From lab to bowl
Feed quality decoded
Nature’s best ingredients for pet wellness
Purrrrrrfect packaging tech solutions
Regulatory standards and compliance guide
Your tail-wagging guide to the pet world…
Welcome to the latest issue of Pet Hub, powered by Food Review, bringing you the most pressing developments shaping Africa’s pet food industry.
This quarter opens with critical news: RCL Foods’ countrywide Salmonella recall affecting multiple brands, compounded by theft and resale of condemned batches. We also cover GAPFA’s engagement with WOAH on pet nutrition, plus market forecasts projecting robust global pet food growth.
Bragan Ingredients explores how raw material quality drives feed performance excellence, affecting nutrient bioavailability and profitability. EyeC previews AI-powered printinspection solutions for Interpack 2026, showcasing inline inspection systems and cloud-based artwork proofreading for packaging compliance.
CAMA Group reveals modular, hygienic packaging platforms with integrated
robotics and rapid changeovers for maximum format flexibility. Bruker demonstrates FT-NIR spectroscopy for rapid compositional analysis, enabling real-time quality monitoring without chemical handling.
Praan Naturals presents their premium natural ingredients portfolio—essential oils, botanical extracts, antioxidants, and specialty oils—for pet care formulations.
Finally, AFMA analyses the proposed Feeds and Pet Food Bill, advocating risk-based regulation that balances safety with economic viability. Their recommendations on GRAS ingredient exemptions, assignee governance, sliding-scale fees, and PAJA-compliant appeals deserve industry attention. Keep those paws turning pages right to the end!
Happy reading,
Kelebogile (Lebo) Nondzaba
At SA Food Review, we employ artificial intelligence (AI) software as part of our editorial workflow to assist with research processes and content refinement. While AI technology enhances our efficiency and capabilities, we maintain our commitment to journalistic integrity through rigorous human oversight. All content generated or refined using AI tools undergoes thorough review and fact-checking by our professional editorial team. Our human editors maintain full responsibility for the final review of all published content, ensuring adherence to the highest editorial standards and verifying that all information presented is accurate, factual, and aligned with our publication’s values. This human-led approach allows us to leverage innovative technology while upholding the quality and reliability our readers expect and deserve. Should you have any concerns regarding our use of AI please email the editor at: Kelebogile.nondzaba@newmedia.co.za
April is pet paradise: Your guide to 20+ pet holidays this month!
Get ready to wag your tail with excitement
— April is absolutely packed with pet celebrations! We’re talking about over
20 pet holidays that give you the perfect excuse to spoil your furry friends almost every single day of the month.
MONTH-LONG CELEBRATIONS WORTH BARKING ABOUT
While April overflows with pet holidays deserving the spotlight, three monthlong observances stand out as particularly important for pet health and wellness:
• Heartworm Awareness Month
Protect your pet’s heart health with prevention education and veterinary care.
• Prevent Lyme Disease in Dogs Month
Keep your canine companions safe from tick-borne illnesses with proper prevention strategies.
• Active Dog Month
Celebrate the joy of movement and encourage healthy, active lifestyles for your four-legged athletes.
READY TO CELEBRATE?
With so many opportunities to honour our four-legged family members, April truly is the perfect month to show your pets just how much they mean to you!
WEEKLY CELEBRATIONS FOR EVERY PET PARENT
April serves up equally impressive weeklong celebrations:
• National Dog Bite Prevention Week (Second week of April)
Education and awareness to keep both pets and people safe.
• National Pet ID Week (Week of April 17) Ensure your beloved companions can always find their way home.
• Animal Cruelty/Human Violence Awareness Week (Third week of April) Important conversations about protecting our most vulnerable companions.
DAILY DOSES OF PET FUN
NEED MORE REASONS TO CELEBRATE?
Indulge in these delightful single-day holidays:
• Bulldogs Are Beautiful Day
Because those adorable wrinkled faces and snorty personalities deserve their moment to shine!
• National Little Pampered Dog Day
The ultimate guilt-free excuse to spoil your precious pup with extra treats, belly rubs, and maybe that fancy new toy they’ve been eyeing.
Source: www.jetsetpets.com
Interzoo: The world’s leading pet industry trade fair
With far more than 2,150 exhibitors from 68 countries and in expectation of 40,000 trade visitors from more than 140 countries, Interzoo is the world’s leading international fair for pet supplies. Every two years, the largest trade fair of the pet industry is the platform for the most comprehensive range of products across all product segments, with a focus on current industry trends and product innovations for pets.
• The world’s biggest international trade fair for pet supplies
• The meeting place for the global industry, where professionals meet decision-makers from all over the world
• Comprehensive supporting programme on trends, developments and current issues of the pet industry Interzoo 2026 supporting programme With its attractive and wide-ranging supporting programme – including short conferences, special shows and live demonstrations – Interzoo 2026 offers exciting insights into key issues and trends in the global pet industry. Some highlights at a glance:
• Petfood Forum Europe: Exclusive trade conference on pet nutrition on the day before the trade fair.
• NEW: Interzoo Groomers’ Day 2026: Live demonstrations, exclusive business insights and valuable networking.
• NEW: Interzoo Sustainability Conference: The new conference on sustainability in the pet industry.
• Fresh Ideas Stage: The stage for start-ups, new ideas and innovative products.
• Product Showcases & Country Pavilions: Discover a selection of new products from around the world.
EVENT DETAILS
• Location: Exhibition Centre Nuremberg (Nürnberg), Germany
• Opening Hours: Tuesday-Thursday 9:0018:00, Friday 9:00-16:00
• Frequency: Every two years
Global pet food market set to hit robust growth
Anew market analysis from FMI forecasts decade-long growth driven by premiumisation, life-stage nutrition and functional ingredient demand across major global markets. The global pet food market is projected to nearly double in value over the next decade, growing from $132.4 billion in 2025 to $247.7 billion by 2035, according to a new report from Future Market Insights (FMI). The market is forecast to advance at a compound annual growth rate (CAGR) of 6.5% during that period. FMI said growth is being driven by a sustained shift toward premiumisation, personalised nutrition and formulations designed for specific life stages, breeds and health needs. Demand is rising for products that support digestive health, joint care and immune function. FMI noted regulatory frameworks continue to shape product development, labelling and market access across major pet food markets. In the U.S., the FDA’s Centre for Veterinary Medicine oversees compliance related to nutritional standards and ingredient approvals. In Europe, EFSA regulations require strict safety assessments,
while FEDIAF guidelines help standardise formulations. In Japan, labelling and ingredient safety standards are enforced under the Ministry of Agriculture.
Globally, regulatory frameworks increasingly emphasise transparency in sourcing, restrictions on harmful additives, hygienic manufacturing practices, and accurate labelling and product claims. Kibble/ dry is projected to lead the product type segment with 42.5% market share in 2025, supported by its cost-effectiveness, compatibility with automated feeding systems, and continued flavour and coating innovation, said FMI.
Animal-derived ingredients are expected to lead the source category with approximately 22.7% market share, driven by demand for high-protein formulations featuring chicken, fish, beef, lamb and turkey. Fish-based proteins are seeing particular interest for their omega-3 benefits linked to skin and coat health.
Source: www.petfoodindustry.com
Register at: www.interzoo.com/en
RCL FOODS signs agreement to acquire Martin & Martin (Pty) Ltd
RCL FOODS and Martin & Martin (Pty)
Ltd are pleased to announce that RCL FOODS has signed a binding sale agreement with Simrose Overseas S.A to acquire Martin and Martin (Pty) Ltd for R695 million. Martin & Martin produces and sells a portfolio of pet food and pet care products, including wet dog and cat food, biscuits, treats and pet care items marketed under well-known and trusted brands such as Husky, Pamper, Beeno, and Bob Martin.
The completion of the acquisition remains subject to the fulfilment of several conditions precedent and will only become effective once these have been fulfilled, including approval from the relevant Competition Authorities.
This agreement marks an important milestone for both organisations, representing a significant step in expanding RCL FOODS currently limited participation in the wet pet food and pet care categories. The pet food sector continues to present an attractive growth opportunity,
RCL FOODS’ current pet portfolio is primarily focused on dry food. The proposed acquisition represents a meaningful opportunity to diversify into fast-growing segments such as wet foods, biscuits, treats and pet care products. It also supports the Group’s strategic ambition to grow the valueadded branded component of its portfolio through the addition of strong, established pet brands and complementary capabilities to meet customer expectations.
relevance and value to customers, while building a stronger, more sustainable pet food portfolio for the future.”
supported by strong consumer trends such as the humanisation of pets and a growing community of pet parents who are increasingly focused on improving the quality and longevity of their pets’ lives.
Commenting on the announcement, RCL FOODS CEO, Paul Cruickshank said: “This acquisition represents an exciting opportunity to broaden our participation in the pet food category and accelerate our presence in highgrowth segments where we currently have limited exposure. By bringing together the complementary capabilities of RCL FOODS and Martin & Martin, we are positioning ourselves to deliver greater innovation,
Welcoming the transaction, Martin & Martin Managing Director Brendan Hayes said: “Joining forces with RCL FOODS would mark a significant milestone in Martin & Martin’s journey. We are excited about the strong synergies this partnership would bring, enabling us to serve the market with a broader range of innovative products. For our customers, this would translate into enhanced value and a shared commitment to quality and the future of the pet care category.
“Furthermore, by leveraging RCL FOODS’ extensive expertise and central business resources, our team would have greater opportunities to grow, innovate, and thrive within a larger, more diversified group. We look forward to this next chapter and the collective success it would bring.”
The proposed acquisition also supports the continuation and enhancement of local production capacity. With its strong manufacturing and operational capabilities, RCL FOODS is well positioned to support and grow Martin & Martin’s established operations. By integrating selected capabilities over time and leveraging RCL FOODS’ central business services platform, the Group aims to strengthen its foundation for long-term growth in the pet category.
There are no job losses anticipated as a result of the transaction, and no immediate changes for employees. Martin & Martin will continue to operate from its existing facilities, ensuring continuity and stability for its workforce.
www.
RCL issues countrywide pet food safety recall
RCL Foods has issued recalls for multiple pet food brands nationwide after Salmonella contamination discovered in products meant for destruction.
South African food producer RCL Foods has announced a major recall of dry pet food products following the discovery of Salmonella contamination in batches that were supposed to be destroyed. The crisis began when condemned pet food products, originally sent to a waste management facility in eastern Gauteng for destruction, were stolen and illegally resold through informal market channels.
AFFECTED BRANDS AND PRODUCTS
The company has initiated a countrywide recall of specific batches from seven popular pet food brands:
• Bobtail
• Bonzo
• Catmor
• Canine Cuisine
• Feline Cuisine
• Optimizor
• Ultra Pet Dog food
All affected products were manufactured at one of RCL’s pet food production facilities, with specific batch identification dates provided to consumers.
EXPANDED RECALL INVESTIGATION
Following the theft incident, RCL Foods conducted comprehensive safety checks on other potentially contaminated products designated for destruction. The investigation revealed that some contaminated batches had also entered the formal retail market.
SALMONELLA CONTAMINATION RISKS
Salmonella poses significant health risks to both pets and humans. This dangerous pathogen can survive in dry-processing environments and may cause serious illness.
Key transmission risks include:
• Transfer from pets to owners through faeces and saliva
• Contamination through uncooked pet food handling
• Silent carriers - some pets may show no visible symptoms
Company response and investigation: RCL Foods is collaborating closely with retailers, regulatory bodies, and authorities to identify and remove all affected products from the market. The company has also appointed independent experts to investigate how products marked for destruction entered the formal retail trade. Preliminary internal assessments suggest that some condemned products were “erroneously released” to formal retail channels, indicating potential procedural failures in the company’s safety protocols.
EXECUTIVE APOLOGY
RCL Foods CEO Paul Cruickshank issued a public apology, acknowledging the company’s
failure to meet safety standards. “Our immediate priority is to recall, remove and replace all potentially affected products from circulation. We did not meet our own standards. This is not what our customers expect from RCL FOODS. We are taking every step necessary to rectify the situation,” Cruickshank stated.
No reported cases: While no animals or people have reportedly been affected at this stage, the company continues to advise consumers to exercise caution and follow safety guidelines. The situation highlights critical concerns about food safety protocols and the need for enhanced security measures in the disposal of condemned food products.
Source: Businesstech.co.za
Seven major pet food brands including Bobtail, Catmor, and Ultra Pet have been recalled nationwide due to Salmonella contamination from products that were supposed to be destroyed.
CONSUMER GUIDANCE
Pet owners who have purchased any affected products are urged to:
• Return products immediately to retailers for full refund or replacement
• Exercise extreme caution when handling pet food
• Monitor pets for signs of illness
• Seek veterinary advice if symptoms appear
Delta robotics and vision systems transform pet food packaging
To meet the growing demand for single-serve, recyclable pet-food packaging, Mackle Petfoods worked with Clevertech and OMRON to automate a previously manual pouch-handling process.
The new line integrates Delta robots, vision systems and PLC control to manage flexible pouches with ±1 mm accuracy. This turnkey solution improved efficiency, reduced errors and increased output to 135 pouches per minute, whilst reducing
labour needs and line footprint. The system is designed to double capacity in future and aligns with EU sustainability goals by supporting mono-material packaging. Mackle now benefits from faster production, improved quality and a future-proof packaging process.
KEY BENEFITS AT A GLANCE
• 50% increase in productivity compared to manual operations
• Elimination of placement errors through high-precision vision and robotics
• No dedicated operators required for pickand-place tasks
• 30% reduction in footprint, freeing up valuable factory space
• Future-ready line designed for scalable output and sustainable materials
PRECISION: ±1 MM ACCURACY IN POUCH PLACEMENT
In recent years, the pet-food sector has grown by up to 6.4% annually. Mackle Petfoods, in collaboration with Clevertech, is launching its new production line dedicated to the manufacturing of single-serve flexible pouches for dog and cat food, designed to double production with minimal investment. The automation of some of the critical processes has been entrusted to OMRON, which also supplied the Delta robot and vision systems. Clevertech was responsible for the engineering and implementation of the system, which includes handling for depalletising empty crates, palletizing full crates for quarantine product management, drying of the pouches and transport of both pouches and crates along the line.
In recent years, the pet-food sector has grown by up to 6.4% annually, far outstripping traditional food and beverage, driven by rising pet ownership and strong demand for convenient, multi-flavour singleserve packs. To meet this trend, Mackle Petfoods, a Northern Irish family company
with over 50 years’ experience, decided to invest in a new automated line for pouches: lightweight, practical, recyclable packs that protect the product through sterilization and storage, yet present serious handling challenges in production due to their multilayer, highly flexible structure.
THE CHALLENGE OF FLEXIBLEPOUCH PACKAGING
Given this need—and the mounting EU pressure for mono-material packaging, waste reduction and stringent hygiene standards—Mackle sought technology partners capable of automating the process, boosting productivity and eliminating packaging defects. That led to the collaboration with Clevertech and OMRON. For Mackle, managing pouches was both a technological and production challenge: the
pouch handling and placement process was entirely manual, labour-intensive and prone to positioning errors, misalignment and contamination risk.
Each pouch, made from multilayer BOPP with an internal foil barrier, requires insertion with ±1 mm tolerances into 400 × 600 mm “smart” crates to optimize storage and subsequent multi-flavour carton packing.
“Pouches are a completely new and really exciting format for the market,” explains Gareth Rogers, Head of Engineering at Mackle Petfoods. “They demand the utmost care in handling. Producing high-quality pet food means running the line at top speed and being as efficient as possible.”
“Pouch is one of the most common, yet most challenging, pet-food formats,” says Paolo Soliani, Regional Manager at Clevertech. “Its flexibility means it can fold, shift and offer endless graphic variations. Our vision system had to handle those reflections, and shape changes every step of the way.”
“Our Delta robot ensures precise pick-andplace, while our vision technology handles each pouch with care. Orientation and grip position are critical, and our solution delivers exceptional reliability. We also provided the hardware to drive conveyors, along with a
software platform to control and program the entire system,” adds Ettore Gastaldi, key account manager F&C at OMRON.
DELTA ROBOTS: VISION AND INTEGRATED CONTROL
The new line’s architecture includes:
• Intelligent vision system: OMRON FH colour cameras (3.2 MP) with dedicated LED lighting identify pouch orientation, position and printed graphics—even in the presence of moisture or reflections.
• Delta Robot RX4-2166024: Two high-speed articulated robots pick up two pouches per cycle and place them into individual crate cells with ±1 mm accuracy, using Kevlarreinforced, 3D-printed grippers designed for variable shapes and thicknesses.
• Integrated Sysmac control: An NJ5 controller handling 16 coordinated axes, EtherCAT servo drives, M1 inverters for motion control, T20 HMI panels and an Intel® Atom™ E3940 operator PC ensure perfect synchronization between the pouch conveyor, crate feeder and robotic modules.
Through co-engineering and collaborative development, Clevertech and OMRON overcame challenges such as synchronising
twin conveyors at different speeds, reliably recognising folded or reflective pouches, and minimising the machine’s footprint to fit a confined production area.
RESULTS: EFFICIENCY, QUALITY AND SUSTAINABILITY
Additionally, the adoption of mono-material BOPP pouches with optical lamination and use of fully recyclable components anticipates upcoming EU sustainability regulations, reaffirming Mackle’s commitment to a circular-economy production model.
Since going live between July 2024 and January 2025, Mackle’s new line has transformed pouch handling:
• Zero dedicated pick-and-place operators, now managed by a single technician
• Throughput of 135 pouches per minute, with future capacity scalable to double
• 30% reduction in footprint, freeing space for expansion
• Elimination of placement and orientation errors, delivering a 50% productivity increase over manual methods
• 40% higher crate fill rate compared to traditional trays, thanks to an optimized 6 × 4 cell layout and vertical stacking.
A future of flexible automation: The partnership between Mackle Petfoods, Clevertech and OMRON demonstrates how packaging innovation using Delta robots, vision systems and Sysmac control can turn a tough product challenge into a competitive advantage in efficiency and quality. “In a pet-food market that demands single-serve, multi-flavour agility, Mackle’s robotic cell is a shining example of tailored automation,” says Gareth Rogers. “We
wanted to automate a completely manual process to boost efficiency, productivity, and to future-proof our operations. We’re already running 135 pouches per minute, and the system is designed to double that capacity.” With accelerating market growth and tightening regulations, innovations like this pave the way for an industry where production flexibility and environmental stewardship are key to success.
www.industrial.omron.eu
ABOUT MACKLE PETFOODS
Mackle Pet Foods is a family-owned leader in premium wet dog and cat nutrition based in Northern Ireland. Since 1961, we’ve served the UK, Ireland and European markets with innovative single-serve formats—including cans, trays and flexible pouches—crafted from carefully sourced ingredients and manufactured under the highest quality and sustainability standards. Committed to continuous improvement and environmental responsibility, our mission is to deliver safe, delicious, and eco-friendly pet foods that pet owners and their companions love. For more information, please visit www.macklepetfoods.com
ABOUT OMRON CORPORATION
OMRON Corporation is a leading automation company with its core competencies in Sensing & Control + Think technology. OMRON is engaged in a wide range of businesses including industrial automation, healthcare, social systems, device & module solutions. Established in 1933, OMRON has about 28,000 employees worldwide, working to provide products and services in more than 130 countries, contributing to the creation of a better society.
OMRON industrial automation
Raw material quality drives feed performance excellence
Bragan Ingredients emphasises how raw material quality fundamentally impacts nutrition, safety, and profitability in pet food manufacturing.
Raw materials are the fundamental building blocks of all complete feeds, supplying energy, protein, fibre, and micronutrients to support the growth and performance of pets and livestock. Their influence extends beyond nutrition alone, raw material quality also affects formulation accuracy, feed efficiency, product safety, and ultimately the profitability and sustainability of feed and pet food manufacturers. Ingredient bioavailability plays a critical role in determining how effectively nutrients are utilized by the animal. Variability in raw material quality can lead to inconsistent nutrient delivery, forcing formulators to compensate with wider safety margins. This increases costs and reduces formulation precision, making raw material quality not just a nutritional concern, but a key business priority.
NUTRITIONAL CONSISTENCY AND DIGESTIBILITY
High-quality raw materials provide consistent amino acid profiles, predictable energy values, and reliable mineral availability. In monogastric animals such as poultry and pigs, variability in protein, starch, or fibre digestibility can negatively affect feed conversion ratios, gut health, and overall growth performance. Even small fluctuations in nutrient availability can translate into measurable production losses. In pet food, consistency is equally critical. Pets rely entirely on manufactured diets for their daily nutrition, meaning ingredient variability can directly affect nutrient intake, palatability, and digestive tolerance. Reliable
raw materials ensure predictable formulation outcomes and help maintain product performance batch after batch. Formulation is essential in livestock feeds and pet foods because it ensures a balanced supply of energy, protein, vitamins, and minerals required for optimal health, growth, and performance. In livestock, proper feed formulation improves productivity such as growth rate, milk yield, and egg production while reducing feed costs, preventing nutritional disorders, and minimizing environmental waste. In pet foods, accurate formulation is even more critical because pets rely entirely on prepared diets for their
Bragan Ingredients, a Solevo Group company since October 2024, has earned generations of trust as a leading supplier and distributor of raw materials and ingredients across South Africa and subSaharan Africa. Serving the beverage, bakery, dairy, pharmaceutical, animal feed and cosmetic sectors, as well as industrial and agricultural markets - Bragan offers an extensive portfolio to meet the evolving needs of its customers. With ISO 9001:2015-certified warehousing and distribution hubs in Johannesburg, Cape Town, Durban, and Port Elizabeth, we provide national reach with uncompromising quality. Now powered by Solevo Life Sciences and strengthened by Solevo’s global network, Bragan Ingredients delivers nutrition, safety, and innovation to Africa’s growing industries. From our South African roots to Solevo’s continental platform, we remain committed to shaping a safer, healthier, and more sustainable future for communities across the region.
OUR STORY
nutrition; it supports overall health, longevity, palatability, and disease prevention while meeting regulatory standards for complete and balanced diets.
SAFETY AND RISK CONTROL
Raw materials represent the primary entry point for hazards such as mycotoxins, pathogenic bacteria, and chemical residues. Robust supplier qualification, routine analytical testing, and full traceability are essential to mitigate risk and ensure compliance with feed safety regulations. Pet food and livestock feed manufacturers take pride in producing quality feeds, and this requires consistent raw material quality, which directly impacts nutritional precision, animal performance, and regulatory compliance. Investing in quality sourcing and control systems is not optional - it is a technical necessity.
“Their influence extends beyond nutrition alone, raw material quality also affects formulation accuracy, feed efficiency, product safety, and ultimately the profitability and sustainability of feed and pet food manufacturers.”
Paw-some gadgets your furry friends will love
From smart technology to eco-friendly solutions, 2026’s pet product trends reflect the growing focus on health, sustainability, and innovation. Discover the cutting-edge tools and products reshaping pet care across the globe.
Automated Pet Feeders
Wi-Fi-enabled feeders allowing pet owners to schedule feeding times remotely via smartphone apps.
Biodegradable Waste Bags
Eco-friendly options for pet waste disposal, aligning with global sustainability goals.
Chew-Resistant Toys
Highly durable and safe toys designed for heavy chewers.
Eco-Friendly Pet Beds
Beds made from sustainable and biodegradable materials, catering to environmentally conscious pet owners.
Smart Collar GPS Trackers
Devices to monitor pets’ location and health metrics like heart rate and calories burned.
Self-Cleaning Litter Boxes
Smart, Wi-Fi-connected litter boxes that efficiently clean themselves after each use.
EyeC unveils advanced print quality solutions
EyeC presents revolutionary print inspection technologies at Interpack 2026, transforming quality control processes for packaging manufacturers worldwide.
German print quality inspection specialist EyeC GmbH will demonstrate its latest innovations at Interpack 2026 in Düsseldorf from May 7-13. Visitors can experience cutting-
edge print inspection technologies at booth D01 in Hall 11, including live demonstrations of cloud-based artwork proofreading and AI-powered inline inspection systems.
CLOUD-BASED QUALITY REVOLUTION
The centrepiece of EyeC’s exhibition will be the Proofiler Graphic Connect, a groundbreaking Software-as-a-Service (SaaS) solution that revolutionises artwork proofreading. This systemindependent platform automatically compares print-ready files with approved templates, delivering exceptional inspection speed and enhanced usability. The cloud-based architecture enables seamless integration with leading workflow systems including Esko Automation Engine and HYBRID Software, facilitating fully automated quality control processes.
Intelligent inline inspection technology: EyeC will showcase the ProofRunner Web Evo through live demonstrations on a Bobcat BRM (DCM) system. This AI-based solution provides ultra-fast 100% inline inspection capabilities for labels and flexible packaging materials up to 600mm web width. The intelligent image-based defect classification system significantly increases inspection
Intelligent Inspection Flawless Packaging
From your first artwork file to the final product – Print quality control at every step of your production process.
Booth 11D01
precision whilst reducing false positive alerts, optimising production efficiency.
PRECISION SCANNER SYSTEMS
For high-quality and regulated markets, particularly pharmaceuticals and safetycritical printing applications, EyeC will present the Proofiler 1200 DT and Proofiler 600 DT scanner-based offline systems. These solutions deliver comprehensive sample
FAST FACT
inspection capabilities, ensuring compliance with stringent regulatory requirements whilst maintaining rapid throughput.
TRANSFORMING QUALITY CONTROL STANDARDS
These advanced technologies address critical industry challenges by automating quality control processes, accelerating production workflows, and ensuring sustainable quality
management. The solutions significantly reduce customer complaints and product recalls whilst lowering overall production costs. Manufacturers achieve complete confidence in print quality through 100% inspection coverage and optimised testing procedures.
EXHIBITION AND DEMONSTRATION DETAILS
Industry professionals and media representatives are invited to schedule appointments for personalised demonstrations at booth D01, Hall 11. EyeC’s technical specialists will be available throughout Interpack 2026 to discuss specific quality control requirements and demonstrate how these technologies can enhance production workflows.
EyeC www.eyec.com
ABOUT EYEC GMBH
EyeC GmbH specialises in developing innovative print quality inspection solutions for the global packaging industry. With extensive expertise in automated quality control technologies, the company serves manufacturers worldwide, providing systems that enhance production efficiency whilst maintaining the highest quality standards. EyeC’s solutions are recognised for their precision, reliability, and seamless integration capabilities. For media enquiries, demonstration appointments, or additional information about EyeC’s Interpack 2026 presentation, please contact the company’s media relations team. High-resolution images and technical specifications are available for download through EyeC’s media portal.
Purrrrfect packaging tech solutions
Cama offers advanced packaging machinery and complete solutions designed to protect, preserve and present pet food products perfectly.
COMPLETE PACKAGING SOLUTIONS
CAMA Industries specialises in advanced packaging machinery and complete turnkey solutions specifically engineered for the pet food industry. The company’s comprehensive approach ensures that every aspect of protecting, preserving, and presenting pet food products is addressed across all common packaging formats.
CAMA Industries’ systems deliver form-fillpack capabilities for cans, trays, pouches, doy bags, flowpacks, and multipacks with exceptional precision and reliability. The company’s modular machine
platforms provide unparalleled scalability and reconfiguration capabilities, enabling businesses to grow and adapt without compromising operational efficiency.
CAMA Industries’ cabinet-free frameworks deliver open, visual machine layouts that facilitate easier inspection and operation. This innovative design philosophy incorporates hygienic engineering as an integral component, with carefully selected materials, structural choices, and accessible surfaces that meet the stringent cleanliness requirements of food production environments.
ADVANCED CONTROLS AND ROBOTICS
CAMA Industries employs high-speed electronic and electromechanical control systems throughout its machinery range. The company’s in-house developed robotics are fully integrated into machines to handle delicate products and sophisticated multi-flavour pack arrangements. These configurations are entirely customisable to match specific requirements for speed, throughput, footprint, and product mix, ensuring optimal performance across diverse production environments. The systems demonstrate remarkable agility in handling
FAST FACT
CAMA provides complete packaging solutions for all pet food formats including cans, trays, pouches, doy bags, flowpacks and multipacks with integrated robotics and modular platforms.
single-format and mixed multi-flavour packs.
CAMA Industries’ solutions accommodate aluminium and plastic trays for 3-flap topload, shelf-ready tray configurations, and wrap-around cases. Doy bags are efficiently processed for shelf-ready tray arrangements and RSC shippers, whilst cans are expertly handled for cardboard sleeve multipacks and various case formats. Flowpacks and pouches are seamlessly integrated into wrap-around and on-edge case configurations.
REMOTE SUPPORT AND OPERATOR ASSISTANCE TECHNOLOGY
The company’s cutting-edge remote access technology and immersive support tools provide worldwide operator assistance, enabling rapid troubleshooting and minimising downtime. CAMA Industries’ remote diagnostics and support services extend the company’s installation and aftersales service capabilities, ensuring continuous operational excellence regardless of geographical location. CAMA Industries’ solutions are presented as fully configurable platforms, enabling clients to select optimal concepts, styles, speeds, throughput capacities, and flavourmix handling capabilities without compromise. The company’s integrated robotics and modular platforms serve as the foundation for delivering bespoke performance solutions that precisely match each client’s operational requirements.
CROSS-INDUSTRY EXPERTISE AND INNOVATION
CAMA Industries leverages extensive knowledge from diverse demanding industries to drive innovation for evolving materials and changing regulatory requirements within pet food packaging. This cross-industry experience enables the company to anticipate market trends and deliver solutions that exceed contemporary industry standards whilst preparing clients
Did you know? CAMA’s cabinet-free frameworks and hygienic design enable easy visual machine management while their remote access technology provides immersive support for operators worldwide.
for future challenges. CAMA Industries’ comprehensive approach emphasises delicacy and care for all products whilst maintaining the ability to match clients’ packaging visions precisely. The company’s end-to-end, modular, hygienic, and robotically integrated packaging platforms support an extensive range of pet food formats and packing styles, combined with advanced remote support capabilities and cross-industry expertise to deliver customisable, high-throughput, sanitary solutions that define contemporary packaging excellence.
MARKET DEMANDS
Pets are part of the family, so we take as much care with their food as we do with yours. Our stateof the art packaging solutions have been designed to protect, preserve and present products in the best way possible, ensuring that consumers receive your products in the way you intended. Exploiting and leveraging our experiences from multiple vertical industries and many demanding applications, our comprehensive portfolio comprises all packagingmachine formats. You don’t need to compromise… choose a concept, style, speed, throughput, size and flavour mix that perfectly matches your packaging vision and your customers’ needs. Modern high-speed electronic and electromechanical control solutions are married to fully
integrated in-house developed robotics to deliver tailor-made performance from modular machine platforms that can grow as you grow. Premium technology, cabinet-free frameworks and hygienic design principals are coupled to an easy-to-follow visual machine management system, backed by extensive immersive technology and remoteaccess capabilities.
PROVEN PET FOOD PACKAGING
A digital-ready architecture coupled to hygienic modular mechanical design deliver maximum efficiency, agility, flexibility and minimal-downtime changeovers for quick and easy batch rotation. Cama Group’s wet and dry pet food packaging machines easily adapt to a wide variety of packaging styles, product counts and product formats, as well handling
various materials for sustainable packaging, recyclable packaging and reusable packaging. Cama Group’s packaging machines for pet food deliver maximum quality and consistency coupled to optimised throughput for your pet food packaging operations.
CONQUERING PACKAGING VARIETY AND COMPLEXITY.
The petfood industry is demanding a new level of capabilities from its suppliers! Both consumer trends and environmental legislation are creating a fluctuating landscape in terms of material use and multi-flavour packaging formats – how do you keep up with both? You need a packaging partner that has conquered these challenges in other industries and is capable of transferring this knowhow and domain expertise to solve your
issues. A supplier that also understands your need to be proactive, to set the pace and create the concepts, formats and efficiencies that others strive to follow. Cans, trays, pouches and doy bags can all be packaged and presented in a number of ways – including multi-flavour – but which way is right for you… and for your customers? Don’t be restricted by your packaging technology, instead let it give you greater freedom through increased flexibility and agility. We can help you design eye-catching packaging concepts, too, and then deliver the means to fill them, accurately, repeatedly and at speed.
“You don’t need to compromise... choose a concept, style, speed, throughput, size and flavour mix that perfectly matches your packaging vision and your customers’ needs.”
www.cama.com
PACKAGING REQUIREMENTS
• Pet food enjoys the same level of packaging development as other industries, so it is essential that any investment in machinery has one eye on the future.
• Massive array of packaging formats, materials and arrays to cater for product types and applications.
• Large format variance (small/consumer vs. large/commercial) requires flexible and scalable packaging designs.
• Resealable packaging and pouches are experiencing significant growth.
Cama Group
Did you know?
TOP 10 MOST POPULAR DOG BREEDS IN SOUTH AFRICA
These breeds have captured the hearts of South African families for their unique traits, adaptability to our climate, and suitability for our diverse lifestyles.
BOERBOEL
Native south African breed: powerful guardian with gentle loyal nature when socialised perfect for farms & families.
GERMAN SHEPHERD
Highly inteligent & versatile, excels in security roles, protective family companion, thrives with mental stimulation
LABRADOR RETRIEVER
Friendly & great with children: versatile as therapy/services dog. adapts well to various lifestyles
JACK RUSSEL
Energetic & intelligent: perfect for for active owners, adaptable size for suburban homes with yards
STAFFORDSHIRE BULL TERRIER
Affectionate “nanny dog”: strong yet gentle with families, high energy suits active South African outdoor lifestyle
ROTTWEILER
Strong, loyal protector: excellent for family security, calm demeanor properly trained and socialized
BULL TERRIER
Playful & mischievous personality: forms strong bonds, fearless companion suited to various home environments
DACHSHUND
Curious & cheeky watchdog: compact size perfect for apartments & urban SA living, loyal and cuddly
BEAGEL
cheerful & friendly: keen scent-hound instics, loves outdoor exploration in SA’s diverse landscapes
WHY THESE BREEDS THRIVE IN SOUTH AFRICA
Our diverse climate, from coastal areas to highveld regions and South African lifestyles (active outdoor culture, need for security, family-orientated homes.) make these breeds ideal companions. Many are versatile and adaptable to both urban apartments and spacious farms
Sources & References: PetSense.co.za - Petsure Pet Insurance - Africanis Society & Africa Geographic
YORKSHIRE TERRIER
Small but bold: adaptable to city living, energetic & affectionate, perfect for apartment dwellers
Advanced FTNIR spectroscopy technology enables rapid, accurate analysis of pet food ingredients, ensuring optimal nutrition for beloved companion animals.
FT-NIR Spectroscopy advances nutritional quality
Companion animals have become integral family members in households worldwide, driving consumer demand for premium nutrition tailored to specific breeds, sizes, and life stages. This evolution has created complex manufacturing challenges for pet food producers who must deliver diverse product ranges whilst maintaining cost-effectiveness and consistent quality standards.
FROM RAW MATERIALS TO FINISHED PRODUCT
differences create significant batch-tobatch variability in expensive ingredients. Successful operations require rapid, accurate compositional analysis to support leastcost formulation programmes and maintain production efficiency.
NEAR-INFRARED SPECTROSCOPY SOLUTIONS
conduct immediate quality assessments on incoming raw materials and finished products before packaging.
STREAMLINED SAMPLING AND ANALYSIS METHODS
MEASURABLE PARAMETERS IN PETFOOD
• Moisture Ash
• Fibre Protein
• Fat Starch
The primary challenge facing pet food manufacturers lies in managing multiple recipes whilst adapting to fluctuating raw material availability and costs. Seasonal variations and origin-dependent quality
Near-infrared spectroscopy has served agricultural applications for decades, providing reliable analysis of critical constituents including moisture, fat, and protein content. This technology offers exceptional advantages: rapid results delivery, enhanced safety protocols, minimal sample preparation requirements, and elimination of hazardous chemical usage. These characteristics enable production staff to
Solid materials such as raw ingredients and finished pet food products are analysed using specialised cups featuring quartz glass bottoms. Samples are positioned on the integrating sphere of MPA II or TANGO-R spectrometers and measured from beneath, ensuring uniform surface contact. Sample rotation during measurement guarantees highly reproducible results. Liquid samples including oils and fats are simply transferred into 8mm glass vials for analysis within the MPA II or TANGO-T sample compartments.
Image: Client
FAST FACT
FT-NIR spectroscopy
delivers instant analysis results in seconds, requiring no sample preparation or hazardous chemicals for pet food quality testing.
ADVANCED FAT QUALITY ASSESSMENT
Pet food fat content originates from protein sources such as poultry fat and supplemental additions including lard, tallow, vegetable oils, and fish oils. Premium pet foods utilise superior fat sources and maintain optimised omega-3 oil levels. FT-NIR spectroscopy precisely determines EPA, DHA, and total omega-3 concentrations in fish oils. Additionally, comprehensive fat quality analysis encompasses trans fatty acid content, free fatty acid levels, and complete fatty acid composition profiles.
ONLINE PROCESS MONITORING EXCELLENCE
Real-time online measurements utilising FTNIR process spectrometers ensure continuous quality assurance throughout production cycles. This advanced monitoring capability
maintains consistently high product standards whilst minimising rework requirements, directly contributing to enhanced profitability and operational efficiency.
QUALITY CONTROL
FT-NIR spectroscopy technology represents a paradigm shift in pet food quality control, enabling manufacturers to deliver consistent nutrition whilst optimising costs. The technology’s speed, accuracy, and safety profile make it indispensable for modern pet food production facilities committed to excellence in companion animal nutrition.
DID YOU KNOW?
TECHNICAL APPLICATION NOTE
This analysis methodology has been documented in Application Note N308, providing comprehensive technical guidance for implementing FT-NIR spectroscopy in pet food manufacturing environments. The note details specific procedures, equipment configurations, and analytical protocols for optimal results.
Calibration graphs for protein and fat with FT-NIR spectroscopy.
MATRIX-F II BEAM
Premium natural ingredients for animal health
Praan Naturals provides premium natural ingredients for animal health and wellness. This article highlights select ingredients for pet care applications and additional sourcing options.
PURE, NUTRITIVE VEGETABLE OILS
Our naturally sourced cold pressed and expeller pressed vegetable oils help supplement pet foods and treats with healthy essential fatty acids and other nutritives. We also offer vegetable oils that are perfectly suited for inclusion in shampoos, conditioners and other pet skin care products. Edible oils perfectly suited for foods, treats and supplements: We offer a large array of edible oils rich in essential fatty acids and other nutrients. Below are several recommendations:
• Black Raspberry Seed
• Black Cumin Seed
• Cranberry Seed
• Flax Seed
• Olive
• Red Raspberry Seed
• Sunflower Seed
Oils Ideally Suited for Shampoos, Conditioners and Other Topical Pet Care Applications:
• Andiroba
• Argan
• Avocado
• Black Cumin Seed
• Broccoli Seed
• Calendula Extract
• Copaiba Balsam
• Jojoba
• Karanja
• Neem
• Squalene
• Tamanu
• Virgin Coconut Cream
• Vitamin E Oil, Multiple Types Available
VEGETABLE BUTTERS
Vegetable butters are obtained by blending the nutritive natural fatty fractions of a vegetable oil. They are solid at room temperature. Depending on the butter, the fractions come directly from either the oil or hydrogenated oil or the unsaponifiable fraction. Vegetable butters are rich in beneficial nutrients that can help condition the skin and coat. Firm butters such as Cocoa Butter contributes to the viscosity and stability
of emulsions, and they give rigidity to stick products and balms.
Vegetable Butters Ideally Suited for Shampoos, Conditioners and Other Topical
Pet Care Applications:
• Cocoa Butter
• Cupuacu Butter
• Mango Butter
• Murumuru
• Nilotica Shea Butter
• Shea Butter
ESSENTIAL OILS
Essential oils are an effective way to naturally fragrance pet care products and to integrate the numerous beneficial properties of the oils into your finest pet care formulations.
Essential oils like Lavender and Roman Chamomile can help calm distressed pets.
Please Note: Essential oils are highly concentrated and not all essential oils are safe to use with all animal types. Cats, for instance, are especially sensitive to particular essential oils as their livers are not able to process the constituents effectively. Although we supply a large range of essential oils, it is your responsibility to research and confirm that the particular oils and quantities used are safe for use within your intended application. Following is a list of conventional and
PRODUCTS
• Shampoos & Conditioners
• Flea & Tick Repellents
• Calming Remedies
• Grooming Aids
• Nutritive Food & Treat Supplements
• Hairball Remedies
• First Aid Products
• Cleaning Products
organic essential oils associated with natural pet care. They are based on the expert recommendations of Kristen Leigh Bell as described in her book Holistic Aromatherapy for Animals. Visit www.PRAANnaturals.com to view our complete line of essential oils and to view details about each oil.
Some organic and conventional essential oils:
• Basil, Several Varieties Available
• Bay
• Bergamot
• Black Pepper
• Caraway
• Cardamom
• Carrot Seed
• Catnip
• Cedarwood, Atlas
• Chamomile, English, Blue Or Roman
• Cinnamon Leaf
• Citronella
• Clary Sage
• Coriander
• Eucalyptus Radiata
• Frankincense
• Geranium, Several Varieties Available
• German Chamomile
• Ginger
ANTI-OXIDANTS & PRESERVATIVES
Praan Naturals is pleased to offer a selection of natural extracts and specially formulated
Vitamin E oils that can help extend the shelf life of your pet care products.
• Grapefruit Seed Extract (GSE), 60%
• CO2 Cranberry Extract
• Pomegranate Seed Oil
• CO2 Pomegranate Total Extract
• CO2 Rosemary Oil Extract 14% Diterpenes
• CO2 Rosemary Oil Extract 25% Diterpenes
• CO2 Sage Officinalis Extract
• CO2 Sage Triloba Extract
• Natural Vitamin E Oil 1000IU
• Natural Vitamin E Oil 1400IU
• Natural Vitamin E Oil 250IU
• Natural Vitamin E Oil 400 IU
• Vitamin E T-50 Low Alpha Mixed Tocopherol
• Vitamin E T-70 Low Alpha Mixed Tocopherol
• Vitamin E T-80 Low Alpha Mixed Tocopherol
HYDROSOLS
A true hydrosol is the pure, distillate water that is carefully collected after aromatic plant material is hydro or steam distilled. Hydrosols have the appearance and consistency of water and primarily contain the water-soluble aromatic compounds present within the distilled botanical. Animal expert Kristen Leigh Bell and hydrosol expert Suzanne Catty recommend using hydrosols instead of essential oils with cats. Use hydrosols in lotions, ointments, insect repellent sprays, calming sprays, and in place of water in formulations. Praan Naturals specializes in sourcing fresh, pure hydrosols from reputable distillers. Our hydrosols are carefully packaged and stored to protect these highly beneficial waters. Except for our Witch Hazel Hydrosol, all our hydrosols are free of preservatives.
• Angelica Root
• Carrot Seed
• Chamomile, Roman
• Clary Sage
• Geranium
• Helichrysum Italicum
• Labrador Tea
• Lavandin Abrialis
• Lavandula Angustifolia
• Lemon Balm/Melissa
• Neroli
• Rose
• Rosemary
• Witch Hazel
• Yarrow
ALOE VERA PRODUCTS
Aloe vera is naturally soothing and is comprised of over 200 constituents, including polysaccharides, enzymes, glycoproteins, amino acids, vitamins and minerals. Aloe vera supports healing, reduces inflammation and soothes the skin. Our Aloe gels are a soothing addition to mouth rinses, tooth wipes and other dental products for pets.
• Aloe Butter
• Aloe Vera Gel 40x (Decolorized)
• Aloe Vera Leaf Powder
• Aloe Vera Oil (Extract)
• Aloe Vera Whole Leaf Gel 1x
• Shealoe Butter
CO2 EXTRACTS (SUPERCRITICAL EXTRACTS)
Supercritical Carbon Dioxide Extraction (CO2) of sensitive plant materials yields oils of the highest quality for use in pet care, holistic and aromatherapy applications. CO2 extracts are often preferred to steam distilled essential oils and cold pressed vegetable oils because CO2 extracts retain more of the plant’s original chemical composition.
Below is a selection of CO2 extracts best suited for natural pet care. A larger selection of CO2 extracts are shown on our Web site.
• Arnica Flower Total
• Borage Seed Total
• Calendula Total
• Chamomile Flower Total
• Chia Seed Total
• Myrrh Select
• Neem
• Oat
• Peppermint Leaf Select
• Pomegranate Seed Total
• Redberry Select
• Rhatany Root Total
• Seabuckthorn Pulp Total
BOTANICAL EXTRACTS
Praan Naturals offers a vast range of high quality natural botanicals for use in pet care applications. Our botanicals are manufactured under strict quality control and are supported by complete lab analysis documents. Below is a list of conventional and organic botanical extracts associated with natural pet care. They are based on the expert recommendations of Mary L. Wulff and Greg L. Tilford as shown in their book Herbs for Pets. Visit PRAANnaturals.com to view our complete line of botanical extracts.
SOME ORGANIC AND CONVENTIONAL BOTANICAL EXTRACTS:
• Alfalfa
• Aloe Vera
• Ashwagandha
• Astragalus
• Bilberry
• Boneset
• Borage
• Boswellia Serrata
• Burdock Root
• Calendula
• Catnip
• Chamomile, German
• Chickweed
• Gromwell Root Total
• Lavender Bud Select
• Colts Foot
• Comfrey
• Coriander
• Cornsilk
• Dandelion
• Devil’s Claw
• Echinacea
• Elecampane
• Peppermint
• Plantain
• Red Clover
• Red Raspberry Leaf
• Rose
• Rosemary
• Sage
• Saw Palmetto
• Shepherd’s Purse
OAT PRODUCTS
Historic use and modern research have both shown that oat and oat derived products have exceptional dermatological benefits when used in skin care applications for both humans and pets. Oat based ingredients relieve skin irritations, itching and redness due to allergy, wind exposure or other causes. They possess excellent emollient properties. Oat based ingredients are suitable for inclusion in formulations intended to aid sensitive skin and can be used in formulations intended for dogs, cats and other pets. Our superior quality oat ingredients are available in many different forms with varying contents of protein, starch, beta glucan and lipids.
• Colloidal Oat Flour, USP Fine
• Oat Extract
• Oat Starch, USP
• Oatmeal (Rolled, Coarse)
SALTS
For centuries, people have bathed and soaked in the seas and fortified their bathwater with salts to help promote optimal health, beautiful skin and ease sore muscles and joints. Veterinarians and pet owners are discovering that mineral-rich salts can also be especially beneficial to canine skin while helping to ease joint and muscular pain of injured or aging pets.
• Bolivian Pink Salt, Coarse
• Bolivian Pink Salt, Fine
• Dead Sea Salt, Coarse
• Dead Sea Salt, Fine
• Dead Sea Salt, Medium
• Dead Sea Salt, Powder
• Himalayan Pink, Fine
• Himalayan Pink, Medium
OTHER PET CARE INGREDIENTS
Praan Naturals also offers an array of additional natural ingredients for use in natural pet care formulations. These include natural waxes, humectants, emulsifiers, rheology modifiers, and other natural additives.
• Apple Cider Vinegar
• Beeswax
• Carnauba Wax Flakes
• Candelilla Wax
• Glycerin
• Soy Lecithin
• Stearic Acid
• Bentonite
• Illite Clay
• Montmorillonite Clay (Not For Use In Food)
• Emulsifying Wax
• Silk Peptide Powder
• Witch Hazel
REFERENCES:
PROUDLY SERVING YOU FOR OVER 20 YEARS
CERTIFICATIONS:
• USDA ORGANIC
• KOSHER CERTIFIED
• HALAL CERTIFIED
• VEGAN
• NON GMO
• CRUELTY-FREE
• ETHICALLY SOURCED
• NO ADDITIVES
• NO HEAVY METALS
• PALM-FREE
CONTACT INFORMATION
Natural Sourcing, LLC
341 Christian Street, Oxford, CT 06478
Phone: (203) 702-2500
Toll Free: (800) 340-0080
Fax: (203) 702-2501
Web: www.PRAANnaturals.com
Email: info@PRAANnaturals.com
Praan Naturals® and From Nature With Love® are Registered Trademarks of Natural Sourcing, LLC
DISCLAIMERS:
Not all natural ingredients are safe to use with all animal types. It is your responsibility to research and confirm that the particular ingredients and quantities used are safe for use within your intended application.
For more information on Praan Naturals superior quality ingredients suitable for pet care applications, visit PRAANnaturals.com or call our Customer Care department at (800) 340-0080 or (203) 7022500. Praan Naturals is also able to assist you with sourcing other natural ingredients for your formulations. We offer our valued customers the benefit of our strong, established relationships with manufacturers around the globe, and our capacity to source products quickly, efficiently and cost effectively.
Kristen Leigh Bell. (2002). Holistic Aromatherapy for Animals. Forres, Scotland: Findhorn Press Publisher.
Gregory L. Tilford and Mary L. Wulff. (2009). Herbs for Pets. Irvine, CA: BowTie Press Publisher.
Pet food industry confronts regulatory framework
Industry white paper exposes compliance cost concerns and registration complexities.
The South African animal feed and pet food industry is grappling with sweeping regulatory changes as the proposed Feeds and Pet Food Bill moves to replace the 77-year-old Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act (Act 36 of 1947). While the Animal Feed Manufacturers Association (AFMA) welcomes the long-overdue modernisation, a detailed white paper submitted to the Department of Agriculture, Land Reform and Rural Development (DALRRD) reveals serious concerns about implementation costs, administrative burden, and regulatory scope. Developed by AFMA’s Advisory Committee on the Feeds and Pet Food Bill (ADCOMFPFB) with input from registration specialists, a regulatory lawyer, and an auditor, the white paper represents a unified industry voice calling for risk-based, proportionate regulation that protects animal and consumer safety without crushing businesses under compliance costs.
MULTIPLE COMPLIANCE COSTS STACK UP
One of AFMA’s most pressing concerns centres on the cumulative financial burden the Bill would impose on manufacturers, importers, and distributors. While the white paper does not specify exact rand amounts—these would be determined by ministerial gazette—the proposed fee structure includes multiple layers of cost:
• Application and inspection fees for facility licensing
• Prescribed fees on a sliding scale based on facility size and category
• Mandatory facility audits conducted by appointed assignees
• Annual audits required throughout the license validity period
• Registration fees for feed ingredients and imported products
• Industry levies imposed by the Minister to fund assignee operations
• Administrative costs for documentation, traceability systems, and compliance personnel
FAST FACT
The current feed regulation framework—Act 36 of 1947—has governed South African animal feed and pet food for 77 years, predating modern manufacturing technologies, international food safety standards, and the premium pet nutrition revolution.
The white paper emphasises that while slidingscale fees are proposed to account for facility size and type, micro and small enterprises could still face disproportionate impacts. For boutique pet food manufacturers, premixture producers, and specialised nutrition companies, these cumulative costs could create significant barriers to market entry and innovation.
THE GRAS INGREDIENT DILEMMA
A central point of contention in AFMA’s submission revolves around the proposed requirement to register all feed ingredients— including those Generally Recognised as Safe (GRAS), such as maize, hominy chop, wheat, soya, and common vitamins and minerals. While AFMA acknowledges that registration serves valuable purposes—mitigating adulteration and contamination risks, monitoring residues, ensuring traceability, and reducing cross-border liability—the association argues that blanket registration of thousands of commonly used, low-risk ingredients would create:
• Massive administrative workload for both industry and regulators
• Significant registration costs multiplied across hundreds of ingredients
• Potential supply chain delays if registration processes bottleneck
• Duplication between raw material and finished product registration
• Trade friction for imported ingredients awaiting registration approval
while retaining registration requirements for novel ingredients, nutraceuticals, herbal supplements, and higher-risk materials. This risk-based approach, the association argues, would achieve safety objectives without unnecessary regulatory burden.
ASSIGNEES VS INSPECTORS
Perhaps the most novel—and controversial— aspect of the proposed Bill is the “assignee” system: external legal entities with feed industry expertise appointed to conduct facility compliance audits, funded through industry levies rather than state budgets.
PROTECTING SMALL-SCALE PRODUCERS
AFMA’s white paper argues strongly for specific exemptions to prevent regulatory overreach into subsistence farming and rural livelihoods:
Home/On-farm mixers: While these operations are listed as a facility category, AFMA emphasises the need for proportionate requirements recognising the scale and risk profile of such producers.
APPEALS AND ADMINISTRATIVE JUSTICE
AFMA proposes a comprehensive three-tier appeal structure compliant with the Promotion of Administrative Justice Act (PAJA):
AFMA’s proposed solution: empower the Registrar to maintain gazetted exemption lists for commonly used GRAS ingredients,
Backyard and Small-Scale Farmers: Operators keeping livestock for personal consumption or ceremonial purposes should be exempt from the Bill’s licensing and registration requirements. The white paper notes this aligns with existing exemptions under the Meat Safety Act and reflects the practical reality that regulating these operations would be disproportionate and unenforceable. Foreign facilities: The Bill cannot— and should not—attempt to license manufacturing facilities outside South Africa’s borders. Instead, imported products must undergo registration or risk assessment before market entry, ensuring safety without jurisdictional overreach.
“Assignees must submit a business plan and budget every 24 months, with the Registrar publishing summaries for public comment before the Minister determines levy amounts.”
Tier 1 – Internal appeal:
Aggrieved parties may appeal to the Registrar within a prescribed period, paying prescribed fees. The Registrar may establish an appeals committee to review decisions.
Tier 2 – Ministerial board:
Appeals escalate to the Minister, who must refer them to a three-member board: a legally qualified chairperson and two technical experts with feed industry knowledge. The board
holds powers to confirm, set aside, or vary the Registrar’s decisions and order execution of board decisions. Appeal fees are refunded if decisions are overturned.
Tier 3 – Litigation:
Final recourse through the court system. Critically, AFMA advocates for status quo preservation: operators should continue business during appeals to prevent disruption from potentially erroneous decisions. Board members who are not full-time government employees would receive allowances determined by the Minister with Finance Ministry concurrence.
EXPORT CERTIFICATION AND INTERNATIONAL ALIGNMENT
The proposed Bill addresses export
“Their influence extends beyond nutrition alone, raw material quality also affects formulation accuracy, feed efficiency, product safety, and ultimately the profitability and sustainability of feed and pet food manufacturers.”
requirements by mandating facility compliance with recognised international standards— specifically ISO and Good Manufacturing Practice (GMP)—with issuance of free-sale certificates and facility certification coordinated with veterinary services. AFMA supports this alignment with global best practices, noting it enhances South African producers’ access to international markets. However, the association emphasises the need for efficient implementation, given that South Africa lacks EU-style common market frameworks facilitating automatic mutual recognition.
COMPREHENSIVE DEFINITIONS: THE FOUNDATION OF CLARITY
AFMA’s white paper provides detailed proposed definitions for 35 key terms, including: Animal, animal by-products, analyst, animal product, assignee, commercial feed, commercial purpose, companion animals, concentrates, establishment, feed, feed additive, feed ingredient, herbal supplements, importer, inspector, manufacture, oral nutraceuticals, pet food, premixture, raw material, registrar, rendering plant, stock remedy, technical advisor, and veterinary medicine—among others. These precise definitions aim to eliminate ambiguity in regulatory scope, compliance requirements, and enforcement actions.
THE WAY FORWARD
AFMA’s white paper represents a constructive industry response seeking to balance necessary modernisation with practical implementation. Key recommendations include: • Include “fitness for purpose” and traceability in the Bill’s preamble
• Implement risk-based ingredient registration with gazetted exemption lists for GRAS commodities
• Establish sliding-scale fees proportionate to facility size and risk profile
• Clearly separate and define roles of Registrar, advisory committees, technical advisors, analysts, inspectors, and assignees
• Ensure transparent, competitive appointment processes for assignees with mandatory public consultation
• Preserve status quo during appeals and ensure PAJA compliance
• Exempt backyard/subsistence farmers from licensing requirements
AFMA’S WHITE PAPER METICULOUSLY DISTINGUISHES BETWEEN TWO SEPARATE OVERSIGHT FUNCTIONS: ASSIGNEES (External audit bodies):
• Conduct facility compliance audits
• Produce detailed audit reports
• Perform or commission laboratory analysis
• Provide expert testimony in legal proceedings
• Funded through industry levies (not state remuneration)
• Appointed through public process after submitting business plans
INSPECTORS (Government officials):
• Government-appointed for market surveillance
• Conduct investigations and enforcement actions
• Collect samples for regulatory testing
• Pursue prosecutions for non-compliance
• Funded through state budgets
The critical concern: without crystal-clear role separation and governance frameworks, the industry could face duplicated audits, conflicting requirements, accountability gaps, and escalating costs. AFMA emphasises the need for:
• Transparent, competitive appointment processes for assignees
• Mandatory biennial business plans with public comment periods (30 days minimum)
• Clear demarcation preventing assignees from exercising inspector powers
• Accountability mechanisms ensuring assignees have no recourse against the State for expenses
• Stakeholder consultation before the Minister determines levy amounts
• Apply registration/risk assessment to imported products, not foreign facility licensing
• Align export certification with ISO, GMP, and international standards
As the legislative process continues, the pet food and animal feed industry’s ability to engage constructively with DALRRD—providing technical expertise while articulating practical constraints—will determine whether the new framework becomes a catalyst for enhanced safety, traceability, and market credibility, or an administrative burden that increases costs without proportionate benefits. With Act 36 of 1947 finally being retired after 77 years of service,
the stakes are high. Getting this replacement legislation right isn’t just about regulatory compliance—it’s about building a modern, internationally competitive feed industry that protects animal welfare, food safety, and consumer confidence while remaining economically viable for producers of all sizes.
to: Department of Agriculture, Land
Development (DALRRD)
For detailed recommendations and full technical analysis, stakeholders may access the complete AFMA White Paper through the Animal Feed Manufacturers Association.
