Your Business Magazine - Spring Issue

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Page 8

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Entrepreneur Resources

Town of Newmarket Economic Development Update

Humour in the Workplace

Spring 2015 Issue

brought to you by The Newmarket Chamber of Commerce

PAGE 2

Newmarket Home & Lifestyle Show March 27th—March 29th

Introducing our NEW MAGAZINE!

Let us share your story online with our innovative Content Marketing Strategy The In Your Neighbourhood Program connects local businesses to local consumers

For more information contact your Multimedia Sales Representative at 905-853-8888

Contents ON THE COVER

NCOC BOARD OF DIRECTORS

02

2015 Newmarket Home & Lifestyle Show

Executive Chair Kevin Murdoch

Secretary/Treasurer Scott Fitzpatrick

07

Entrepreneur Resources

The Murdoch Group Private Wealth Management

Bateman Graham & Fitzpatrick Chartered Accountants

08

Town of Newmarket Economic Development Update

1st Vice Chair Veronica Williams

Past Chair Rob Chaggares

14

Humour in the Workplace

snapd Newmarket

Chaggares & Bonhomme, Chartered Accountants

FEATURES

11

The Need to Deploy Gigabit Broadband in Newmarket

Ron Pickett, MBA, CMC 12 20

Crowdfunding: A View From The Trenches Organizational Culture Makes All the Difference

Kathleen Redmond EVENTS

Directors Joshua Campbell

Ron Pickett

Coldwell Banker The Real Estate Centre Brokerage

RDM Management Group

Lorne Cooper

Southlake Regional Health Centre

Gary Ryan

Century 21 Heritage Group Ltd. Brokerage

Sabine Schleese

Simon Fenn

Schleese Saddlery Service Ltd.

Fenn & Fenn Insurance Practice Inc.

Alana Simon

Pickering College

Neil Moore

Leslie Yeates

York Region Media Group

Collins Barrow Durham Consultants Inc.

Dave Peters

Distinctive Alternative Investments Inc.

04

Calendar of Events

Newmarket Chamber of Commerce Staff

05

Featured Events

Business Development Manager: Tracy Walter

17

Photos of Past Events

President & CEO: Debra Scott Office Manager: Lori Clayton Event Manager: Rosanne Antunes Member Services: Lauren Davie

NEWS

Event Coordinator: Astero Prattas

06

Chamber Updates

Auditor: BDO Canada LLP

15

Young Professionals Update

Smart Commute Central York Staff

18

Awesome Foundation

19

Smart Commute Central York

20

Newmarket Public Library Update

Administrative Assistant: Anne Savage

Program Manager: Pat Lusink Member Services Coordinator: Jennifer Brien Assistant Program Services Coordinator: Andrea Stephenson

Magazine layout and design provided by RC Design. rcdesign.com

MEMBERS

09

New Members

10

Member Spotlight

16

Member Benefits

470 Davis Drive (The Old Railway Station) Newmarket, ON L3Y 2P3 t: 905-898-5900 f: 905-853-7271 w: newmarketchamber.ca e: info@newmarketchamber.ca

ON THE COVER

On our cover

Landscape

Decorate

Renovate

2015 Newmarket Home & Lifestyle Show Opens March 27, 2015

Show Info 2015

If you are looking for ideas for your dream kitchen, your ideal bathroom, your professionally landscaped yard or any other area of your home or garden, you’ll want to come out to the Newmarket Home & Lifestyle Show. The show also features a wealth of lifestyle exhibitors and a full schedule of entertainment on the main stage. The Home Show is back for its 19th year and the Newmarket Chamber of Commerce is pulling out all the stops!

FRIDAY, MARCH 27th 4 p.m. – 9 p.m.

SATURDAY, MARCH 28th 9 a.m. – 5 p.m.

The 2015 show is being hosted in a new location – The Ray Twinney Recreation Complex — to facilitate the need for additional parking and some additional exhibit space. Come travel through two arenas and meet over 150 exhibitors for all your home & lifestyle needs. Home décor, outdoor living, renovations, health & wellness and so much more… there is something for everyone.

SUNDAY, MARCH 29th 10 a.m. – 5 p.m.

Inspiration is just around the corner.

The Newmarket Home & Lifestyle Show runs March 27th through 29th at the Ray Twinney Recreation Complex, 100 Eagle Street West, Newmarket. Admission is $5 and kids under 12 are FREE.

Mark Franklin and Julie Jeannotte AJOI LANDSCAPE DESIGN

ability to create strong customer relationships has resulted in amazing growth in the past year.

A Signature Sponsor and exhibitor at the Newmarket Home & Lifestyle Show; Ajoi Landscape Design was nominated for a 2014 Newmarket Business Excellence Award and was a finalist in the New Business of the Year award category.

Ajoi Landscape Design is a company that provides services in design consulting, landscape design, and landscape project management.

Providing a cohesive and structured approach to landscape design, the firm’s attention to detail and swift

SPONSORS

Founders Mark Franklin and Julie Jeannotte used their education in design to found this company as a way for consumers to have an integrated approach to planning and managing the creative approach to their landscapes with excellence. Using a variety of innovative marketing and branding techniques, Ajoi Landscape Design aims to establish the landscape design industry as one of creativity, innovation, and professionalism.

Thank you to all of our 2015 Home & Lifestyle Show Sponsors:

SIGNATURE SPONSORS

GOLD SPONSORS Chiropractic on Eagle Hallmark Lind Group Realty Ltd., Brokerage Independently Owned and Operated.

“Raising the Bar”

Edward Jones – Michael Clark CFP Motion is Life Chiropractic

2

Your Business

Spring 2015 Issue

J&S Services Murray Family Chiropractic Mulock & Yonge Chiropractic Health & Wellness Centre

Half size ad 7.5”w x 4.75”h

160 Pony Dr., Unit #3, Newmarket, ON L3Y 7B6 info@printgraphics.ca • www.printgraphics.ca

Celebrating 33 Years

As Your One Stop Print Shop

Magazines Offset Printing Colour Copies Cerloxing Brochures Pamphlets Newsletters Calendars Business Cards Envelopes

Yearbooks Carbonless Forms Catalogues Posters Note Pads Wide Format Perfect Binding B&W Copies Cutting Labels

Spiral Binding Graphic Design Signs Holiday Cards Cheques Wedding Invitations Postcards Prescription Pads Blueprints And Much More!

The Newmarket Chamber of Commerce

newmarketchamber.ca

3

EVENTS

Calendar of Events LEGEND

Included in Membership

Public

APRIL 8

Accessibility Works Workshop 12:00 – 2:00 p.m.

Newmarket Chamber of Commerce

For a list of all events, information and registration visit newmarketchamber.ca

Fee applies

Recurring event

APRIL 14

Breakfast Networking Sponsor: MR Menswear 7:00 – 9:00 a.m.

Silver Lakes Golf & Conference Centre APRIL 15

Re-Stocking Your Marketing Toolbox Series: Best Ever Linkedin Clinic Introductory Session 9:00 – 11:00 a.m.

APRIL 20 – 26 th

CARPOOL WEEK smartcommutecy.ca

Newmarket Public Library

APRIL 30, MAY 28, JUNE 25

Member Orientation 8:00 – 9:30 a.m.

Newmarket Chamber of Commerce

MAY 12

Breakfast Networking Sponsor: Investors Group Financial Services Inc. 7:00 – 9:00 a.m.

Pheasant Run Golf Club

MAY 26

Re-Stocking Your Marketing Toolbox Series: Rethinking Your Email Marketing Campaigns 9:00 – 11:00 a.m.

APRIL 24

Mayor’s Luncheon 11:30 a.m. – 2:30 p.m.

Cardinal Golf Club

MAY 6

Best Ever LinkedIn Clinic ½ Day Boot Camp (additional fee applies) 1:00 – 4:00 p.m.

Newmarket Chamber of Commerce

MAY 14

Speed Networking 5:30 – 7:30 p.m.

St. Andrew’s Valley Golf Course

Newmarket Public Library JUNE 11 JUNE 2

Colossal York Region Chamber Connection & York Region Business Awards 5:00 – 7:00 p.m.

Panel Discussion: Business Finances 9:00 – 11:00 a.m.

Newmarket Public Library

The Manor JUNE 24 JUNE 17

Re-Stocking Your Marketing Toolbox Series: Networking the Natural Way 9:00 – 11:00 a.m.

Newmarket Public Library

4

Your Business

Spring 2015 Issue

Newmarket Chamber of Commerce Annual Open House & BBQ 12:00 – 2:00 p.m.

Newmarket Seniors Centre

EVENTS

FEATURED EVENTS

Re-Stocking Your Marketing Toolbox Seminar Series Join the Newmarket Chamber of Commerce, in partnership with the Newmarket Public Library, York Small Business Enterprise Centre and Constant Contact, for a series of marketing seminars designed to help you make the most of your marketing efforts and investment.

APRIL 24/15

Mayor’s Luncheon

Upcoming Sessions Include: APRIL 15 Best Ever LinkedIn Clinic Introductory Session MAY 6 Best Ever LinkedIn Clinic ½ Day Boot Camp

(additional fee applies) MAY 26 Rethinking Your Email Marketing Campaigns

Celebrating our 10th year in business.

Let Chaggares & Bonhomme guide your business to the next level – whether you are an established business or still working on your business plan.

Our firm has received the Readers’ Choice Award for #1 Accounting Firm in York Region for 2009, 2010, 2011, 2013 & 2014.

JUNE 17 Networking the Natural Way

Awarded 2012 Business Excellence Award for Professional Services Business of the Year by the Newmarket Chamber of Commerce.

Entrepreneurs choose us because we think like entrepreneurs.

5-355 Harry Walker Parkway North Newmarket, Ontario L3Y 7B3 www.cb-ca.ca

905-895-9922 telephone 888-353-8085 toll-free 905-954-1149 fax

11:30 am – 2:30 pm

Cardinal Golf Club

JUNE 24/15

Annual Open House & BBQ 12:00 pm – 2:00 pm

Newmarket Seniors’ Meeting Place

Sponsored by: Bell, Chartwell Retirement Residences, RBC Royal Bank and XE.com Join the Chamber as we hear from Newmarket Mayor Tony Van Bynen, at this incredible networking luncheon event! This is an excellent chance for our members and guests to hear firsthand from their Mayor about the plans, priorities and successes of our growing community.

In addition to an informative presentation, the event presents an excellent opportunity to meet and mingle with local dignitaries, along with community and business leaders. As one of our premiere events throughout the year, you are not going to want to miss this luncheon.

Sponsored by: O’Malley’s Catering & Rentals and VivaNext Come and enjoy a delicious lunch with your fellow Chamber Members — this event is the Chamber’s opportunity to thank you for your membership and enjoy a social lunch with members in a casual setting. Don’t miss the ice cream bar, sponsored

by VivaNext. We look forward to seeing you at this annual event, which is included in your Membership.

The Newmarket Chamber of Commerce

newmarketchamber.ca

5

NEWS

CHAMBER UPDATES Canadian Chamber of Commerce

Ontario Chamber of Commerce

Working with local chambers of commerce and boards of trade across the country – as the chamber network – the Canadian Chamber of Commerce has made a difference for our members and the community. Here are some of the 2014 successes:

Government of Ontario’s 2014 Fall Economic Statement

3. Ensuring everyone pays their fair share of taxes

In November 2014, the Government of Ontario released its 2014 Ontario Economic Outlook and Fiscal Review, which provides an update on the government’s finances and progress on key commitments since the release of the 2014 Budget.

According to government figures, the province generated over $380 million in additional revenue in 2013-14 by enhancing the integrity of the tax system. The government is taking action to tackle the underground economy. This includes:

Success in Advocacy Win for Business # 1: Tackling a Complex & Costly Tax System – A commitment to reduce the tax compliance burden for small and medium sized businesses and other tax filers.

Win for Business # 2: Tackling Internal Barriers to Trade – The Premiers committed to examining ways to remove the remaining barriers to internal trade at the Council of the Federation meeting in August.

Recent Canadian Chamber of Commerce Reports: Innovation: the future of the manufacturing sector in Canada: In this report, the Canadian Chamber argues that the only way for Canadian companies to compete and win in modern manufacturing is through a strong commitment to innovation.

The power behind Canada’s tourism brand: calling for increased investments in Canada’s Marketing Budget: In this report, The Canadian Chamber of Commerce recognizes that the travel & tourism sector is one of Canada’s largest generators of GDP, contributing close to $80 billion to the economy annually.

However, Canada is experiencing a serious competitive challenge in this sector. Our tourism competitiveness problems are self-made and can be overcome by better strategies and policies.

To read more on advocacy issues or access the reports and a wealth of information for business, visit chamber.ca

6

Your Business

Spring 2015 Issue

Path to a Balanced Budget In the Fiscal Review, the government highlighted the four key components of its plan to reach a balanced budget by 2017-18. These are:

• W orking with the federal government to identify new measures to curtail corporate tax avoidance

• Stepping

up efforts to curb contraband tobacco by establishing oversight of raw leaf tobacco

OCC Position: The OCC supports a crackdown on the underground economy and on tax evaders.

1. Reviewing and transforming programs The government’s annual program review savings targets remain at $250 million for 2014-15 and $500 million for 2015-16 and 2016-17.

OCC Position: The government expressed willingness to pursue “other tools” to meet its goal of balancing its books by 2017-18.

The OCC feels that a more robust program review and more ambitious targets are required prior to any revenue increases.

2. Managing compensation costs Government has negotiated zero or minimal salary increases in recent agreements with public sector unions.

• P ilot programs to strengthen compliance in high-risk sectors

4. Unlocking the value of provincial assets The Premier’s Advisory Council on Government Assets will present its final recommendations in advance of the 2015 Budget. The Council is investigating how to generate the most value out of the LCBO, Hydro One, and OPG.

OCC Position: The OCC supports government’s efforts to deliver more value from provincially owned assets.

OCC Position: The OCC supports government’s efforts to hold the line on public sector salaries.

To read more on advocacy issues or access the reports and a wealth of information for business, visit occ.on.ca

ON THE COVER

Entrepreneur RESOURCES “Where can I find help in York Region to start my business?”

York Region has a plethora of resources to help entrepreneurs evolve their businesses. Regardless of the stage your business is at, York Region offers something to help you along.

York Region is a great place to build and grow a business.

Check out these facts, courtesy of Invest In York (investinyork.ca):

Of the

The Newmarket Public Library (newmarketpl.ca) and the other libraries in the region offer training, speaker series (such as Markham’s Entrepreneurs In Residence series) and other resources to help entrepreneurs begin.

ventureLAB (venturelab.ca) is the non-profit innovation centre that supports York Region. One of ventureLAB’s training courses is Begin, which helps entrepreneurs develop business plans and articulate value propositions.

45,500 businesses

in York Region, more than York University (yorku.ca) and Seneca College (senecacollege.ca/fulltime/ BAS.html) offers a breadth of programs and courses to help entrepreneurs.

4400

of them are focused in the Information and communications technology (ICT) industry

16

Fortune-100 corporations are headquartered in York Region The Ontario Centres of Excellence (oce-ontario.org) work with companies to commercialize innovation coming from Ontario colleges, universities and research hospitals. OCE also offers entrepreneurship fellowships and programs for students and youth across the province.

Startup York (startupyork.ca) is a non-profit, volunteer and entrepreneur-led peer-to-peer network of business owners focused on building and sustaining a no-sales environment for entrepreneurs to share best practices.

York Entrepreneurship Development Institute (yedinstitute.org) offers a free 12-week training program for startup entrepreneurs.

20 of the 90

gaming companies in the GTA are in York Region, with a combined

100+ million downloads The average size of companies in York Region is

Y

15 employees

LL

The Small Business Enterprise Centres (York Small Business Enterprise Centre, yorksmallbusiness.ca, is located in Newmarket) provide business advisory services and training (on topics such as startup regulations, business planning, marketing research, and taxes) to small businesses.

Startup Weekends (up.co/communities/canada/yorkregion/ startup-weekend/5272) are weekend-long, hands-on experiences where aspiring entrepreneurs develop startup ideas from concept to pitch. During the weekend, concepts are validated for viability, feasibility and profitability.

York Region is home of IBM’s largest

software development lab outside the US

About the Author Lucas Chang leads Startup York (startupyork.ca), an entrepreneur-led movement affiliated with Startup Canada, which is working to evolve the ecosystem in York Region to better support startup businesses and entrepreneurs in technology and non-technology sectors.

Lucas is also a business consultant and coach who helps companies grow their operations, reduce costs and manage growth-related risks. His clients have benefited from his expertise with change management, process optimization, strategic road map planning and program management.

The Newmarket Chamber of Commerce

newmarketchamber.ca

7

ON THE COVER

Dispelling the Myth of a Bedroom Community

TOWN OF NEWMARKET ECONOMIC DEVELOPMENT UPDATE

BY Chris Kallio So where do we stand today?

(H&SS), powered largely by the According to the York Region approximately 3,000 jobs based annual employment survey, at Southlake Regional Health over 40,000 people work in Centre, superseded the number Newmarket. We also have an of retail jobs in the community. equal number Today, 7,200 people work in of employed Our goal is to share interesting H&SS while 6,800 are employed residents living in within retail; compare that to a Newmarket facts, insights and this community. decade ago when 7,900 worked Of course, not all economic development initiatives in retail and only 4,700 in H&SS. of these employed with you, our business community, Perhaps more telling are the residents work in changes as a percentage of our who drive the economic growth the community overall employment.

In 2003 (hence the of this great community. retail comprised 23% of our southbound labour force and H&SS 13.5%; 404 commute), Since arriving in Newmarket in 2013 the numbers are 17.1% but it is interesting to note that eight years ago, I have often and 18.1%, respectively. Quite a Newmarket consistently leads heard the comment from realtors, dramatic shift in only ten years!

York Region each year in one developers, potential investors important statistical category: The accompanying chart and others that “Newmarket is Live/work ratio. illustrates the current makeup and will always be a bedroom of our jobs in Newmarket. As community.” While the stream In 2013, 47% of the 40,000 you can see, our employment of tail lights heading south on employed Newmarket residents “pie” is relatively balanced, Highway 404 each morning (about 19,000) also work in indicating a stable and diverse seems to support this the Town. Within York Region, economy, one that truly reflects assumption, the facts tell a Vaughan only recently matched our role as a regional centre. somewhat different story. our ratio in 2013. The data But first, a quick history trip… show that while 21,000 residents Newmarket has a stable and diverse By the mid-1800s, the growing leave Newmarket economy, one that truly reflects our commercial importance of this (with the majority community to the surrounding staying within York role as a regional centre. area gave rise to its incorporation Region), we also as the village of Newmarket, import an equal The next time someone tells you with continuing growth leading number of people who work in Newmarket is just a bedroom to its designation as a Town in our factories, stores, government community, please refer them 1880. Newmarket’s prominence agencies, offices, etc. to the facts just described. has continued through to today, With the continued support as witnessed by the extensive “But these are mostly retail jobs” of our business and community presence of commercial is an oft heard comment about partners, let’s continue to build a enterprises, social, health, our labour force. While I will strong and vibrant economy that institutional, and other services delve into more detail about punches above its weight within befitting a true regional centre. changing employment trends York Region. Together, let’s do This was recognized under the and growth sectors in future our best to turn those Highway Provincial government’s Places articles, the data show that 404 tail lights into headlights! to Grow legislation, which retail is no longer the largest designated Newmarket as job creator in Newmarket. For one of four urban growth the first time ever, in 2012 the centres within York Region. health and social services sector This article is the first in a regular series within this publication and we thank the Newmarket Chamber of Commerce for the opportunity to contribute.

Transport 2%

Retail 17%

Wholesale 3%

Manufacturing

14%

Construction 2% Public Administration

9%

Personal Services

16%

Health and Social Assistance

18%

Business Services

12%

Education 7%

Chris Kallio is the Economic Development Officer with the Town of Newmarket. He welcomes questions and comments on this article or overall economic development within Newmarket. He may be reached at 905-953-5131, ext. 2, or ckallio@newmarket.ca.

8

Your Business

Spring 2015 Issue

MEMBERS

New Members Airborne Trampoline North

Please support and network with our newest members:

Independent Consultant ARBONNE International

Numbers to Dollars Bookkeeping Services

t: 905.836.9091 w: airbornetrampoline.ca

Health/Wellness

Accounting/Bookkeeping Services

t: 416.432.5147

t: 705.717.3027

Assured Mechanical & Electrical Services

Independent Scentsy Consultants

Ontario SPCA Provincial Education and Animal Centre

Heating & Air Conditioning

t: 416.937.8213 w: happykarma.scentsy.ca

Non–Profit

t: 905.853.6177 Black-Stratton Group at ScotiaMcLeod

JAF Home Inspections

Organics Live — Newmarket

Financial Services

Home Inspection

Grocers/Specialty Foods

t: 905.479.8244 w: blackstratton.com

t: 905.967.1127 w: jafhomesinspections.com

t: 289.216.1469 w: organicslive.com

Financial Institutions

JG Lea Marketing Research

Organo Gold — Independent Distributor

t: 905.895.2658 w: bmo.com

Graphic Design

Coffee Services

Brian Unsworth 2134731 Ontario Inc.

t: 416.529.7989 w: jgleamarketing.com

t: 647.527.2400 w: claudiop.myorganogold.com

LA Quality Management Solutions

Pathway Group of Companies

Management Services

IT Solutions

t: 905.252.7729

t: 416.214.6363 w: pathcom.com

Laundromat, The

RDA Insurance

Clothing

Insurance

t: 289.221.4518

t: 416.992.8868 w: rdainsurance.com

Restaurants

Lifestyle Sunrooms Inc.

Rick Holton — Sun Life Financial

t: 905.853.8583

Windows/Doors

Financial Services

Davisview Dental Office

t: 800.465.0593 w: lifestylesunrooms.com

t: 866.263.6305 w: sunlife.ca/rick.holton

LivNutrition

Insurance

Health/Wellness

t: 416.903.4050

t: 905.724.1001 w: livnutrition.ca

Routes Connecting Communities Inc.

Fitness

BMO Bank of Montreal

Home Décor

t: 905.898.7122 w: peac.ontariospca.ca

Consulting Services t: 416.523.3409 Car Wash Co. Inc., The

Automotive t: 905.830.1793 w: thecarwashcompany.ca Chatter’s Cafe & Juice Bar

Romeo Stanescu, CAIB

Dental t: 905.967.0508 w: davisviewdental.com DealerPILOT InTune Solutions Inc.

Computer Equipment/Software t: 866.806.7315 w: intunesolutions.ca/dealerpilot Dr. John Bare — Chiropractor

Non–Profit t: 905.722.8191 w: routescc.org

Mechanic On Duty

Automotive — Repairs/Services t: 905.853.1313

Grocers/Specialty Foods

Chiropractor

Newmarket Home Hardware

t: 416.617.2480 w: johnbare.ca

Retail Services

Eximco Inc. (Souls Fashions Outlet)

t: 905.898.3993 w: homehardware.ca/Newmarket

Clothing t: 905.898.5005 w: soulsfashions.ca Full Circle TSM

NewRoads Mazda

Gervais Party Rentals

Event/Conference Planning t: 416.288.1846 w: gervaisrentals.com

t: 905.235.2890 Sherwin–Williams

Paint Supplies/Services t: 905.830.0767 w: sherwin.com

Automotive — Sales

Shobha M. Soobrattee

t: 905.895.5747 w: newroads.ca

Insurance t: 905.898.0005 w: shobhasoobrattee.com

Internet/Web t: 905.895.1114 w: stusutton.com

S & P Food Market

NewRoads Subaru of Richmond Hill

Automotive — Sales

Vision Dance Academy

t: 855.676.2189 w: newroads.ca

Dance Studio t: 905.836.0877 w: visiondanceacademy.ca

The Newmarket Chamber of Commerce

newmarketchamber.ca

9

MEMBERS

MEMBER SPOTLIGHT

CONGRATULATIONS!

THANK YOU FOR BEING A MEMBER JANUARY MEMBERSHIP ANNIVERSARIES

SOUTHLAKE REGIONAL HEALTH CENTRE recently a became the first international recipient to receive the McKesson Distinguished Achievement Award for Clinical Excellence.

The award is presented annually by the McKesson Corporation to a hospital or health system that has achieved great results in improving healthcare quality and patient safety through the effective use of McKesson technology. southlakeregional.org

Best Western Voyageur Place Hotel

26 Years

Bridge Translations, Microcel Corporation and Shawneeki Golf Club

Engineered Air

13 Years

23 Years

Michael Sheridan Communications Inc. and Mike’s Appliance Servicing

Braywood Services Inc. and McKechnie Counselling Services

20 Years Bell Canada and George Puccia, Chartered Professional Accountant

12 Years E.S. Automotive

10 Years

14 Years

NEIGHBOURHOOD NETWORK is celebrating their 7th Year. Created to help improve the quality of life in Aurora and Newmarket, Neighbourhood Network has expanded to the Towns of East Gwillimbury and Georgina, has partnered with close to 300 charities, non-profits and community groups and has registered over 7000 volunteers.

FEBRUARY MEMBERSHIP ANNIVERSARIES

neighbourhoodnetwork.org EVERT AKKERMAN, XNL HR was nominated, in two categories, as a finalist for the 2014 Canadian HR Awards. The Awards recognize leaders in human resources - individual directors reshaping human resources. XNL HR were finalists in the categories of “Canadian HR Team of the Year” and “Most Effective Recruitment Strategy.”

Smith, Sykes, Leeper & Tunstall LLP

Square Two Financial Canada

30 Years Larkin & Associates

Treefrog Inc. and Wrock & Associates

16 Years

11 Years

Business Development Bank of Canada and The Country Day School

Avanti Hair Salon and Stonemen’s Valley Inc.

brainspacemagazine.com

10 Years

15 Years Water Depot Newmarket

13 Years MARCH MEMBERSHIP ANNIVERSARIES E S Computer Training

15 Years BRAINSPACE PUBLISHING INC. Nicky Middleton on being awarded a 2015 Parent’s Choice Award — GOLD for Brainspace Magazine. The multi-platform magazine that incorporates augmented reality, joins a very select group of award winners recognized for quality in children’s media.

12 Years

Pheasant Run Golf Club

Goodyear Mars Tire and Auto Service Newmarket

10 Years

11 Years

Comfort Inn Newmarket This newly renovated hotel offers a wide range of amenities including: • All guest rooms feature new bedding, vinyl, carpet and drapes and 32" LCD flat screen televisions

ALLIED GLOBAL HOLDINGS INC. Celebrating their 60th anniversary.

• Free wireless high-speed internet access • Free full hot breakfast • Free weekday newspaper • Free local calls • Pet-friendly hotel* & 100% smoke free • Coin operated laundry facility

1230 Journey’s End Circle • Newmarket, ON • L3V 8Z6 905-895-3355 • www.newmarketcomfortinn.com * Indicates a nightly charge

10

Your Business

Spring 2015 Issue

FEATURES

The Need to Deploy

GIGABIT BROADBAND in Newmarket

BY RON PICKETT MBA, CMC

We are in a global bandwidth race, and need to ensure Canada has a strategic advantage. Without it, the country risks watching jobs and investment flow elsewhere.

Gigabit networks can enable eServices such as genetic sequencing to treat cancer patients, creative software to support lifelong learning from home, and ways for small businesses to take advantage of Big Data. Greater network speeds will certainly lead to unexpected new inventions.

Newmarket wants to achieve innovation and economic prosperity by deploying gigabit broadband technology starting with its business corridors.

WHY SHOULD THE TOWN SUPPORT GIGABIT CITY BROADBAND? As much as railroads, electricity, telephones and paved roads were the engines of community wealth creation, the 21st Century community will depend on embracing the enabler of the knowledge economy — gigabit broadband FTTH. There are over 400 successful community-based broadband networks, with 150 deploying fibre optic networks of some form, mostly in the United States.

They have overcome the Telco/ Cableco resistance, and now experience increased economic activity.

A study supported by the FTTH Council, and published by the US based Analysis Group cited 14 communities with widely available gigabit broadband enjoyed more than $1 billion in additional GDP when gigabit broadband became widely available, relative to communities where it was not.

The study purports incremental economic benefits from widely available gigabit broadband of an additional 1.1 percent GDP, which are consistent with the measured economic benefits from the introduction of first generation broadband technologies (DSL, cable modem).

BROAD CONSULTATION The Newmarket initiative is built on extensive and long-standing consultations at a municipal and regional level, starting more than 10 years ago. The Region of York recently completed a Broadband feasibility study that identified both the need (service gaps) and the strategic importance of broadband to each municipality and to the Region as a whole. This process included consultations with the public, schools, hospitals, police, fire/EMS services, libraries, municipal staff, and the business community. The resulting report is publicly available on the Region’s website.

The Newmarket consultation process with Sandel & Associates included three days of one-onone and group meetings with key stakeholders and businesses within the community, including small businesses, building and landowners, developers, digital media/IT firms in Newmarket, and companies that are some of Newmarket’s largest employers.

The library, Chamber, hospital, Town, and school boards were all part of the discussion, and all elected officials were invited to participate in the sessions.

The report was reviewed by the Newmarket Economic Development Advisory Committee (NEDAC). NEDAC issued a recommendation to Council to proceed with the initiative.

Newmarket needs to diversify its economy and attract knowledge workers. The broadband gigabit city initiative is a necessary step in achieving this.

About the Author Ron Pickett is President of RDM Management Group, a Newmarket consulting firm specializing in business innovation, and technology strategy consulting.

Ron is also Vice President of the Canadian Telecommunications Consultant’s Association, and a University Instructor teaching business innovation strategy at Georgian College.

Editor’s Note: At the time of preparing this publication, the Town of Newmarket has released an RFP for the Ultra Broadband Communications Infrastructure Project.

The facts speak for themselves.

Communities with broadband gigabit city networks economically outperform those who do not. As Newmarket citizens, we should support the pro broadband gigabit city initiative and secure our town’s future.

The Newmarket Chamber of Commerce

newmarketchamber.ca

11

FEATURES

CROWDFUNDING A view from the trenches The campaign was launched to meet the needs of local charities while helping to support businesses in the Davis Drive construction corridor. The idea was sound, the sentiment heartfelt and the campaign was tirelessly managed by our own Chamber Community Superhero and campaign champion Kareen Awadalla (a woman with

a giant heart and a never-giveup attitude) - but getting there was a larger struggle than we thought and we only met the goal in the very final hours of the campaign. The campaign raised a very aggressive goal of $ 10,000 and was able to help a lot of very important community organizations — but it also taught us some valuable

If you were following any of our communications, social media channels or the local newspapers in November or December, you probably heard about the Newmarket Double Give–Back campaign.

lessons about crowdfunding — a trend we have been following for some time.

These lessons can be valuable to any marketer, business owner or entrepreneur. When it comes to raising awareness or promoting a business, brand, product, service or cause — the usual rules of content marketing

apply — social media, print media, email marketing, public relations, outreach, networking and connections. The key difference is that all of this is done at hyper speed for a crowdfunding initiative as you usually only have a maximum of 60 days to pull it off.

So, here are the top lessons learned:

1 2 3 4 5 6 7 8 12

Crowdfunding is a full time job. You need to devote a lot of resources to getting the job done well — the work’s never done.

You need to a have a well-planned strategy — define your goals, identify your key supporters and opportunities and define your marketing strategy. You need to spend longer planning ahead of the campaign then you do actually executing the plan.

Include a content strategy — what you will say, how you will say it, where you will say it. Define all available marketing channels and create content — you need to simultaneously tug on emotions, issue challenges, celebrate successes, incite action and more. Online and offline marketing are both essential.

Line up your core supporters early — the people who can be your strongest advocates for the campaign, your most powerful influencers and your best amplifiers (this will help to drive early support — something we struggled with) Try to drive support early in the campaign (the suggested amount is 30% of your total in the first quarter of the campaign). Many individuals and organizations won’t jump on until they see growth and activity — the more it progresses, the more people are willing to believe in your campaign.

Peer–to–Peer fundraising needs to be front and center — your best results come from straight out asking.

Use video and images to tell your story — these have greater depth and greater impact (and are easy and more interesting for others to share).

Large prizes may not be the best thing to add on to a crowdfunding prize list. Why? Some of the largest donations may come from organizations that don’t have an interest in the prize but do have an interest in donating larger sums of money (if you have a large prize, make sure it is donated).

Your Business

Spring 2015 Issue

Thank you to all who supported the campaign. Highlights can be found at newmarketchamber.ca/DoubleGiveback

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Personalized Quality Service The Newmarket Chamber of Commerce

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13

ON THE COVER

Humour

IN THE WORKPLACE Top Witty Responses from Employees Caught SLEEPING AT WORK

Whew! I must have left the top off the liquid paper.

This is just a ten minute power-nap as recommended in the last time management course you sent me to.

Darn! Why did you interrupt me? I had almost figured out a solution to our biggest problem.

I was doing a highly specific Yoga exercise to relieve workrelated stress.

Someone must’ve put decaf in the wrong pot.

Each month we will share a story or two from members recounting their funniest moments or most embarrassing situations at work.

As this is our first publication, we asked Debra Scott, Newmarket Chamber of Commerce President & CEO to share a humorous experience with us.

Many years ago while employed at Bell, I was considering a new job offer in Outside Plant Engineering.

This new role consisted of mainly on the job training and often you were alone at job sites without experienced support.

One day, a call came into our offices which were located in the Bell central office on Millard St. at Main St. A construction crew was at the rear of a local Main St. business and could not continue to dig as Bell cables needed to be moved right away. Apparently buried cable locates had not been requested in advance of the digging.

I was in the Bell office that day, confident and said I could walk down the street to have a look.

I was still deciding if I wanted this job.

I arrived to see several men sitting and waiting for me unable to work.

It was a very sunny day, my only excuse. I did locate the terminal on

the rear wall of the building and then pointed out to the foreman that the Bell cable was at the east side of the pit they had dug and that we would have to arrange to have it moved before they could continue to dig as it was the main feed to the building. Whew, I felt confident. I was going to like this type of job. I thought I sounded like I knew what I was talking about.

He looked at me with much annoyance and said… “Lady, that is a freakin’ tree root.”

I wanted to slink away as the other men started to laugh. But instead I said “You know what, you are right.”

I worked for the next eight years at Bell Engineering looking after at times six different municipalities.

That experience reminded me to always listen to others who have more experience than I. This advice has served me well in my current role.

If you have a story you’d like to share with us (or any work related humour), please send us a note at yourbusiness@newmarketchamber.ca

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14

Your Business

Spring 2015 Issue

www.pickeringcollege.on.ca

NEWS

Young Professionals

UPDATE

MARK YOUR CALENDAR!

Join us for our upcoming events: WEDNESDAY, MARCH 18

WEDNESDAY, APRIL 15

WEDNESDAY, MAY 20

Keep Your Edge

Team Building Trivia Night

Selling Through Social Media

NYPG Joins Launch of Young Professionals Network of Ontario (YPNO)

Visit newmarketypg.ca for more information and registration

In November, Jason Gangaram from the NYPG, joined dozens of under forties from all corners of the province to announce the launch of Young Professionals Network of Ontario (YPNO). YPNO is a central hub to support young people to do business, network, advocate, have a voice at provincial and national tables and build economic development opportunities.

YPNO represents over 30 Young Professionals Networks with thousands of members dispersed across large cities like Toronto, as well as in small northern communities like Kenora. Members come from all sectors and walks of life including private business, public entities, trades, not-for profit agencies, and Aboriginal organizations.

To learn more about YPNO, visit ypnontario.com.

Newmarket Young Professionals Group (NYPG) Update The NYPG was launched in February of 2013 and now has a membership of approximately 80 Young Professionals.

The NYPG host monthly events that incorporate professional development, networking and socializing in fun and relaxing settings. The NYPG connect young professionals with mentorship opportunities through MENTORready workshops and an annual Speed Mentoring Event.

Stay on top of NYPG’s events and you will stay in touch with an emerging eclectic group of Newmarket business people.

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The Newmarket Chamber of Commerce

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15

MEMBERS

Member Benefits We are certain that whoever came up with the phrase “business as usual”, never owned their own business.

The Newmarket Chamber of Commerce works with organizations and businesses of all sizes to refer, connect, educate and train; to help prepare members to deal with all the “business as unusual” that comes their way. To find out more about our services and how we can help you succeed, visit us online at newmarketchamber.ca.

In this issue, we would like to highlight the Chambers of Commerce Group Insurance Plan. Many of our member businesses place high value on this benefit in its ability to save them money, attract and retain employees and the comfort of stable and predictable premiums.

Available to all Chamber members, the Chambers Plan is Canada’s #1 benefits plan for small firms and can provide your business with a comprehensive and competitive health, dental, and disability program customized to meet the needs of your employees.

The Chambers Plan was formed in 1970 in response to demand from Chamber of Commerce and Board of Trade members across Canada. Today, the plan insures over 30,000 small and medium sized businesses nationwide.

The Chambers Plan Difference • Fully pooled plan – claims are fully pooled for businesses with less than 10 employees resulting in a high level of premium stability, regardless of the claims you submit

• Structured as a not-forprofit program with no shareholders

• Benefits are available to 1 & 2 person firms

• Guaranteed renewable

reasons to take a closer look at the Chambers of Commerce Group Insurance Plan

10 No Minimum Firm Size 5 9 No Industry Restrictions 4 8 Guaranteed Approval 3 7 Guaranteed Renewable 2 6 Rate Stability 1

See why over 25,000 business owners selected this plan!

16

Your Business

Spring 2015 Issue

• No industry restrictions

Available Benefits • Life Insurance/Accidental Death & Dismemberment (built in)

Extended Healthcare Includes: • Prescription drugs (drug card) • Paramedical services such as chiropractic, massage therapy and physiotherapy • Semi-private hospital room coverage

10

• Guaranteed coverage for firms with 3 or more employees

• Prescription eyeglasses and contacts • Travel insurance • Dental Care

• Disability Insurance (short-term, long-term and business overhead expense protection) • Critical Illness Insurance • Employee Assistance Program • Group RRSPs/Pension • Best Doctors, Business Assistance Services & Online administration are all features that are included at no charge on all plans

For more information on the Chambers Plan: t: 800-667-2726 e: d.hutton@norbram.ca

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EVENTS

Photos from Past Events The Chamber offers a variety of opportunities throughout the year for our members to connect, collaborate, network and learn. Opportunities to connect, grow and promote your organization.

Each month we will highlight some photos from events that have occurred since our last publication. As this is the first publication of our magazine, we thought we would take the opportunity to highlight a variety of our events from 2014. Watch for our friendly photographers and staff at our upcoming events – we’d like to see you on our pages in future issues!

The Newmarket Chamber of Commerce

newmarketchamber.ca

17

NEWS

AWESOME FOUNDATION

Here are some of the Awesome ideas that were funded this past quarter: OCTOBER 2014

Your Awesome Update The Newmarket Awesome Foundation is a group that provides hassle-free grants to those with ideas to make Newmarket a more prosperous community. The foundation is not a charity, it’s an informal group providing money to make good things happen in Newmarket.

If you, or a group you’re a member of, have an idea that promotes education, employment or community involvement for those under 30 years of age in Newmarket, the Newmarket Awesome Foundation wants to hear about it! The Foundation is constantly accepting idea submissions from people of any age and with a variety of ideas. Each month $1,000 is awarded, no strings attached, to make one of these ideas a reality. No idea is too small and ideas that promote fun are as important as those that are more serious as long as the idea promotes prosperity for our youth through community involvement, education or employment.

We would like to recognize the commitment of the Newmarket Awesome Foundation trustees who support the foundation through their personal time and resources: Michael Croxon

NewRoads Chevrolet Cadillac Buick GMC

Diane Farmer

Awesome Mom

Scott Fitzpatrick

ateman Graham & Fitzpatrick B Chartered Accountants

Wasim Jarrah

asim Jarrah-Royal LePage W Your Community Realty

Jackie Playter

Roadhouse & Rose Funeral Home

Sabine Schleese

Schleese Saddlery Service Ltd.

Debra Scott

Newmarket Chamber of Commerce

George Smith

Smith, Sykes, Leeper & Tunstall LLP

Neil Stratton

Scotia McLeod

Michelle Weber

Comfort Inn

18

Your Business

Spring 2015 Issue

The York Region Robotics Championships was awarded the October grant. The Raven Robotics team will be hosting 3 teams, running the event, as well as competing in it. Teams from all over Ontario compete for a chance to qualify in the provincial Robotics championships.

NOVEMBER 2014

The Women’s Centre of York Region (WCYR) was awarded the November grant. WCYR’s “Bridging the Gap” Program provides tangible supports to women and their families.

DECEMBER 2014

Chris Howie was awarded the December grant. Chris approached the Town to allow a Community Group of Volunteers to operate an outdoor hockey rink on the tennis courts at Lions Park. Chris applied for the grant to help provide an opportunity for youth learning to skate and play hockey outdoors (currently the only outdoor rink is at Riverwalk Commons and does not permit Hockey due to both liability and rink design)

NEWS

REFRESH YOUR A TO B Are you frustrated by the length of time you spend driving to and from work?

People in the Greater Toronto and Hamilton Area have the longest average commute times in North America (82 minutes per day). If we all make a small change to the way we travel, we could make a big impact on the number of cars on the roads.

This is where Smart Commute comes in. Our new online tool helps steer people away from drive–alone trips by enabling them to explore carpooling, public transit, walking and cycling.

EXPLORE – MATCH – TRACK smartcommute.ca The mobile-friendly site also allows users to match their trip with others and track their impacts such as travel costs, calories burned and CO2 emissions.

Smart Commute is a program of Metrolinx and the municipalities in the Greater Toronto and Hamilton Area. We work with employers to encourage employees to explore and try out smart travel options such as walking, cycling, public transit, carpooling and teleworking.

THANK YOU

to our partners 2015 CORPORATE PARTNERS

Hallmark Lind Group Realty Ltd., Brokerage Independently Owned and Operated.

2015 COMMUNITY PARTNERS

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The Newmarket Chamber of Commerce

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19

FEATURES

BUILDING A CHARACTER WORKPLACE

Organizational Culture Makes All the Difference While many studies prove the correlation between a healthy, productive culture and a company’s bottom line, this aspect can be neglected.

the four values (how to behave), respect, integrity, compassion and courage. (The other seven character culture attributes are folded into these four key values.)

What is required is an alignment of the two aspects — “what” we are doing with “how” we behave while working.

The pillars and values together build the foundation of a Character Culture which creates trust, supports performance and delivers results. In short, the graphic. So why is it important to have a healthy, effective culture?

There are three significant reasons.

Here is a graphic representation of an effective culture — as described in the book, Building a Character Culture.

Cultures possess the ability to engage or disengage. The majority of Canadians are less that fully engaged — which means our workplaces are less than fully effective. We are not reaching our peak potential DELIVERS RESULTS which has consequences not only for the workplace Trust & Performance in the Workplace but for our society.

CHARACTER CULTURE

At the foundational level of this symbolic house are five pillars (what to do). Bricked on top are

Respect

Integrity

Compassion

Courage

“Culture eats strategy for breakfast,” said the researcher and consultant, Peter Drucker.

“75% of careers are derailed for reasons related to emotional competency, including the inability to handle interpersonal problems, unsatisfactory team leadership during times of conflict or inability to adapt to elicit trust,” – THE CENTRE FOR CREATIVE LEADERSHIP, 1994

Collaborate for results

Cultivate Collegiality

Coach for Performance

Commit to Accountability

Create Clarity

The second reason for building a healthy culture is that Mental Health Illnesses are the number one cause of disability claims in

Canada. These claims can total as much as 12% of a company’s payroll and represent 35 million lost work days each year in our country.

And let’s not forget human suffering. In some workplaces people live in fear. And not just fear of losing their jobs, but fear of being frustrated, humiliated and perhaps worse. This is a significant issue and coming more into focus, as we all know.

And thirdly, it’s the right thing to do – and sometimes it is a struggle to do the right thing.

As former U.S. Senator Alan K. Simpson once said: “If you have integrity, nothing else matters.

If you don’t have integrity, nothing else matters.” A Character Culture clarifies in specific, well researched behaviours what is required to create a healthy, effective, high trust organization.

About the author Kathleen Redmond, senior partner with The Centre for Character Leadership, is collaborating with The Character Community Foundation of York Region to offer a series of public workshops that focus on Building a Character Culture. See charactercommunity.com for more info. Kathleen’s books are available on centreforcharacter leadership.com/store. This is the first of four articles on this topic.

Newmarket Public Library Offers Online Courses

New at the Library Connect to online certificate courses for: Life Skills, Lifelong Learning, Personal Enrichment and Business online through the Newmarket Public Library.

Choose from a wide range of online instructorled courses, all free to Newmarket Chamber of Commerce members and Newmarket Public Library members. These complete certificate courses run for six weeks, with new sessions every month. Online Gale Courses include digital photography, sales & marketing, business communications, web design, computer programming and many more.

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Your Business

Spring 2015 Issue

Did you know that the library also offers free online language lessons and free music downloads and streaming to library members? Find out more at newmarketpl.ca/free.

If you are a member of the Chamber and would like to access the courses, please contact info@ newmarketchamber.ca for your personal access code.

e t a r b Cele us with