NMC Capabilities Brochure

NMC

When you love shopping centers, it shows.

Doing retail better. This mantra has guided NewMark Merrill over the last 40 years: through changes, challenges, varied economies and industry disruption. We hold true to our core beliefs of connecting with communities, creating authentic environments of unsurpassed opportunity for tenants and sharing our passion for retail real estate with innovative team members.

With offices in Denver, Los Angeles, Sacramento, San Diego and Chicago, NewMark Merrill owns and manages more than 11+ million square feet of retail assets comprised of over 2,000+ tenants across 90 cities.

As a boutique-sized firm, we offer both the benefit of large portfolio economies of scale paired with agile decision making capability and individualized attention from senior leadership.

By combining close relationships with communities, hands-on engagement with our merchants and shoppers, and industry leading investments in technology and data collection, we provide the insights that help ensure our tenants have the tools to succeed in our centers.

The combination of understanding the communities we serve and world class technology allows us to maximize value and create exceptional experiences that convert visitors into loyal customers.

& Development

Management

& Community Engagement

NewMark Merrill is an opportunistic, value-add investor with greenfield, infill, redevelopment and stabilization/lease up expertise. Achieving enduring, trusted relationships with municipalities, partners and investors is paramount to our development approach.

We are actively seeking to acquire well-located and well-anchored retail centers with strong population growth and high barriers to entry. Offering significant dry powder capital which can be deployed under a variety of investment structures, which can include joint ventures, asset and property enhancement, or outright acquisitions, NewMark Merrill benefits from demonstrated financial transactional capacity and the ability to close quickly and efficiently.

PERFORMING

DISTRESSED ASSETS

POWER CENTERS, COMMUNITY CENTERS, GROCERY-ANCHORED, ENTERTAINMENT

and Development

Retail Experts

GROUND-UP DEVELOPMENT / REDEVELOPMENT

Transparency & Integrity Speed Well-Capitalized

you love shopping centers, it shows.

To succeed in retail today, simply being located in a community doesn’t cut it. NewMark Merrill immerses in communities to form partnerships, encourage local business and enhance neighborhoods.

in-house team can provide insights into tenant and guarantor financials, models of various lease structure scenarios and vetting of issues with potential new tenants.

With a focus on established, scalable relationships with major national/regional retailers combined with the ability to select and successfully incubate local, owner-operated businesses, NewMark Merrill is adept at clearing property leasing hurdles.

From those who are opening their first store to those who are leasing their next thousand, we treat each retailer as if our location will be their most important.

Additionally, NewMark Merrill’s proptech bench depth allows for the use of technology including aggregated online review trends, traffic count comparisons to a retailer’s other locations, and portfolio sales analysis to maximize ongoing occupancy.

By integrating leasing and management, we take an owner-centric approach to financially underwriting tenants and structuring lease terms, improving long-term outcomes compared to deals structured for a quick commission. This integration also allows for higher tenant retention, greatly reducing costly non-renewals. Via a streamlined merchant acquisition process, NewMark Merrill's boots-on-the-ground,

NMC

Properties are marketed with traditional approaches including major commercial MLS provider listings, robust signage, active networking and canvassing, as well as more modern approaches including social media, video-based tours and digital marketing.

A focus on established, scalable relationships and innovative incubation of emerging brands

Creating lasting, successful landmarks is at the forefront of NewMark Merrill’s approach to shopping center ownership and management.

Because we are both third-party property managers and shopping center owners ourselves, we employ an owner’s mentality at every center. Our property management team doesn’t just check in on issues, we proactively engage with tenants, solve for both short-term and long-term success and avoid simply checking boxes.

NewMark Merrill employs shopping center experts, offering not only on the ground property touch points, but also full-scale accounting, reporting, leasing, marketing, construction and development teams.

We don’t just respond to requests. We form relationships with merchants, municipalities, vendors and neighbors allowing NewMark Merrill to better serve your property. While timely, accurate and thorough monthly reporting is baseline for a property management firm, our reports also include detailed sales collection and monthly tenant interviews providing insights into operations, merchant health and upcoming initiatives.

We are firm believers that in order to manage an asset, you need to understand it. To that end, we deploy technology to gather important data on footfall trends and online merchant sentiment.

creating lasting, successful landmarks

When you love shopping centers, it shows.

Marketing and Engagement

NewMark Merrill is steeped in strategic and creative community engagement. We don’t just like to throw parties. We engage core customers, instigate purchases, develop long-term community loyalty and measure the success of our marketing programs in units that matter: traffic, ROI, search results, center reviews and tenant sales.

Although not every property justifies a large-scale marketing budget, shopping centers of all sizes can benefit from lease administration and marketing experts who can maximize revenue generation, available promo funds and community partnerships.

Data and Technology

Since 1997, NewMark Merrill has operated as a commercial real estate developer, owner, and property management

firm with a technology arm. In 2016, Sandy Sigal, CEO of NewMark Merrill, was recognized by Ernst & Young as the

Entrepreneur of the Year for his cutting-edge work in moving commercial real estate proptech forward. With a significant head start, visionary and proprietary innovations from NewMark Merrill have pioneered successful, data-driven property management, financial performance and marketing outcomes.

Centers within the portfolio are tracked with location analytics that allow management to view visitor traffic patterns to better allocate resources and evaluate data to analyze ROI after improvements, new store openings, marketing programs or other initiatives.

Third-party owners

benefit from the Datex portal which tracks financial performance indicators over the breadth of the portfolio, including average operating expenses, occupancy costs, vacancy factors and tenant sales trends, among many performance benchmarks.

financial performance tracking feedback optimization

foot-traffic analysis

Giving back to the communities our centers are located in is a core principle of NewMark Merrill. From those in our communities without shelter, the small businesses that make up the fabric of our country, to first responders, teachers, and those who need a little help to cover their bills, we believe that as part of the community, we lift up ALL those in it.

When you love shopping centers, it shows.

Team

Our people are what make NewMark Merrill the successful and innovative company it has become. With an unwavering commitment to the success of our partners and to the communities we serve, our team has created an authentic and proactive culture that sets NewMark Merrill apart.

TEAMS

REACH OUT

OUR COMMUNITIES

Our Portfolio

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With over 90 community shopping centers encompassing 11 million square feet of retail experiences throughout California, Colorado and Illinois, NewMark Merrill is a partner with the customers, communities and tenants we serve.

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