New distributors on the block

Food ingredient manufacturer Roha recently announced the appointment of AECI Food & Beverage and Tatso as the new exclusive distributors of Roha’s complete range of food colours in South Africa and sub-Saharan Africa.

With offices in over 22 countries, manufacturing facilities in 14 different countries and over 49 years of experience, Roha is a global leader in the food ingredient industry. Roha’s portfolio includes an extensive range of synthetic and natural colours, dehydrated ingredients, flavouring extracts and industrial dyes and pigments. Now they are expanding their activity in the South African and sub-Saharan Africa F&B industry with the appointment of two new distributors, AECI Food & Beverage and Tatso.

ABOUT TATSO

On 1 July 2019, Roha appointed Tatso as an exclusive distributor for the IDACOL brand of synthetic food colours. As trusted distributors in the flavour and colour sphere in South Africa already, this partnership will be greatly beneficial to the food ingredient giant Roha. “This cooperation will enable both Roha and Tatso to better understand the requirements of their customers, thus improving the overall service level. With 50 years of collective experience across all aspects within the flavour, colours and fragrance industry, Tatso is well-positioned to provide improved flexibility and enhanced service to Roha’s clients,” explains Carlos Reis, regional head Africa for Roha.

"With offices in over 22 countries, manufacturing facilities in 14 different countries and over 49 years of experience, Roha is a global leader in the food ingredient industry."

ABOUT AECI

Roha announced the appointment of AECI Food & Beverage as the exclusive distributor for the NATRACOL and FUTURALS brands of natural food colours in June 2021. AECI Food & Beverage currently supplies a range of technologydriven and consumer-led additives, ingredients and processing aids to the beverage, dairy, health and nutrition, and commodities industries in 26 countries on the African continent and this will further extend its reach. In line with AECI Food and Beverage's key purpose to supply products that help consumers to feel good (through great-tasting products), to be healthy (by providing healthier options for the consumer to choose from), and to live longer (through the provision of functional nutrition solutions to the lower LSM consumer), adding the Roha range to their product portfolio will definitely help them achieve this. The two additions to the Roha family are an exciting new venture that is set to expand Roha’s reach in sub- Saharan Africa. •

Roha – www.roha.com