Executive Education at Parsons - Fashion

FASHION

Executive Education Business of Fashion Fashion Systems Experience Design Fashion Design Business of Luxury

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Executive Education at Parsons: Redesigning Business to Redesign the Future A world leader in design and human-centered solutions, The New School is an NYC-based university that has educated generations of designers, creators, thought leaders, and entrepreneurs who challenge conventional wisdom to face an evolving future. Because we offer a range of disciplines—from art and design to management, media, and more—we can create multidimensional executive courses that uniquely prepare professionals to lead creative businesses. Anchoring our executive education is the renowned curriculum of The New School’s Parsons School of Design, recently ranked No. 1 among U.S. art and design schools.* Taught by a distinguished faculty of industry leaders, our rigorous programs develop the critical thinking and responsive leadership skills that executives need to grow businesses and become agents of positive change.

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The Leader in Fashion Education, in the Heart of a Global Fashion Capital Parsons School of Design has nurtured some of fashion’s most celebrated designers and carries forward this legacy in degree programs that hone students’ creative vision while positioning them for success within a competitive and expanding industry. Each year, the fashion industry recognizes the talent and creativity of Parsons students and faculty with award nominations and prizes from some of its most prestigious competitions, including the H&M Design Award, the LVMH Prize, and awards given by the CFDA. And we’re recognized for advancing the field through our work in sustainable, ethical fashion. Situated in an urban center of innovation and business, Parsons and its curriculum are industry focused, current, and informed by the ideas and cutting-edge tools found only in a fashion capital like New York. With the launch of our executive education courses, these creative resources are now available to you.

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Comprehensive in Scope, Innovative in Approach Participants in Parsons’ Executive Education program acquire invaluable skills, insights, and knowledge from a curriculum formulated and led by a seasoned team of educators and veteran industry experts. Parsons’ cutting-edge approach to design thinking gives participants a solid foundation on which to build their businesses sustainably and responsibly in today’s constantly changing global environment.

Course participants dive deep into a wide variety of subjects, including design/product development, process management, sourcing, logistics, retail operations, visual merchandising, luxury brand management, corporate social responsibility, and sustainability. Offered both off-site and on campus, our executive education programs are designed to meet the needs of any organization, enabling employees to practice their skills in projects that address real business challenges.

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CURRICULUM

Fashion Executive Education Parsons School of Design’s unique educational approach has trained countless designers to tackle pressing problems through design. Our curriculum leverages both traditional methodologies and new technologies to rethink and remake the future of the fashion and design industry, building sustainable, competitive, and innovative fashion systems.

Business of Fashion

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Fashion Systems

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Experience Design

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Fashion Design

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Business of Luxury

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BUSINESS OF FASHION

The demand for fashion businesses to stay relevant and vital in a rapidly changing social and economic environment is daunting. Business of Fashion Intensives give executives, entrepreneurs, managers, and other professionals in the fashion industry the tools and insights they need to maintain and build their competitive edge in today’s highly dynamic global market.

These courses thoroughly explore a strategic approach to fashion design, from conceptualization to production all the way to the retail experience. Participants learn how to accurately define the target customer and create brands that are always fresh and relevant.

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BUSINESS OF FASHION

Intensives FASHION STRATEGY AND MANAGEMENT 3 days Managing fashion brands and organizations requires a global view of everything from product to distribution excellence. This intensive offers an in-depth examination of all the tools and best practices required for the successful management of a fashion organization.

Topics include: • The Role of Fashion in Society • Brand Segmentation, Storytelling, and Customer Experience • Merchandising, Benchmarking, and Pricing • Omnichannel Distribution Strategy • Process, Management, and Leadership

FASHION CREATION, FROM DESIGN TO MARKETING 3 days Businesses need an in-depth understanding of the fashion value chain in order to improve their practice and become more successful, responsible, and efficient industry enterprises. This intensive dives into all stages of creation.

Topics include: • Fashion Systems and the Circular Economy • Market Intelligence, Data, and Decoding the Consumer • The Design Process and Prototyping • Merchandising and Supply Chains • Branding, Communication, and Digital Media of a Team Project

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FASHION INNOVATION 5 days How do fashion brands reinvent themselves and remain relevant when faced with a new generation of consumers? This intensive invites organizations to use design methodologies to rethink fashion and effectively respond to industry-related and other global changes.

Topics include: • Understanding a Global Customer and the Power of Data • Connected Wear, 3D Printing, and New Materials and Techniques • Sustainable Fashion Systems • Digitalization, Experiential Marketing, and Immersive Retail • Business Model Innovation

A NEW CONSUMER–BRAND RELATIONSHIP 4 days Thriving in a highly technological world requires a new approach to customer– brand interaction. This intensive offers organizations tools with which to foster innovation and flexibility, reimagine customer–brand interactions, and succeed in physical and omnichannel networks.

Topics include: • Redefining the Customer–Brand Relationship • Multi-sensorial, Emotional, and Cognitive Interactions • Visual Merchandising, Digital Brand Experiences, and Omnichannel • Digital Marketing, Social Media, and Influencers • Business Model Innovation and the Sharing Economy Executive Education at The New School

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FASHION SYSTEMS

The concept of sustainability now informs the way we live and conduct business. Many successful businesses have adopted a holistic approach to developing new value propositions and reimagining sustainability. The Fashion Systems Intensive guides fashion executives, professionals, and stakeholders in embracing sustainability and social responsibility as a real competitive advantage.

Participants engage in learning that challenges them to reconsider corporate culture and organizational structures and strategize design innovations. They acquire expertise in building processes and methods that empower business to create a better world.

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FASHION SYSTEMS

Intensive SOCIALLY RESPONSIBLE FASHION SYSTEMS 4 days Sustainability is not just about new materials; it also involves thinking about people and society first as a core driver of innovation. This intensive provides organizations with tools with which to integrate a complete value chain in their efforts to drive positive innovation.

Topics include: • The Role of Fashion and Companies in Society • Human-Centered, Inclusive, and Responsible Design • Corporate Social Responsibility Toolbox • Organizations, KPIs, and ROIs • Fashion Systems as a Source of Business Opportunities

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EXPERIENCE DESIGN

As competition for consumer awareness and attention grows ever more intense, fashion brands must find new ways to reach and engage with their audience and build brand loyalty. True brand intimacy goes beyond the transaction to create meaningful engagements that establish a connection with the consumer at a deep emotional level.

The Experience Design Intensive offers brand and retail executives the opportunity to hone the skills necessary to create powerful fashion consumer–brand interactions and successful brand experiences in both the physical and the digital worlds.

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EXPERIENCE DESIGN

Intensive A DEEPER BRAND EXPERIENCE 3 days Developing a brand universe requires engaging a consumer at every opportunity with experiences that enhance the brand’s desirability. This intensive provides a framework within which to reinvent the brand experience, embracing sociology, technology, and experiential marketing.

Topics include: • Brakus’ Framework, Storytelling, and Brand Personification • Experiential Retail, Customer Relationships, and Consumption Experiences • The 360-Degree Approach • Collaborations, Art, and Music • VR, AR, AI, and New Technologies

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FASHION DESIGN

Few forms of human expression bring together artistic creativity, skilled craftsmanship, brilliant innovation, and respect for history quite like fashion design. Fashion Design Intensives teach designers, stylists, and other creative professionals not only how to hone their creativity but how best to balance artistic expression with the practical considerations of industry and the dictates of a constantly changing consumer market in the most effective and socially responsible way.

Participants discover new approaches to design that embrace innovation, reflect the impact of global culture, incorporate sustainability, and employ the latest in marketing and merchandising techniques demanded by today’s marketplace.

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FASHION DESIGN

Intensives TRANSLATING RESEARCH INTO DESIGN 5 days Researching, exploring, and experimenting fosters creation that translates into innovative designs. This intensive provides an opportunity for designers to learn new techniques with which to explore the creative and to translate vision into products.

Topics include: • Fashion History and Contemporary Trends • The Research Process and Design Thinking • 2D, Print, and Materials Development • 3D Experimental Draping and Collection Development • Visual Communication and New Narratives

DESIGN INNOVATION 2 days Fashion is a constantly evolving creative industry. This intensive provides an overview of techniques in fashion design innovation, covering topics ranging from the creative process to technical innovations, sustainability, and new business models.

Topics include: • Social Innovation and Circular Design • New Tools of Product Development • Sustainable Fashion Systems • New Materials, Connected Wear, and Smart Fabrics • On-Demand Manufacturing, Personalization, and Modular Garments

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FASHION DESIGN

Intensives EXPERIMENTAL DESIGN PROCESSES 3 days Spark new thinking through deep immersion in experimental design processes. This intensive teaches participants new methodologies with which to enrich their creative, design, and prototyping process.

Topics include: • • • • •

The Research Process Developing a Brand Identity Materiality, Sustainability, and Creation Creative Design Systems 2D, 3D, and Print Development

VISUAL COMMUNICATION AND BRANDING 3 days In a world dominated by image, strong visual communication is essential to expressing a brand’s identity to consumers. This intensive explores the visual communication design process from concept to realization, offering participants new frameworks, methodologies, and tools.

Topics include: • Documentation, Presentations, and Social Media • The Art of Storytelling • Creating a Narrative Through a Visual Campaign • Digital and Mixed Media • Styling and Curation

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BUSINESS OF LUXURY

Today, the luxury segment reaches across generations and geographies, making it one of the fastest-growing and most profitable segments of the fashion industry. Despite this, the luxury fashion market still demands excellence in all aspects of production, marketing, and distribution and in customer service.

Business of Luxury Intensives, geared to seasoned fashion brand executives and professionals, address the challenge of successfully managing today’s luxury brands in a dynamic global marketplace, providing new tools and best practices with which to satisfy customers’ increasing expectations for service and quality.

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BUSINESS OF LUXURY

Intensives THE LUXURY TOOLBOX 3 days Luxury is the fastest-growing and most profitable segment of fashion. This intensive introduces a framework for a luxury business, providing a thorough grounding in tools and best practices for managing and growing the luxury fashion brand in a rapidly changing marketplace.

Topics include: • Building Luxury Strategy, Excellence, and Exclusivity • Craftsmanship, Rarity, and Creativity • Customer Service and Exclusivity • Retail, the Gray Market, and Global Challenges • Marketing and Communications

A NEW ERA FOR LUXURY 2 days Globalization, millennialization, and digitization have changed the way consumers interact with brands. This intensive offers luxury executives an in-depth analysis of new trends and best practices for customer relationships and brand experiences.

Topics include: • The New Luxury Customer • Digitalization, Data, and Personalization • Experiential Marketing and Retail • Combining Tradition and Modernity • Global Luxury and New Business Models

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Join Parsons School of Design as we rethink and remake the future of the fashion industry. newschool.edu/exec-ed

*Quacquarelli Symonds World University Rankings (2018) The New School is an Affirmative Action/Equal Opportunity Institution.

Published 2018 by The New School. Produced by Marketing and Communication, The New School.

Photo credits: James Ewing, Monica Feudi, Don Hamerman, Julien Mouffron-Gardner, Lila Neutre, Martin Seck, Matthew Septimus

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Executive Education

THE NEW SCHOOL: RETHINKING EVERYTHING For more than a century, The New School has been at the forefront of melding rigorous classic academic traditions with innovative thinking. Located in New York City, The New School today is a preeminent intellectual and creative center where a world-renowned art and design school joins acclaimed liberal arts, performing arts, and social science programs and graduate schools to reshape higher education, inspire tomorrow’s thought leaders, and rethink everything.

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