Annual Report 2014

annual report & election issue 2014

Your Co-op in Numbers inside the back cover

ON OUR WAY TO CEDAR RAPIDS!

published by: NEW PIONEER FOOD CO-OP 22 S. Van Buren St. • Iowa City, IA 52240 (319) 338-9441 open daily 7am–10pm 1101 2ⁿd St. • Coralville, IA 52241 (319) 358-5513 open daily 7am–10pm 3338 Center Point Rd. NE • Cedar Rapids, IA 52402 Coming Soon!

STORE SUPPORT OFFICE 22 S. Linn St., Unit 2A • Iowa City, IA 52240 (319) 248-6400 open Mon.–Fri. 8am–5pm

In this Issue Board President's Letter

p. 4

Board Treasurer's Report

p. 6

Education and Outreach Updates

p. 8

Ballot and Candidates' Statements

p. 15

www.newpi.coop EDITOR Allison Gnade MANAGING EDITOR Jenifer Angerer CATALYST DESIGN & ILLUSTRATION Melanie Roling CATALYST PHOTOGRAPHY Ben Partridge PRINTER Royle Printing, Sun Prairie, WI

Board of Directors Meetings All owners are welcome!

Sept. 24 & Oct. 22, 2014 6:30pm, New Pi Store Support Offices 22 S. Linn St., Iowa City (3rd floor, Tower Place, at the corner of Linn & Iowa)

Annual Owner Meeting 2-4pm Oct. 26, 2014 Kirkwood Room (Governor's Ridge) 515 Kirkwood Ave., Iowa City

Members are welcome to share their views with the Board:

BOARD OF DIRECTORS

(year indicates when term expires) President SARAH WALZ (2015) (319) 466-0908, walz.sarah@gmail.com

Vice President JANET RAZBADOUSKI (2014) (312) 476-0943, jraznpboard@gmail.com

Secretary CAROLINE DIETERLE (2016) (319) 338-8674, caroline-dieterle@uiowa.edu

Treasurer HENRY T. MADDEN (2015) (319) 338-5689, h-mamadden@mchsi.com

JON FOGARTY (2016)

(319) 400-4911, jon@jonfogarty.com

JEN KNIGHTS (2016) (319) 331-6631, knightswhowrites@gmail.com

CALVIN NORRIS (2014) (319) 355-2603, cal_norris@msn.com

New Pioneer Food Co-op Mission Statement New Pioneer is a cooperatively owned The Cooperative fully recognizes the value and business, fully serving the needs of the natural dignity of work and shall place a high priority products consumer. We emphasize high quality, on the health, welfare, and happiness of all its fair prices, and product information. We are employees. an environmentally and socially responsible The Cooperative shall strive to set a member of the community we serve. community standard for the best possible New Pioneer’s mission is to serve the needs working conditions, training, wages, benefits, of its members and to stimulate the local and opportunities for advancement for its agricultural production of natural and organic employees. foods by providing a market for such foods.

General Manager: Matt Hartz

T

he world of New Pi is always busy, and this past year has been especially so. Despite the great disappointment of the outcome of efforts to relocate our Iowa City store to the corner of College and Gilbert Streets in the Iowa City downtown, we’ve made strides in other exciting directions. New Pi owners overwhelmingly supported the Board’s initiative to pursue a third store location, delivering a favorable vote of 93% in a ballot referendum. After an intensive property search throughout Johnson and Linn counties, New Pi purchased a site for a third store in Cedar Rapids.

The Co-op’s new home in Cedar Rapids is at 3338 Center Point Rd. NE in an established, centrally located area. The store will open before the end of this calendar year and is being designed with high levels of energy efficiency and environmental sustainability.

This summer, New Pi opened a new central kitchen and bakery facility in North Liberty, also after an intensive property search.

It’s been dubbed “The Hub,” as it is the nucleus of so much of our prepared foods programming. We had far outgrown our cramped bakery and kitchen wedged into the Coralville store, which had been in place since 2001. The new facility provides our talented staff with both improved space and equipment, though we still remain committed to producing our food by hand.

We also continue to look for options for growing specifically in Iowa City. In a ballot last December, owners overwhelmingly supported relocating the Iowa City store to an area within the downtown, or a second store elsewhere in town. The authorization for the Board to pursue this project lasts "We seek to strengthen the businesses of our many for three years. Suitable relocation sites in the downtown are rare, complicated, and costly, and thus relocation is small, independent farmers and producers and far from a certain prospect. Any new store facility in increase full-time cooperative economy jobs."

Iowa City would open two years after our Cedar Rapids store opens, if not later.

As a consumer-owned organization, New Pi has no interest in growth simply for the sake of market share. A cooperative exists to serve the needs and shared values of its owners. We seek to strengthen the business of our many small, independent farmers and producers. We are increasing cooperative economy jobs, emphasizing greater levels of full-time over part-time employment.

New Pi now supports 40 school and community gardens with funding and staff support – something we could not have done with the fewer resources we had in earlier years.

Matt Hartz New Pi General Manager annual report 2014 • www.newpi.coop

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Board President: Sarah Walz

New Pi members will be glad to is a big step for New Pi, notof justthe hear thatThis the stronghold as a store, but as an organization co-op movement andto agrowth uniquely committed better way ofis business – one that is rooted in right heredoing in the upper Midwest! community.

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new pioneer food co-op’s newsletter

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t’s been more than six years since the New Pioneer Board of Directors set a strategic priority to expand our retail space. Much discussion with members (and member votes), market and real estate research, financial modeling, and negotiation with community leaders and developers culminated in our decision one year ago to establish a store in Cedar Rapids.

Securing a site for New Pi to grow was not a quick nor easy process for anyone involved, nor was it one without controversy or debate, but we are now poised to open our third store and we could not be happier. We look forward to the opportunity to expand the market for local, organic, and natural foods in Linn County and to extend the reach of our mission and our cooperative principles.

This is a big step for New Pi, not just as a store, but as an organization uniquely committed to a better way of doing business – one that is rooted in community. New Pi is a purposedriven organization; our purpose is embodied in the Mission Statement printed inside the front cover of each Catalyst. New Pi strives to set a community standard for food quality and safety, employment practices, sustainability and environmental responsibility, and all matters related to food information and healthy eating.

Our Mission Statement is something the Board of Directors and New Pi management evaluate and discuss throughout the year.

staff are full-time and all full-time employees are covered by our health plan. More than 130 participate in our 401k (New Pi matches up to 5%).

Over the next year, our management team will engage staff at all levels in open book management in order to encourage fuller understanding of how their work translates into the success of the business. These employment practices allow us to attract talented employees who are dedicated to our mission and who choose to stay with us.

New Pi’s success in this and other aspects of our mission is due to the commitment of our management team, staff, and our more than 31,000 owners who invest in our mission by shopping with us. That commitment to supporting the Co-op is truly an investment in a more sustainable community.

Sarah Walz New Pi Board President

One of New Pi's greatest accomplishments, and one that often goes un-heralded, is in the area of employment. New Pi currently employs about 190 people and is set to hire 40 more to staff our Cedar Rapids store. Approximately 70% of our

annual report 2014 • www.newpi.coop

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Board Treasurer: Henry Madden

Dividends went to all owners who spent more than $500 at New Pi last year (for a total of $130,000).

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new pioneer food co-op’s newsletter

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iscal Year 2014 has been a very active one for New Pi. We purchased a building in Cedar Rapids and began upgrading it to become our third grocery store. We purchased a building in North Liberty and renovated it to be our new commissary (fondly referred to as The Hub) to house our growing bakery and deli to support the addition of a third store. Finally, we moved our kitchen equipment into the commissary while continuing to operate the present Iowa City and Coralville stores.

All this sounds easy, but anyone who’s ever purchased a house has some idea of the machinations required to search for, satisfy legal requirements, obtain financing, close the deal, and renovate a facility to suit needs, knows that it isn’t easy.

401k program, to match what they choose to invest of their salaries at up to 5%. Many of you owners will also remember that you received a dividend!

Dividends went to all owners who spent more than $500 at New Pi last year (for a total of $130,000).

We have another very challenging year ahead of us and we rely on our excellent staff to complete and launch the Cedar Rapids store, to increase the variety and volume of food produced by our commissary, and to renovate our Coralville store.

Henry Madden New Pi Board Treasurer

Throughout this time we also managed to increase sales and earn a profit! Some may say, “Why stress ‘earning a profit’?” Well, if we don’t earn a profit we won’t be able to pay off the loan we obligated ourselves to with our new purchases and New Pi would eventually dissolve. Earning a profit is truly a necessity.

I’m also pleased to add that we were able to earn enough to pay all our employees a bonus for the previous year, and, for all employees engaged in our

annual report 2014 • www.newpi.coop

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Education & Outreach: Theresa Carbrey

We successfully grew hops, an essential ingredient in making beer, at New Pi's Earth Source Gardens this summer.

How does the milk come out of the cow?

Youngsters practice their milking skills on a mock cow at the June 21 Summer Solstice Party.

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Temps topped 950F at the August 24 Earth Source Gardens Harvest Party. Guests sheltered in the "cow trellis"!

2014

was full of happy surprises.

The Co-op’s ‘Year of the Cow’ June Summer Solstice party at Earth Source Gardens featured demonstrations of whipping cream, making and sampling ice cream, and even offered a chance to practice milking skills on a ‘mock cow.’ In a minor departure from ordinary dairy practice, she gave chocolate milk!

Mild temps and timely rain made the Co-op’s Earth Source Gardens shine. Fragrant flower demonstrations featured Heliotrope, Stock, Flowering Sweet Peas, Four O’Clocks, and Sweet William. Sweet William won the sniff test, with a spicy carnationlike fragrance.

Following the impulse to drink locally, we planted wheat, barley, and hops. These ingredients, along with yeast, good water, and skill, can result in heavenly local brews. We sought to understand good beer’s balancing act between crisp, citrusy hops and mellow, molasses flavors of malted barley. Iowa beer surely makes a smaller environmental footprint than wine shipped in glass from Portugal or Chile!

We are simply mad for trellises at Earth Source Gardens. From delicate, hand-fashioned willow to sturdy, interwoven bean poles, we enjoy them all.

Best is the happy cow trellis made from a hog panel bent into a half circle, anchored with fence posts and planted with scarlet Cardinal Flowers.

Earth Source Gardens has been a rewarding collaboration with our host, Harvest Farm and Preserve.

Doug and Linda Paul, along with Julie Decker, have allowed the Co-op to use these fertile two acres at no charge. One gardener remarked, “I really like that this community garden is on the bus line!”

worked, up to twenty hours per month. For more information on working owner opportunities, reach me at tcarbrey@newpi.coop.

I continue the rewarding work of facilitating Co-op donations to community non-profits. In May we again hosted the Bike to Work family fun ride: “Old Pi to New Pi Ride” (from the “old” Iowa City store to the “new” Coralville store). Perhaps it is time to rethink that name, as we prepare to open our third store in Cedar Rapids!

Wherever we go, our goal is to have fun learning, to wake up to the authentic flavors of fresh, local, natural, and organic foods. Feeling and looking good is a welcome side effect.

The challenge of how to support small and local food producers inspired the creation of the Iowa Pollinators, an offshoot of Slow Money. The Pollinators is a group of ten community members who pooled $5,000 each to create a low-interest lending fund. Further members are welcome, as are applications for loans (visit slowmoneyiowa.org).

While not an official Co-op project, New Pioneer has generously assisted with graphics and printing support for their efforts.

Looking ahead to the excitement of the Cedar Rapids store, we hope to inspire and support the hunger for good food, social justice, and better health in a new town. Thank you for your support!

Theresa Carbrey New Pi Education & Outreach

Thank you to the marvelous Co-op working owners who help at Co-op cooking classes, Earth Source Gardens and garden parties, as well as many other Co-op events open to our community! Working members earn a $37.50 gift card for each five hours annual report 2014 • www.newpi.coop

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Education & Outreach: Scott Koepke

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new pioneer food co-op’s newsletter

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Am a Cedar Rapids boy. Growing up there in the ‘60s and ‘70s, I’ve witnessed many changes, both good and not-so-good, in the City of Five Seasons. When I was a kid, to see urban chickens, Matthew 25’s urban farm plots, and food scrap compost collection by the city would have been unheard of. Gun violence, however, was also quite rare compared to now.

My excitement about New Pioneer coming to my hometown is fueled by noticing the perfect fit of the New Pi Soilmates program I’ve been blessed to develop for both the health-conscious and at-risk components of Cedar Rapids. We’re strengthening partnerships with community organizations dedicated to growing more local food, and our life skill classes are sprouting healthier neighborhoods.

Nurturing plants nurtures people.

This past academic year, New Pi Soilmates has extended outreach throughout the Corridor into eight schools in the Cedar Rapids Community School District. Our 2015 schedule includes many more for school garden support, encouraging cafeteria and kitchen food waste collection for compost, and, of course, fun classes in gardening, soil science, and life skills.

COMPOST EDUCATION Perhaps the most rewarding experience for me in 2014 was the honor of New Pi Soilmates being asked to lead the compost education for all 3,200 sixth graders in C.R. during the month of May at the Linn County Solid Waste Agency. As busloads of middle schoolers learned how to convert food and paper waste into plant food by building biology in organic matter, I witnessed consciousness elevation on several critical points: a. With so many people living with food insecurity, don’t throw food away. b. If we can’t eat it, we can compost it. c. All food, whether you eat meat or not, comes from plants. All plants come from soil. We make soil more balanced when we make compost.

Congrats to Linn County, by the way, for having one of the largest compost processing facilities in the country located right here in Cedar Rapids!

A SOILMATES BOOK FOR TEACHERS Currently a work-in-progress, we’re excited to be developing a free New Pi Soilmates book for teachers that offers lesson plans and activities during units about plants, geology, and economics. It is our obligation to pass this education onto the next generation.

When healthy habits are established early, they are much more likely to be sustained throughout life. Peers educating peers, as we do with New Pi Soilmates Pioneers – training 11th graders to teach 1st graders – is one of the most effective methods of instruction.

GENERATIONAL DIVERSITY FOR SUSTAINABILITY We understand the vital importance of recruiting student garden club members, parents, teachers, and community volunteers. Sustainable labor means generational diversity.

More and more New Pi Soilmates-sponsored gardens are adding season extensions to their projects through coldframes, hoophouses/greenhouses, and food preservation and dehydration.

Iowa’s growing season isn’t just April through October anymore!

I’d like to, once again, acknowledge my gratitude to New Pioneer for prioritizing our values and allocating resources for the Soilmates curriculum. At the Co-op, we strive to be inclusive. We welcome diverse voices and choices. Own it with us; be well with us.

Scott Koepke New Pi Education & Outreach

annual report 2014 • www.newpi.coop

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Events: Beyond Groceries!

ounces dium) ann o p t (a lz a t Sarah W pids store. a rd Presiden Co-op Boa cation of the Cedar R lo re tu fu the

ay 14. i" ride M P w e N ld Pi to k Week "O r o W o t Bike osts the New Pi h

chance to ar of Milk and Cheese' with a We celebrate the Co-op's ‘Ye milk! ate col cho e gav ck cow. She practice milking skills on a mo

Elida Trochez and Tracie B Co-op Carro et t Cake, 2nd p tis display lace winner the March 3 in 1 Iowa City "T op Chef"!

ions grilled lover Hill Creat C of n Party er lm Pa Tim ugust 24 Garde A e th r fo n ke fabulous chic at! in 95 degree he

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new pioneer food co-op’s newsletter

e Freak-out e November 6 Win th at es in w e at evalu Discerning guests e. or St lle lvi ra Co at the

Iowa City Sto re to the succes Team Leader Mike Gustav s of The New es Pi Hub kitchen on, center, lifts a glass cutting in July . and bakery at its ribbon

New Pioneer's Soilm ates program feature s Scott Koepke, show here leading a "rain dance" at the Soilm ates downtown Iowa n Ped Mall Garden.

City

Pi in their Cycling Team New

21 Solstice mes butter at June Shaken cream beco Pi's Earth Source Gardens. ew Garden Party at N

Work Week. gear during Bike to

Ribbon-c utt created to ing at The New P i (with dau supply our stores. Hub, a food-produ Left to rig ghter Este ction facil ht it Amy Nich ll ols, and B e), Board Vice Presi : Co-op GM Matt y akery Lea H d e artz n t Ja net Razba d Josh Nic douski, hols.

annual report 2014 • www.newpi.coop

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the ballot You must hold a New Pioneer Food Co-op ownership in your own name to participate in voting.

• Only the share holder (owner) may vote. Spouses and household members without their own shares are not eligible. Check the name on the mailing address of this publication, inquire at a store register, or call Sandy at (319) 248-6404 to determine the name in which the owner share is held.

• To vote in the 2014 New Pi Board elections, you must have been an owner as of September 11, 2014.

• Read the candidates’ comments ( pages 18-26 ) and select up to 2.

• Mark your selections in the ballot on the next page, 15, with a pen.

2014 Voting Procedure make your mark on new pi. we’re different because you care.

• Print your name, sign your name, and print address, phone number, and New

Pioneer owner number below your vote selection. Remember, your owner share must be held in your name, and all fields must be completed, or your ballot will be invalid.

• The ballot is a self-mailer. No separate envelope is needed.

) and fold on designated lines. Tape at the sides • Cut the ballot as shown ( (very important—DO NOT tape at bottom, the post office needs this free of tape), and mail or drop off at either store.

mail promptly • Mailed ballots must arrive at the accountant’s office by October 24, 2014 to be counted.

• You may also drop your completed ballot in a ballot box at either New Pioneer store until stores close 10PM on October 25, 2014, to be counted.

make sure we can count your ballot!

• ALL information on your ballot must be accurate.

• Be certain to fill out your ballot completely.

• Print your name.

• Sign your name.

• Print address and phone number.

• Verify your owner number.

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new pioneer food co-op’s newsletter

Ballots due

Ballot New Pioneer Co-op 2014

By mail: Oct. 24, 2014 In store: Oct. 25, 2014

This election fills two Board seats.

You may vote for up to 2 candidates.

KT Hawbaker Krohn Victoria Hennings Courtney McKibbin Calvin Norris

Janet Razbadouski Brandon Reese Matthew Zuraw

An owner petition (added to the ballot after meeting the 100 owner signature requirement) seeks the following product change – verbatim from the petition:

"New Pi: Get out of Eden"

Eden Foods is the Hobby Lobby of organic foods. Eden Foods says that they “do not believe that contraception or abortifacients properly constitute healthcare” and that these “almost always involve immoral and unnatural practice.” Holding women’s healthcare hostage is an ethical violation of the employee’s medical autonomy.

As member-owners of this community Co-op, we the undersigned, demand New Pioneer to immediately terminate our business relationship with Eden Foods and demand that New Pioneer send a letter to Eden Foods expressing our disapproval of their policies towards women’s health.

Should New Pi remove all Eden Foods products from our shelves?

YES, Please discontinue Eden Foods products.

No, Please keep Eden Foods products.

You are not required to vote on this issue. The vote will be determined by a simple majority. To find out more about this petition and the proposed product line change, see page 17.

Complete all fields in this section.

You must hold a New Pioneer owner share in your OWN NAME to participate in voting. owner name signature address

phone #

owner #

Ballot will be opened and viewed by Bergan Paulsen & Company only.

Results will be announced at the conclusion of the Annual Member Meeting Sun., Oct. 26, 2014, from 2-4pm. annual report 2014 • www.newpi.coop

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Eden Foods Vote New Pioneer received a petition signed by more than 100 member-owners seeking a vote on whether to remove Eden Foods products from New Pi shelves. The wording on the ballot is taken directly from the submitted petition.

New Pi's bylaws provide for a democratic process that allows member-owners to petition for product line changes. Any such petition must be resolved by a vote. You, as a member-owner of the Co-op, now have the opportunity to vote in favor or against removing Eden Foods products.

What is the concern with Eden Foods?

Monday, June 30, 2014, the Supreme Court ruled in Burwell v. Hobby Lobby that some family owned companies with religious objections may opt out of an Affordable Care Act requirement to pay for contraception coverage if the company chooses to offer employee health insurance. Michael Potter, CEO of Eden Foods, had previously filed suit challenging the Affordable Care Act's requirement for contraceptive coverage. With the "Hobby Lobby" decision, the Supreme Court remanded the Eden suit to Sixth Circuit for further consideration – a decision in the Eden case is still pending.

Eden Foods’s view on this issue is fundamentally different from New Pioneer’s position as an employer – we do provide contraceptive coverage for our staff as part of our employee benefits package. In response to Eden’s position, we’ve received a lot of feedback from our owners. Some owners have asked that New Pi pull Eden Foods products from our shelves, while others have asked us to keep them.

The Co-op serves a large and diverse group of over 31,000 owners, with multiple points of view and opinions. As a cooperative, New Pi has a ballot mechanism in place for our owners to address product line issues in an open and democratic manner.

Here are a few reasons from each side of the discussion:

Why vote ‘yes' to removing Eden Foods products?

Why vote ‘no' and keep Eden Foods products?

Employers should not have the power to selectively deny employees coverage for medical care based on the employer’s religious beliefs. Eden Foods sued the Department of Health and Human Services in a bid to reverse what its founder calls “unconstitutional government overreach.”

Eden Foods deserves to hear that shoppers do not support this erosion of women’s access to healthcare. Eden Foods is intruding in its employees’ medical privacy. A companywide boycott of Eden Foods products, accompanied by a letter from Co-op management explaining why, is the most effective way to express support for women’s access to healthcare.

Eden Foods offers a unique and distinguished line of natural and organic products. They have a 40-plus-year track record on organic integrity, domestic sourcing from family farms, and BPA-free packaging. Eden Foods remains one of the few privately held companies in an industry where corporate conglomerates (Coke, Kraft, and Heinz) dominate. It is unclear what impact the Co-op dropping Eden Foods will have on their policies, and shoppers may seek out Eden products elsewhere, costing the Co-op revenue. This issue falls outside New Pi's product policy guidelines and mission statement and therefore should be left to individuals to choose for themselves whether to purchase Eden Foods products or not, as the Co-op generally discontinues products that do not sell. annual report 2014 • www.newpi.coop

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KT Hawbaker-Krohn Occupation

Special interests

Intern, University of Iowa Department of Gender, Women’s, and Sexuality Studies Wellness Counselor, Builders of Hope Pasta Maker, Zaza’s Pastas and Italian Market

Founding Member of ROAR (Radical Organizing Against Rape), a direct action group of local feminists. “Julia Wild Child,” a blog that I author on a monthly basis, where I discuss different intersections of food and gender roles.

The Young Writers’ Studio. Food writing instructor. Throwing dinner parties with my wife, Kate.

Education BA University of Iowa, Creative Writing (Nonfiction), BA with Honors ‘13 University of Iowa, Gender, Women’s, and Sexuality Studies

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: From October 2010 through August 2013, I worked as an interdepartmental clerk at New Pioneer Coralville. In this position, I trained in the front end, wellness, produce, and grocery departments, while occasionally contributing to the Catalyst. This work experience helped me obtain a position at Wheatsville Co-op in Austin, Texas. I worked there from August 2013 - January 2014, when I returned for my internship at Iowa.

Between these two experiences, I gained a rich knowledge of the food industry, the importance of community-sourced foods, customer service, holistic self-care, openbook management, and the structure of cooperative economies.

Q: Have you served on a board of directors before? If so, please describe the organization and your role.

A: As an undergrad, I served three years on Riverfest’s Executive Board of Directors, working as both Development and Music Director throughout my terms. This required meticulous attention to detail as well as improvisation once the festival was in gear. We planned 18

new pioneer food co-op’s newsletter

numerous events around the community and I spearheaded the 2011 Zombie Prom, which featured Dead Larry, and drew in the largest crowds that season.

I’ve also had several different leadership roles within the community, including student government, Girls Rock, Iowa Youth Writing Project, Iowa Young Writers’ Studio, CAB, and the Honors Program.

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

A: It is my understanding that a cooperative structure begins with the owners at the top. An important thing to remember is that the member-owner base is a collective of consumers and employees - everyone needs to feel like they have an opportunity to stay involved. The owners then elect a board from that collective, which hopefully represents the climate of that culture best. It is up to the Board to monitor the different actions of the Co-op and make the most thoughtful, positive decisions on behalf of the owners. It is up to the Board to put policies and projects in place that foster community and growth.

This might include bike to work programs for the staff and a stronger sense of transparency in regards to buying policies and the structure of management.

Q: As a Board member, how would you guide the Co-op in fulfilling the values reflected in its mission statement?

A: I know that I am young, but I represent an enormous section of our community that is often overlooked and underrepresented by businesses. By having a voice on the Board, I could help promote diverse views, while encouraging socially responsible practices. As a former employee, I would do my best to represent my community and advocate for their “health, welfare, and happiness” by integrating successful ideas found at Wheatsville Co-op in Austin, TX and by reaching out to the staff for feedback.

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: I love New Pioneer for what it could be. Natural foods are hitting the mainstream. Once Costco started to sell organic, we’d reached a tipping point.

It is up to New Pi to compete with larger stores through a sense of community, a high value trait that begins with staff that feels appreciated and fairly employed.

New Pi is also responsible for setting an example for that community. That means continued on page 25

Victoria Hennings Occupation

Special Interests

I am currently enrolled as a graduate student at the University of Iowa. I also work as a tutor in Iowa City and the Quad Cities.

I have always been an athlete and am very active. I love cooking and finding new, healthy ingredients. I have a passion for education and community action. I look forward to making these a bigger part of my life.

Education BA History, Arabic, University of Notre Dame, Graduate Work: Religious Studies, University of Iowa

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: While in college I was a part of the Naval Reserve Officers Training Corps.

My junior year, I was elected President of Trident Naval Society, our social services organization. This position put me in charge of scheduling and leading volunteer opportunities for the entire battalion.

Not only did I learn how to motivate my friends and shipmates, I learned an enormous amount about the community we served, what it needed, and how to get the community itself to perform at its best. A year later, as Battalion Operations Officer, I became adept at using technology - as well as the ability to keep excellent records - to communicate information and excite people about life.

More recently, my position as a tutor has taught me how to adapt different material to every unique personality I come across.

I have held many other titles in my work history, but all build on the idea that the best way to serve others is through education: that of yourself and of those around you. If elected, I will bring this experience and enthusiasm to the Board and all New Pi interactions.

Q: Have you served on a board of direc- Q: As a Board member, how would you guide the Co-op in fulfilling the values tors before? If so, please describe the reflected in its mission statement? organization and your role.

A: In high school, I was the President of the Junior Board of the Florida Sun Coast Figure Skating Club. The Junior Board made sure that younger club members were represented and were able to enact change within the club. As the President, I was in charge of holding/ running Junior Board meetings, reporting proceedings at senior board meetings, being the liaison between the club and facility management, proposing new events/fund-raisers, and over-seeing their execution.

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

A: I believe the role of the Board of Directors is to serve as both a mouthpiece and a tool for owners. The Board should address concerns, entertain proposals, and execute the overall vision laid out by New Pi owners. The Board is responsible for enhancing the Co-op experience, fine tuning abstract goals, and consistently creating and making owners aware of events and opportunities which are in line with the mission of the Co-op.

A: The mission of the Co-op is to make every person who enters (the store and the New Pi community) feel welcome.

Beyond that, it is to make every patron feel comfortable, at home, like a better version of themselves. To me, the best way to fulfill the values of the mission statement is to treat the Co-op like home and the owners like family. I would like to continue fostering the relationships New Pi has with local farmers and community groups. Furthering education about healthy living is something that will benefit everyone involved, and I would love to promote even more community interaction.

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: Health foods and the organizations that promote them often fall prey to stereotypes. A few of my favorites are: people who shop there are pretentious, it can’t taste good if it’s that healthy, and - a personal top pick - I need to be in continued on page 25 annual report 2014 • www.newpi.coop

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Courtney McKibbin Occupation

Special Interests

I am the Financial Planning & Analysis Lead for the Whirlpool plant in Amana, IA.

Running 5K’s and being an animal rights advocate.

Education BBA in Accounting and Marketing, University of Iowa; MBA, University of Iowa; CPA

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: I manage and support projects, assisting them to achieve the best operating policy including: - financial analysis and costing for capital purchases, cost savings initiatives, and new products - ideal production rates, shift patterns, batch size, methods, etc.

- people impact and minimizing attrition and churn - changes to location and number of production lines and the far reaching impacts - new product launches and all the impacts, financial and otherwise I believe this work is relevant to New Pi’s growth and that I can help the Co-op achieve growth in the best way.

Q: Have you served on a board of directors before? If so, please describe the organization and your role.

A: No, I have not.

maintain its unique advantage of having truly superior products, and communicate that effectively so that people know A: The Board of Directors should guide why they should choose New Pi. I believe the organization by: staying focused on that my business perspective can help fulfilling the mission, protecting the sus- New Pi see and respond to these issues tainability of the Co-op for many years through product choices, features, and communication. to come, and keeping people and the heart of the company at the forefront of Q: In your opinion, what is the role of all decisions. the Co-op in the community?

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

Q: As a Board member, how would you guide the Co-op in fulfilling the values reflected in its mission statement?

The Co-op provides an opportunity for those of us in the community to get the products we want, rather than the A: I was a New Pi customer for the first cost-driven products being sold by large corporations. We can support natural time in 1995. I have watched New Pi product suppliers and enjoy those stay true to its mission in a way most companies haven’t. I want to help ensure products in our lives. The Co-op allows natural food companies to keep the that the Co-op can meet the growing integrity of their products, rather than demand for natural products, but in chasing the demands of mass produca way that protects the Co-op and its tion. In doing that, we also protect the people, keeping the business strong into the future. I would like to help the land and animals in our community.

Co-op to grow in a smart way.

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: The growth of competition from health products in larger stores is likely a challenge, so New Pi will need to:

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new pioneer food co-op’s newsletter

Calvin Norris INCUMBENT

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: For the last 22 years, I have worked for AEGON USA Investment Management in various finance and managementrelated roles. One of those roles in particular, my experience as a financial analyst of retail companies, would be very helpful to New Pioneer and its board.

Also, for the last seventeen years I’ve taught various finance courses for graduate and undergraduate students at the University of Iowa. This background has provided me a thorough understanding of sound business principles and the knowledge necessary to help New Pi achieve its mission within today’s complex and highly competitive business environment.

Q: Have you served on a board of directors before? If so, please describe the organization and your role.

A: Yes. In July 2002 I was appointed to New Pi’s Board of Directors, and served until my term ended in November. I then served an elected term at New Pioneer from November 2003 to November 2006, and another elected term from November 2011 until today. I currently chair the Board’s management relations committee, and have served on the Board of Director’s Finance committee since 2002.

Occupation

Education

For the last 22 years I’ve worked at AEGON USA Investment Management, LLC, where I am currently the US Interest Rate Strategist and a portfolio manager for several institutional fixed income portfolios. For the last 17 years I have also taught various financerelated courses as adjunct faculty within the Henry B. Tippie College of Business at the University of Iowa.

I have a BBA in Finance from the University of Iowa, a MBA with an emphasis in Finance and Management and Organizations from the University of Iowa, and I hold my Chartered Financial Analyst designation from the CFA Institute.

Special Interests Spending time with my family, home improvement, auto repair, and officiating high-school football.

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: The Board of Directors makes policy and supervises the General Manager.

It has been entrusted by the owners of the Co-op to make sound financial decisions and ensure the organization succeeds in achieving its mission. Above all else, the Board must advance the core values of our society and hold them in the highest priority both now and in the future.

A: New Pioneer’s investment in a new store in Cedar Rapids and a food production facility in North Liberty represents some of the largest challenges to the organization since the Coralville expansion. Fortunately, we’ve learned a great deal since then. We are much better prepared to meet these challenges, both fiscally and operationally, but it is important we remain vigilant and not repeat our past mistakes.

Q: As a Board member, how would you guide the Co-op in fulfilling the values reflected in its mission statement?

A: I am whole-heartedly committed to the cooperative spirit, the values New Pi was built upon, and like most of our owners, I have a strong social conscience.

But I also have a great deal of formal business training and practical experience in both New Pioneer’s business activities and in finance. I believe this combination of values, skills, and existing institutional knowledge puts me in a strong position to help our Co-op thrive, without losing focus on who we are and what’s important to us.

Having helped New Pioneer recover from its past financial difficulties, and as a resident of Cedar Rapids, I have a vested interest in seeing our Cedar Rapids store and North Liberty operations are a tremendous success.

In your opinion, what is the role of the Co-op in the community?

At its core, New Pioneer exists to bring people together. This includes farmers sharing naturally grown foods with health-conscious consumers, and owners getting together to share and reinforce continued on page 25 annual report 2014 • www.newpi.coop

21

Janet Razbadouski INCUMBENT

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: I’ve been involved in co-ops for 35 years. In the 1980s I worked as the General Manager (GM) of a natural foods co-op in DeKalb, IL, during a period of significant change. Within a two year period, we moved our store to a new location, computerized our systems, and transitioned from a working member only co-op to hiring more staff and offering both working and non-working memberships. This organizational change was accomplished through the hard work of staff, members, and the board. Being the GM during this period gave me experience in the management of a business during a period of significant change and insight into the various roles played by management, staff, members, and the board of directors in a cooperative in order to achieve our goals.

Occupation

Education

I am currently employed at the University of Iowa where I work as an Energy Engineer; I work on energy conservation and sustainability, especially in the design of new buildings and major renovations. I am a Certified Energy Manager and LEED Accredited Professional.

BS in History and Economics; Northern Illinois University, 1983.

BS in Mechanical Engineering; Northern Illinois University, 1995.

strategic energy and sustainability plans.

I currently work at the University of Iowa where I work on energy conservation and sustainability for the University, especially in the design of new buildings. I am a Certified Energy Manager and LEED Accredited Professional.

new pioneer food co-op’s newsletter

Organic gardening, permaculture, sustainable design and energy efficiency, cooking, food preservation, and fiber arts.

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

A: In general the BOD represents the ownership and is responsible for long term planning, asset management, and the fulfillment of the mission statement.

While the Board advises management, Q: Have you served on a board of they are not involved in the day to day directors before? If so, please describe operation of the business. In short, the the organization and your role.

Board sets policy and the management A: I served as the President of the Board implements policy. It is the Board’s of Directors (BOD) for the natural foods responsibility to evaluate management’s co-op described previously. I also served achievement and fulfillment of policies. as an alternate board member for the North Farm cooperative natural foods Q: As a Board member, how would you guide the Co-op in fulfilling the values warehouse in Madison, WI. In 2005reflected in its mission statement?

2006 I was on the Planning Committee of the New Pioneer Food Co-op BOD, A: I fully support the mission statement and helped develop the capital plans for and strive to support and expand renovations and upgrades in the Iowa existing New Pi policies such as the City location.

Product Policy, fair prices, and fair

Currently, I am the Vice President of the After leaving my GM position, I returned New Pi BOD and serve as the Chair of to school to pursue a degree in engineer- the Planning Committee. In this role I ing, and have been working as an engineer have worked with the New Pi managefor the last 19 years. In addition to my ment team and BOD on planning and technical expertise, I have developed executing the opening of a third store and managed project budgets, prepared (Cedar Rapids – in construction) and short and long term planning, managed moving our bakery/deli production to a constructions projects, and developed separate facility.

22

Special interests

working conditions, wages, and benefits.

I can also have a positive impact with the Co-op’s mission of environmental responsibility. Environmental continued on page 25

Brandon Reese Occupation Financial analyst, MidwestOne Bank, Iowa City

Education BA Finance, University of Iowa

Special interests

I like to spend as much time as possible outdoors. I enjoy camping and backpacking, but even a short walk in the woods is a great way to “disconnect.”

Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: I’ve worked locally in banking since 2006, both with the customer and in a staff support role, which gives me an understanding of both sides of the coin. With a career in finance, I create budgets, plan for future expansion, and monitor performance. Many of these same skills will be utilized as a board member. The Co-op must always stay true to its mission; I believe the market for the healthy choice is going to continue to increase. The Co-op needs board members and management that can balance those goals and ideals, while remaining financially sound, especially with the possibility of a new store on the horizon.

Q: Have you served on a board of directors before? If so, please describe the organization and your role.

Q: In your opinion, what is the role of the Board of Directors in the operation of New Pioneer Food Co-op?

A: I believe the role of a board of directors in any organization is to act objectively as a guide or a compass, ensuring the organization stays true to its mission in the long term. Using their collective experience and expertise, the board ensures that owners of the Co-op have their voices heard on issues that they feel are important. If an owner reaches out to a Board member, I feel it is his or her responsibility to bring it to the attention of management or the Board, depending on the type of concern.

The Board’s role regarding operations of the business should be in an advisory capacity.

Q: As a Board member, how would you guide the Co-op in fulfilling the values reflected in its mission statement?

A: I will encourage accessibility and A: I have not, but am eager to give back to education wherever possible. Even if demand continues to grow organically the organization however I can. (pun intended), I believe the Co-op can and should use its resources and position within the community to encourage insightful conversation about the food we eat. Once people begin thinking of food

I have a passion for organic, natural foods (of course). I believe many Americans, even many of us here in the Midwest, don’t know where the food we eat comes from or what goes into it. As such, an interest or mission of mine is to share my own thoughts on "Knowing What You Eat" whenever possible.

as an investment in their health and wellbeing, there will be more shoppers in the stores and owners of the Co-op.

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: New Pioneer’s shoppers should have the fine print read for them. Any product available at New Pi needs to meet or exceed the values set forth in the mission statement. This represents challenges for the Co-op that are ongoing. Ensuring only natural, high quality, sustainable and honestly advertised items make it to the shelves requires constant vigilance.

Another challenge I see is expansion.

I think that growth needs to happen, but exactly what, where, and when will require careful planning and coordination beyond just the boardroom to ensure it is the best choice for everyone.

Q: In your opinion, what is the role of the Co-op in the community?

A: The Co-op serves the community by enabling choice. Owners and customers alike make choices when they shop at New Pi. They choose the healthy option; continued on page 26 annual report 2014 • www.newpi.coop

23

Matthew Zuraw Occupation I am GEICO’s office director for the more than 450 associates employed in Coralville. I am responsible for nearly 750,000 customers and over $900 million in revenue.

For the last decade, I’ve worked for GEICO in various positions from business analyst in Washington D. C. to customer service director in San Diego, CA. Q: Please summarize the aspects of your work experience that you feel would be helpful to the New Pioneer Board and New Pioneer Food Co-op.

A: My educational, professional, and volunteer experiences have given me a broad set of skills to help New Pioneer meet the objectives of our mission statement. Most notably, I have been successful in numerous roles that impact my company’s strategy, customer satisfaction, and employee retention. Ultimately, my contributions have helped the company reach our objectives and grow our customer and employee base. I have strong analytic skills – bolstered by my experience as a business analyst – that will help the Board understand issues apparent in data. Additionally, interpersonal skills – developed in an MBA program primarily focused on leadership and utilized daily while leading an employee base of 450 associates – will help me connect with owners, employees, and non-member-owners about opportunities to improve given their views on the Co-op. Finally, my desire to impact the community through volunteering at organizations like Habitat for Humanity, United Way, and the Ronald McDonald House demonstrate my commitment to the community.

24

new pioneer food co-op’s newsletter

Education I graduated from a small community high school in Southeastern Virginia with a class of 29 students. I continued my education at Virginia Tech and earned a BS in Finance, Insurance, and Business Law. Most recently, I earned my Master’s degree

at Emory University in Atlanta, Georgia and became the youngest graduate of their prestigious Executive MBA program.

Special Interests My interests range from sports fanatic to outdoor enthusiast to business student (I thoroughly enjoy reading the Harvard Business Review and Fortune Magazine). I am most fond of winning the Coaches Award for my high school Varsity Basketball team both years the team won state championships. I love the outdoors and you can find me at the Iowa City Farmer’s Market on Saturdays and at church or Coralville Lake on Sundays.

I also play on GEICO’s softball team and enjoy traveling.

Q: Have you served on a board of direc- Q: In your opinion, what is the role of tors before? If so, please describe the the Board of Directors in the operation organization and your role. of New Pioneer Food Co-op?

A: Yes, I was the Public Relations Chair for The Urban League of Hampton Roads, Inc. I contributed to the strategic approach for the community-based, nonprofit organization and I was selected for the Executive and Finance Committee as a member of their Board of Directors.

The mission of the Urban League is to enable African Americans to secure economic self-reliance, parity, power, and civil rights. I was responsible for developing the Thousand Reasons Campaign to raise $100,000 for the organization that would serve as a basis for future community programs.

A: The primary role of the Board of Directors is to understand New Pioneer Food Co-op owners in order to represent them and make good on the fiduciary and legal responsibilities given. Additionally, the responsibility of communicating to the owners is another large role of the Board of Directors. New Pioneer’s ability to meet the objectives of the mission statement is a direct way to measure the success of the Board. The decisions of the Board of Directors impact both the daily operations and long-term success of the Co-op. If given the opportunity, I will utilize my skills to ensure the Board acts with these roles in mind. continued on page 26

Candidate Statements Cont.

KT HAWBAKER-KROHN (continued from page 18)

a political purchasing policy that doesn’t condone or support the backward ideology of Hobby Lobby or Eden Foods.

This needs to be explicitly communicated as part of our mission.

Q: In your opinion, what is the role of the Co-op in the community?

A: The Co-op is a concentrated center of optimism - that’s why I loved working in these environments. The Co-op is a hub for ideas and conversation that turn into action. It gives a home to workers from artistic, political, and academic backgrounds who strive for something better and off the beaten path. My grandparents are from Eastern Iowa and New Pi is a very special symbol of their agricultural past combined with my political earnestness. Let’s keep it weird.

VICTORIA HENNINGS (continued from page 19)

shape before I shop at a health food store.

There are a multitude of misconceptions about health food, sustainability, clean living, and co-ops in general. I would meet each obstacle with the same weapon: knowledge. By correcting these stereotypes within the community, New Pi would welcome an entirely new audience.

Q: In your opinion, what is the role of the Co-op in the community?

A: The role of the Co-op is to provide its owners with access to the items necessary to live clean, healthy, and sustainable lives.

This role extends to all members of the Iowa City area. The Co-op is in a unique

position to educate the community on the value of healthy living and the availability of local and sustainable products. The role of the Co-op is not just to create owners but rather to empower the community to believe in and fulfill its own potential.

CALVIN NORRIS (continued from page 21)

their common values. I believe it is this sharing and caring about others that defines us and binds us to each other and to our community. New Pioneer has an affirmative obligation to actively promote this community spirit within our organization and within our community at large.

JANET RAZBADOUSKI (continued from page 22)

responsibility includes building materials, recycling, storm water management, energy efficiency, water efficiency, and renewable energy. If re-elected, I will continue to use my expertise in these areas to further New Pi’s role as an environmentally responsible leader in the community.

Q: What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: The primary challenge for New Pi is to continually meet the growing needs of its owners and employees, while maintaining the financial viability of the Co-op. New Pioneer is faced with new suppliers entering the natural foods market and we need to remain competitive with strong pricing and service. We need to use our strengths to differentiate us from discount stores that offer some similar products. This includes our

strong workforce, owners, connection to local suppliers, and educational programs. We also have challenges in maintaining owner involvement as we grow into a new market.

The Co-op is financially strong, and despite setbacks (relocating the Iowa City store) we have made great strides in implementing our long term plans. It has been a privilege representing the ownership and working with the management team and BOD to expand the mission of the Co-op. I believe that my communication skills, experience in consensus decision making and in co-op organizations have been an asset to the BOD in meeting the challenges that we face.

Q: In your opinion, what is the role of the Co-op in the community?

The Co-op is a leader in sustainable practices and social responsibility. We are an example of a viable, profitable business that is owned by each shareholder and organized on democratic, cooperative principles. Our work practices focus on full time employees with benefits and a livable wage. We serve a diverse community of owners and nonowner customers, not only providing high quality natural products, but also educating the community about the products we sell.

In addition the Co-op is an integral member of the local foods economy, bringing consumers and producers of local, organic foods together.

annual report 2014 • www.newpi.coop

25

Candidate Statements Cont.

BRANDON REESE (continued from page 23)

whether it be as simple as choosing organic produce and hormone-free milk as an investment in the physical health of their families, by investing in the health of their own community by supporting local farmers and artisans, or by insisting the products they purchase come from companies or producers that are congruent with their values. The Co-op’s role is bringing all of this together to give everyone a choice.

MATTHEW ZURAW (continued from page 24)

Q: As a Board member, how would you guide the Co-op in fulfilling the values reflected in its mission statement?

A: Understanding the needs of customers and employees is the base for any business. I would work to gather input from both groups on New Pioneer Food Co-op’s current abilities to meet the values outlined in the mission statement. As opportunities are uncovered, I would work with the Board to act in a way that helps us realize our shared vision. Additionally, it is worth understanding the views of those customers who are not owners and those in the community who are not customers.

Furthermore, working with suppliers up the value chain would also enhance our ability to fulfill our values.

26

new pioneer food co-op’s newsletter

What do you feel are New Pioneer’s primary challenges and how could you help meet these challenges?

A: Stimulating the local agricultural production of natural and organic foods is one of New Pi’s primary challenges. Expansion in Cedar Rapids and the transition to a standalone kitchen in North Liberty are two recent efforts to increase growth in local producers.

Analyzing the buying habits of customers by profiles, product, and store to develop and implement changes would be one of many ways I could help meet this challenge.

In your opinion, what is the role of the Co-op in the community?

A: Catalyst is not a misnomer; the Co-op’s role in the community is to increase the rate of change in the community’s efforts around a better way of doing business and a healthy way of living life. The Co-op has to be the beacon of hope for those looking for those values, and for those who do not yet understand the importance of those values.

over

31,000

2,271+

NEW PI OWNERS

NEW THIS YEAR

8,000

STUDENTS REACHED

BY NEW PI SOILMATES

HELPED 33

through garden education in the Cedar Rapids and Iowa City school districts

LOCAL SCHOOL &

COMMUNITY GARDENS

SPROUT UP

$9,529.40 given through 5 bag donations

298,756 bags saved from the landfill

60 85 300

SOLD THIS YEAR:

Cooking & Gardening Classes Taught This Year

294,227

Households Gardened at Earth Source Gardens

LOAVES OF NEW PI BREAD

111,774 GAL.

Soilmates Classes Taught This Year

OF LOCAL MILK

609,540 LOCAL EGGS

‘10 ‘11 ‘12 ‘13 ‘14 $ IN LOCAL PRODUCTS

37,593 LBS.

purchased from local growers in the last 5 years

OF GRASS FED BEEF

ON THE SHELVES:

3,365

Organic Products

119 LOCAL PRODUCERS

FEATURED IN OUR STORES

135

Fair Trade Products

190 70% EMPLOYED TO DATE

NOW HIRING FOR CR!

OF EMPLOYEES ARE FULLTIME AND RECEIVE 401K AND BENEFIT COVERAGE

Gluten Free ,555 1 Products (number excludes produce and other naturally gluten free foods)

23.4 SAVED FROM THE LANDFILL TONS OF COMPOST

THIS YEAR

VOTE! VOTE! BALLOTS DUE OCT. 24 BY MAIL OR OCT. 25 IN STORE.

22 S. Van Buren St. Iowa City, IA 52240 (319) 338-9441 open daily 7am–10pm 1101 2nd St. Coralville, IA 52241 (319) 358-5513 open daily 7am–10pm 3338 Center Point Rd. NE Cedar Rapids, IA 52402 Coming Soon! www.newpi.coop Change Service Requested

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