miaa
For your escape….
MIAA SS 2022 COLOUR PALETTE
“Fashion is the armour to survive the reality of everyday life” Miaa is a brand that stands by this quote every single day. Miaa was born amidst the deadliest pandemic faced by humans. Where everyone just wanted to escape the real world and spend their time in solace. Miaa is one such brand that provided the same solace that people needed. Made with love, passion and ease. For that confident woman who has survived a lot and deserves a vacation. Effortless and exquisite designs for all the effervescent women of the world! Miaa has a full range of apparel, footwear, handbags, jewellery and fragrance keeping the holiday mood in mind!
miaa
FINDING YOUR DESTINATION BY ESCAPING THE REAL WORLD AND ENTERING THE ERA OF PRINTS,COLOURS AND STYLE!
EFFORTLESS. COMFORTABLE. FREE. ESCAPE. DESTINATION. FRESH.
DEMOGRAPHIC The Miaa customer is a 15 - 35 confident woman who likes wearing trendy outfits and standing out in the crowd. Earns about 5k-10k per month and lives a luxurious life.
PSYCHOGRAPHIC Unapologetic Confident Fearless Chic Social butterfly
- PRODUCT CATEGORIES -
Dresses Blouses Skirts Shorts Pants Jumpsuits Co-ordinates Outerwear Bodysuits Swimwear
Heels Sandals Flats Plumps Wedges Slippers Water shoes
Eyewear Handbags Belts Scarves Hats Bandanas Fragrance Face-masks
Earrings Rings Necklaces Bracelets Body jewellery Watches
- GLOBAL DISTRIBUTION -
Australia Argentina Bangladesh Belgium Brazil Canada China Costa Rica Egypt Europe France Hongkong
India Indonesia Israel Jamaica Japan Malaysia Mexico Morocco New Zealand Oman Pakistan Paraguay
Phillipines Saudi Arabia Singapore Sri Lanka Spain Taiwan Thailand United Arab Emirates United States Vietnam Yemen
- MARKETING STRATEGIES-
Social Media Marketing
Pop up events
Celebrity influencer / collaborations
Trunk shows
Bus shelters/ Bus hoardings / Billboards
- RETAIL DISTRIBUTION -
• Miaa • Amazon • Bloomingdale’s • Urban outfitters • Macy’s • Nordstrom • Net-a-porter • Asos
Dior Chanel Hermes Gucci Louis Vuitton Burberry Balenciaga Bottega Veneta Givenchy Valentino Prada Fendi Dolce and Gabbana Saint Laurent DKNY Michael Kors Coach Calvin Klein Ralph Lauren Loewe
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Branding
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Advertising Miaa…
SS /2022
Matte Milliskin Tricot Fabric
Silk Engineered Print Fabric
Range Plan
Matte Milliskin Tricot Fabric
Light Green Cotton Silk Fabric
Dark Green Tie-Dye Silk Fabric
Light Green Tie-Dye Silk Fabric
Dark Green Cotton Silk Fabric
Dark Pink Tie-Dye Silk Fabric
Dark Pink Cotton Silk Fabric
Silk Engineered Print Fabric
Range Plan
Tie-Dye Silk Georgette Fabric
Silk Engineered Print Fabric
Range Plan
Shiburi Print Silk Fabric
Silk Engineered Print Fabric
Range Plan
Tie-Dye Silk Georgette Fabric
Shiburi Print Silk Fabric
Silk Engineered Print Fabric
Range Plan
Dark Green Organza
Leaf Green Organza
Lime Green Organza
Silk Engineered Print Fabric
Range Plan
Matte Milliskin Tricot Fabric
Light Green Tie-Dye Silk Fabric
Silk Engineered Print Fabric
Range Plan
Thank-you