Pushing boundaries in self-adhesive labels

These two companies have now partnered with an exciting new initiative. They are the first to recycle Glassine liner backing. This is a revolutionary initiative in the label industry in South Africa that can save tonnes of liners from ending up in landfills. ‘Consumers are becoming very aware of the impact of waste going to landfill.

As these facilities get full and run out of space, disposal costs will increase substantially. Most pressure-sensitive labels are produced with a glassine liner. The recycling program helps repurpose that liner waste so that it does not contribute to landfill disposal.

Rotolabel, in conjunction with Avery Dennison are driving their sustainability efforts by becoming the first in the label industry to join the Liner Recycling Programme for Glassine liners. It is an extension to their existing partnership that enabled Rotolabel to be the first in becoming FSC compliant in the industry in South Africa.

As a part of addressing the growing concerns. of conscious consumers, the Liner Recycling Programme has now expanded its footprint into South Africa. After proof of concept and trial runs following its introduction in Cape Town, the programme will be rolled out nationally,’ Watson notes.

The Liner Recycling Programme is easy to implement. Liner waste is collected from customers to be compacted at the Rotolabel site. Avery Dennison then collects the compacted liner during its delivery process, compiles them into a container to be shipped to India. There they are re-manufactured into products like tissue paper.

As part of value-added services in the Avery Dennison Sustainability Portfolio, the Liner Recycling Programme is available for PET and Glassine liners and is currently active in many countries worldwide.

Rotolabel is a major supplier to the FMCG food, wine and personal care market. Sustainability is a major talking point with several challenges facing the packaging industry, brand owners and major retailers. ‘The sustainability topic is an extremely complex one. If not understood 100 per cent, the incorrect decision could be made even though a company’s intentions might be honourable,’ Watson says.