Wrapmaster® Launches Game Changing New Recycled Aluminium Foil

not put profit before progress as the economy strives to recover. “Over the last year of the pandemic, it’s been increasingly apparent that consumers are more aligned to brands that put ethics before profits, and at Foodhub, we make it our mission to both deliver great takeaway food at fair prices for the consumer but also work with and support independent businesses across the UK and other territories where we operate around globe. “We aim to deliver the best takeaway food, be transparent with our charges for consumers, but also, crucially, to support our partners to thrive, by arming them with the technology, and customer platform to do so. We feel it’s vital that our partners remain in control of their own businesses, and have built our business model to allow just that. “We’re the only major takeaway provider not to charge a commission on orders, instead charging our partners a manageable monthly fee, allowing greater control of their finances - this also means we can usually deliver exactly the same takeaway food from exactly the same restaurants as our rivals at an average 15% saving on price. “Furthermore, instead of employing drivers on a loose, selfemployed model – we use delivery drivers that are employed directly by our takeaway partners, further supporting local jobs in whichever city we’re operating in. We also support them in accumulating information on their hard-earned customer base, supporting as and when needed. “At Foodhub, we have over 20,000 partners in the UK, and are committed to supporting each client’s individual growth. As well as our pledge to a 0% commission model, we believe a diverse offering of independent food outlets is vital to our economy, and that the dark kitchen model has no place within large aggregator apps.”

Wrapmaster® is proud to introduce its new 98% recycled industrial foil to its growing product range, which focuses on sustainable products to help kitchens embrace sustainability

This high quality recycled industrial aluminium foil, is perfect for the demands of any professional kitchen. Its versatility means it’s suitable for lining, grilling and roasting because it has the same product properties as conventional foil, with no loss of quality or performance. This kind of innovation is why Wrapmaster® has been the trusted dispensing and wrap provider for chefs for over 25 years, in over 36 countries.

The new foil is made from a 95% less energy-intensive production process compared to conventional foil. With just 5% of the energy needed, the launch makes the use of foil in professional kitchens significantly more eco-friendly.

Strong and durable, the new industrial foil is 100% recyclable and can be recycled endlessly. Carbon savings increase every time the aluminium foil passes through the recycling loop, for a circular and environmentally friendly approach.

Speaking about the launch, Adrian Brown, Managing Director, Cofresco Foodservice said:

“The launch of our recycled foil marks a real turning point towards viable, greener and more eco-conscious kitchen equipment. We know chefs are always looking for ways to reduce the carbon footprint of commercial kitchens and this recycled foil will make a huge difference. As part of our ongoing sustainability mission, Wrapmaster® is fully committed to helping operators embrace eco-conscious practices and products.”

In a move towards sustainable kitchen practices, reusable, recyclable and bio-degradable products have become more important than ever. Wrapmaster® aims for all its products to be 100% circular by 2025. This means that it will only use recycled or renewable materials in the production process, and all of its products will be completely recyclable or biodegradable after use. Wrapmaster’s® recycled foil plays a pivotal role towards sustainable kitchen practice, whilst also offering operators, long term cost-effective solutions.

Wrapmaster® recycled industrial foil refills are available now, for use in the Wrapmaster® 4500 and Duo dispensers.

To find out more visit www.wrapmaster.global