Streamlining Your Business with Essential Tech Tools

BY WILLIAM THOMPSON, DIRECTOR OF TECHNOLOGY

Customer Relationship Management System

A robust CRM system is the backbone of an efficient real estate business. Platforms such as Wise Agent, Top Producer, and LionDesk provide comprehensive features such as lead management, contact organization, task automation, email marketing, analytics, and more. CRM systems streamline your workflows from lead generation to closing and beyond, improving client relationships and the overall flow of the transaction. You can automate repetitive tasks, schedule follow-ups, and stay on top of important deadlines. CRM systems can also pull in analytics from your external platforms to provide valuable insights into your business performance, allowing you to make data-driven decisions, ensuring return on investment, and enhancing your overall productivity.

Transaction Management System

Efficiently managing transactions is a core service for real estate agents, and a TMS will ensure you’re providing while keeping you organized and reducing your liability. Gone are the days of printing contracts and enduring hand cramps from filling out forms. A TMS will allow you to complete forms online and generate the professional paperwork your clients expect. When it’s time to sign, your transaction management system allows you to send it off for signature and complete a paperless transaction. Transactions, zipForm Edition, by Lone Wolf is a NJ Realtors® member benefit. Tools such as their transaction management system, e-Signature, on-the-go access with mobile edition, and more are included at no cost.

Virtual Tours

97% of homebuyers utilize the internet during their home search, with most doing so before finding a Realtor®, and photos alone aren’t cutting it. Home buyers want to walk through a property and visualize themselves in the space. With tools such as Matterport, Eye Spy 360, and NJ Realtors® Member Perks Partner iStaging, you can quickly generate interactive floor plans, create virtual tours, and 3D visualization capabilities. These tools allow you to create immersive virtual experiences to enable potential buyers to explore properties remotely. This technology reduces the need for multiple in-person showings and increases the chances of finding the right buyer for your listings.

Market Research Tools

While representing your clients, you’re considered the trusted source of information in the real estate industry. To live up to this role, it is essential to stay on top of the market trends, property values, and best practices. Market research tools can provide valuable insights for you to help make informed decisions, refine your marketing strategies, and identify new growth opportunities. NJ Realtors® has partnered with every MLS to provide you with the best, most comprehensive market data in New Jersey powered by Showing Time. View the latest county and municipality reports at njrealtor.com/data. In addition, the National Association of Realtors® provides you with Realtors® Property Resource which applies current and historical market trends to an individual property. Generate professional listing presentations, including property, neighborhood, and market details, or use RPR®’s proprietary valuation model, RVM®, to find the perfect list price. RPR® is available exclusively to Realtors® and is available as a member benefit; learn more at narrpr.com.

Incorporating these essential technology tools into your workflow can significantly enhance your productivity and streamline your processes. Embrace the power of technology and leverage these tools to revolutionize your real estate business, saving time, reducing paperwork, and ultimately maximizing your success in the competitive real estate market.