Burghley Media Pack 2024

5 - 8 SEPTEMBER 2024

SOUVENIR PROGRAMME MEDIA PACK 2024

www.burghley-horse.co.uk

ABOUT THE EVENT Defender Burghley Horse Trials is the world’s greatest five-star equestrian event, acknowledged globally by leading riders as their ultimate competitive goal BE PART OF THE EVENT Defender Burghley is a five-star event at the pinnacle of the sport and one third of the Rolex Grand Slam of Eventing.

It attracts fantastic crowds to witness exhilarating equestrian action, as well as offering visitors the opportunity to browse the world-renowned shopping avenues and enjoy the many other attractions and activities on offer in this truly stunning location.

Events across the four days include Dressage, Cross-Country and Showjumping. Visitors can also enjoy Masterclasses with big name riders such as Dressage supremo Carl Hester and Eventing legend William Fox Pitt.

Thousands of people visit throughout the trials to enjoy the world-class competition so this is a great opportunity for your brand to be seen by a large number of like-minded people.

THE OFFICIAL SOUVENIR PROGRAMME The most effective way to position your brand before a discerning AB1 audience is to secure a presence in the Official Souvenir Programme, with 12,000 copies distributed at the event As well as being a useful guide to all the action over the four days, the programme will be a beautifully produced editorial publication, filled with features and insights that will provide a rewarding and interesting read long after the event is over.

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Created to the very highest production standards, the programme will be an environment that wholly reflects the premium atmosphere of the event. It’s a highly effective way to keep your brand uppermost in the minds of the Burghley audience going forward.

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THE DEFENDER BURGHLEY AUDIENCE

170,044

60%

GUESTS ATTENDED IN 2023

OF THE AUDIENCE IS FEMALE

AGE DISTRIBUTION

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600 CAREFULLY SELECTED EXHIBITORS

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BEST RIDERS, INCLUDING OLYMPIC MEDALLISTS & WORLD CHAMPIONS

BROADCAST LIVE TO

2.6M WEBSITE PAGE VIEWS

113 COUNTRIES AROUND THE WORLD

SOCIAL

18-24 25-34 35-44 45-54 55-64 65-74 75+

70 OF THE WORLD’S

MEDIA FOLLOWERS/SUBSCRIBERS

TIK TOK

FACEBOOK

INSTAGRAM

X

YOUTUBE

2.2K

153K

81K

29K

260K

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DBHT RADIO - EXCLUSIVE EARPIECE SPONSORSHIP Talk to your customers wherever they are with DBHT radio. DBHT radio will be broadcast from Wednesdays trot-up to the conclusion on Sunday afternoon. DBHT Radio has a range of 20-25 miles so visitors can listen as they arrive/leave the event.

SPONSORSHIP OPPORTUNITIES

DBHT Radio is also streamed live on the DBHT website for international and UK listeners not at the event. Your brand will feature across all platforms but specifically on the highly visible DBHT Radio earpiece and co-branded lanyard and packaging. 5000 radios and lanyards are sold each year.

Your brand or business will be mentioned and thanked over 24 plays of your radio advert during the event. One premium position full page advert in the DBHT souvenir programme is included.

COST £9,995 PLUS VAT

DBHT RADIO ADVERTISING Radio advertising is a fantastic way to get your brand in the heads of a key audience at a key time. Your advert will be played 24 times during the event and at key times for maximum effect. Our partner company will produce a professional radio advert for you, with your full approval.

COST £695 PLUS VAT

Showcase your brand to thousands at Defender Burghley Horse Trials LIMITED-EDITION JUTE SHOPPING BAG 4,000 high-quality jute bags will be produced and sold to event attendees and your brand could feature on one side of the bag opposite the Burghley logo.

EXCLUSIVE INSERTS In addition to a copy of the souvenir programme, there are exclusive insert opportunities available in the jute bag. Your brand or product could be one of five featured items inserted into the bag for attendees to enjoy.

DBHT BIG SCREEN ADVERTISING Put your business up in lights and right in front of a dedicated audience by advertising on the big screens at DBHT. Running all day, put your business alongside the biggest brands, such as Defender, Boodles and Rolex and right in front of a unique, engaged audience. 5 Big Screens will be strategically located around the event in areas of high footfall and viewing points showing the live action and selected content every day.

A limited number of packages are available consisting of 5 x 20 second plays per day for all four days.

BAG SPONSORSHIP ALREADY SOLD FOR 2024

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COST (EXCLUDING AD PRODUCTION COSTS) 20 X 20 SECOND ADVERTS OVER 4 DAYS £1,495.00 PLUS VAT www.burghley-horse.co.uk

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SOUVENIR PROGRAMME SPECIFICATION TECHNICAL SPECS Print run: 12,000 Finish: Perfect bound Pagination: 128pp + 6pp gatefold Stock: 250gsm silk (cover) with 115gsm silk (text) Size: 240mm (H) x 168mm (W)

AD DIMENSIONS Double page: 240mm (H) x 336mm (W) + 3mm bleed Full page: 240mm (H) x 168mm (W) + 3mm bleed Half page landscape: 108mm (H) x 148mm (W) Half page horizontal: 220mm (H) x 72mm (W) Quarter page: 108mm (H) x 72mm (W)

File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded. Text safe area: 10mm from all edges

ADVERTISING RATES Double page: £1,695 Full page: £995 Half page: £595 Quarter page: £345 Enhanced listings: £95

PLEASE CONTACT Gary Turner Commercial Director gary.turner@newhallpublishing.com 07702 881109

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We are an employee owned multichannel content publishing and marketing agency

www.burghley-horse.co.uk