OooLaaLaa.Com

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OooLaaLaa.com OooLaaLaa Accessorior Basic Graphic Standards Visual Identity Manual

June, 2008.

Basic Graphic Standards Visual Identity Manual

GRAPHIC STANDARD

STATIONERY SYSTEM

STATIONERY RELATED ITEMS

PACKAGING SYSTEMS

MERCHANDISE

VISUAL APPLICATION

Basic Identity Components

Page

I

Signature Configration

Page

2

Signature - Don’t

Page

3

Standard Color

Page

4

Standard Typeface

Page

5

Standard Letterhead

Page

6

Standard Envelope

Page

9

Standard Business Card

Page

10

Mailing Label

Page

11

Staff Identification

Page

12

Membership Card

Page

13

Slit Tags

Page

14

Price Tags

Page

15

Blister/Labelling

Page

16

Gift Box

Page

18

Paper Bag

Page

19

Wrapping Paper

Page

20

T-Shirt

Page

21

Novelty Items

Page

22

Banner

Page

23

Poster

Page

24

Basic Graphic Standards Visual Identity Manual

GRAPHIC STANDARD

Basic Identity Components

Page

I

Signature Configration

Page

2

Signature - Don’t

Page

3

Standard Color

Page

4

Standard Typeface

Page

5

GRAPHIC STANDARDS

Basic Identity Components

The OooLaaLaa.com graphic identity System provides a systematic approach for implementing and maintaining the graphic standard of the OooLaaLaa.com The OooLaaLaa.com appears to the left. it is the primary identity element of the

OooLaaLaa

com

oooLaaLaa.com visual identity system and must appear on all official OooLaaLaa.com communications. It may not be modified in any way and must be reproduced exactly as it appear.

Any deviation from this may weaken the identity.

When producing the signatures, always use the official reproduction materials.

The Type Symbol is a uniquely designed graphic representing the OooLaaLaa.com the company and the outlet.

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 1

GRAPHIC STANDARDS

OooLaaLaa.com Color

Pantone Color

CMYK Process

Web RGB

100% Cyan

27 / 20 / 100

Color has a strong communication value of its own. It strengthens the OooLaaLaa.com identity and reinforces its image to the public.

100% Magenta Symbol ooolaalaa Blue

Pantone 2765C

ooolaalaa Blue

Pantone 2765C

visually match the official color information

40% Black

shown to the left.

(50C20M to 100C100M40B)

100% Cyan Logotype

When these colors are reproduced, they should

27 / 20 / 100

100% Magenta 40% Black

Type ooolaalaa Gray

Pantone Cool Gray

60% Black

128/130/132

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 4

GRAPHIC STANDARDS

OooLaaLaa.com Typeface

Optima LT Standard

abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:}

Typography is the arrangement of typeface to ensure maximum legibility, comprehension and appropriate style. Its consistent application plays an important role in the OooLaaLaa.com identity system.

Frutiger LT Standard

abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:}

Optima LT Standard, Furtiger LT Standard and Ming Family typefaces have been chosen because of their legibility, contemporary look and availability.

Optima LT Standard may be used in upper and lower case Roman for all OooLaaLaa Logotype, and is also recommended for copy headline.

Fruitiger LT Standard typeface is suggested for all English applications: headline and body copy. It is available in many sizes and weights. Three of the styles may be used: Frutiger Light, Frutiger Roman

Ming Family

五億三千九百二十萬四千四百四十一 五億三千九百二十萬四千四百四十一

and Frutiger Bold.

For Chinese application the typeface Ming Family is used. It is also available in several sizes and weights.

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 5

Basic Graphic Standards Visual Identity Manual

STATIONERY SYSTEM

Standard Letterhead

Page

6

Standard Envelope

Page

9

Standard Business Card

Page

10

Mailing Label

Page

11

STATIONERY SYSTEM OooLaaLaa Acessorior Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com

Standard Letterhead Size : 210mm x 297mm (A4) Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.

See next page for actual size.

Name Title Company Name Address Address Address Day Month Year

Salutation, This letter demonstrates the format for all correspondence for OooLaaLaa.com, Frugiter is the recommended typeface for all correspondence. Name and title are in Bold.

All type is set at 11 pt with 14 pt leading.

The top margin is set at 80mm from the top of the paper, left margin is 30 mm and the right margin is 30 mm. Follow this format for a consistent and professional look to all correspon- dence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

OooLaaLaa

com

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 6

STATIONERY SYSTEM

Standard Letterhead : Full Size Size : 210mm x 297mm (A4) Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.

This is a full size illustration of the standard letterhead from the previous page.

When producing the letterhead, always use the official reproduction materials from the electronic file for artwork or alterations.

190mm

12mm

30mm

OooLaaLaa Acessorior Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com

20mm

OooLaaLaa

com

Page 7

STATIONERY SYSTEM

Page 9

Standard Envelope Size : 240mm x 115mm Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.

When producing the envelope, always use the official reproduction materials from the electronic file for artwork or alterations.

130mm 170mm

Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com

OooLaaLaa Acessorior

20mm

OooLaaLaa

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

com

STATIONERY SYSTEM 27.5mm (center) 10mm

50mm

45mm

林 林 行政總裁

中美朱義盛壹族

Chief Exective Officer

OooLaaLaa

Size : 90mm x 55mm Color : Star 70C 20Y, Type Symbol 100C 80M, Type 60BK. Typography : Person Name 9pt. Furtiger Roman, title 6pt. Light.

Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.

When producing the Business Card, always use the official reproduction materials from the electronic file for artwork or alterations.

OooLaaLaa Acessorior

OooLaaLaa

80mm

com

Ann Lin Cheung

Standard Business Card

Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai T. 02 02 46 46 38 F. 02 02 46 46 38 www.OooLaaLaa.com

com Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 10

Basic Graphic Standards Visual Identity Manual

STATIONERY RELATED ITEMS

Staff Identification

Page

12

Membership Card

Page

13

Slit Tags

Page

14

Price Tags

Page

15

STATIONERY RELATED ITEMS

Membership Card 8mm

6mm

Membership Card

Size : 85mm x 55mm Color : Type Symbol 100C 100M 40BK, Type 40Bk/Reserve Typography : Title 10pt Optima LT, information/ text 6pt Fruiger Light.

When producing the Membership Card, always use the official reproduction materials from the electronic file for artwork or alterations.

com

8mm

OooLaaLaa

The Card must be presented each purchase inorder to receive point/credit to this programme and associated benefits. Use of this Card constitutes acceptance of all programnme terms and conditions.

The Card is the property of OooLaaLaa Acessorior and must return upon request. This card can not be use as cash or credit card and is not transferable.

com

8mm

OooLaaLaa

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 13

Basic Graphic Standards Visual Identity Manual

PACKAGING SYSTEMS

Blister/Labelling

Page

16

Gift Box

Page

18

Paper Bag

Page

19

Wrapping Paper

Page

20

Packaging System

Blister/Labelling Size : 105mm x 72.5mm Color : Type Symbol 100C 100M 40BK, Type Reverse.

Typography : Title 6pt. Fruiger Roman

105mm x72.5mm

When producing the packaging labelling, always use the official reproduction materials from the electronic file for artwork or alterations.

OooLaaLaa -----

com

20mm

-----

OooLaaLaa Acessorior Collections

com

10mm

OooLaaLaa

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 16

Packaging System

Paper Bag Vary Type Symbol 100C 100M 40BK, Type Reverse.

When producing the Paper Bag, always use the official reproduction materials from the electronic file for artwork or alterations.

OooLaaLaa

com

Size : Color :

OooLaaLaa

com

OooLaaLaa

com Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 19

Packaging System

Wrapping Paper Examples of acceptable OooLaaLaa visual Identity on Packaging - wrapping paper.

When producing the wrapping paper, always use the official reproduction materials from the electronic file for artwork or alterations.

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 20

Basic Graphic Standards Visual Identity Manual

VISUAL APPLICATION

Banner

Page

23

Poster

Page

24

MERCHANDISE

T-Shirt Examples of acceptable OooLaaLaa visual Identity on merchandise.

When producing the T-Shirt, always use the official reproduction materials from the electronic file for artwork or alterations.

OooLaaLaa

com

OooLaaLaa

com

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 21

Basic Graphic Standards Visual Identity Manual

VISUAL APPLICATION

Banner

Page

23

Poster

Page

24

Visual Application OooLaaLaa

Banner

com

Examples of acceptable OooLaaLaa visual Identity on display banner When producing the banner, always use the official reproduction materials from the electronic file for artwork or alterations.

OooLaaLaa

aLaa OooLa

ns

llectio

rior Co

Acesso

com

ctions

r Colle

essorio

aLaa Ac

OooLa

Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design

Page 23

OooLaaLaa

com