply on the power of creativity—or, inclusivity and diverse perspectives, and learning to design with intent, emphasize makes you a fearless creative force.” He is encouraged to challenge it,” Rohil says. “It provided with a structure, but you’re also mistakes, and keep going. “At Parsons, you’re

encourages Rohil to experiment, make

BFA Design and Technology Aniruth Rohil

Yu Ling Wu BFA Integrated Design / BA Liberal Arts

at Parsons, she learned to ask herself why she

was creating something. These influences led How the F*ck her to develop a booklet titled . Designed to strip the “political jargon” to Vote out of election information, the book clarifies the voting process with snappy, informal language, graphic design, and Yu Ling’s signature humor. “It’s one of the projects that I’m most proud of,” she says. “The New School has enabled me to see the world differently. What I’m making now is unlike anything I ever imagined making. I feel like I found who I am and who I want to be.”

Shown behind Yu Ling is an artist’s book she made with an unusual folding scheme meant to evoke the stimulating environment of New York City.

When Yu Ling came to Parsons, she felt unsure of her adequacy as an artist. But The New School challenged her to explore diverse fields and care deeply about her studies. In her Artist’s Books class at Parsons, she learned much more than bookbinding. She discovered her love of working with her hands and designing things digitally, realizing that books could be an art form and the perfect medium through which to combine her interests. Yu Ling has become something of a master of combining fields: She’s an Integrated Design major at Parsons and a Theater major with a minor in Race and Ethnicity at Eugene Lang College of Liberal

Arts, a blend made possible by the university’s

BA/BFA program. At Lang, she was inspired

by one of her courses to consider political

systems, oppression, and social justice, and

“What I’m making now is unlike anything I ever imagined making. I feel like I found who I am and who I want to be.”

TOP: Pei Chun Liao, Story Corps, rendering

FACING PAGE: Hayden Manders and Meredith Woolfolk, co-housing project for homeless mothers, created for the Design Studio 3 course, rendering

Interior design BFA

In 1906, Frank Alvah Parsons established the country’s first interior design curriculum, framing the discipline as an intellectually rigorous practice and a creative force in everyday life. Today this research-based, design-intensive major prepares you for careers in which you create comfortable, imaginative, and intelligently designed interiors.

In this program, you work with faculty, peers, and outside professionals designing interior environments that reflect an understanding of sustainability, cultural differences, and the human need for comfort, safety, and well-being. Courses guide you through the study of materiality and two- and three-dimensional form and space. The studio experience introduces interior design issues of increasing complexity in a wide range of project types, with a focus on design process, lighting, building systems, color, textiles, and stakeholder engagement. You develop and analyze your designs through a combination of hand drawings, physical models, collage, computer renderings, and animations created using both digital and analog methods. An interdisciplinary curriculum, along with lectures and access to New York City’s premier firms and showrooms, broadens your practice.

Career paths include

Interior design Sustainable design Set design Exhibition design Historic preservation Consulting Facilities design

PHOTOGraphy

BFA

Career paths include

Advertising Art and creative direction Arts production and administration Content creation Documentary and social practice Editorial Emerging technology Fashion Gallery and studio management Image post-production Publishing and online media Video production Visual art

In this major, you develop the technical, conceptual, aesthetic, and professional skills needed to establish a successful creative practice. You explore analog and digital processes for video/motion production and the creation of photobooks and installation art.

The BFA Photography curriculum enables you to study photography in relation to social engagement, fashion culture, creative industry, imaging technology, and contemporary art while developing research, critical writing, and technical skills. You focus your interests in electives offered throughout the university and in internships at galleries, publishing houses, and cultural and commercial organizations. Access to state-of-the-art labs, shooting studios, and equipment supports your creativity; student exhibitions and critiques build your network.

BOTTOM: Joanne Imperio, untitled, from the Centre of Equal series

FACING PAGE: Patricia Lopez Ramos, Food for Thought, digital C-print

FACING PAGE: Gabriella Ravassa, Coco, coffee bean–collecting bucket

Product Title

Price

Measurements

Material

Designer

Available Stick Up-Sticks

$28.00 SRP

2.3x2.7x1.4 Inches 5.9x6.8x3.6 cm

K5 Crystal Glass

Daniel Martinez

5/15/15 Prism Magnifier is a desk magnifier made from glass crystal that renders image and text at 1.5x the actual size. The magnifier was designed by Daniel Martinez for the class Small Things Matter, a collaboration between Areaware and Parsons The New School for Design. Daniel Martinez is a Product / Industrial Designer based in NYC. His designs explore simple beauty, form and function, creation and construction.

PRODUCT DESIGN BFA

In this major, you cultivate the technical and critical skills needed to design objects, systems, and services that enhance human abilities and relationships. You address contemporary realities including sustainability and technological change while exploring materials, manufacturing, aesthetics, and social engagement in both local and global contexts.

In this program, you acquire broadly applicable studio, making, and critical thinking skills including research, graphic representation, sketching, modeling, prototyping, and presentation. Electives—on topics such as digital and physical model making, professional practice and entrepreneurship, material and process innovation, experimental ceramics, and woodworking and metalworking—deepen your practice. Projects and internships with companies like Poltrona Frau, IKEA, Roche Bobois, and Areaware connect you to the industry. Museums, archives, and exposure at international design fairs supplement Parsons’ resources, such as the Parsons Making Center and Healthy Materials Lab.

Career paths include

Industrial design Product development Manufacturing Furniture design Humanitarian and service design Health design Toy design Creative direction

STRATEGIC Design and

management BBA

Career paths include

Innovation consulting Entrepreneurship Brand strategy Marketing and public relations Design-led research Leadership and management

The business of design and the design of business are at the center of the Bachelor of Business Administration (BBA) in Strategic Design and Management. In studios and seminars combining business, design, and liberal arts, you apply interdisciplinary learning through projects and research.

Engaging and dynamic courses cover a range of topics including innovation and sustainability research, entrepreneurship, systems thinking, quantitative reasoning, financial management, visual communication, and information design. Through these courses, you develop a broad and integrated set of skills that can be applied across the design strategy spectrum. Courses and projects led by practicing professionals enable you to work with entrepreneurs, designers, activists, and academics at companies and organizations ranging from HUGO BOSS, Panasonic, and Design Within Reach to the United Nations Development Fund and the City of New York. You explore interests and career paths in electives offered throughout The New School. Internships give you real-world experience. You graduate prepared to develop design-driven strategies, manage projects, and assume entrepreneurial and leadership positions.

Offered both in New York City and at Parsons Paris.

TOP: Maurice Dusault, Portrait of a Drowning City, multiplatform urban intervention (installation, print booklet, Web interface)

BOTTOM: L. Curry Aycock, The Art of Balance, mobile app

and Management BBA Strategic Design Alumnus, Ficquette Alex

and innovation consultancy. researcher at IDEO, the legendary design of his field’s most coveted positions: design Broadway PR company. He ended up in one Stella McCartney, Barneys New York, and a him success in internships at Michael Kors, solutions to problems big and small brought listening, reflecting, and finding creative and services successful. His aptitude for take into consideration to make products delved into the human factors that designers Design and Management program, Alex Alex. While a student in the BBA Strategic people together—or drive them apart—ask

If you wonder whether design can bring

take you anywhere.” as studio skills—they can questions are as important observation and asking “Parsons taught me that

they can take you anywhere.” questions are as important as studio skills— taught me that observation and asking providential career shift, he says, “Parsons television’s TODAY Show . Reflecting on his position as associate plaza producer for NBC for a media job, which led to his current quickly got around. Soon he was approached the many steps to positive user experience behavior and his success in coordinating him. Word of his talent at predicting user design and management skills had made client, he learned just how valuable his own researching user experience for a media to a range of settings. But in the course of design research are surprisingly adaptable that problem-solving techniques based in From his studies at Parsons Alex knew design-based approaches to address needs. untapped opportunities and proposing the country, synthesizing his insights on interviewed research participants across local nonprofits and global firms. He Parsons and applied it to projects for “what if we ...?” approach he learned at At IDEO, Alex took the human-centered

“Surviving as an artist in today’s world is not a sure thing by any stretch of the imagination, but Keeler’s education has set him up to thrive after graduation.”

a class delving into the punk movement of the 1980s at Eugene Lang College, the university’s liberal arts school. I knew Keeler was going to have amazing opportunities.” Over the next four years, Billy saw Keeler bloom at Parsons. Keeler’s business classes added a new dimension to his design degree, enabling him to complete a minor in Creative Entrepreneurship—and lay the groundwork for two fashion lines of his own. “Surviving as an artist in today’s

world is not a sure thing by any stretch of

the imagination,” Billy says, “but Keeler’s education has set him up to thrive after graduation.” At Parsons, Billy has also seen Keeler develop relationships with professors who are renowned in their fields. “Keeler looks up to and admires these teachers. He’s forming relationships that will probably last a lifetime and are hugely influential in his career as an artist,” Billy says. “One of the big things I’ve noticed is how confident Keeler’s become. His creativity has flourished. As his dad, I’m really proud of him.”

When Billy and his son Keeler first arrived on

The New School’s campus for an admitted students’ day event, they saw a constellation of New School courses projected across the ceiling while Kanye West played in the background. “It was a really fun, upbeat situation,” Billy recalls. “The energy of Parsons was wild; it was cool. The design element was there. And one of the things that really resonated with me was the fact that Keeler could take courses outside of his discipline. He could take a business course. Or he could take

Shown in the background are William Near and his son Keeler. Keeler is wearing a shirt he made for his thesis fashion collection.

William Near Parent of Keeler Near , BFA Fashion Design

Parsons Paris

Parsons Paris, located in the heart of the city, offers you an intimate, atelier-like environment in which to create, guided by Parsons’ signature curriculum.

The learning community at Parsons Paris is made up of full-time undergraduate and graduate students from around the world, including students visiting from the university’s New York City campus and other American and international colleges. Bachelor’s programs currently offered are Art, Media, and Technology (BFA); Fashion Design (BFA); and Strategic Design and Management (BBA). Summer Intensive Studies programs are open to pre-college students (ages 16 and up) and college students.

In Paris—recently voted one of the best cities in which to study1—you discover how bringing together French and global brands, new media, and social innovation enriches your work and knowledge of design around the world. Small classes foster close interaction with faculty and interdisciplinary collaboration with peers across fields of study. Our special partnerships with fashion companies, luxury maisons, academic institutions, museums, and archives across Paris present unique opportunities to expand and diversify your learning.

Parsons Paris is proud to offer students a complete range of student services, career support, and year-round activities to make their study abroad experience as safe, academically challenging, and enjoyable as possible.

Undergraduate Degrees

Art, Media, and Technology BFA

Fashion Design BFA

Strategic Design and

Management BBA

1 By Quacquarelli Symonds World University Rankings (2019), a London-based global provider of specialist higher education and career information.

The growing array of minors offered in New York City at Parsons and throughout The New School advance your study of art and design, broaden your professional skills and perspectives, and give you a competitive edge on job and graduate school applications.

Anthropology Art and Design History Capitalism Studies Chinese Studies Code as a Liberal Art Comics and Graphic Narrative Communication Design Contemporary Dance Contemporary Music Creative Coding Creative Entrepreneurship 1 Culture and Media Data Visualization Design Studies Dramatic Arts 1

Economics Environmental Studies Fashion Communication 1

Fashion Studies Film Production Fine Arts 1

Food Studies French Studies Gender Studies Global Studies Hispanic Studies History Immersive Storytelling Interdisciplinary Science Japanese Studies Jewish Culture Journalism + Design Literary Translation Literature Management and Leadership Migration Studies Moving Image Arts Museum and Curatorial Studies Music Composition 1 Philosophy Photography 1 Politics Post-Genre Music: Performance and Creation 1

Printmaking 1 Psychology Race and Ethnicity Religious Studies Screenwriting Social Practice Sociology Sustainable Cities Techniques of Music Temporary Environments Theater Urban Studies Visual Studies Writing

1 Applications are necessary for certain minors because of space limitations. For updated information, visit newschool.edu/academics/minors.