Sang Hunter Ginseng Liquor 蔘林獵人 Brand Guide

C

M

CM Y

MY

CMY CY

K

650ml

6/27/16

38% (76 proof) alc/vol

1

PRODUCED & BOT TLED IN NE W YORK

FRESH AMERICAN WILD GINSENG INFUSED WITH CRAFT VODKA

PREM I U M H ER BA L L I Q U O R

Front_1.pdf 4:22 PM

美 國 原 産 鮮 泡 野 山 蔘 酒

SANG HUNTER HERBAL LIQUOR

VISUAL IDENTITY

BRAND STANDARD GUIDE

RIC

A

WI

LD GIN SE

OR

Seller

QU

st

Be

LI

SA

AME

N

R LOVE AN FO D Y JO

NG

NG

BRAND PROMISE - P1 BRAND BASIC - P2 BRAND SCHEMES - P3 BRAND ENDORSED - P4 DESIGN ELEMENTS - P5 SUPPORT ELEMENTS - P6 WARNING LABELLING - P7 STANDARD COLOR - P8 STANDARD TYPEFONTS - P9 STANDARD STATIONERY - P10 POP ELEMENTS - P14 GRAPHIC ADDITION - P16

SANG FOR HEALTH! It’s official – SANG HUNTER herbal liquor is good for you!

Ginseng Liquor an energy boost, lower blood sugar and cholesterol levels, reduce stress, promote relaxation, treat diabetes, and treat sexual dysfunction.

It's got health benefits...

Sanghunter Page one

BRAND BASIC

The Sang Hunter Logotype The Sang Hunter logotype appears to the left.

It is the primary element of the Sang Hunter visual identity system and must appear on all official Sang Hunter communications. It may not be modified in any way.

When greater specificity is needed, a secondary element may be added to the Sang Hunter logotype to create a more specific “signature.” Signatures may take one of two forms: 1. An additional typographic element: branch, retailer, or tagline 2. An additional graphic element: informal Sang Hunter logotype without the box background The Sang Hunter logotype may not be attached to any other type or graphic element other than the signatures described on the following pages.

As a general rule of thumb, it is always preferable to use the simplest (i.e., highest level) logo representation that will adequately communicate your identity as part of Sang Hunter Liquor.

Sanghunter Page two

BRAND SCHEMES

Sub-Branding It is tempting to emphasize the sub-brands over the master brand, but maintaining a balanced visual brand hierarchical architecture yields a sub-brand that shows the clear benefit of the master brand equity and credibility.

Brooklyn, New York

Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.

Hong Kong, China

˗ਊ‫ ޠ‬Ūĝ̤ ᅠٕࢯɸ̤

Sang For Love & Joy

Brooklyn, New York

Gendu, Szechuan

Brooklyn, New York

˗ਊ‫ ޠ‬Ūĝ̤

Sanghunter Page three

BRAND ENDORSED

Endorse Logo We have created an endorsed elements and version of the logo to be used. And is a valuable brand architecture of the endorsement will increase buyer conďŹ dence.

Endorsements on partner’s print materials, again where little space is available. Other applications of this logo include merchandising where space is an issue.

However it is recommended that it is used larger for legibility.

Sanghunter Page four

DESIGN ELEMENTS

Protected Area To enable the Sang Hunter signature to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other elements or text.

Signature with strapline The marketing strapline is added to the Sang Hunter signature. The relationship of the elements is fixed.

The Sang Hunter signature with streamline is used to brand with marketing material is recommended.

sa ng for he a lt h

Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.

Sanghunter Page five

SUPPORTING ELEMENTS

Additional Art Additional design elements can be used to promote the Sang Hunter Liquor. This element is the additional design and a secondary brand component.

WI

LD GIN SE

NG

N

Seller WI

LD GINSE

OR

st

Be

QU

A

R LOVE AN FO D

LI

SA

OR

QU LI

Seller

RIC

RI C

N

st

Be

NG

AME

AME A

R LOVE AN FO D

Y JO

NG

Y JO

SA

Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic ďŹ le formats.

NG

Sanghunter Page six

WARNING LABELLING

The Alcoholic Beverage Labeling Act United States federal law requiring that (among other provisions) the labels of alcoholic beverages carry a government warning.

GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

DRINK & DRIVE

SANG & DRIVE

Sanghunter Page seven

STANDARD COLOR

The Primary Palette "Sang Red" is the foundation color of the identity.

Offset by addition of gold and silva, Sang Hunter primary color is give the ability to exist in different and differentiating contexts throughout the identity, while retaining its characteristic signiďŹ cance to the product.

C

0

15

20

M

100

20

20

Y

100

80

15

K

0

10

5

R

88

200

192

G

84

176

185

B

88

77

190

PMS C

485C

7047C

435C

1. Do not switch the primary palette colors around among the components of the signature.

2. Do not substitute other colors, including those in the supplementary color palette, except black.

3. Do not apply a tint to any component of the signature.

Secondary Palette We has also created a color palette that assigns a speciďŹ c color to other usage.

Although these colors can be used together in a variety of ways, product messages should use the colors of the brands represented whenever possible.

C

O

0

M

5

0

Y

0

0

K

70

100

R

109

35

G

105

31

B

109

32

PMS C

7540

Black

Sanghunter Page eight

STANDARD TYPEFONTS

Typefonts Family The Trajan Pro, Frutiger Std font, Ming Chinese and Hai Chinese type families have been chosen as the primary typefaces for Sang Hunter communications.

These four typefaces allow for flexibility and creative expression in text and display.

Trajan Pro

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Fruitiger Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890

Ming Family 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒

Hai Family 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒 蔘林獵人 美國原産鮮泡野山蔘酒 蔘林獵人鮮泡野山蔘酒

Sanghunter Page nine

STANDARD STATIONERY

Basic Stationery The stationery standards are an essential part of the Sang Hunter visual identity and are to be used by the company, branch and retail.

Note: The stationery mechanicals and production specifications will be provided in a variety of ready-to-apply graphic file formats.

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

eric@sanghunter.com

felicia@sanghunter.com

Eric FOK Eric FOK President

Felicia LIN Vice President

President

AMERICAN WILD GINSENG LIQUOR

AMERICAN WILD GINSENG LIQUOR

www.sanghunter.com

www.sanghunter.com

Name Card : Size reduced 80%

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 +1 631 586 2529

Mailing Label : Size reduced 40%

Sanghunter Page ten

Note Paper : Size reduced 70%

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 www.sanghunter.com +1 631 586 2529

Letterhead :Size reduced 80%

Sanghunter Page eleven

PACKAGING LABEL

650ml 38% (76 proof) alc/vol

PRODUCED & BOT TLED IN NE W YORK

Back_1.pdf

C

M

Y

CM

MY

美 國 原 産 鮮 泡 野 山 蔘 酒

1

6/27/16

4:39 PM

American wild ginseng root is hand-picked from the sang hunter in the hardwood forest of NY State Catskill Mountain.

The wild ginseng root contains more Ginsenosides and nutrients at higher concentration levels.

TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml

CY

CMY

K

GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.

Label : Size reduced 80%

650ml

K

PRODUCED & BOT TLED IN NEW YORK

CY

CMY

American wild ginseng root is hand-picked from the sang hunter in the hardwood forest of NY State Catskill Mountain.

38% (76 proof) alc/vol

MY

Packaging is on the front lines with Sang Hunter consumers at the point-of-purchase, and as the primary expression of Sang Hunter brand, it is one of our greatest sales tool.

4:22 PM

FRESH AMERICAN WILD GINSENG INFUSED WITH CR AF T VODK A

Y

CM

PREMIUM HERBAL LIQUOR

M

6/27/16

PREM I U M H ER BA L L I Q U O R

C

1

FRESH AMERICAN WILD GINSENG INFUSED WITH CRAFT VODKA

Front_1.pdf

美 國 原 産 鮮 泡 野 山 蔘 酒

The wild ginseng root contains more Ginsenosides and nutrients at higher concentration levels.

TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml

GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.

Sanghunter Page twelve

NG

st

RI C

Seller

A

N

WI

OR

Be

AME

PREMIUM HERBAL LIQUOR

R LOVE AN FO D

QU

8:38 AM

LI

7/17/16

SA

1

Y JO

Front_2.pdf

LD GINSE

NG

A

N

R LOVE AN FO D

WI

LD GIN SE

OR

Be

QU

st

Seller

LI

RI C

Y

A ME

M

NG

Y JO

C

SA

PREMIUM HERBAL LIQUOR

NG

CM

MY

CY

CHOICE AMERICAN CMY

AGED GINSENG ROOT K

BETWEEN 15-20 YEAR OLD INFUSED CRAFT VODKA

WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA 650ml

38% (76 proof) alc/vol PRODUCED & BOT TLED IN NEW YORK

750ml 38% (76 proof) alc/vol

650ml

PRODUCED & BOT TLED IN NEW YORK

美 國 原 産 鮮 泡特 選 野山蔘酒 美國原産威斯康辛花旗蔘酒

Label : Size reduced 80%

NG

R LOVE AN FO D

st

Seller Be

AMER

IC

A

N

W

J

OY

SA

8:21 AM

IL D GI NS E N

OR

7/14/16

QU

1

LI

Back_2.pdf

G

Choice American aged wild ginseng root

PREMIUM HERBAL LIQUOR

between 15-20 year old. Not treated with

PREMIUM HERBAL LIQUOR

pesticides. Hand-picked from the sang hunter in the hardwood forest of C

NY State Catskill Mountain.

The aged wild ginseng root contains more

Seller Be

A M ER

IC

A

N

W

Ginsenosides and nutrients at higher concentration levels.

J

IL D G I N S E N

CM

OR

st

QU

R LOVE AN FO D

MY

LI

NG

Y OY

SA

M

G

TRADITIONAL HERBAL GINSENG LIQUOR-MAKING SINCE 1990 Contents: 38% (76 proof) alc/vol. 650ml

CY

CMY

CHOICE AMERICAN

K

AGED GINSENG ROOT INFUSED CRAFT VODKA

38% (76 proof) alc/vol

GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

BETWEEN 15-20 YEAR OLD

650ml

PRODUCED & BOT TLED IN NEW YORK

PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY11729 DISTILLED FROM CORN - INFUSED FREASH AMERICAN WIDE GINSENG ROOTS.

WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA

750ml 38% (76 proof) alc/vol

650ml

PRODUCED & BOT TLED IN NEW YORK

美國原産威斯康辛花旗蔘酒

美 國 原 産 西 洋 野 山 老 蔘 酒

Sanghunter Page thirteen

P-O-P ELEMENTS

The retail point-of-purchase represents the time and place at which all the elements of the sale—the consumer, the money, and the product—come together.

By using various communications vehicles, including displays, packaging, sales promotions, in-store advertising, and salespeople, at the point of purchase (POP), the marketer hopes to influence the consumer’s buying decision.

Flower/Fruit

American Fresh Wild Ginseng

Leaf

(Panax quinquefolius) is a herbaceous perennial plant in the ivy family, commonly used

Stalk/Shoot

as Chinese or herbal medicine.

PREMIUM HERBAL LIQUOR

An extract is sold as Cold-fX. It is native to eastern N. America,

SANG FOR LOVE & JOY

though it is also cultivated in

Root/rootlet

places such as China.

PREMIUM HERBAL LIQUOR

AMERICAN FREAH WILD GINSENG LIQUOR Made with craft vodka, infused with Fresh Wild American Ginseng

GOVERNMENT WARING: (1) According to the Surgeon General, woman should not drink alcoholic beverage during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

WI

LD GINSE

Sanghunter Page fourteen

GINS E

J

OR

QU

st

IL D

LI

SA

650ml PRODUCED & BOT TLED IN NEW YORK

R LOVE AN FO D

Seller

W

NG

CHOICE AMERICAN AGED GINSENG ROOT 38% (76 proof) alc/vol

FRESH AMERICAN WILD GINSENG INFUSED WITH CR AF T VODK A

PREMIUM HERBAL LIQUOR

OR

QU LI

NG

A

Seller

IC

RIC

N

st Be

AMER

AME

A

R LOVE AN FO D

NG

Be

N

OY

NG

Y JO

SA

PREMIUM HERBAL LIQUOR

BETWEEN 15-20 YEAR OLD INFUSED CRAFT VODKA

38% (76 proof) alc/vol

650ml

PRODUCED & BOT TLED IN NEW YORK

美 國 原 産 西 洋 野 山 老 蔘 酒 美 國 原 産 鮮 泡 野 山 蔘 酒

Sanghunter Page ďŹ fteen

GRAPHIC ADDITION

Merchandise Examples Examples of acceptable use of the Sang Hunter visual identity on merchandise.

The preferred colors for products displaying the Sang Hunter visual identity are red, white, gold, silva and black.

Note: The Sang Hunter logotype will be provided in a variety of ready-to-place graphic file formats.

SANG & DRIVE

PREMIUM HERBAL LIQUOR

FO

R L OV E AN

ME

SA

D Y JO

A

NG

Seller

W

D

R

UO Q

RI C A N

Best

IL

GINSENG

LI

WISCONSIN GINSENG ROOT INFUSED CRAFT VODKA

40% alc/vol

750ml

PRODUCED & BOT TLED IN NEW YORK

美國原産威斯康辛花旗蔘酒

Sanghunter Page sixteen

PRODUCED & BOTTLED BY GOLDEN TRADE INTL CORP. NY 11729, USA DISTILLED PERFECTION FROM CORN INFUSED FREASH GINS E NG HE RBAL L IQUO R

AMERICAN WIDE GINSENG ROOTS.

GOLDEN TRADE INTL CORP. 280 Suburban Ave. Unit B. Deer Park, NY 11729 www.sanghunter.com