NewBees annual report and impact analysis 2022

ANNUAL REPORT IMPACT ANALYSIS 2022

NewBees launches NewBees INC!

2022: NewBees building blocks in 50 municipalities

Team MiddenGelderland: From solo act to team of eleven

The NewBees Online Platform: smart, user-friendly and secure

August 2023 Issue • www.new-bees.org

ANNUAL REPORT IMPACT ANALYSIS 2022

Anniversary party 6 years NewBees, Amsterdam, 12 May 2022

Contents

NewBees’ MDT traineeship helps Maher use his time effectively

15

The NewBees Online Platform is smart, secure and easy to use

13

From solo act in 2020 to a fullyfledged team in 2022: NewBees in Midden-Gelderland

19

4

Jihan feels more and more at home in the Netherlands

23

Direct participation has a positive impact, both for newcomers and for the broader community

31

NewBees launches employer services with NewBees INC. For an inclusive workplace at your fingertips

33

And more…

Foreword: NewBees in 2022

6

Impact in 2022

9

NewBees Traineeships

16

Impact in 2023 and beyond

37

About NewBees

41

Annual figures 2022

46

On the cover: Bastiaan Kuijt, Coordinator of team NewBees in Central Gelderland

5

Foreword: NewBees in 2022 Every year in our annual report, we discuss how things are going with NewBees, our colleagues and our participants. This year, we are proud to tell you how 2022 went and the impact NewBees made.

In addition to our services for newcomers and municipalities, 2022 was also an important year for employers in the Netherlands. We launched NewBees INC. for employers. Inclusive organizations where employees feel at home and safe are more productive, creative, and successful. Many employers have questions about how to go about implementing this process. That is why NewBees INC. advises and supports them in this. We know from experience

2022 was a big year for NewBees. The new Civic

that a safe and inclusive workplace does happen

Integration Act came into effect on 1 January, and

overnight. It requires time and attention every day.

NewBees, with nine teams across 50 municipalities,

NewBees INC. offers programs that bring inclusion

prepared to implement the integration and

to the attention of teams and managers on a daily

participation plan within this new legislation. Together

basis, within existing work processes. But it takes little

with language partner NLtraining, we designed a

time and has a long-lasting impact. On October

dual learning route with modular building blocks.

4, 2022, during Diversity Day, the NewBees INC.

These participation building blocks, which NewBees

team kicked off its first Deep Dive workshop.

also offers to the general public, are based on our experiences in recent years: the well-known

2022 was also an important year for the NewBees

‘matching to work’ is still a fundamental part of it.

management team. We continued our commitment to the mission and objectives of NewBees in co-ownership.

The start of the new Civic Integration Act was not

Annemiek started NewBees in 2016, in 2018 Dorien

easy. The year 2022 started in lockdown. For various

joined the team to manage the operation. In 2019, Rob

reasons, such as Covid, a technical issue at DUO,

followed, to manage the finances. At the end of 2022,

and the ever more urgent housing shortage, it took

Rob and Dorien became co-owners of NewBees, and

a long time before the first participants, who are

now form the NewBees management team together

required to integrate according to the new law,

with Annemiek. We are very happy with this step and

were registered with NewBees. The influx started

continue to work full of energy and with great pleasure

slowly in June 2022. This led to a lower number of

for an inclusive world and workplace, together with all

participants than we had expected and anticipated

NewBees colleagues throughout the Netherlands.

in 2022. However, the nine NewBees teams did not let this knock them off their stride and managed

In this annual report you can read more about the

to guide many newcomers in the first half of

building blocks and the Civic Integration Act, about the

2022. As well as people not covered by the new

commitment of our teams, and about the experiences

law but who have benefited from the guidance

of our participants. Of course, based on our impact

offered by NewBees, for various other reasons.

measurement, we would like to share the impact of our work in 2022. We will take you through the

Fortunately, NewBees was able to support many

launch of NewBees INC. and tell you about our plans

newcomers fleeing because of the war in Ukraine.

for the future, because even then we will continue

This terrible war that broke out in February 2022

to work on an inclusive world and workplace.

touched us all deeply. The NewBees teams and especially our colleagues, also refugees as a result

Enjoy reading!

of war in recent years, did what they could to offer as much support as possible. Together with our partner OpenEmbassy, we responded quickly and started a project to offer our support to people arriving in the Netherlands from Ukraine, to find work and a good place to live in the Netherlands.

6

Annemiek Dresen, Dorien Marres and Rob Schipper

An inclusive world and workplace where each talent counts Mission NewBees is working towards an inclusive world and workplace, because we believe that diverse talent makes us all better.

Vision NewBees offers newcomers a direct role in the community and practical guidance in their work, through the Civic Integration Act, together with

Dorien Marres, Annemiek Dresen, Rob Schipper

municipalities. NewBees INC. guides and supports employers in the practical aspects of establishing a more inclusive workplace.

We set a good example as an inclusive employer with a diverse workforce (50% of our colleagues have a history of forced migration themselves),

Inclusive integration for cities

by offering practical solutions, and by making it clear what impact we are making.

All the work we do is based on our core values: • Practical: at NewBees you can get started

NewBees participation for newcomers

An inclusive society

right away, whether you are new to the Netherlands and have just come to live in a certain municipality, or if your employer wants to make the workplace a bit more inclusive.

• Accessible: we are always close by and easy to

Active citizens ready to work

reach. Our experienced employees know how to motivate newcomers and employers like no other.

• Equal: we act as a partner to everyone: newcomers, society as a whole, municipalities, and employers.

Inclusive companies

• Talent is always at the forefront: we see the strengths in everybody, and know how to appeal to talent in such a way that added value is created for people and the community as a whole.

NewBees INC. Inclusion for Employers

7

Esmat Hanif Al - Ezo Participant in the B1 learning route Arnhem

8

Impact in 2022 “At NewBees, we always want to keep learning how to make our solutions better. That is why we measure the impact we have on the participants, employers, government bodies, our own organization, and the rest of the world. This year we managed to optimize the impact measurement process to reflect on the modular structure of the building blocks we’ve put in place. This ensures we use the building blocks in such a way that we achieve a real long-lasting impact.”

Annemiek Dresen

9

Creating and measuring impact In this annual report, we’ve published our results

Our impact measurement is science-based. In

based on the impact of our work. We do this

addition to the Framework for Impact Statements

because, as a social enterprise, we are convinced

(FIS), we also use the Impact Institute’s Integrated

that our results go beyond counting how many

Profit & Loss Assessment Methodology (IAM

euros have been spent or numbers of people we

Core), statistical analyses based on data from the

have mentored in a traineeship. It is the impact that

European Social Survey (ESS) and both qualitative

our work has on the people who do a traineeship,

and quantitative research among NewBees

the employers they add value to each day, and

stakeholders. To ensure that the impact of the new

the community they live in. By simply looking at the

building blocks is properly calculated, we have

annual figures, it seems almost as if that impact

adapted the impact tool (the program developed

is irrelevant, while it is actually at the forefront of

by Impact Institute used by NewBees to measure

what we do. That is why our reporting integrates all

its impact) together with the Impact Institute.

these components. Demonstrating the financial, social and societal impact our work has.

What is impact exactly?

The impact that NewBees measures is about the ultimate impact NewBees has through the work that it does, and the impact it has on people. For example, the increased well-being or language development of the participants. We measure this in relation to all stakeholders involved: participants, companies where traineeships are set up, the NewBees organization itself, municipalities, and society at large.

Resources – Work – Results – Impact

The Impact Institute To measure and make visible NewBees’

To show how we achieve impact, we use the

impact, we work together with the Impact

impact pathway model from the ‘Framework

Institute. The Impact Institute enables

for Impact Statements’. This is based on Input -

organizations to create the impact economy

Output - Outcome - Impact. At NewBees we call

by establishing a common language for

this: Resources - Work – Results – Impact. We’ve

communicating impact and developing

used this model to present this annual report. In the

the tools and training to use it in practice.

following four chapters, we explain each of the steps

www.impactinstitute.com

contained in the model. This will ultimately lead to an assessment of NewBees’ impact in 2022. Financial information is incorporated into the chapters and compared to the non-financial (or holistic) impact, in order to show the fair value of our impact as a whole.

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RESOURCES NewBees can only achieve results if the right resources are available. For example: • Finances • Employees • Locations

WORK

IMPACT

By using these resources, NewBees can arrange how it works, our building blocks for example: intakes, workshops, neighborhoodsafaris, film education, personal guidance, etc. This all generates costs.

When measuring impact we go one step further and look at the change that impact makes for the various stakeholders. We do this in relation to a reference scenario.

So, what effect has the NewBees traineeship had on participants versus non-participants?

RESULTS These initiatives directly affect the environment within, as well as the community around NewBees: result, for example: • The number of participants who contributed to one of the building blocks at NewBees.

• But also the number of matches made to (volunteer) work.

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Resources More cities, more colleagues In 2022, NewBees invested in the rollout of its services to 50 municipalities, which also meant that our teams had to be expanded. Building on the experience of the past few years, we’ve positioned ourselves to make even more impact in even more places, with even more people.

As part of the new integration law, we have expanded

registered with NewBees in accordance with the

our services from 14 to 50 cities. Three new teams

Civic Integration Act. Fortunately, our employees

have been set up for this purpose: this includes a new

were able to make themselves very useful during

team started in Hoorn, to accompany newcomers in

the first half of 2022, among other things by

the West Frisia region. Our team from Rotterdam has

responding quickly to a growing group of people

expanded their operations to the Drecht cities. We

arriving in the Netherlands from Ukraine, but

also started offering our building blocks in Leiden and

also by continuing to offer NewBees’ well-known

the surrounding area, in order to organize impactful

traineeship to a broader group of newcomers.

integration for people who are new to the Netherlands.

At our nine locations, a total of 89 employees were responsible for the implementation of NewBees’ traineeships via the building blocks and other participation work, for shorter and longer periods, over the past year. Within the NewBees team we

Our team at the end of 2022 56

Number of employees Staff

30

Interns

8

counted 11 different nationalities and 15 different spoken languages. Together they demonstrated to participants the way towards meaningful

18

Volunteers*

(total 2022: 49)

participation, to a good start in the Netherlands. In

Countries of origin

11

order to also provide an individually tailored service

Languages Spoken

15

Number of employees living in the Netherlands for five years or less

14

in their own language, to those who have fled to the Netherlands due to the war in Ukraine, NewBees added three Ukrainian colleagues to the team in 2022.

20-65 jaar

Age The nine teams were in the starting blocks in the first quarter of 2022. From June 2022, they were able to work to supervise participants who were

Turnover NewBees INC. € 49,668

Grants from public organizations € 684,139

Turnover other € 2,170

Donations from fundraising institutions € 281,265

* 49 volunteers were active at NewBees throughout the year.

The figures above reflect the number of employees at the end of the year.

56

Employees (2021: 46)

TOTAL TURNOVER € 1,147,102

9

(2021: € 1,211,230)

50

Sales participation package € 129,860

* for more financial details see p.46

12

Teams (2021: 9)

Municipalities (2021: 14)

The NewBees Online Platform is smart, user-friendly and secure NewBees has developed an online platform that keeps track of the number of hours dedicated to participation, and how far someone is on the road to civic integration. This is important, because, as part of the Z route, people are obliged to participate for 800 hours and to follow 800 hours of language training. It is therefore important to properly register which hours of their day and week they spend on these components, because it has a direct impact on their integration.

GDPR-proof Login and access to the information differs per person and per position. Multiple authorization levels have been set. As a result, each user only has access to the information intended for them. In addition, various safeguards are used, so that the system is always GDPR-proof.

Tool to measure the impact The Online Platform also serves as a tool to measure the impact. For this purpose, the system uses quantitative data, such as participation

Always have insight into the hours worked

hours, and qualitative data, including surveys and satisfaction questionnaires. Based on the intake interview, participants complete an ‘intake survey’ via the platform. During and at the end

Both participants and their contact persons at

of the process, the participants fill out a survey

the municipality keep track of the progress of

again. The surveys are in their own language, with

the integration at all times. So it is clear whether

questions that are relevant, based on the trajectory

someone is making a lot (or not quite enough)

that someone goes through and the building

hours and is on course to (not) be ready on time,

blocks that the participant has put in place. The

or perhaps needs to be adjusted. In addition,

surveys are therefore tailored to the individual.

participants have their own login and can adjust or supplement their profile themselves.

The profile also serves as a resume that can be downloaded directly or sent to future employers.

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Activities Tailored participation As part of the new Civic Integration Act, NewBees now works in the form of building blocks in 2022.

The goal has remained the same: NewBees offers newcomers direct participation in society and practical guidance to work.

Since the beginning of 2022, we have been

these young newcomers live in an emergency shelter,

providing participation pathways for newcomers

waiting for their papers, so they have very little to

who are subject to civic integration under the

do. Our traineeship gives them the opportunity to

Civic Integration Act 2021. 50 municipalities

participate and work with their talent, while they

have used our building blocks to organize

wait. We designed for them four special blocks

inclusive civic integration. We work together

within our film education program, with topics that

with language provider NLtraining: language

are particularly interesting for young people.

combined with practice. In 2022, we also continued to match participants who are not

NewBees & NLtraining Skills-growth trajectory

subject to requirements under the Civic Integration Act, but were able to benefit from our services, with workshops, film education, Neighborhood

Certificate

safaris, network meetings and (volunteer) work.

Preparation for the final interview

In 2022, we came up with practical solutions for unexpected situations. We investigated how we can best support people fleeing the

(Volunteer) work or language) internships

Final interview

war in Ukraine. This resulted in the project ‘Direct Participation in the Netherlands’,

Theme workshops

which we carry out together with our partner OpenEmbassy. For Ukrainian newcomers,

Network meetings

the focus in the guidance is on matching for employment and offering themed workshops.

Skills-growth trajectory

In addition, we developed a number of building

Film education program

blocks specifically for young newcomers between 18 and 27 years old. They participate in our MDT

NLtraining language course

traineeship where we provide meaningful and

Introductory intake

fun participation to young newcomers. Many of

Depreciation costs € 5,104

Neighborhood Safari

Housing and office costs € 65,898

General and sales costs € 115,647 Project costs € 72,979

Overige personeelskosten € 299,485

TOTAL OPERATING EXPENSES € 1,466,865 (2021: € 1,191,153)

Staff costs € 907,752

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The MDT traineeship at NewBees helps Maher to use his time effectively, making the long wait more bearable Film education: leave them wanting more!

“During the film education program offered by NewBees I get the opportunity to speak the Dutch language as well as learn about Dutch culture and society. All key topics for the film education are sent to me a few days in advance. I learn them well so that I can understand the films and participate in the conversation afterwards. It’s great, but always leaves you wanting more! Once a week is not enough. I also hope to find volunteer work to practice the language, to meet people, to participate in society, and to use my time effectively.”

Use talent in the Netherlands.

Practical support from NewBees “I studied psychology in Syria. I worked as a basic counselor for the Syrian Red Cross. I would like to continue working in my field in the Netherlands. Wies arranged a network meeting with a professional from my field who informed me about a possible profession

Maher came to the Netherlands in June 2022 from Aleppo (Syria). Since 1 September 2022, he has been living in an emergency shelter, on a ship, in the port of Arnhem. There’s nothing to do on the ship. He is waiting for his residence permit.

He is waiting for a house in Tiel and he is waiting for the right to work. He’s also waiting for his family, who he has not seen for almost two years. He is very happy with the MDT traineeship at NewBees, which provides him with educational, useful and fun participation work, together with other young newcomers once a week.

Maher: “I’ve been taking part in the MDT traineeship for two months now*. The program started with an intake interview in English with Wies (edit. matcher at NewBees). She gave me information about NewBees and I talked about my studies, my profession, my talents and work experience. I shared my concerns, wishes and ambitions. I liked the environment and the card game, it was very easy and accessible.

We spoke almost like two old acquaintances, equal and with sincere and mutual interest.”

in the Netherlands. I want to understand how the system works here. Of course I also have to learn the Dutch language. A lot depends on the language. That is necessary to communicate with the municipality, to find work and ultimately to be able to do my job.”

* The MDT traineeship is part of the Social Service Programme, a program by the Ministry of Education, Culture and Science to encourage young people to contribute to their neighborhood or community while discovering their talent. NewBees developed an MDT, especially for young newcomers. NewBees offers them a traineeship to further develop their talents, expand their network and get to know the Dutch employment market and culture.

Participants take part in the participation building blocks via NewBees, this includes an intake interview, neighborhood safaris, film education, volunteering/internship and conducting network meetings.

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NewBees Traineeships Participation Building Blocks Our courses - NewBees Traineeships - are tailored to the individual and consist of flexible, practical building blocks: learning and experience modules that are integrated with each other, the daily activities, and the environment for participants. Each newcomer gets an individually tailored curriculum, consisting of a combination of the building blocks. The building blocks are designed on the basis of our many years of experience with participation for and by newcomers.

Neighborhood Safari Exploring the neighborhood

Film education

together: An interactive way

Intake and Guidance During the intake we get to know the participants, their

Participants watch videos

to get to know the relevant

together on a specific

places in the neighborhood or

topic and discuss them.

city (Neighborhood) together.

Learning more about the

talents, their experiences and

Netherlands in a fun way.

ambitions. Together with the participant, we create an Individually tailored curriculum and guide them in this process.

Log All newcomers under the new Civic Integration Act will be registered with us via the municipality. Other participants find us through partners or the local NewBees team’s network.

PVT - Participation declaration process Three workshops in which

Network meetings

participants get to know Dutch core values: freedom, equality, solidarity and participation.

MAP - Employment Market & Participation Module Eight workshops with eight themes on the Dutch job market including working culture, networking and job orientation plus 40 practical hours at a suitable workplace.

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Participants meet people from their community with the same study, profession, hobby or interest.

Match

Contract

Inspection

Match between newcomer and employer

Contract to confirm agreements

Work inspections to assess what can be improved and developed on both sides

Introduction

Evaluation

Introduction to a possible employer or (language) internship supervisor

Evaluation of the traineeship

Matching Participants will do (volunteer) work or a (language) internship suited to their talent and ambitions.

Theme workshops Learn about working and living in the Netherlands in an interactive way. For example: How do you write a motivation letter?

Certificate At the end of the traineeship, or after the completion of a building block, participants are awarded a certificate.

The purpose of the certificate is to give participants the opportunity to demonstrate what they have learned within the traineeship.

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Results Meaningful participation and integration NewBees’ resources and hard work lead to our results, an impact on our direct sphere of influence.

In 2022, this mostly came in the form of matches for network meetings, internships and (volunteer) work, but also film education sessions and neighborhood safaris.

NewBees’ traineeships are individually tailored.

That is why we will be sharing this information starting

This applies to both the duration and the setup

from 2023, and in this annual report we follow the

of the traineeship. Participants under the new

measurement method we followed in previous years.

Civic Integration Act started a three-year

This way, we can also make a thorough comparison

traineeship with us in 2022, while other participants

with 2021.

followed a 6-month traineeship. Together with the participant, our matcher determines what

On average, participants give the NewBees traineeship

is needed, how long a traineeship lasts, which

a 7.9 rating and 87% of participants would recommend

building blocks are included in the curriculum, the

the NewBees traineeship to others. The majority of

field or sector someone is interested in pursuing,

our participants are between 20 and 49 years old. The

the path that must be followed in order to be

largest group comes from Syria, including many people

matched in those areas. The first step to take.

with a Palestinian background. We also welcomed many Ukrainian, Eritrean, Afghan and Turkish

Because the building blocks of neighborhood safari,

participants last year.

film education, MAP and PVT were only offered to participants after the second half of 2022, we have limited impact data at our disposal.

Our participants 490

Our partnership building blocks

Total number of unique participants (2021: 556 unique participants)

About our newbies: Gender Male 53,7% Female 45,7% 2022

Other 0,2%

Activities

Total

Number of participants per building block

Intake

490

490

Theme workshops

29

74

Neighborhood Safari

19

54

Film education

108

120

Network meetings

43

43

Matching

389

243

Long-term match

210

148

One-time match

179

95

Participants per location Country of origin Countries nb: 41

Age Age

SYRIA 41,8%

Total

Percentage

15-19

28

6%

20-29

185

38%

30-39

107

22%

ERITREA 3,7%

40-49

85

17%

IRAN 3,3%

50-59

34

7%

60+

11

2%

Onbekend

40

8%

UKRAINE 10,8% TURKEY 5,3% AFGHANISTAN 4,9%

YEMEN 3,3% IRAQ 2,7% MOROCO 2,0%

105

51

28 79 14

124

16 21

52

PAKISTAN 1,6% PALESTINE 1,4% OTHER 19,2%

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Number of cooperation partners: 780

Bastiaan Kuijt (38) started in March 2020 at NewBees in Arnhem.

He started at home during the lockdown. At the end of 2022, he heads the largest NewBees team, the Central Gelderland team.

Bastiaan: “I was born and raised in Arnhem. I know both the region and the social map very well and can use my own network to get NewBees on the map. People from different parties quickly gave us great opportunities: the county, the

From solo act in 2020 to a team in 2022: NewBees in Central Gelderland

municipality, the volunteer center, local employers and associations and organization that were already active here such as Refugee Company and Buddy to Buddy. We have made beautiful matches with different employers. For newcomers who had never worked in their own country, but also for experienced highly educated newcomers, for newbies who had international ambitions, and for newbies who wanted to work in education or art.

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The tender for the integration trajectory was awarded to NewBees in nine municipalities in the Central Gelderland region

Matching is individually tailored “We look at the individual wishes and possibilities.

Together with the participant, we determine how many hours per week, and which type of volunteer

“Over the past three years, NewBees has shown

work or apprenticeship course fits best. One person

what it can do in various places in the Netherlands.

finds four hours a week enough and another may

Making a positive impact on newcomers and

prefer to work several days a week. Here, too, we

on society as a whole who also benefits. In 2021,

deliver tailored work, the hours and the type of

together with our language partner NLtraining, we

work or activity are different for each participant.

were awarded the tender for the Civic Integration Act in nine municipalities in the Central Gelderland region. Within the new framework of the Civic Integration Act, we provide participation programs for people who integrate via the Z-route. They

We develop our neighborhood safaris together with local partners

follow 800 hours of language training at NLTraining and do 800 hours of participation via NewBees. In

“The building block ‘neighborhood safari’ is an

addition, we offer people in the B-1 route our film

engaging and interactive way to get to know the

education program and the MDT traineeship to

city and its neighborhoods and to use language

young newcomers between the ages of 17 and 27.

while discovering local topics such as healthcare, education, culture, public transport, safety, etc.

Partnership with NLtraining

Neighborhood safaris have been developed together with local partners, such as Bibliotheek Rozet and Musis Sacrum. Together we come up

“The programs offered by NLTraining and NewBees

with what to tell newcomers and show them,

are well coordinated. With every advance in

topics that benefit newcomers. Our matchers, who

the Dutch language, we go a step further in our

arrived here themselves as newcomers, know what

participation work. We strengthen each other. At

information newcomers need. As a team, we have

the office on the Oude Oeverstraat in Arnhem,

developed a map with QR codes that lead to short

shared by NewBees with NLtraining, we meet the

videos made by our matchers, in which they tell

newcomers for whom we organize participation

something about the history of the place and role it

activities. Their journey starts with the municipality,

has played and about their personal experiences.”

where the learning route is determined by taking a learning test with the newcomer. This then goes to NLtraining who do an extra language

Working in The Netherlands

check and register the participant with us.”

“We also offer the building block MAP (Job Market

NewBees Midden-Gelderland organizes all participation activities except the PVT

and Participation Module - compulsory for everyone who integrates - ed.). It is a series of ten interactive workshops about working in the Netherlands. Topics covered include CVs, applications, an elevator pitch and professional orientation. Everything that

“All participation activities for people in the Z-route

is needed to find suitable work here and to be

fall under our responsibility, with the exception of

able to use your talent most effectively. With the

the PVT (participation declaration process). We

building block ‘network meetings we facilitate dialog

usually start with the intake interview where we

between participants and people from their own

get to know the participants and their talents,

neighborhood or city, whom they share something

opportunities, experiences and ambitions.

in common with: the same study, profession,

Together with the participant, we create an

ambition or hobby. This type of meeting helps to

individually tailored participation curriculum.

discover what people who do volunteer work want

NewBees has developed participation building

and can achieve. It is often a first step towards

blocks that are well suited to language teaching.

(volunteer) work or a language internship for them.”

They are modular in setup and diverse in nature, making an ideal mix for each participant.”

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“I try to forge a nice team together with my colleagues. And that works, because we have additional expertise and various backgrounds. We strengthen each other.”

People at the forefront “I think it is good that the new Civic Integration Act is in the hands of the municipality, and that the newcomers and the quality of their civic

We listen to the needs and continue to innovate

integration process are paramount once again.

Newcomers get more peace of mind to learn the Dutch language in a good and fun way, to find their place in the city and to rebuild themselves.”

“During the participation work, we ask for feedback from the participants. Based on this, we adapt the programs where necessary and come up

Practice what you preach

with new activities. This is how we developed the ‘work safari’. The team visits a company together

“I try to forge a nice team together with my

with a group of participants. Everyone works for

colleagues. And that works, because we have

a day. This allows participants to experience for

additional expertise and various backgrounds. We

themselves how they can apply their talents, what

strengthen each other. ‘Practice what you preach’

is possible for them here in the field of volunteering,

is our approach: we have many people who once

internships, or work placement. For the work safari,

had to flee themselves. NewBees gives people the

we approach larger employers with multiple

space to build from their strengths and talent. I also

departments where multiple types of work are

got that space three years ago. Space to build,

available so that we can deliver our individually

to do beautiful things, to make a difference and

tailored approach. We recently did a successful

to connect. That makes me happy every day.”

pilot at Siza, an organization that helps people with disabilities to live as independently as possible.”

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Impact More intensive processes lead to more impact When measuring our impact, we look at the change that the work carried out by NewBees brings to various stakeholders and compare it with a reference scenario. So the effect that the NewBees traineeship has had on participants versus non-participants.

We measure our impact for each stakeholder

The impact measurement of 2022 shows that not only long-

(participants, companies, NewBees, government,

term, but also intensive processes lead to more impact.

society) for the entire organization, as well as each

Last year we welcomed a total of 490 participants to our

NewBees team. This enables us to map out the

projects. Participants matched to long-term (volunteer)

intellectual, social and human capital of our way of

work and internships have followed intensive pathways.

working. We express the impact made in euros, which

The average duration of a match was 20 weeks, in which

allows us to compare different levels of impact with each

participants worked an average of more than 300 hours. Not

other and put them into perspective. We show how much

all participants have been matched for a longer timeframe,

social impact NewBees brings about and make the

some of the 490 participants were matched once (to events

importance of our working method visible and tangible.

or Network meetings) or have only followed individual workshops and activities.

In 2022, an important addition was made to our services

In order to give a realistic picture of the duration of a

in the form of additional building blocks. The impact

traineeship, which is comparable to last year, we have

tool we use to measure our impact has been adapted

carried out a correction calculation based on the ratio

accordingly. We measure not only our impact on

between the number of participants that have been

participants who do (volunteer) work and internships,

matched for the long term, as well as those matched for

but also the impact of the other building blocks on

short term activities. For participants without a long-term

our participants. In order to be able to compare the

match, we calculate an average duration of a traineeship of

impact of 2022 with previous years, we’ve used the

10 weeks in which they participate in 80 hours of activities.

measurement method from 2021. From next year we will

Based on the correction, a traineeship lasted an average of

report according to the new method (see p28 & 29 for

14.3 weeks in which participants took part for 179 hours.

the overview).

These trajectories are a lot more intensive compared to 2021, when a traineeship averaged 192 hours in 23.5 weeks.

Last year, we learned from the impact measurement

In 2022, our matchers made even better use of their network

that longer routes lead to more impact. We have taken

and experience to create matches that really fit the talent,

this lesson with us to 2022, when we are organizing a

wishes and possibilities of the participants, they were also

process of several years for newcomers who integrate

less hampered by Covid measures than in 2022, and that

according to the new Civic Integration Act.

yields results. For each traineeship, we measure an average positive impact of €45,669 per participant. That’s more than in 2021 and multiple what each traineeship cost.

Impact of our results Participants Positive impact € 47,022 (2021: € 42,000) Negative impact € 1,609 (2021: € 1,600)

NewBees organization Positive impact € 8,641 (2021: € 7,000) Negative impact € 0 (2021: € 0)

Communities Positive impact € 20,269 (2021: € 17,000) Negative impact € 1,782 (2021: € 500)

AVERAGE POSITIVE IMPACT PER TRAINEESHIP € 104,031 (2021: € 89,500)

Companies Positive impact € 10,534 (2021: € 11,000) Negative impact € 1,683 (2021: € 1,600)

22

Government Positive impact € 17,565 (2021: € 12,500) Negative impact € 1,539 (2021: € 1,600)

Despite the fact that fewer participants completed a trajectory with us compared to 2021, the more intensive trajectories have led to an increase in the average positive impact per traineeship.

The negative impact on the government has decreased somewhat because the government’s contribution to NewBees’ activities in 2022 is slightly lower than in 2021.

This is because the influx of participants was low in 2022.

The overall positive impact on businesses has decreased slightly. This can be explained by the fact that fewer participants than last year have been matched for long term and by the more intensive trajectories (on average a shorter period for a match within the traineeship). As a result, the overall negative impact (especially financial costs for companies) has decreased compared to last year.

The overall positive impact on the community has increased compared to 2021. This is because in 2022, more people reported living in a household with multiple people, which has increased the positive effect on the employment status of a family member.

The positive impact on NewBees as an organization has increased. This year, a correction has been made to the dates that represent the salaries of employees. New employees also joined the workforce.

The negative impact on society has also increased because the value of the employee’s working time is much higher than in 2021. This is because the data on the average annual salary of NewBees employees for 2022 has been corrected compared to 2021. This negative impact reflects the value that NewBees’ extracts from society because employees are not working elsewhere.

The positive impact on the government has increased because 1) more former participants are working more hours, and 2) more participants were put together with a partner, which had a positive effect for the government on the savings on benefits. The tight labor market and less stringent COVID measures have undoubtedly played a role in this.

Jihan feels more and more at home in the Netherlands Participation “I want to be active and participate in society. That is why I am very happy with my activity as a volunteer at the village house in Rheden. NewBees arranged this match for me. I go there one afternoon a week. I make coffee, clean up, help with activities, talk to the visitors. It’s a great opportunity for me to practice the language and to get to know people.”

The film education program: Dutch language and traditions “I have participated in the film education program through NewBees at least twenty times. A new theme is discussed every week. I learn about Dutch culture and society, about traditions, norms and values, about

Jihan (43) came to the Netherlands with her three children in June 2021 and began her integration process in July 2022. She follows the Z-route and must complete 800 hours of language training and 800 hours of participation work within three years.

the holidays and food. After the film, the NewBees supervisors provide time for interaction and discussions.”

A voyage of discovery in Arnhem “I’ve been on a neighborhood safari with NewBees twice.

We visited a church, the library (Rozet), the town hall, the

“After the film, the NewBees supervisors host interactions and discussions.”

train station. What I found truly special was the concert in the Musispark. That was amazing! The neighborhood safaris help to make me feel at home in the city. I live here and I want to get to know my city and the area well.”

23

Scientific research supports NewBees approach and way of working Successful integration Scientific literature shows that education, social contacts, and mutual openness are fundamental components for ‘successful’ integration. It is also important to ‘not talk about the target group, but with the target group’. If the target group is closely involved in its own process, it improves the integration process. People then get what they need and value themselves.

Major similarities between science and the NewBees method There have been major similarities between some scientific literature listed as successful elements for civic integration, and NewBees’ approach. This includes low-threshold education, which also offers opportunities for newcomers to establish social contacts. Matching newcomers to (volunteer) workplaces, providing support along the way, through employers, for example, also shows that scientific research effectively contributes to successful integration. A society and a business in which inclusion, diversity and equality are central, reinforces the openness that a society has towards newcomers.

The Power of NewBees Lilian writes in her research ‘One of the strengths of NewBees is that the organization is built with insight

Lilian Ebbelaar graduates from Cultural Anthropology and Development Sociology at the Vrije Universiteit in Amsterdam.

From August 2022 to February 2023, she did an internship as a matcher at NewBees in Zaanstad and at the headquarters in Amsterdam. For her internship, she compared literature on successful integration with the methodology used by NewBees.

NewBees is pleased with the conclusions of the research that confirms our working method.

24

from different angles: the knowledge and strength of local people, older people and newcomers. Because of this diverse combination, there is a good basic knowledge of the city and the municipality in which newcomers have to integrate, a good network of local partners and a lot of knowledge about where good participation locations can be found’. There is also a good level of insight into what newcomers need to find their way, many of the NewBees employees themselves have a background as a newcomer.

They serve as an example and role model.

Film education In response to the question of what they thought of the building block ‘film education’, the newcomers interviewed answered with words such as: ‘useful, informative, a lot of learning, fun, interesting, and important’. They rated the level of film education as ‘fine, as long as there is someone who can translate the contents’, which is almost always the case, because NewBees speaks so many different languages. The participants like to take part in the film education.

Work safari with Siza in Arnhem

Neighborhood Safari The building block ‘neighborhood safari’ is also highly valued by the participants. They get to know new

Neighborhood safari: participants in conversation with Mayor A. Marcouch at the Municipality building in Arnhem

places in the city where they live, useful places that they otherwise would have discovered much later or not at all.

“I go to film school every time.

My husband says ‘don’t go’, but I say no. Every time I go” (Participant film education Arnhem)

What do the participants think of the NewBees building blocks?

Matcher Manal Janbeh gives film education workshops in Zaanstad

Lilian interviewed several newcomers for her research: they were more than satisfied with the way they were supported by NewBees and the participation activities they carry out. Participation in the building blocks turns out to be important for their social engagement. It promotes the formation of meaningful connection with others.

Intake and guidance During the ‘intake and guidance’ building block, the matcher takes out time to get to know the participants. This is the first contact between the newcomers and the matcher who will guide them throughout the entire process. The intake interview is seen by both the participants and the matcher as an important moment to build a relationship of trust.

25

Impact of NewBees for each stakeholder

Participants

Government and Municipality

During and after the NewBees traineeship,

NewBees has an indirect impact on the government,

participants see their well-being and autonomy vastly

because an increased job probability for participants

improve. This is due to the actual work they do, as

leads to less benefits expenditure and more income

well as the social contact, language acquisition and

tax. In addition, it leads to savings in expenditure for the

cultural integration that the traineeship brings about.

promotion of job participation. The biggest negative

The well-being of each of our participants increases

impact for the government concerns the financial

and they expand their job possibilities, as a result.

burden associated with the implementation of the NewBees traineeships for, mostly local, municipalities.

Companies and organizations NewBees mainly has a financial impact on the

Communities

companies and organizations where newcomers do (volunteer) work or (language) internships: newbies

The increased job probability and the improved

provide work, but also mean investing time and

sense of autonomy among traineeship participants

attention paid to training, as is generally the case

has a direct impact on the people around them:

with trainees. In addition to this financial impact,

their family members and other members of

attracting a newbie has an impact on customer

their households. Negative impact on society

satisfaction, employee retention and reputation.

consists of contributions to the NewBees organization of funds and other non-governmental organizations to carry out the work of NewBees.

Another impact on the community, which plays an important role in public debate, is the idea of displacement in the labor market in relation

NewBees

to newcomers. This does not concern the actual displacement, but a perception that remains in communities and is always a hot topic of discussion.

The biggest impact that NewBees’ work has

This impact has been qualitatively measured

on its own organization is through payments to

by NewBees and Impact Institute, but does not

employees. With 50% of newcomers employed,

directly relate to the work of NewBees. That is

NewBees offers these talented newcomers

why we report this impact separately. We aim to

direct work and development opportunities.

reduce this negative impact by increasing the work

For all employees, this has a positive impact,

we do and the positive impact we have on the

partly because new contacts are made.

community. In 2022, this impact was about 5 million.

This is less than in 2021, which can be explained in particular by an increasingly tight job market.

26

Impact made by NewBees on all stakeholders In 2022, the work done by NewBees has been of tremendous added value for all our stakeholders. The positive impact associated with our work outweighs the resources invested in our methods and people, many times over. This shows that NewBees’ approach works: working in practical way, based on talent and equality, leads to improved well-being and better integration. We are very proud of this!

RESOURCES

OPERATIONS

RESULTS

56 employees € 1,147,102 in total turnover

Participation Building blocks and personal guidance Expenditure: € 1,466,865

490 participants 780 cooperation partners 199 workshops and participation activities

IMPACT FOR PARTICIPANTS Positive impact: € 23,041,000 Negative impact: € 788,550 • Improved well-being through work, language and cultural integration • Increase in income • Increase in job suitability FOR GOVERNMENT Positive impact: € 8,607,000 Negative impact: € 754,000 • Reduced government spending • More income tax • More engaged residents VOOR NEWBEES ORGANIZATION Positive impact: € 4,234,200 Negative impact: € 0 • Satisfied employees • Payment to employees • Personal development • Many NewBees newcomers have joined

FOR BUSINESSES Positive impact: € 5,161,725 Negative impact: € 824,475 • Improve reputation and customer satisfaction • Gain experience in cultural differences • Efficiency through diversity in the workplace FOR THE COMMUNITY Positive impact: € 9,931,750 Negative impact: € 873,000 • Increased acceptance of newcomers • Increased well-being knock-on effect on family of newcomers • Increased trust in society

27

The impact of the work NewBees does in one overview The graph below shows the quantified impacts felt by NewBees’ various stakeholders. The impacts are examined on the basis of the best available primary and secondary data. This year we are showing an impact measurement that allows us to compare the impact of 2022 with 2021. The updated way of measuring, in which we specify the impact of the various building blocks, will be applied as of 2023.

Participants € 27,000 € 550,000

(2021: € 60,000)

€ 753,000

(2021: € 600,000)

Creation of human capital in the long term through Newbees training Well-being effect through cultural differences (discrimination at work) Creation of human capital through work experience

€ 850,000

Income improvement participants

€ 957,000

Well-being effect of cultural integration

€ 1.035.000

Well-being effect on employment - autonomy

(2021: € 700,000)

(2021: € 700,000)

(2021:€ 1.200.000)

€ 1,282,000

(2021:€ 1,200,000)

Well-being impact of employment - social status

€ 1,614,000

Well-being effect of language integration

€ 2,243,000

Well-being effect of directing one’s own life

(2021:€ 1,500,000)

(2021:€ 1,600,000)

Companies € 2,465,000

(2021: € 2,900,000)

Well-being impact of employment - social ties

€ 2,000 € 281,625

(2021: € 329,425)

€ 788,550

(2021: € 922,000)

€ 788,550

(2021: € 922,000)

€ 1,048,000

Negative impacts

Positive impacts

(2021: € 1,275,000)

€ 11,265,000

(2021: € 13,200,000)

Well-being effect on employment - other

€ 1,126,500

Privacy

€ 788,550

Customer satisfaction for companies employee retention Financial benefits companies

Reputation

-€ 549,000

Financial costs of companies

(2021: -€ 580,000)

-€ 275,475

€ 788,550

(2021: € 900,000)

€ 788,550 € 788,550

€ 1,080,000 (2021: € 900)

Changes in productivity due to cultural differences

Positive impact: € 5,161,725 Negative impact: - € 824,475

Qualitative impacts are displayed italicized. Qualitative impact is calculated on the basis of secondary data and the ratio of that impact with the greatest impact for a particular stakeholder.

28

(2021: € 900,000)

(2021: € 900,000)

Experience with cultural differences

(2021: -€ 330,000)

Positive impact: € 23,041.000 Negative impact: - € 788,550

NewBees employees

Klanttevredenheid voor bedrijven

€ 1,126,500

(2021: € 1,300,000)

-€ 788,550

Change in workload for employees

(2021: € 900,000) (2021: € 1,300,000)

(2021:-€ 920,000)

Government subsidies received by companies

Positive impact: Negative impact:

A comparison between the impact measured in 2022

Secondary data are data collected from existing

and 2021 can be found on page 22. In short, we can

(academic) studies, surveys or experiments

conclude that the intensity of the trajectory that

conducted by other parties or for other research. The

participants went through in 2022 was higher, which

italicized impacts are so-called ‘qualitative impacts’.

led to a much higher average impact per participant.

These impacts are calculated on the basis of a ratio

This has a slightly bigger effect on the overall impact,

with the greatest impact. The order of magnitude of

as a smaller number of participants were supervised

these impacts is an estimate based on research from

by NewBees in 2022 than in 2021.

secondary data.

From next year on, we will be able to share our impact

The scope of the analysis assessed the work done

in more detail. We are curious to see what the result

under the building block ‘matching internships or

will be, when data from all building blocks have been

(volunteer) work’, carried out by NewBees in 2022, by

collected for a whole year.

the different teams and in a number of municipalities in the Netherlands, and the effect it has in the two

Primary data are data collected by NewBees from

subsequent years. In the graphs below, data from all

its own sources, using methods such as surveys

teams is included.

and interviews. All our participants and a selection

Long-term capital creation is an exception, as

of other stakeholders provide feedback based

this effect focuses on long-term effects (2024 and

on questionnaires and focus groups. This data is

beyond). In order to also measure long-term impact,

collected directly from primary sources to measure

various stakeholders who have dealt with NewBees

the impact and satisfaction among our stakeholders.

in the past three years are surveyed each year. For this analysis, among other things, 150 participants who completed a traineeship in previous years were approached, of which we managed to reach 78.

Government € 20,000

(2021: € 23,000)

€ 1,355,000

(2021: € 1,150,000)

Government savings in health care Savings on job participation policies

Community € 112,650

(2021: € 131,770)

€ 788,550

Jobs filled

€ 788,550

Improved trust in society

(2021: € 900,000)

Development of cooperation with newcomers

€ 1,802,000

(2021: € 1,500,000)

Premiums and taxes on income

Increased acceptance of newcomers

(2021: € 900,000)

Employee development Establishing new contacts Well-being effect of meaningful work

€ 5,430,000

(2021: € 4,410,000)

€ 8,242,000

Savings on benefits

(2021: € 7,390,000)

Well-being knock-on effect of a family member’s employment

Payments to employees

€ 4,234,200 € 0

-€ 752,000

-€ 478,000

(2021: -€ 900,000)

Government subsidies paid to NewBees (organization)

(2021: -€ 400)

-€ 2,000

Government subsidies paid to companies

(2021: -€ 300,000)

Positive impact: € 8,607,000 Negative impact: - € 754,000

-€ 395,000

Value of the employee’s working time Financial costs of non-governmental subsidies paid to NewBees

Positive impact: € 9,931,750 Negative impact: - € 873,000

Perception of displacement in the labor market - € 5,632,500

29

Nathaljia Smits-Kulichenko (left), Coordinator Project Ukraine in Zaanstad, presents the NewBees certificate to participant Inna Lazareva for her volunteer work.

30

Direct participation has a positive impact, both for the newcomers and for the community that welcomes them Since the war in Ukraine, millions of people have fled their country.

More than 90,000 people have come to the Netherlands. Together with OpenEmbassy, we use our expertise, experience and proven tools to help these ‘new arrivals’, to support their entry into Dutch society.

welcoming community. In addition to the impact we have directly on participants, it will become clear that being able to participate quickly is the key to using your talent well, finding your way around the Netherlands and building a meaningful new life.”

Ukrainians walk a very different path than “regular” integration participants

Dorien Marres (Operational Director at NewBees): “We started in Zaanstad with the project ‘Direct

For newcomers from Ukraine, very different rules

Participation’. Through individual and focus

apply in the Netherlands than for newcomers with

group discussions with Ukrainian refugees, we

asylum status. Ukrainians can work immediately

gained insight into their needs in the area of

after arriving in the Netherlands, while people

participation and work in the Netherlands. Our

with an asylum status must first integrate, which

colleague Natalja, who is originally Ukrainian and

often means that they’re waiting for a long time

has been living in the Netherlands for 30 years,

in asylum seeker centers. After years of waiting,

conducted these meetings. She was able to speak

the confidence of these newcomers in their own

to the new arrivals in their own language.”

abilities is often very low. They almost forget how much talent they have. We show with this project

New colleagues who speak Ukrainian and English “This study showed that the group of people who

that participating immediately has a positive effect on personal well-being and civic integration.”

A new vision for integration

fled Ukraine has more or less the same needs as other newcomers. NewBees mainly needed a few

“The project has two objectives. First of all, the

matchers who were proficient in the Ukrainian

people who participate in our trajectory get

language. That is why we hired new employees

a good start in the Netherlands because they

across three teams, Amsterdam, Nijmegen and

can use and develop their talents. In addition,

Zaanstad, who speak Ukrainian and English. In

NewBees and OpenEmbassy is showing that it is

addition, we have translated our building blocks

not necessary to wait long before a newcomer is

where necessary and tweaked certain parts.”

allowed to work. With this project, we want to bring a positive change in how we as a society deal with

NewBees matchers and OpenEmbassy action researchers

the use of talents demonstrated by newcomers.”

“Nathalja in Zaanstad, Tetiana in Amsterdam and Yana in Nijmegen do intake interviews, match people to paid or volunteer work through various local businesses, give workshops and organize participation activities. Through them, these participants also build a meaningful network in the city where they’ve ended up. At the same time, action researchers and community builders from our partner OpenEmbassy are collecting data and insights. In doing so, we’re demonstrating that quick participation has a positive impact

OpenEmbassy ensures that newcomers can find their way in the Netherlands sensibly, equally and smoothly. They build inclusive communities with newcomers and experienced Dutch people. They also support individual newcomers with knowledge and activities.

And at the same time they are changing the system of integration and civic integration.

on all stakeholders, both the newcomers and the

31

Deep-dive session of NewBees INC.

32

A safe and inclusive workplace at your fingertips We know from experience that a safe and inclusive workplace does not happen automatically. label NewBees INC. Colleagues were getting more

E-coaching - Working on inclusion on a daily basis

and more questions from employers about how

The NewBees INC. e-coaching program supports

we incorporate inclusion throughout our different

and encourages participants to engage with

teams, and whether we could advise them to work

inclusive leadership every day. No long course days

in a more inclusive way. After an analysis of the

or workshops. The e-coaching program takes little

available solutions in the market, NewBees INC.

time and fits within the existing work processes.

In October 2022, NewBees launched the employer

launched its service for employers seeking practical types constructively in the workplace. This way,

Intervision - more inclusive through reflection

NewBees can make an even more systemic impact,

NewBees INC., through intervision-sessions,

because, not only are we providing support potential

supports colleagues in the practical application of

to employees, we’re also offering the potential

inclusion in the workplace. The intervision-sessions

employers where they work the necessary support.

were designed by NewBees INC. to improve the

This contributes to two sides of the market, in the

behavior of colleagues in terms of inclusion in the

journey towards an inclusive world and workplace.

workplace, and to stimulate their development

solutions on how to utilize diverse talent of various

in the field of D&I at individual and group level.

NewBees INC.: • Works towards an inclusive world, because we believe that diverse talent makes us better. We do this by working on creating a more inclusive workplace, with room for everyone, for all talent.

• Supervises and supports employers in the practical aspects of implementing an inclusive workplace.

• Provides employers with practical and sciencebased programs that bring daily inclusion to the attention of teams and managers, within existing work processes, in a way that

About NewBees INC.

takes up very little time and has a lot of impact.

• As an employer, our teams are diverse and inclusive.

Diversity, Equity, and Inclusion (DE&I) are

• Is part of NewBees Group, an impact-driven social

hot topics. As experts in the field, we help

enterprise committed to an inclusive world.

employers integrate DE&I into the organization.

NewBees INC. we believe in methods that

Practical Solutions & Impactful Products

use interactive programs to stimulate and motivate people on a daily basis. We share tips and tricks, give practical assignments that can be carried out directly with teams, and

DeepDive into virtual reality (VR) Experience Inclusion via VR

use out-of-the-box tools such as virtual reality,

The Deep Dive was designed for teams who

start the process together with our customers

want to initiate the conversation about a

and make an impact in the long term.

e-coaching and intervisions. This enables us to

safe and inclusive workplace within their organization. Employees themselves formulate concrete points to improve the organization.

33

Case Study: Vebego Cleaning Services Business Unit NS What inclusion is essentially about: what can we do to be good colleagues?

An interview with Sezgin Gungor, team leader at Vebego Cleaning Services Business Unit NS.

What can we do to be better with each other?

Sezgin “The teams at Vebego CS BU NS are extremely diverse and I like that, but it can also be challenging.

People have different backgrounds, cultures and habits, which sometimes creates conflicts. For example, a joke that is normal in the Netherlands can

Vebego Cleaning Services Business Unit NS

cause an argument in another country. As a team

(Vebego CS BU NS) is a large cleaning company

leader, I try to understand the employees and pay

that cleans trains in the Netherlands, every day,

attention to everyone. I listen and make sure that

with 22 cleaning teams (over 350 people). As an

everyone does their job and has a good time. What

organization that employs people from many

can we do to get to know each other better? To treat

different backgrounds, Diversity and Inclusion

each other better, without hurting each other? At

are of paramount importance at Vebego CS

a certain point, I wasn’t able implement any more

BU NS. The organization has specific policies to

changes. That is why we need advice from experts,

ensure that Vebego CS BU NS is a safe and fun

training and guidance from outside the organization.”

workplace where everyone feels at home and able to contribute. NewBees INC. was called in to offer further support and to give the 22

In a circle with immediate results

teams with cleaners a workshop on location about desired conduct and behavior. The

“We have already had a lot of courses and training

workshops are part of the Champions program

on behavior in the workplace. About how you

that NewBees INC. has developed, which is

approach people, how you give feedback. They

tailored to the needs of Vebego CS BU NS.

all took place in a classroom setting. We sat in rows and someone stood in front of us with a

Between October 2022 and February 2023, Sezgin and his colleagues followed the NewBees INC Champions. During this program, all layers in the organization were included in the topic of desirable and undesirable behavior in the workplace.

Through the NewBees INC. Deep Dive, operational management, MT & staff and team leaders looked at the topic of undesirable behavior via the portal of Virtual Reality. This shared experience led to the involvement in the program from all layers of the organization, and an agenda listing the priorities for the team leaders to promote inclusive collaboration as ‘champions’. Sezgin was one of these champions: he followed the NewBees INC. E-coaching program, where he and his colleagues were given tips and tools about inclusive leadership on a daily basis.

Every two weeks they followed a short intervision under the guidance of NewBees experts.

34

“This setting gave us such a nice, familiar and safe feeling that everyone started talking.”

flipchart or a presentation on a screen and began to tell their story. The interaction between the participants was minimal. At [the workshops given

by NewBees INC. ed.] we were put in a circle. I could not imagine that a circle would have so much influence on people’s behavior. This setting gave us such a nice, familiar and safe feeling that everyone started talking. The coach was great. His energy, empathy, multilingual skills and great talent for communicating the message clearly, touched me enormously. I also saw immediate results.”

Give compliments “During one of the exercises we had to give a compliment to a colleague whose name we pulled from a card tray. This created a situation between two colleagues from the same team who had not spoken to each other for years. One of them took the name of the other. And everybody was quiet.

He called the name, the other colleague stood up, walked up to him, shook hands with him. The colleague who had to give him a compliment said: ‘I want to thank you for the past beautiful year’. I get emotional and I still get goosebumps when I tell this. I have done so much and tried in vain to bring these two people together. Thanks to this workshop run by NewBees INC., in this circle, at that moment, I saw these two tough men walking towards each other and talking to each other again after all these years. Now they are friends. That’s exactly why I’m so happy with the NewBees INC workshops. Practical, concrete, personal, immediately applicable and with direct visible results on the work floor.”

Posters as a visualization of the agreements made “NewBees INC. designed the result of the sessions in

“That’s exactly why I’m so happy with NewBees INC. ‘s workshops. Practical, concrete, personal, immediately applicable and with immediately visible results on the shop floor.”

Worth repeating

a poster. No lines and long texts but rather images, drawings, illustrations, emojis. A physical, visible

“I look back with great pleasure and joy when

reminder of the agreements we have made with each

I think about the workshops and NewBees INC

other to keep these agreements. My supervisor can

e-coaching [ed.]. The e-coaching with practical

now use the poster to address colleagues “Hey, on

tips that we received daily via WhatsApp, the

that day we made this agreement together and I see

intervision sessions in which we could give

that we are not following up with this or that properly.”

feedback on this and especially the three great workshops about ‘Desired Behavior’ that should be repeated every six months in my opinion.”

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Demelash Mersa Matcher NewBees Team West Friesland

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Impact in 2023 and beyond NewBees is working towards an inclusive world and workplace, because we believe that diverse talent makes us all better.

We have a systemic impact by influencing both sides of the market: we guide various employees and support inclusive employers. In the coming years, we want to see this impact increase significantly.

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NewBees Management Team: Rob Schipper (Financial Director), Dorien Marres (Operational Director), Annemiek Dresen (Managing Director)

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On our way to 100,000 satisfied people in an inclusive world 2022 was a transition year. It was the year in which we implemented our building blocks to ensure successful civic integration in an impactful way. It’s also the year NewBees INC. launched inclusive solutions for employers. An enormous amount of hard work has been put in to achieve that, which is why we are incredibly proud of all the wonderful people who make NewBees the inclusive, innovative, fun organization it is.

Solutions for employers NewBees INC. is going to grow and offers suitable and practical solutions for employers who want to fill a more inclusive workplace with practical tools. We are currently working with our partner, Critical Mass, who uses Virtual Reality experiences to engage in good conversations. In order to offer these experiences to employers on a larger scale, and with a focus on talented newcomers in the workplace, NewBees INC. will create its own VR material in 2023. From the

Many satisfied participants In 2023, we will build on this and of course set ourselves goals again. We want our traineeships to

second half of 2023, we will use that material, at home and abroad, for an inclusive world and workplace.

A dot on the horizon

have an impact on at least 1000 participants and we want them to rate our traineeships a 7.5 at least.

Ultimately, our goal is to grow our impact

We will also do our utmost to gain similar positive

significantly. By 2027, we want to reach 100,000

reviews from our partners: from municipalities

people on an annual basis: 50,000 newcomers

that purchase our building blocks, and from

and 50,000 employees in organizations that

employers that are supported by NewBees INC.

NewBees INC. manages. 2023 is the year in

We will continue to work unchanged in the future

which we are going to use that growth, on the

with a diverse team that consists for at least 50%

way to an inclusive world and workplace.

of people who have come to the Netherlands as newcomers, experienced experts. NewBees INC. wants to have an impact on at least 2,000 employees in the Netherlands by providing employers with a more inclusive workplace, right at their fingertips.

Expansion to more municipalities At the beginning of 2023, the NewBees management

NewBees wants to make a systemic impact for an inclusive world and workplace.

team put their heads together and expressed their commitment for the coming years. NewBees wants to make a systemic impact for an inclusive world and workplace. We don’t only want to impact the municipalities that purchase our complete package of building blocks, we also want to help smaller municipalities that have less resources at their disposal. There are still 298 municipalities that cannot offer NewBees building blocks to their inhabitants, and we think that is a shame.

That is why we are working in 2023 on solutions that are accessible to all municipalities in the Netherlands, so that all newcomers throughout the country have the opportunity to integrate in an inclusive, practical, equal and fun way.

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About NewBees NewBees is a social enterprise.

This means that making an impact is always a priority for us, while we also remain a healthy and sustainable company. This is how we make a real systemic impact.

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Meet the new board of NewBees

Supervise and monitor NewBees’ mission Theo: “I worked on the launch of NewBees INC., the new label under the NewBees banner, which develops Diversity & Inclusion programs for employers. In my work I come across many companies looking for their “why”. NewBees is one-and-all ‘purpose’. Everyone is so motivated and passionate, that touches me. During a conversation with the management, I indicated that I would like to remain involved with NewBees for a longer period. Companies need diverse talent and people need to be able to work safely. I would like to use my knowledge and expertise for this purpose.”

Leon: “In 2015-16, when many Syrians arrived in the Netherlands in large numbers, I worked as a Senior Program Manager for the Dutch government. Back then, I instructed civil society organizations on how to get started and use the power of society to find solutions to the situation that The Hague was so illprepared to deal with. At that time I met Annemiek, who had just founded NewBees. We have kept in touch since. In my current position at Pharos, I am not directly involved in the integration of newcomers. That’s why I love the fact that I can play a role in that as a member of the board of NewBees. My parents taught me that

Dr. Asma Naimi, Chairman of the NewBees Board, is a Social Impact Advisor and Assistant Professor in Social Entrepreneurship at the Vrije University in Amsterdam.

She specializes in creative methods to translate knowledge on social change into reality.

you have to work hard to get ahead, but not everyone gets equal opportunities. I was lucky enough to grow up in the Netherlands and to be able to study. I like to put my knowledge and expertise to good use.”

What is your role and responsibility?

Theo: “My experience is mainly in the organizational and business aspect of organizations. As a marketing and commercial specialist, I help companies develop clear strategies and efficient processes to achieve better returns and improve

What motivated you to join the board of NewBees?

commercial results. I am happy to use my expertise to help NewBees achieve its growth ambitions.”

Asma: “As part of my research into social entrepreneurship and migration, I met NewBees a few

Leon: “I have a lot of management experience, I know

years ago. The mission of the organization, putting

the government, civil society and the challenges civic

the talents of newcomers at the forefront, and the

integration presents. NewBees is doing very good

broader focus on an inclusive and just society appeal

things. I’m happy to offer my support. Strictly formally,

to me enormously. I would like to use my expertise to

our role as a supervisory board is to check whether

support NewBees in this journey. Migration is also a

the organization is doing what it needs to do: Is the

personal issue for me. I was born in the Netherlands,

management making decisions in line with social

but my parents fled Afghanistan. I grew up with

objectives? Are the finances in order? That’s actually

their stories. Their journey, the obstacles they had to

already going very well, which is why these tasks only

overcome and the opportunities they have created.”

cost us twenty percent of our management time. The rest we use to throw ideas back and forth with each other.

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The board is a sounding board for the management, the critical ear. That’s the best part of our job.”

Asma: “Annemiek’s first priority is the social goal NewBees has. With my expertise, I can support her in this. In addition, I am happy to help the organization with the changes that are taking place as a result of the growth. How do you make an impact with a larger social enterprise? And if the structure of the organization changes and the company develops a more systemic approach, how do you ensure that the group of people you work for, continues to reap the rewards?’

From growth phase to next level: How do you look at the future?

Leon: “The new Civic Integration Act offers many opportunities for NewBees. In the short term, I hope that the housing issues for newcomers will be resolved by the various municipalities so that the existing NewBees teams can get to work on carrying out participation processes. NewBees does it for and with the people it stands for. In the longer term, I expect that more and more municipalities will realize that NewBees’ proposition, programs and working method deliver the best participation results. NewBees

Leon Noorlander, is deputy director at Pharos. Before that, Leon worked for the FNV trade union and as a political and policy advisor for the national government. Among other things, he was responsible for setting up the Social Domain Program.

INC. is also opening up new opportunities because

many organizations, including municipalities, are

Theo Oudelaar, Board Secretary, is a partner at BusinessBuilding.

Theo has many years of experience as a commercial director and as a marketing and sales specialist at leading companies in the Netherlands and abroad.

looking for practical solutions for a safe and inclusive workplace. Lots of opportunities for growth.”

Theo: “I expect that more municipalities will purchase services through NewBees and that the number of people involved NewBees participation activities will grow significantly. Our goal is to continue to deliver the quality we stand for. I also see interesting opportunities for further interaction between NewBees and NewBees INC. People who go through Participation and Civic Integration programs, or have done so previously, will start working at organizations where they need to feel at home and safe. NewBees INC. can play a role in this by guiding and advising employers.”

Asma: “The organizational growth also brings an opportunity for NewBees to make a systemic impact by sharing knowledge and collaborating with various actors in the ecosystem. In addition, NewBees can use communication and storytelling as a tool to show what works and what doesn’t, to mobilize more people and create more awareness around the topic of migration and inclusion.”

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NewBees as a social enterprise NewBees is a social enterprise. This means

The NewBees Foundation and NewBees Group

that making an impact is always a priority

both have a seat in the shareholders’ meeting

for us, while we also remain a healthy and

at NewBees. This way, the social purpose of the

sustainable company. For example, we ensure

organization is protected and it can participate in

that there is a fair distribution of pay between

economic transactions in an entrepreneurial way.

the highest and lowest salaries within the organization, and invest our profits back

The statutes of NewBees Inclusion

into the company. To ensure this, there is an

Solutions follow the ‘Code Social

independent advisory body, that monitors

Companies’ and contains the following:

the social mission and its implementation

• A thorough description of the social

by the NewBees management team.

mission of the organization; • An impact reserve that ensures that a large part

That advisory body is the ‘Stichting NewBees’.

Stichting NewBees is the priority shareholder of ‘NewBees Inclusion Solutions B.V.’, which

of any profit always flows back to the organization and is not distributed to shareholders; • An independent advisory body**. In the case of

carries out all NewBees operations. The board

NewBees, Stichting NewBees has this role, whereby

of the NewBees Foundation consists of Asma

it has additional powers a priority share holder. This

Naimi (chairman), Leon Noorlander (treasurer),

means that the board of the foundation must approve

and Theo Oudelaar (secretary). The NewBees

important decisions on the social mission of the

Foundation has an important and independent voice, especially when it comes to decisions that affect the social mission of the company.

organization, profit distribution and the impact reserve; • Limitation of directors’ remuneration and management fees; • NewBees always communicates transparently

In addition to the ‘NewBees Foundation’,

about its operations and finances, and is constantly

which has ANBI status*, ‘NewBees Group’ is a

in dialog with the various stakeholders.

shareholder of NewBees. Founder Annemiek Dresen, Operating Director Dorien Marres, and Financial Director Rob Schipper are joint shareholders of NewBees Group.

This is how NewBees is structured

NewBees Foundation Independent management

Priority share

55 employees

NewBees Group B.V. 100% ownership Annemiek, Rob and Dorien

100% shares

NewBees Inclusion Solutions B.V.

NewBees INC. B.V.

NewBees P&I Participation & Integration

NewBees INC. Solutions for employers

8 employees

* The ‘Stichting NewBees’ is recognized by the Tax and Customs Administration as an ANBI (Public Benefit Organization), which means that every donation is tax deductible. As ANBI, we are required to present our policies and plans on our website. ** The NewBees supervisory board: As a social enterprise and as an ANBI, it is important that our supervisor has no financial interest in our operations. We can assure you that the board is on a completely voluntary basis and that, regardless of the effort, no financial contribution is paid to the members.

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NewBees and the SDG’s The 2030 Agenda for Sustainable Development, adopted by all member states of the United Nations in 2015, provides a blueprint for peace and prosperity for people and the planet, now and in the future.

The 17 Sustainable Development Goals (SDGs) are an urgent call for action by all countries - both developed and developing - in a global partnership. They recognize that ending poverty and other hardships must go hand in hand with strategies that improve health and education, reduce inequality and stimulate economic growth - all while addressing climate change and working to preserve our oceans and forests.

NewBees wants to contribute to this and specifically embraces three of the 17 Sustainable Development Goals in its mission.

SDG 8

SDG 3

SDG 10

Decent work and

Good health and well-being

Reduced inequality

economic growth

NewBees believes in talent, and

NewBees believes that everyone

Through its traineeships,

in a society where everyone

can contribute to society

NewBees offers participants

has the opportunity to use his

based on talent and equality.

the opportunity to work with

or her talent. If people can use

their talent and participate

their talent in their daily work,

in the employment market

their well-being increases.

in a sustainable way.

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Balance sheet by 31 december ASSETS € Fixed assets Intangible fixed assets Intellectual property

31 december 2022 €

€

-

31 december 2021 €

3,575 -

Tangible fixed assets Company equipment

3,575

6,914

3,262 6,914

Financial fixed assets Security deposits

3,262

3,925

3,350 3,925

Current assets Receivables Accounts receivable Associated receivables Taxes and premiums Social security

3,350

122,642 171,690 3,042 61,473

17,391 57.979

Liquid assets

358,847

75,370

271,203

303,177

640.889

388,734

PAYABLES Equity capital Issued capital Share premium reserve Statutory reserve Other reserve

201 47,690 -112,711

201 47,690 3,575 13,062

-64,820 Long-term liabilities Impact of loans

64,528

350,000

162,500

350,000 Current debts Liabilities to suppliers and credit Taxes and premiums Other payables and accrued liabilities

162,500

34,682 61,126 259,901

23,134 3,839 134,733

355,709 640,889

161,706 388,734

Profit and loss account 2022 2022 € Net sales Cost of sales Gross Margin

€ 1,147,102 -72,979

Other operating income Wages and salaries Social charges Pension contributions Depreciation Other operating expenses Total operating expenses

Result from ordinary business operations before taxes Income tax on normal business operations Result after taxes

1,074,123

1,064,123

190,961

550,124 103,252 45,023 15,610 330,037

1,393,886

1,044,046

-128,802

20,077

-2,401

-3,003 -2,401

-3,003

-131,203

17,074

1,855

-2,512

-129,348

14,561

For a complete financial statement with audit report, see our website: www.new-bees.org.

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€ 1,211,230 -147,107

725,211 123,526 59,015 5,104 481,030

Operating income Interest payable and similar expenses Financial income and expenses

2021 €

Thank you to...

Our partners and supporters

In cooperation with these municipalities, we offer our building blocks in the new Civic Integration Act. Alblasserdam, Albrandswaard, Alphen aan de Rijn, Amsterdam, Arnhem, Barendrecht, Brielle, Capelle aan den Ijssel, Diemen, Doesburg, Dordrecht, Drechterland, Duiven, Enkhuizen, Haarlemmermeer, Hardinxveld-Giessendam, Hellevoetsluis, Henkrik Ido Ambacht, Hillegom, Holland Rijnland, Hoorn, Kaag en Braasem, Katwijk, Koggenland, Krimpel aan den Ijssel, Leiderdorp, Lingewaard, Medemblik, Nijmegen, Nissewaard, Noordwijk, Oegstgeest, Opmeer, Overbetuwe, Papendrecht, Rheden, Ridderkerk, Rotterdam, Rozendaal, Sassenheim, Sliedrecht, Stede Broec, Voorhout, Weesp, Westervoort, Westvoorne, Zaanstad, Zevenaar, Zuidplas en Zwijndrecht.

All our colleagues at NewBees, you’re the best!

With special thanks to:

About NewBees NewBees was founded in 2016

The editorial team

and is a social enterprise.

Nadia Belhadi, Annemiek Dresen, Dorien Marres, Nadia Schoenzwytt, Mariëlle Truijen, Valerie van Lanschot

Postal Address:

Photographer

Chris Lebeaustraat 4

Mo Alzoabi (alzoabi.nl)

1062 DC Amsterdam

Design

www.new-bees.org

Vincent Verwoert (dit is vinz.)

info@new-bees.org

Copyright All Rights Reserved. Nothing in this publication may be copied, stored in an automated data file or made public, in any way or form, be it electronic, mechanical, by means of photocopies, recordings or any other method without prior written permission from the publisher.

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www.new-bees.org www.newbeesinc.nl @NewBeesNL @NewBeesINC @NewBeesNL @new_bees