1
The luxury segment leads and creates an imbalance as it expands. Opportunity exists in emerging luxury zip codes.
2
Lack of inventory equals lack of supply and constrains growth. Opportunity exists in doubling down on potential seller outreach, which will only help both sides of the market.
3
Affordability continues to decline. Opportunity exists for agents who are ready with creative strategies for their buyers—expanding search areas, first-time buyer programs, or even multi-generational living options.
4
Time on the market has crept up, but not consistently. Opportunity exists here for the sellers’ agents who are honest with their clients about realistic expectations outside of the hottest local markets.
5
Over asking is the standard. Opportunity exists here in positioning, pricing, and presentation.
OK, I lied, here’s a sixth: Nothing, and I mean nothing, compares to a Realtor® who knows their market, knows their ideal clients, and knows their value—that’s the biggest takeaway.
