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Station hiStory Programmer SPotlightS SuPPorter teStimonialS

Your Community Radio Station

Special advertiSing Supplement to the cn&r

SPecial radio Schedule inSert

Supporter teStimony Debra Lucero

“i

love radio, I love teaching people, I take pride in putting out a good product people will listen to, something that will become a part of their lives,” said Rick Anderson, general manager of Chico’s KZFR Community Radio. “When you achieve that, you’ve done things right.”

It’s that passion for broadcasting that has driven Anderson and his colleagues since KZFR first went on air 22 years ago. In those labor-intensive early days, programmers recorded their shows on a reel-to-reel tape machine, drove the tape to the transmitting station in Magalia and waited in real time as the shows were

broadcasted. The timeconsuming process was “a labor of love” for the KZFR staff and volunteers, Anderson said.

KZFR has since installed a dish on its roof of their studio in downtown Chico to transfer the station’s signal to Magalia, making hosting a show a more manageable undertaking.

But the sense of dedication has never waned at the listener-funded radio station—KZFR programmers are exclusively volunteers from the community who believe strongly in alternative media.

“Community radio provides the outlet for discussion and diversity that is just not available anywhere else,” Anderson said.

“It’s kind of too bad, but that’s the reality of it.”

KZFR now reaches roughly 10,000 people a week with its eclectic mix of programming, including a full spectrum of musical offerings, political discourse, local news and teen and children’s programs.

Anderson, a passionate man who lives and breathes community radio, becomes

particularly animated when discussing KZFR’s pride and joy—its immaculate listener-funded studio, completed in 2010. Anderson calls it “the best studio between Sacramento and Salem [Oregon].”

In light of the improve improvements, Anderson said it’s important for KZFR to keep an eye on prog progress. The station will continue expanding their Internet presence and will unveil a mobile app in the near future, allowing listeners around the world to stream KZFR live from their mobile devices.

“We’re aware the future isn’t in your terrestrial signal; your internet signal is important to developing and keeping an audience,” Anderson said. “When you’re donacommunity radio and you rely on dona tions, that’s where your money comes from.”

But even after personally adopting a pro-

gressive approach to radio broadcasting, Anderson fears for the future of community radio in general. The average KZFR listener is 35 or older, a fact he faces each semester as a guest lecturer for Chico State’s KCSC student radio class.

“First thing I ask is, ‘Who listened to the radio today?’

Nobody. ‘How about this week?’

Nobody. If no one is teaching them how to use the medium, or that the medium is important, the medium is going away, eventually.”

And if stations like KZFR become a thing of the past, Anderson believes communities around the country, including Chico, will suffer in their absence. es“I think we are providing a totally es sential service,” he said. “There would be a giant gap without it; there would be a lack of knowledge to some degree, and it just wouldn’t be as fun without KZFR.”

“it just wouldn’t b e as fun wit hout KZFr.”

So when Lucero says she considers KZFR a vital piece of the community, her opinion carries more weight than most. And as the leader of a non-profit organization, she understands the fragility of their funding system.

“The voice might go away—it could literally be silenced,” Lucero said of the importance of supporting KZFR and community radio. “I think that would be a travesty—not just for our region, but for our country—if we start to see community radio go away.

“It’s about caring about where you live,” she continued.

“Grow where you’re planted. In order to do that, you have to invest in that place. Community radio is one of the places I would encourage people to invest.”

Lucero believes the programmers at KZFR, who are all volunteers, bring a passion and knowledge to their

shows that can’t be found on commercial radio.

“I love the programmers who have collected music for years, they are concert-goers, they really know the genre of music they are interested in and they bring that perspective to the community,” she said. “KZFR is not a conglomerate, they’re local, the programmers are from the community. None of them are paid; they go on the air because they believe in what they’re doing.”

Aside from entertainment value, Lucero also considers KZFR a unique venue for public discourse.

“It’s unlike any other medium, even the Internet,” she said. “There’s something about driving down I-5, tuning into a specific place on the dial and hearing unique programming, unique music and alternative views.”

income Breakdown of KZFr 90.1Fm 35

Donate! Fall 2012 Pledge Drive Support KZFR during its Fall 2012 Pledge Drive, beginning oct. 24 at 6 a.m. with “Bohemian Express” with Koz McKev and ending Nov. 2 with “The Dinosaur Hour” with Lars Larson at 10 p.m. you can pledge by: • calling the studio at (530) 895-0131 during your favorite program.

percent of total income

90.1 Fm KZFr Community raDio

Debra Lucero has long believed in investing in her community—as head of Friends of the Arts for the past decade and consultant for the Butte County Economic Development Corporation, she has dedicated much of her own time on Chico’s behalf.

30 25 20 15 10 5 0

• visiting the station’s revamped website at www.kzfr.org.

• visiting the office.You can be one the first to rock KZFR’s new sticker on your bicycle, vehicle, laptop or fridge!

pledge Drives

underwriting

Supporter teStimony alexa Benson-valavanis

Sanjay Dev’s love of radio began during his days growing up in Katmandu, Nepal, where he would listen to the only FM radio station’s weekly hour of English–language music.

Alexa Valavanis, president and CEO of North Valley Community Foundation, knows a thing or two about deeply-rooted community organizations, and she believes KZFR is as important as any in Chico.

Dev, who has hosted Devastation Sounds—KZFR’s premiere reggae music program—for the last 19 years, was drawn to reggae after a defining moment in the summer of 1976.

“I believe in mathematics and want to educate people about it and show them the beauty of it, and I believe in Reggae music the same way—the message, the power, the unity, the oneness that brings people together. I think it’s a beautiful thing and want to teach people about it.”

“A friend of mine brought a live Bob Marley record from England back to Katmandu,” he said. “The first song was ‘No Woman No Cry.’ It was very slow, very melodic and we understood every word. It was so powerful; that was the moment reggae got buried inside of me.”

To this end, Dev largely avoids Marley and other big names, focusing on artists overlooked by the American mainstream. As one of the most comprehensive Reggae shows anywhere, Devastation Sounds attracts weekly Internet listeners from South Africa, Brazil, Thailand, Europe and his native Nepal.

Dev dug deeper, starting a record collection that now includes more than 8,000 LPs, many long since out of print. As a math professor at Chico State University

“The only continent I haven’t been able to reach yet is Antarctica,” Dev said.

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“I’m a long-time supporting fan of community radio—it provides a perspective and entertainment I don’t think you can get anywhere else,” she said.

Valavanis helped launch Annie B’s Community Drive in 2007, the annual fundraiser in which non-profit organizations like KZFR are awarded grants based on how much they raise at the end of a two-month donation period.

Valavanis maintains KZFR is held in high regard among Chicoans as an essential means to promote local interests and culture. She emphasized that it’s important to contribute to KZFR, either through volunteering time or financial donations, if listeners want the service to continue.

A S P E C I A L A DV E RT I S I N G S U P P L E M E N T TO C N & R

Donation

Grants

income type

DevaStation SounDS Sanjay Dev and Butte College, Dev approaches his radio show the same way he approaches his job—with an emphasis on education.

Fundraisers

Personally,Valavanis volunteers as a programmer, hosting Some Place in the Middle, which she uses to highlight Chico’s notable donors and non-profit executives. She calls the show “a great way for folks to get to know other community members who are doing good work.

Where else could I have a radio show that focused on a topic so near and dear to my heart?”

Valavanis is also an avid KZFR listener, regularly tuning into their talk and music shows.

“Democracy Now is one of my favorite programs,” she said. “It’s a syndicated program they run through KZFR, but I also enjoy the jazz programs, the talk show programs and the Peace and Social Justice Hour. So, I enjoy everything, really.

“I can tune into 90.1 and feel like I’m in a world café setting,” she said. “Life would be pretty gray without it.”

A S P E C I A L A DV E RT I S I N G S U P P L E M E N T TO C N & R

−

WWW.KZFR.ORG

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O C TO B E R 1 1 , 2 0 1 2

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K Z F R - Yo u R C o m m u n i T Y R A d i o S TAT i o n

3

Supporter teStimony Debra Lucero

“i

love radio, I love teaching people, I take pride in putting out a good product people will listen to, something that will become a part of their lives,” said Rick Anderson, general manager of Chico’s KZFR Community Radio. “When you achieve that, you’ve done things right.”

It’s that passion for broadcasting that has driven Anderson and his colleagues since KZFR first went on air 22 years ago. In those labor-intensive early days, programmers recorded their shows on a reel-to-reel tape machine, drove the tape to the transmitting station in Magalia and waited in real time as the shows were

broadcasted. The timeconsuming process was “a labor of love” for the KZFR staff and volunteers, Anderson said.

KZFR has since installed a dish on its roof of their studio in downtown Chico to transfer the station’s signal to Magalia, making hosting a show a more manageable undertaking.

But the sense of dedication has never waned at the listener-funded radio station—KZFR programmers are exclusively volunteers from the community who believe strongly in alternative media.

“Community radio provides the outlet for discussion and diversity that is just not available anywhere else,” Anderson said.

“It’s kind of too bad, but that’s the reality of it.”

KZFR now reaches roughly 10,000 people a week with its eclectic mix of programming, including a full spectrum of musical offerings, political discourse, local news and teen and children’s programs.

Anderson, a passionate man who lives and breathes community radio, becomes

particularly animated when discussing KZFR’s pride and joy—its immaculate listener-funded studio, completed in 2010. Anderson calls it “the best studio between Sacramento and Salem [Oregon].”

In light of the improvements, Anderson said it’s important for KZFR to keep an eye on progress. The station will continue expanding their Internet presence and will unveil a mobile app in the near future, allowing listeners around the world to stream KZFR live from their mobile devices.

“We’re aware the future isn’t in your terrestrial signal; your internet signal is important to developing and keeping an audience,” Anderson said. “When you’re community radio and you rely on donations, that’s where your money comes from.”

But even after personally adopting a pro-

gressive approach to radio broadcasting, Anderson fears for the future of community radio in general. The average KZFR listener is 35 or older, a fact he faces each semester as a guest lecturer for Chico State’s KCSC student radio class.

“First thing I ask is, ‘Who listened to the radio today?’

Nobody. ‘How about this week?’

Nobody. If no one is teaching them how to use the medium, or that the medium is important, the medium is going away, eventually.”

And if stations like KZFR become a thing of the past, Anderson believes communities around the country, including Chico, will suffer in their absence.

“I think we are providing a totally essential service,” he said. “There would be a giant gap without it; there would be a lack of knowledge to some degree, and it just wouldn’t be as fun without KZFR.”

“it just wouldn’t b e as fun wit hout KZFr.”

So when Lucero says she considers KZFR a vital piece of the community, her opinion carries more weight than most. And as the leader of a non-profit organization, she understands the fragility of their funding system.

“The voice might go away—it could literally be silenced,” Lucero said of the importance of supporting KZFR and community radio. “I think that would be a travesty—not just for our region, but for our country—if we start to see community radio go away.

“It’s about caring about where you live,” she continued.

“Grow where you’re planted. In order to do that, you have to invest in that place. Community radio is one of the places I would encourage people to invest.”

Lucero believes the programmers at KZFR, who are all volunteers, bring a passion and knowledge to their

shows that can’t be found on commercial radio.

“I love the programmers who have collected music for years, they are concert-goers, they really know the genre of music they are interested in and they bring that perspective to the community,” she said. “KZFR is not a conglomerate, they’re local, the programmers are from the community. None of them are paid; they go on the air because they believe in what they’re doing.”

Aside from entertainment value, Lucero also considers KZFR a unique venue for public discourse.

“It’s unlike any other medium, even the Internet,” she said. “There’s something about driving down I-5, tuning into a specific place on the dial and hearing unique programming, unique music and alternative views.”

income Breakdown of KZFr 90.1Fm 35

Donate! Fall 2012 Pledge Drive Support KZFR during its Fall 2012 Pledge Drive, beginning oct. 24 at 6 a.m. with “Bohemian Express” with Koz McKev and ending Nov. 2 with “The Dinosaur Hour” with Lars Larson at 10 p.m. you can pledge by: • calling the studio at (530) 895-0131 during your favorite program.

percent of total income

90.1 Fm KZFr Community raDio

Debra Lucero has long believed in investing in her community—as head of Friends of the Arts for the past decade and consultant for the Butte County Economic Development Corporation, she has dedicated much of her own time on Chico’s behalf.

30 25 20 15 10 5 0

• visiting the station’s revamped website at www.kzfr.org.

• visiting the office.You can be one the first to rock KZFR’s new sticker on your bicycle, vehicle, laptop or fridge!

pledge Drives

underwriting

Supporter teStimony alexa Benson-valavanis

Sanjay Dev’s love of radio began during his days growing up in Katmandu, Nepal, where he would listen to the only FM radio station’s weekly hour of English–language music.

Alexa Valavanis, president and CEO of North Valley Community Foundation, knows a thing or two about deeply-rooted community organizations, and she believes KZFR is as important as any in Chico.

Dev, who has hosted Devastation Sounds—KZFR’s premiere reggae music program—for the last 19 years, was drawn to reggae after a defining moment in the summer of 1976.

“I believe in mathematics and want to educate people about it and show them the beauty of it, and I believe in Reggae music the same way—the message, the power, the unity, the oneness that brings people together. I think it’s a beautiful thing and want to teach people about it.”

“A friend of mine brought a live Bob Marley record from England back to Katmandu,” he said. “The first song was ‘No Woman No Cry.’ It was very slow, very melodic and we understood every word. It was so powerful; that was the moment reggae got buried inside of me.”

To this end, Dev largely avoids Marley and other big names, focusing on artists overlooked by the American mainstream. As one of the most comprehensive Reggae shows anywhere, Devastation Sounds attracts weekly Internet listeners from South Africa, Brazil, Thailand, Europe and his native Nepal.

Dev dug deeper, starting a record collection that now includes more than 8,000 LPs, many long since out of print. As a math professor at Chico State University

“The only continent I haven’t been able to reach yet is Antarctica,” Dev said.

2

K Z F R - Yo u R C o m m u n i T Y R A d i o S TAT i o n

­−

O C TO B E R 1 1 , 2 0 1 2

−

WWW.KZFR.ORG

−

“I’m a long-time supporting fan of community radio—it provides a perspective and entertainment I don’t think you can get anywhere else,” she said.

Valavanis helped launch Annie B’s Community Drive in 2007, the annual fundraiser in which non-profit organizations like KZFR are awarded grants based on how much they raise at the end of a two-month donation period.

Valavanis maintains KZFR is held in high regard among Chicoans as an essential means to promote local interests and culture. She emphasized that it’s important to contribute to KZFR, either through volunteering time or financial donations, if listeners want the service to continue.

A S P E C I A L A DV E RT I S I N G S U P P L E M E N T TO C N & R

Donation

Grants

income type

DevaStation SounDS Sanjay Dev and Butte College, Dev approaches his radio show the same way he approaches his job—with an emphasis on education.

Fundraisers

Personally,Valavanis volunteers as a programmer, hosting Some Place in the Middle, which she uses to highlight Chico’s notable donors and non-profit executives. She calls the show “a great way for folks to get to know other community members who are doing good work.

Where else could I have a radio show that focused on a topic so near and dear to my heart?”

Valavanis is also an avid KZFR listener, regularly tuning into their talk and music shows.

“Democracy Now is one of my favorite programs,” she said. “It’s a syndicated program they run through KZFR, but I also enjoy the jazz programs, the talk show programs and the Peace and Social Justice Hour. So, I enjoy everything, really.

“I can tune into 90.1 and feel like I’m in a world café setting,” she said. “Life would be pretty gray without it.”

A S P E C I A L A DV E RT I S I N G S U P P L E M E N T TO C N & R

−

WWW.KZFR.ORG

−

O C TO B E R 1 1 , 2 0 1 2

−

K Z F R - Yo u R C o m m u n i T Y R A d i o S TAT i o n

3

celT RaDio Steve o’Bryan Steve O’Bryan has been a programmer at KZFR for about 15 years and a supporter of the station since its inception. “i was listening to KVmR from Nevada City when i heard eric mathisen [KZFR’s “founding father”] talking about raising money to lease a transmitter to start the station in Chico,” said O’Bryan, who also owns pullins

GOLDEN VALLEY COMMUNITY BROADCASTERS KZFR COMMUNITY RADIO 90.1 FM GOLDEN VALLEY COMMUNITY 341 BROADCASTERS Broadway, Suite 411 GOLDEN VALLEY C OMMUNITY BROADCASTERS PO Box FM 3173 KZFR COMMUNITY RADIO 90.1 Chico, CA 95927 KZFR COMMUNITY341 RADIO 90.1 Broadway, SuiteFM 411 MUSIC

EVENTS

VOLUNTEER

341 Broadway, Suite3173 411 PO Box POCA Box95927 3173 Chico, COMMUNITY DIVERSITY Chico, CA 95927

MUSIC MUSIC

EVENTS EVENTS

VOLUNTEER VOLUNTEER

COMMUNITY COMMUNITY

DIVERSITY DIVERSITY

October 1st, 2012 October 1stst, 2012 October 1 , 2012 Dear KZFR Supporter, KZFR Community Radio has music for everyone.

Dear KZFR Supporter, Dear KZFR Supporter, The Mighty ZephyrRadio has been the air over 22 KZFR Community has on music forfor everyone.

KZFR Community Radio musicDonate for everyone. years! Keep us has thriving. today!

The Mighty Zephyr has been on the air for over 22 The Mighty Zephyr has been on theDonate air for over 22 Hundreds ofyears! creative people donate their time Keep us thriving. today! years! Keep thriving.

Donate today! because theyus believe in community radio.

Hundreds of creative people donate their time HundredsUs! ofbecause creativethey people donate their time radio.

Support believe in community because they believe in community radio.

Support Us! Support Us! Stay tuned!

Rick Anderson Stay tuned!

Stay tuned!

Rick Anderson Rick Anderson General Manager 530-895-0788 ext 102 gm@kzfr.org General Manager General Manager _______________ Contributing to the silent drive will help us meet our Fall 2012 goal faster_________________ 530-895-0788 ext 102 530-895-0788 gm@kzfr.org ext 102 gm@kzfr.org KZFR _______________Contributing to the silent drive Listener will help usSupporter meet our Fall 2012 goal faster_________________ _______________ to theCA silent drive will help us meet our Fall 2012 goal faster_________________ 341 BroadwayContributing #411, Chico, 95928 Office: (530) 895-0788 Studio: (530)895-0131 KZFR Listener Supporter KZFR Listener Supporter 341 Broadway #411, Chico, CA 95928 Office: (530) 895-0788 Studio: (530)895-0131 341 Broadway #411, Chico, CA 95928 Office: (530) 895-0788 Studio: (530)895-0131 I would love to send a check today! Suggested donation is $50

It is the Mission of KZFR to enlighten, entertain, inform and It is the Mission of educate our listeners in KZFR toMission enlighten, It is the of support of community. entertain, inform and KZFR to enlighten, educate our listeners entertain, inform and in support of educate ourcommunity. listeners in support of community.

I would love to support community radio forever! (enclose a voided check) I would love to send a check today! Suggested donation is $50 II would topay sendwith a check today!card!

Suggested donation is $50 would love like to my credit Visa/Mastercard/Discover I would love to support community radio forever! (enclose a voided check) I would love to support community radio forever! (enclose a voided check) Donation I would likeamount:_________________________________ to pay with my credit card! Visa/Mastercard/Discover I would pay with my credit card! Visa/Mastercard/Discover Credit like cardtonumber:________________________________ Expires:_____________ VCode:______ Donation amount:_________________________________ Donation amount:_________________________________ Charge: Full amount or monthly installments ($10/month) Credit card number:________________________________ (Circle One) Credit card number:________________________________ Expires:_____________ VCode:______ Expires:_____________ VCode:______ Full amount monthly installments ($10/month) I wouldCharge: like to renew online!orkzfr.org/donate One) Charge: (Circle Full amount or monthly installments ($10/month) (Circle One)

I would like to renew online! kzfr.org/donate I would like to renew online! kzfr.org/donate

Cyclery. “i called in and said i’d cover 10 percent and got some other local businesses to chip in until we could cover the cost.”

on his Wednesday morning show, Celt Radio.

O’Bryan is the lead Celtic music programmer at KZFR and a stalwart supporter of music in Chico and beyond, an interest he said was fueled by early programming on the fledgling KZFR. Though mostly dedicated to traditional music, O’Bryan also plays more modern irish music like U2 and Van morrison

“in this day and age, having an outlet to allow alternative media to get out is extremely important to our freedom. There are only about 150 community radio stations in the entire county and we’re very fortunate to have several of them in our region, including KZFR.”

And for O’Bryan, KZFR is about more than just music.

Something for everyone Do you love music? Do you love communiTy RaDio? KZFR has something for

everyone—informative political programs, music of all genres, local news with alternative views and great concerts with Jackie Greene, David Nelson Band, Soul Union, Alli Battaglia, Celebration of the Song and much more.

Want to be a DJ at KZFR? KZFR is hosting its fall programmer orientation at the KZFR Studio on Tuesday, Oct. 16 at 6:30 p.m. To get involved, you must: • Swing by the office and fill out an application for broadcast permit to get the ball rolling.

• RSVP by calling the KZFR Office at (530) 895-0706—ask for Grant.

Join the KZFR Family: unDeRWRiTe KZFR reaches six counties, covers over 2,000 square miles and reaches thousands of people at any given moment. KZFR listeners are potential customers for your business—by becoming an underwriter, your business and services will be represented to thousands of listeners, many of whom purposefully choose to support KZFR underwriters by shopping locally. To incReaSe youR SaleS, ShoW youR commiTmenT To The communiTy anD Join The KZFR Family, contact Ray laager by calling (530) 520-4742 or email underwrite@kzfr.org.

contact ADDReSS 341 Broadway #411 Chico, CA 95927 OFFiCe phONe (530) 895-0706 STUDiO phONe (530) 895-0131 emAil info@kzfr.org WeBSiTe www.kzfr.org