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Running a family business

DIY and Industrial Trade News shines the spotlight on Jetin Daya, senior manager – operations and marketing and Amar Daya, senior manager – finance and logistics at National Solder Company (NASCO).


ational Solder Company (NASCO) is a leading South African manufacturer

of solder, lead and tin products. The company manufactures all its products from scratch and sources its raw materials both locally and internationally. Nasco serves a wide variety of industries such as the hardware, plumbing, electronic, electrical and engineering industries. The family run business has been in operation for over 17 years.

Q: As two young entrepreneurs, whose idea was it to start this business and how long ago did you make this decision?

The Nasco team.

really good locks

A: The business has been in our

Apart from ensuring the overall

family for over 17 years. As young

smooth running of the business, I

entrepreneurs (Jetin and Amar),

am responsible for the financial and

boasting backgrounds in engineering

logistics divisions of the business. With

and finance as well as economics

my background in economics and

entered into the family business with

finance, I am well equipped to guide

the goals of expanding the product

the strategic financial decisions of the

range as well as our footprint into Africa.

business. I also make sure that the inward and outward logistics of the

M6 Range Conveniently packaged in three handy configurations: 1. Mortice lock only


Q: Which functions and responsibilities of the business are you each responsible for? A: Jetin Daya, senior manager – operations and marketing:

business is efficient in order to ensure

Apart from ensuring the overall

as quality audits.

customer satisfaction. I oversee the legal and compliance aspects of the business. This includes environmental compliance, health and safety as well

smooth running of the business,

2. Handles only

optimisation and planning of

Q: How did your career bring you to where you are today? A: National Solder Company is owned

production schedules as well

by our fathers who had the vision to

as streamlining, innovating and

plan for the future to make sure that

improving the efficiency of the

the business continued for years to

production line. My engineering

come by developing a succession plan,

background helps guide my

which was based around us.

I am responsible for the internal

3. Lock & handle sets

operations. This includes the


decisions in this part of the business.


I am also responsible for ensuring

Jetin Daya: I have an engineering

quality standards are met with

degree obtained from the University

the end goal of meeting customer

of Witwatersrand. Having always had

expectations. I am responsible

an interest in business, I completed

for the marketing of the business

a postgraduate diploma in business

through both digital and traditional

management and worked for three

marketing streams.

years as a management consultant. I then joined the family business to

51263B. Eureka Frt Knx ¼ pg M6 HandlesDEC ’17 DIYTN


Amar Daya, senior manager – finance and logistics:

help grow and take over the business together with Amar.

Profile for New Media B2B

DIY and Industrial Trade News - May 2019