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650ml
6/27/16
38% (76 proof) alc/vol
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PRODUCED & BOT TLED IN NE W YORK
FRESH AMERICAN WILD GINSENG INFUSED WITH CRAFT VODKA
PREM I U M H ER BA L L I Q U O R
Front_1.pdf 4:22 PM
美 國 原 産 鮮 泡 野 山 蔘 酒
SANG HUNTER HERBAL LIQUOR
VISUAL IDENTITY
BRAND STANDARD GUIDE
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BRAND PROMISE - P1 BRAND BASIC - P2 BRAND SCHEMES - P3 BRAND ENDORSED - P4 DESIGN ELEMENTS - P5 SUPPORT ELEMENTS - P6 WARNING LABELLING - P7 STANDARD COLOR - P8 STANDARD TYPEFONTS - P9 STANDARD STATIONERY - P10 POP ELEMENTS - P14 GRAPHIC ADDITION - P16
SANG FOR HEALTH! It’s official – SANG HUNTER herbal liquor is good for you!
Ginseng Liquor an energy boost, lower blood sugar and cholesterol levels, reduce stress, promote relaxation, treat diabetes, and treat sexual dysfunction. It's got health benefits...
Sanghunter Page one
BRAND BASIC
The Sang Hunter Logotype The Sang Hunter logotype appears to the left. It is the primary element of the Sang Hunter visual identity system and must appear on all official Sang Hunter communications. It may not be modified in any way. When greater specificity is needed, a secondary element may be added to the Sang Hunter logotype to create a more specific “signature.” Signatures may take one of two forms: 1. An additional typographic element: branch, retailer, or tagline 2. An additional graphic element: informal Sang Hunter logotype without the box background The Sang Hunter logotype may not be attached to any other type or graphic element other than the signatures described on the following pages. As a general rule of thumb, it is always preferable to use the simplest (i.e., highest level) logo representation that will adequately communicate your identity as part of Sang Hunter Liquor.
Sanghunter Page two
BRAND SCHEMES
Sub-Branding It is tempting to emphasize the sub-brands over the master brand, but maintaining a balanced visual brand hierarchical architecture yields a sub-brand that shows the clear benefit of the master brand equity and credibility.
Brooklyn, New York
Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.
Hong Kong, China
˗ਊ ޠŪĝ̤ ᅠٕࢯɸ̤
Sang For Love & Joy
Brooklyn, New York
Gendu, Szechuan
Brooklyn, New York
˗ਊ ޠŪĝ̤
Sanghunter Page three
BRAND ENDORSED
Endorse Logo We have created an endorsed elements and version of the logo to be used. And is a valuable brand architecture of the endorsement will increase buyer conďŹ dence. Endorsements on partner’s print materials, again where little space is available. Other applications of this logo include merchandising where space is an issue. However it is recommended that it is used larger for legibility.
Sanghunter Page four
DESIGN ELEMENTS
Protected Area To enable the Sang Hunter signature to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other elements or text.
Signature with strapline The marketing strapline is added to the Sang Hunter signature. The relationship of the elements is fixed. The Sang Hunter signature with streamline is used to brand with marketing material is recommended.
sa ng for he a lt h
Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.
Sanghunter Page five
SUPPORTING ELEMENTS
Additional Art Additional design elements can be used to promote the Sang Hunter Liquor. This element is the additional design and a secondary brand component.
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Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic ďŹ le formats.
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Sanghunter Page six
WARNING LABELLING
The Alcoholic Beverage Labeling Act United States federal law requiring that (among other provisions) the labels of alcoholic beverages carry a government warning.
GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
DRINK & DRIVE
SANG & DRIVE
Sanghunter Page seven
STANDARD COLOR
The Primary Palette "Sang Red" is the foundation color of the identity. Offset by addition of gold and silva, Sang Hunter primary color is give the ability to exist in different and differentiating contexts throughout the identity, while retaining its characteristic signiďŹ cance to the product.
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192
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77
190
PMS C
485C
7047C
435C
1. Do not switch the primary palette colors around among the components of the signature. 2. Do not substitute other colors, including those in the supplementary color palette, except black. 3. Do not apply a tint to any component of the signature.
Secondary Palette We has also created a color palette that assigns a speciďŹ c color to other usage. Although these colors can be used together in a variety of ways, product messages should use the colors of the brands represented whenever possible. C
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35
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31
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7540
Black
Sanghunter Page eight
STANDARD TYPEFONTS
Typefonts Family The Trajan Pro, Frutiger Std font, Ming Chinese and Hai Chinese type families have been chosen as the primary typefaces for Sang Hunter communications. These four typefaces allow for flexibility and creative expression in text and display.
Trajan Pro
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Fruitiger Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890
Ming Family 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒
Hai Family 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒
Sanghunter Page nine
STANDARD STATIONERY
Basic Stationery The stationery standards are an essential part of the Sang Hunter visual identity and are to be used by the company, branch and retail.
Note: The stationery mechanicals and production specifications will be provided in a variety of ready-to-apply graphic file formats.
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
eric@sanghunter.com
felicia@sanghunter.com
Eric FOK Eric FOK President
Felicia LIN Vice President
President
AMERICAN WILD GINSENG LIQUOR
AMERICAN WILD GINSENG LIQUOR
www.sanghunter.com
www.sanghunter.com
Name Card : Size reduced 80%
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529
Mailing Label : Size reduced 40%
Sanghunter Page ten
Note Paper : Size reduced 70%
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 www.sanghunter.com +1 631 586 2529
Letterhead :Size reduced 80%
Sanghunter Page eleven
PACKAGING LABEL
650ml 38% (76 proof) alc/vol
PRODUCED & BOT TLED IN NE W YORK
Back_1.pdf
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American wild ginseng root is hand-picked from the sang hunter in the hardwood forest of NY State Catskill Mountain. The wild ginseng root contains more Ginsenosides and nutrients at higher concentration levels. TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml
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GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.
Label : Size reduced 80%
650ml
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PRODUCED & BOT TLED IN NEW YORK
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American wild ginseng root is hand-picked from the sang hunter in the hardwood forest of NY State Catskill Mountain. 38% (76 proof) alc/vol
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Packaging is on the front lines with Sang Hunter consumers at the point-of-purchase, and as the primary expression of Sang Hunter brand, it is one of our greatest sales tool.
4:22 PM
FRESH AMERICAN WILD GINSENG INFUSED WITH CR AF T VODK A
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PREM I U M H ER BA L L I Q U O R
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FRESH AMERICAN WILD GINSENG INFUSED WITH CRAFT VODKA
Front_1.pdf
美 國 原 産 鮮 泡 野 山 蔘 酒
The wild ginseng root contains more Ginsenosides and nutrients at higher concentration levels. TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml
GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.
Sanghunter Page twelve
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Front_2.pdf
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PREMIUM HERBAL LIQUOR
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CHOICE AMERICAN CMY
AGED GINSENG ROOT K
BETWEEN 15-20 YEAR OLD INFUSED CRAFT VODKA
WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA 650ml
38% (76 proof) alc/vol PRODUCED & BOT TLED IN NEW YORK
750ml 38% (76 proof) alc/vol
650ml
PRODUCED & BOT TLED IN NEW YORK
美 國 原 産 鮮 泡特 選 野山蔘酒 美國原産威斯康辛花旗蔘酒
Label : Size reduced 80%
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Back_2.pdf
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Choice American aged wild ginseng root
PREMIUM HERBAL LIQUOR
between 15-20 year old. Not treated with
PREMIUM HERBAL LIQUOR
pesticides. Hand-picked from the sang hunter in the hardwood forest of C
NY State Catskill Mountain. The aged wild ginseng root contains more
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Ginsenosides and nutrients at higher concentration levels.
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TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml
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CHOICE AMERICAN
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AGED GINSENG ROOT INFUSED CRAFT VODKA
38% (76 proof) alc/vol
GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
BETWEEN 15-20 YEAR OLD
650ml
PRODUCED & BOT TLED IN NEW YORK
PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.
WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA
750ml 38% (76 proof) alc/vol
650ml
PRODUCED & BOT TLED IN NEW YORK
美國原産威斯康辛花旗蔘酒
美 國 原 産 西 洋 野 山 老 蔘 酒
Sanghunter Page thirteen
P-O-P ELEMENTS
The retail point-of-purchase represents the time and place at which all the elements of the sale—the consumer, the money, and the product—come together. By using various communications vehicles, including displays, packaging, sales promotions, in-store advertising, and salespeople, at the point of purchase (POP), the marketer hopes to influence the consumer’s buying decision.
Flower/Fruit
American Fresh Wild Ginseng
Leaf
(Panax quinquefolius) is a herbaceous perennial plant in the ivy family, commonly used
Stalk/Shoot
as Chinese or herbal medicine.
PREMIUM HERBAL LIQUOR
An extract is sold as Cold-fX. It is native to eastern N. America,
SANG FOR LOVE & JOY
though it is also cultivated in
Root/rootlet
places such as China.
PREMIUM HERBAL LIQUOR
AMERICAN FREAH WILD GINSENG LIQUOR Made with craft vodka, infused with Fresh Wild American Ginseng
GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
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Sanghunter Page fourteen
GINS E
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650ml PRODUCED & BOT TLED IN NEW YORK
R LOVE AN FO D
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CHOICE AMERICAN AGED GINSENG ROOT 38% (76 proof) alc/vol
FRESH AMERICAN WILD GINSENG INFUSED WITH CR AF T VODK A
PREMIUM HERBAL LIQUOR
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PREMIUM HERBAL LIQUOR
BETWEEN 15-20 YEAR OLD INFUSED CRAFT VODKA
38% (76 proof) alc/vol
650ml
PRODUCED & BOT TLED IN NEW YORK
美 國 原 産 西 洋 野 山 老 蔘 酒 美 國 原 産 鮮 泡 野 山 蔘 酒
Sanghunter Page ďŹ fteen
GRAPHIC ADDITION
Merchandise Examples Examples of acceptable use of the Sang Hunter visual identity on merchandise. The preferred colors for products displaying the Sang Hunter visual identity are red, white, gold, silva and black.
Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.
SANG & DRIVE
PREMIUM HERBAL LIQUOR
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WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA
40% alc/vol
750ml
PRODUCED & BOT TLED IN NEW YORK
美國原産威斯康辛花旗蔘酒
Sanghunter Page sixteen
PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY 11729, USA DISTILLED PERFECTION FROM CORN INFUSED FREASH GINS E NG HE RBAL L IQUO R
AMERICAN WIDE GINSENG ROOTS.
GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 www.sanghunter.com