A Rather Odd Garden Party by Emily Hinderaker

Emily Hinderaker THESIS COLLECTION PARSONS SCHOOL OF DESIGN SPRING 2022

FINAL FABRICATION

100% nylon satin

100% silk satin

100% cotton sateen

cotton/polyester blend double rib knit

100% acetate lining

50% polyester 50% nylon cerise smooth organza

FINAL FABRICATION

96% cotton 4% polyurethane rib knit with performance finish

100% polyester satin

12% wool 7% nylon 8% cotton sweater knit

100% GOTS certified organic cotton

100% GOTS certified organic cotton denim

range plan

range plan

range plan

Aster top

100% cotton sateen $175 sizes 0 - 12

pant

100% silk satin $200 sizes 0 - 12

cotton 4% polyurethane rib knit with performance finish crop top 96% $110 sizes s - xl

garden party skirt

100% polyester satin $200 sizes 0 - 12

sweater

pant

20% silk 37% linen 43% GOTS certified organic cotton knit $220 sizes s - xl

96% cotton 4% polyurethane rib knit with performance finish $200 sizes 0 - 12

marigold dress

big dress

100% cotton sateen $320 sizes 0 - 12

5% polyester 50% nylon cerise organza $550 sizes 0 - 12

poppy set

100% cotton denim jacket - $265 skirt - $200 sizes 0 - 12

quilted coat

bodysuit

96% cotton 4% polyurethane rib knit with performance finish $200 sizes s - xl

70% cotton 30% polyester poplin $500 sizes s - xl

5% lycra 31% nylon 64% tencel rib knit

IVY PULLOVER $115 sizes S - XL

IVY slip dress

100% silk satin $250 sizes 0 - 12

flower bomber

100% nylon satin $250 sizes 0 - 12

jumpsuit

100% silk satin $300 sizes 0 - 12

Name: JUMPSUIT Style #: OSS231 Season: SS23 Category: WOMENS

COLORWAY 1: PINK FACES SELF: Fabric: Mill/Supplier: Content: Construction: Color:

SATIN SPOONFLOWER 100% POLYESTER SATIN WEAVE FUSCIA

FACING: Fabric: Mill/Supplier: Content: Construction: Color:

Fabric

SATIN SPOONFLOWER 100% POLYESTER SATIN WEAVE FUSCIA Sketch:

TRIMS: Trim: Mill/Supplier: Placement: Size: Color:

INVISIBLE ZIPPER PACIFIC TRIMS SIDE SEAM 12" PINK

Name: JUMPSUIT Style #: OSS231

1

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

POM

CB LENGTH CF LENGTH INSEAM LENGTH SIDE SEAM LENGTH WAIST CIRCUM. LOW HIP CIRCUM.

FRONT NECK WIDTH BACK NECK WIDTH HEM CIRCUMFERENCE POCKET OPENEING LENGTH POCKET DEPTH DART LENGTH DART WIDTH STRAP LENGTH ZIPPER CLOSURE LENGTH FRONT FACING LENGTH BACK FACING LENGTH FACING WIDTH

Size Run: 0-12 Sample Size: 4

Season: SS23

#

Category: Womens

SKETCH

MEASUREMENT

24" 22" 24 1/2" 44 1/4" 38 1/2" 50" 16 5/8" 17" 45 1/2" 6" 6 1/4" 3 1/4" 1" 27" 9" 16 5/8" 17" 3 5/8"

14

7 16

12

15

13

8 18 1

17

2 5

10 11

6

3

9

4

Name: JUMPSUIT Style #: OSS231 Season: SS23 Group: WOMENS

SEWING DETAIL

BODICE FINISHED WITH FACING

BUST DART 2" FROM UNDERAM

TURNED STRAPS

SIDE SEAM INVISIBLE ZIPPER

POCKET IN SIDE SEAM

ALL INSIDE SEAMS ARE FRENCH SEAMS

Name: JUMPSUIT

FINISHED WITH 3/4" ROLLED HEM

Style #: OSS231 Reference: SS23

COSTING FABRIC QUALITY

QTY

SATIN

3 Yds

Group: WOMENS

UNIT PRICE $

SKETCH

AMOUNT

20.00

$

60.00

TOTAL FABRIC COST: $

60.00

TRIM

QTY

UNIT PRICE

AMOUNT

INVISIBLE ZIPPER

1

$

2.50 $

2.50

ALL PURPOSE THREAD

1 SPOOL

$

5.50 $

5.50

LABELS

1

$

4.50 $

4.50

TOTAL TRIMS COST: $

12.50

TOTAL LABOR COST:

$15

TOTAL GARMENT COST: $

87.50

MARKUP FOR RETAIL (60%): $

52.50

WHOLESALE PRICE: $

140.00

RETAIL SELLING PRICE (2.5% MARKUP): $

350.00

interview with Andie J (@eh.jey) age: 26 location: Toronto occupation: stylist and co-founder of Blogger Sht (curated e-retail clothing site)

OUR customer WHO THEY ARE: •women and men ages 25+ •located in a large urban setting •works in a creative field •income is $90,000+

What’s your style inspiration?

I pretty much just let color guide me, whether I’m shopping or choosing an outfit for the day. I love making a statement with a look, and there’s really no better way to do that than with bold colors and unusual combinations.

What are you passionate about?

Inspiring other people, especially other young women, to be their most authentic self.

That’s what I’m trying to show through my clothing, that you don’t have to follow trends or blend in just because everyone around you and online is! Wear what you want where you want when you want and life becomes a hell of a lot more fun.

What brands are you buying right now? And all-time favorite?

Currently I’m obsessed with Selkie, it’s a bit more whimsical than I’m used to but it’s fun changing things up. Alltime favorite brand has to be Gucci. They never fail to impress.

How much are you willing to spend on an item of clothing?

It really depends on the item itself. My usual range is anywhere from $25 to $500, but for a truly special piece, like a custom or one-off item, I’d be willing to go up to $5000. And if my salary goes up that would probably go up to.

COMPETITOR analysis

standout print that is unique and bold

BRAND ANALYSIS

intentionally sourced textiles that incorporate newly developed sustainable options not yet used widely in the industry although the print is bold, the silhouetts are wearable and versatile each piece in the capsule collection can be mixed and matched to create many looks that remain coherent strengths

opportunities unlimited options for product extention lines concept lends itself easily to creating an immersive retail experience

the prints will be too much for many people limiting the potential customer pool silhouettes are basic weaknesses threats copy-cat prints from fast fashion brands that would devalue the original other established brands with similar aesthetics such as Lazy Oaf or Lirika Mitoshi

HINDY is fashion for those who are tired of taking life seriously. Our odd, sometimes creepy, but always colorful prints provide a welcome reprieve from the drudgery of reality, transporting you to a world of delightful whimsy. When you wear HINDY, life is a little less dull, a little more peculiar and a lot more fun.

the launch party Goal:

give the public an immediate sense that this brand is all about playfulness, as well as generate public interest leading to sales

at the launch party, attendees will be encrouaged to take photos+videos throughout the event with photobooths and poloroid cameras scattered throughout the venue

Venue: Museum of Ice Cream

By launching at Museum of Ice Cream, attendees will be able to play like kids in the sprinkles themed ball pit, on the bright pink slides and in the hall of hanging bananas

Launch Timeline 05/22

start initial press

06/22

06/22

collection full finished photoshoot

07/22

create party budget

07/22

07/22-9/22

9/22

send invites

party planning + photoshoot press release

LAUNCH PARTY