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INSIDE: What You Need to Know on Ride Day Detailed Route Map

THE OFFICIAL CHICO WILDFLOWER

WildFest Pre-Ride Party Live Music! Wildflower Store: Find Your Favorite Gear

RIDE GUIDE SCHEDULE OF EVENTS FOR APRIL 23 & 24, 2016 www.wildflowercentury.com SPECIAL PULL-OUT ADVERTISING SECTION

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WELCOME to the 35th Anniversary Chico Wildflower Century!

HANDCRAFTED SPECIALTY COFFEE • DRIVE THRU • OPEN @ 6AM WEEKDAYS • DOG-FRIENDLY PATIO

1288 E. 1ST AVE., CHICO 530.809.9338 COFFEERANCHCHICO.COM

online farmers’ market

2016 ower Century 2016 Wildfl Wildflower CenturyRIDE RideGUIDE Guide

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this week featuring:

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local beans & pork enter promo code lsbp & receive 10% off your order

order onlIne, delIvery to home or offIce: · pacific culture Sauerkraut and pickled vegetables · Skylake ranch pomegranate products · orland farmstead creamery cheeses · Llano Seco dry Beans and pork · Beber Almond milk · pacific crest Salsa ...with more products coming soon! nspn welcomes community delivery sites and offers organizations a percentage of sales

hether this is your first Wildflower or your 21st, we have a great weekend lined up for you! And whether you’re a bicyclist, supporter, volunteer or local resident, this guide has the info you need to get the most out of our “Wildflower Weekend”! Still on the fence? Maybe a little bike-curious? Come down to the Silver Dollar fairgrounds on Saturday! You can get your questions answered, and register for one of our shorter routes. Or just come and enjoy the WildFest Pre-ride Party — no commitment required.

Info & orders: orlandfarmstead.com/nspn & sales@orlandfarmstead.com

Congratulations! For our 35th Anniversary we want to give special kudos to our riders and volunteers who will have participated in 25 or more Wildflower Centuries this year! RIDERS # YEARS Adria Jones .......... 35 Todd Jones .......... 35 Alan Votava .......... 35 Jerald Lea ........... 33 Harry Dwyer ......... 33 Tony O’Hanlon ...... 30 Dave Phillips ........ 29 Dan Corfman ........ 27 Wayne Wertz ........ 26 Bill Doherty .......... 27 Don McMullen ...... 26 Tim McMullen ....... 26 Larry Hsu ............. 26 Donna Dolinar ...... 26 Susan Boone ........ 26 Richard Campbell ... 25 Doug Felden .......... 25 Ray Forsyth .......... 25 Bill Moon ............. 25

VOLUNTEERS Steve and Katy O’Bryan Peter Mazzoletti Karen Goodwin Pete Hollingsworth Rich and Dana Briggs Dollie Dominguez Kirk Monfort and Billie Kantor David Winzenz Russ Mills Ann Schwab Val Wells Sandy Fisher Scott Chandler Kathy Kaiser Russ Pickett Larry Crisman Judy Graves Karen Balestieri Mark and Annie Reimer

New This Year! WILDFEST PRE-RIDE PARTY!

Our Saturday rider check-in has a new identity and it’s bigger and better than ever (see pg 4)

NEW KIDZONE

at the WildFest on Saturday, Childflower changes (see pg 4)

NEW MERCHANDISE

2016 Wildflower t-shirt, Wildflower and Chico Velo socks (see pg 7)

Target: Zero Waste In partnership with Waste Management, we are stepping up efforts to make the Wildflower the first major century ride to achieve Zero Waste, and we need your help! Our Zero Waste Team will be there to help you sort your trash, recycling, and compost at all rest stops and during the post-ride dinner on Sunday. Last year we diverted 3883 pounds of our total 4187 pounds of waste to recycling and compost or the equivalent of almost 93% of our waste stream. Help us make this the year we achieve our goal of 100% waste diversion! Thanks in advance!

Making Bicycling Better in Chico A Message from Chico Velo As a 501.c.3 non-profit organization, Chico Velo’s mission is bicycling advocacy and education. Your ride fee supports our own bicycle advocacy and programs, as well as other local organizations. We promote cycling and educate cyclists and motorists, and represent your interests locally and at the state level in partnership with the California Bicycle Coalition. We’re also members of national organizations like the League of American Bicyclists and the International Mountain Bicycling Association. Join us in improving bicycling in Chico by volunteering or contributing to Chico Velo programs and our Foundation, established to support local bike-related projects and activities like the Chico Bike Music Festival and bikes for underprivileged kids.

Bike Valet

We provide Bike Valet parking services (always free to riders) for the Saturday Farmers Market, Thursday Night Market and other local events to help event organizers make biking the best transportation option for attendees.

Ed McLaughlin Art Fund

Established in honor of Ed’s great passions, the fund is creating bicycling-related public art in Chico including our first piece ‘Decide and Ride’, by local artist Jeff Lindsay, recently installed at One-Mile.

KidsPedal!

Light Up Chico

We purchase bike lights through local bike shops and distribute in the winter months to those who cannot afford them.

At our organized rides, watch for riders wearing the Velo kit with the Ride Ranger logo. They are ‘highly trained professionals’ available to help you navigate, answer questions and encourage and support you!

Trailworks

Our Mountain Bike advocacy program focuses on trail maintenance and education, working toward sustainable trails in and around Chico for all users.

Other Organizations Your ride fee also goes to support the work of these great organizations: Butte Bicycle Coalition California Bicycle Coalition Chico Cyclist Care Fund Clothilde Merlo Park Honey Run Covered Bridge Association Lake Oroville Bicyclists Organization Love Chapman!

LIKE our Facebook event page, Chico Wildflower Century, for the latest info, offers, contests, prizes!

Ride Guide 2016 2016Wildflower WildflowerCentury Century Ride Guide

We are bringing bike safety education back into local schools, by offering FREE “Get Pumped on Bikes” presentations and fun hands-on Bike Safety Rodeos focusing on bike handling skills and basic traffic rules.

Ride Rangers

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Current Chico Velo Programs

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Your Info Center for the 35th Anniversary Wildflowe

What can I buy at th Wildflowe Store?

SATURDAY, APRIL 23, 2–8 PM SUNDAY, APRIL 24

SPECIAL PULL-OUT ADVERTISING SECTION 2016 Wildflower Century Ride Guide

2016 Wildflower Century RIDE GUIDE

SPECIAL PULL-OUT ADVERTISING SECTION

aturday’s Rider Check-in has gotten so big we had to give it a new name! The WildFest will feature our own ‘Fork-in-the-Road’ Food Truck Gathering, live music hosted by the Chico News & Review, Sierra Nevada beer garden (wine too!), an expo full of bike-related vendors, NEW KidZone and our Wildflower Store in addition to rider check-in. Plan to bring your friends and family because this FREE community event is open to all!

WildFest Schedule LIVE MUSIC IN THE GARDEN WAY COURT:

2:00 p.m.: Astro Turf (punk rock) 3:00 p.m.: Black Fong (butt-shaking funk) 5:00 p.m.: Hallelujah Junction (street-corner scoundrels) 6:30 p.m.: The Russel Turner Ward (rock)

NEW KIDZONE: 2-4 PM

All kids are invited to come on down to the NEW KidZone and participate in our Bike Carnival! Events and games include Slow Race, Helmet Drop, Light Up and ABC QuickCheck! Free to all kids, helmet required for on-bike games. Fundraiser for, hosted by, Butte Bike Coalition!

Motorist Alert: Impacted Roads!! More than 4000 bicyclists will be on the road on Sunday, April 24. The following estimated schedule of road impact will help you plan accordingly to avoid frustration and ensure a good day for all. Thank you for supporting the Chico Wildflower! Humboldt Rd/Hwy 32/Bruce to 20th St ................6am-9am Honey Run Rd CLOSED to DOWNHILL TRAFFIC!! .....6:30am-11am Pentz Rd ..........................................................8am-1pm Table Mtn/Cherokee Rd .......................................9am-2pm Durham Hwy (Pentz to Ord Bend) .......................10am-4pm Midway and Richvale Hwy ..................................8am-12 noon Chico River Rd...................................................11am-5pm

Ready, Set, ROLL! Ride Day AT SILVER DOLLAR FAIRGROUNDS

5:30-8:30am: Rider check-in and on-site registration (Commercial Bldg) – Coffee, snacks available 10:00am-5:00pm: Vendor Expo open at the Silver Dollar Fairgrounds 11:00am-5:00pm: Rider ‘Dinner’ catered by Bacio (Commercial Bldg)

RIDE START WINDOWS

5:30-6:30am – Wildcat 125 6:00-7:00am – Wildcat 100 and Wildflower 100 6:30-7:30am – Wildflower 65 and Flatflower 60 8:00-9:00am – Flatflower 30 and Flatflower 12 9:00am – Childflower Escorted Group Ride departs from Fairgrounds entry gate

REST STOP HOURS

7am-noon: Paradise Intermediate School: Wildcat and Wildflower routes 7am-4pm, Durham Elementary School: All routes 8:30am-1pm, Thermalito Forebay, Oroville: Wildcats and Wildflower 100 8:30am-3pm, Spring Valley School (Lunch): Wildcats and Wildflowers 8:30am-12noon, Lundberg Farm, Richvale: Flatflower 60 9am-12noon, Merlo Park, Stirling City: Wildcats 9:30am-2:30pm, Table Mtn Water Stop: Wildcats and Wildflower 100

NEW! Rest Stop Competition We depend on other local organizations to help run your rest stops. This year we are starting up a ‘Rest Stop competition’ where you will get the chance to vote for your favorite Rest Stop. The winning rest stop will receive a donation of $500 to their charity. Check it out at: www.wildflowercentury.com/details

See page

CHOOSE YOUR ROUTE!

NOTE TO ALL RIDERS: Please be courteous when riding through Chico in the early hours! Voices carry and you’ll be traveling through residential neighborhoods where people are sleeping, so please, use your ‘indoor voice’! • Traditional Wildflower 100 and 65

The originals and still the favorites! Wildflower 100 Climb Humboldt, Honey Run and Table Mtn, flat orchard loop after lunch (96 miles, 4800 ft Wildflower 65 Climb Honey Run, flat orchard loop after lunch (62 miles, 2300 ft) • Tough Wildcat 125 and 100

Climber’s challenge, not to be taken on lightly! Wildcat 125

Humboldt, Honey Run, Coutelenc, Skyway for 30 miles of continuous climbing, then rejoin the Wildflower 100 for Table Mtn and the flat orchard loop (128 miles, 7700 ft) Wildcat 100 All the Wildcat 125 climbing, skip the flat orchard loop (108 miles, 7600 ft) • Flatflower 60, 30, 12 and Childflower

Virtually no climbing! Flatflower 60

South to lunch at Lundberg Rice then back to Durham for orchard loop with Wildflower riders (62 miles, 250 ft climbing) Flatflower 30 Two pleasant loops on bike path and backroads through local orchards (31 miles, 150 ft climbing) Flatflower 12 Midway bikepath out to Durham for rest stop, and return via same route (12 miles, 50 ft climbing, post-ride meal available separately) Childflower 12 Escorted ride to Durham rest stop and back, parents of children under 10 encouraged to participate. Group start from Silver Dollar fairgrounds at 9am (Post-ride meal available separately)

More detail on all rides at http://www.wildflowercentury.com

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• Helmets required • Carry ID and insurance info • Obey the rules of the road, stop at stop signs and signals • Ride single file, be courteous to local drivers • In the event of an emergency, dial 911! Your safety is our highest priority. If you should have – or encounter – a medical emergency, dial 911 immediately. Butte Fire and Rescue coordinates with ALL local emergency/medical responders so they are informed and prepared for your call. They will provide the best and fastest medical care possible if you go directly to 911.

SPECIAL PULL-OUT ADVERTISING SECTION SPECIAL PULL-OUT ADVERTISING SECTION

Please obey our ride guidelines:

RIDE GUIDE 2016 Wildflower Century

Ride Guide 2016 Wildflower Century

Big Thanks to our Sponsors! Title Sponsor

Nothing Better After a Ride Powell’s Sweet Shoppe

Major Sponsors

121 W. 3rd St | doWntoWn ChiCo

530.332.9866

Downtown CHINATOWN - ORIENTAL IMPORTS -

2016 ower Century GUIDE 2016 Wildfl Wildflower CenturyRIDE Ride Guide

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“We’ve got it all!”

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HOUSE of RICE

(530) 893-1794 338 BROADWAY • MON - SAT

Happily serving buyers & sellers throughout butte county

The SummiT Group larry Knifong real estate team

Bacio Catering BCAG/B-Line Butte Fire and Rescue Chico Masters Cycling Team Duffy’s Tavern Incrediwear Klean Kanteen

Lundberg Family Farms Mt Shasta Spring Water Nature’s Bakery New Urban Builders The Printed Image UHaul of Chico

Bike Shops Thanks to the fantastic bike shops in Chico that contribute their time and energy to the success of the Wildflower!

Campus Bicycles – SAG vehicle Chico Bike and Board – SAG vehicle CycleSport –

SAG vehicle

Greenline – SAG vehicle North Rim Adventure Sports – Mechanic support at Spring Valley

Paradise Bikes –

Mechanic support at Paradise

Pullins Cyclery – Spring Valley Lunch Stop Sports LTD – Oroville Rest Stop The Bicycle Hub – Richvale Rest Stop The Bike Valet – Mechanic support at Durham Rest Stop

Volunteer Shout-out! You know the saying, ‘it takes a village’? It definitely takes the whole Chico community and we could not put on the Wildflower without every individual, group and organization that helps to make it possible!

Thank you to each and every one of you for helping to make our riders’ experience a great one! We hope to see you at the Volunteer Appreciation party in July AND at the Wildflower again next year!

Free g Movink! trSuomce BRE#00913120

tions restricply. ap

| 530.872.5400 | knifongteam.com

Navigation Options Export any elevation map to a Garmin (.gpx or .tcx), Google Earth (.kml) or numerous other formats. For detailed instructions go to our website: www.wildflowercentury.com

RedMountainGreenCycle.com

Electric Bikes

Or, go “old school” and pick up a paper map at the rider check-in. As always, the course will be marked with colored route arrows.

pEdAl ASSiSt ElECtRiC bikE

IT’S IN THE (RIDER) BAG!

up to 100 MilES pER ChARGE

With your entry you get the ChicoBag string backpack chock full of cool stuff, including:

SpEEdS up to 20Mph no liCEnSinG oR dMv REGiStRAtion REquiREd

• 35th Anniversary T-Shirt

no intERESt finAnCinG AvAilAblE oAC

• Reusable Wildflower Spork • Copy of Chico News & Review’s Annual Bike Issue with the Official Wildflower RIDE GUIDE inside

Stop by todAy And tESt RidE ouR ElECtRiC bikES

• Access Instructions for the Wildflower Online Rider ‘goodie’ Bag • Sierra Nevada/Wildflower Specialized 24oz. water bottle

Any merchandise you pre-ordered will also be included!

WILDFLOWER STORE The Wildflower Store is located at the Fairgrounds in the Commercial Building. It’s open for business on Saturday, April 23, 2-8pm and Sunday April 24, 6am-5pm.

RESTAURANT, TAPAS & BAR

FAMILY OWNED SINCE 1975 SEAFOOD • STEAKS • LAMB • BBQ RIBS • QUAIL • CHICKEN

(530) 891-5204 • 3355 Esplanade • Chico T HE R ESTAURANT

Open Wednesday - Sunday at 5:00pm • Closed Monday & Tuesday Check out our online menu: www.basquenorte.com

RIDE GUIDE 2016 2016Wildflower WildflowerCentury Century Ride Guide

Be sure to stop by the Wildflower Store and see this year’s great selection including: Wildflower and Wildcat jerseys; 2016 Wildflower t-shirt; Chico Velo Club T’s, jerseys, bibs and shorts; Wildflower and Velo cycling socks, baseball and cycling caps, and much more. And don’t forget our annual blow-out bargain table! First-come, first-served so come early for best selection!

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• Nature’s Bakery Fig Bars

455 E. 20th St. (20th & Mulberry) Chico, CA (530) 899-7270

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Mother’s Day MAKE YOUR RESERVATIONS TODAY MOTHER’S DAY HOURS: NOON - 8PM

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345 West Fifth13 Street | Chico, 15 CA 95926 | (530) 891–6328 Please call for reservations 07