iSHOP Visual Identity Manual
Happiness Delivered!
The purposed of this visual identity system is to unify the “look” of all our offices regardless of the name and services which they operate. At the same time, is flexible enough to accommodate a variety of administration and operation needs. Key to projecting this new look and establishing a close link between the company, offices and our customers are the corporate signature, stationery, signage and supporting elements such as color and typography.
Our new brand/logo provides all the tools necessary to establish a strong, immediately recognizable visual image for iSHOP. It is the ultimate responsibility of every business head and our Brand Administration Team (BAT) to ensure these standard guidelines are followed. We urge all of you to adhere closely to the Visual Identity System. Through proper implementation and maintenance, we will present a unified image national and international - one that will clearly distinguish us from our competitors.
This manual takes the form of an Adobe Acrobat PDF file for viewing on Windows PC or Macintosh platforms. The file can be printed on standard A-4 paper (actual book size 21cm x 21cm), preferably with a color printer.
Designed by : http://www.newyorkdesign.com.tw
VISUAL IDENTITY POLICY This manual provides specific guidelines and standards for
Use of iSHOP logo on Commercial Goods
the new visual identity system in all forms of iSHOP
The iSHOP name and logo are registered marks owned by the
communication. Adherence to these guidelines is vital to
iSHOP. These marks may not be used in any medium, other
ensure that the of iSHOP is represented in a uniform and
than approved iSHOP programs, without the approval
consistent fashion.
of the iSHOP management, or his or her designees. The use of our iSHOP logo in conjunction with that of an outside
To maximize the benefits of the new visual identity, it must be
vendor or firm must be reviewed by the iSHOP management.
used in a consistent fashion over time. It is the of iSHOP’s
Vender wishing to use the iSHOP logo on commercial goods
policy that the logo, type fonts, and endorsement item
(i.e., T-shirts, bumper stickers, bag, etc.) also must secure
described in this manual are the only authorized logo to be
such approval.
used in all of iSHOP communications. Within the framework of the new system there is flexibility to accommodate the
All requests for use of these logo must be submitted to the
needs of units throughout the of iSHOP operation.
appropriate party listed above. All manufacturers who produce goods bearing any of the iSHOP logo/ trademarks
The iSHOP Brand Administration Team (BAT), a unit in iSHOP
must either be licensed or have received special permission to
Communications, is responsible for the new system and for
produce such products without a formal license agreement.
ensuring that the visual identity of the iSHOP is preserved and enhanced through effective, well-designed communications.
Any questions regarding the use of the iSHOP name, or logo
It manages and monitors the use of the system and makes
should be referred to the iSHOP management or iSHOP
system graphics available to the iSHOP community and other
Brand Administration Team (BAT).
authorized parties. If you have questions concerning the system or need to obtain graphic signatures, send your query to the iSHOP Brand Administration Team (BAT).
iSHOP Visual Identity 1013 Page 1
PRIMARY LOGO The primary iSHOP logo is the most basic and commonly used element of the iSHOP identity. The signature is made up of three components: The hand written type of iSHOP, the black-color tag and yellow rectangle background. Careful consideration should be given to the logo’s suitabilityfor each intended use.
INFORMAL LOGO The informal signature is for use on casual applications, such as name tag, product ID, merchandise... The informal logo may not be modiďŹ ed in any way.
When reproducing the logo, alway use the authorized artwork provides and resize proportionality.
iSHOP Visual Identity 1013 Page 2
ACCEPTABLE LOGOS The “ iSHOP Vertical Logo“ is the official iSHOP logo and is recommended over all others.
“ iSHOP Rotate Left Logo”
Depending upon the design layout, the following logos are also acceptable; the “Informal Logo”, the “Rotate Left Logo” and the “Rotate Right Logo”.
Noted: Do not attempted changes the approved logo colors, distorted in any way and add any elements to the logo. “ iSHOP Rotate Right Logo”.
“ iSHOP Vertical Logo“
The “ iSHOP Typographic” is an endorsement for use on T-shirt and merchandise items.
iSHOP Visual Identity 1013 Page 3
PRIMARY COLOR PALETTE
iSHOP Yellow (Y-100 R-15)
iSHOP Black (K-100)
iSHOP Monochrome
STANDARD TYPE FONT The preferred font to use for all marketing communication copy when creating iSHOP marketing materials in English is the Fruitiger LT Standard and in Chinese is the 華康黑體 and 華康明體 . Frutiger LT Standard
ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! 華康黑體
華康明體
線上購物方便多多優惠多多 選 擇 多 多 線上購物方便多多優惠多多 選 擇 多 多 線上購物方便多多優惠多多 選 擇 多 多
線上購物方便多多優惠多多選擇多多 線上購物方便多多優惠多多選擇多多 線上購物方便多多優惠多多選擇多多
iSHOP Visual Identity 1013 Page 4
SECONDARY COLOR PALETTE This secondary color palette is provided as an aid to designing print and Web communications that reflect the iSHOP brand in tone and style through consistent use of color. Although the iSHOP identity colors are iSHOP Yellow (Y-100 R-15) and iSHOP Black (K-100), designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.
The 8-color palette configuration below further simplifies color choices by selecting a 2-color combination. Experienced designers may extend this palette further with the application of good judgment and skill.
C 100 M 50
M 100 Y 50
C 50 M 100
C 50 Y 100
M 50 Y 100
C Y
M Y
C Y
50 50
50 50
50 50
iSHOP Visual Identity 1013 Page 5
BASIC STATIONERY - Letterhead, Enevlope & Name Card The stationery standards provided in the following pages are an essential part of the ISHOP visual identity system and are to be used by all units within the ISHOP operation.
Specifications : Standard Letterhead / A-4 21cm x 29.7cm white, 80 lb. stock (uncoated) Standard Envelope / 22cm x 11cm white, 80 lb. stock (uncoated) Name Card / 8.5cm x 5.4cm white, 200 lb. stock (uncoated)
iSHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw
Name Title Company Name Address Address Address Day Month Year
Happiness Delivered!
Happiness Delivered!
George Chou
Chief Executive Officer Board of Director
Salutation, This letter demonstrates the format for all correspondence for Toa Optronics Corporation, a company comitted photoelectrics. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading. The top margin is set at 75mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company. If the font Frugiter is not available, you may substitute it with Arial.
Yours Sincerely,
Name
iSHOP Visual Identity 1013 Page 6
周 植基
i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 Ext.1688 F. 886-2-2658-5151 M. 886-987-261-587 Email: gchou@ishop.ebiz.tw http://www.ishop.ebiz.tw
董事 執行長期
i SHOP 114 台北市 瑞光路 513巷 22弄 9號 T. 02-2627-1199 Ext.1688 F. 02-2658-5151 M. 0987-261-587 統一編號: 27945749
Reduced Size 80% 1cm
1.5cm
i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
3.5cm
114 台北市 瑞光路 513巷 22弄 9號
T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw
2cm
Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Chinese Ming 6 pt. Set flush left. Black
0.7cm 0.5cm Happness Delivered!
Address block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Chinese Ming 6 pt. Set flush left. Black
周 植基 董事 執行長期
iSHOP 114 台北市 瑞光路 513巷 22弄 9號 T. 02-2627-1199 Ext.1688 F. 02-2658-5151 M. 0987-261-587 統一編號: 27945749
2cm
0.5cm Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set flush left. Black/Reverse
0.7cm
1cm
iSHOP Visual Identity 1013 Page 7
STATIONERY RELATED - Mailing Label Labels are to be printed on self-adhesive label stock. Any questions regarding stationery should be directed to the Brand Administration Team (BAT).
1 cm
1 cm
i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
http://www.ishop.ebiz.tw Specifications : Mailing Label 12cm x 10cm (Four-up on A-4) Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set flush left. Black
iSHOP Visual Identity 1013 Page 8
i SHOP
i SHOP
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
114 台北市 瑞光路 513巷 22弄 9號
114 台北市 瑞光路 513巷 22弄 9號
http://www.ishop.ebiz.tw
http://www.ishop.ebiz.tw
i SHOP
i SHOP
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
114 台北市 瑞光路 513巷 22弄 9號
114 台北市 瑞光路 513巷 22弄 9號
http://www.ishop.ebiz.tw
http://www.ishop.ebiz.tw
STATIONERY RELATED - Baronial Note Card & Envelope
Reduced Size 50% 1 cm 1 cm
Happiness Delivered!
Happiness Delivered!
iSHOP
Specifications : Note Card Size: 12cm x 9.5cm Note Card Envelope 13cm X 10.5 Size: 12cm x 9.5cm
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
http://www.ishop.ebiz.tw
Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set flush left. Black Suggested Stock: Cougar opaque white Happiness Delivered!
iSHOP Visual Identity 1013 Page 9
STATIONERY RELATED - Staff Identification When reproducing the logo, please use the authorized artwork provides and resize proportionality.
iSHOP Happiness Delivered! Name:
Office:
This is your offical Identification and it is non-transferable. Staff are strongly urged to carry their identification cards at all times when on duty.
Issue Date : Card Holder Signature :
Authorized By :
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
iSHOP iSHOP Visual Visual Identity Identity 1013 1013 Page 10
Happiness Delivered!
iSHOP Name:
Issue Date : Card Holder Signature :
Authorized By :
Office:
Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
iSHOP Visual Identity 1013 Page 11
STATIONERY RELATED - Quotation and Invoice
iSHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號
T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw
QIOTATION i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan
CUSTOMER
114 台北市 瑞光路 513巷 22弄 9號
T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw
INVOICE ITEM
DESCRIPTION
PRICE
Date Invoice Customer ID
BILL TO:
ITEM
SHIP TO:
DESCRIPTION
UNIT PRICE
AMOUNT
ACCESSORIES
REMARKS:
OTHER DOCEMENTS
appiness Delivered
Note:
Happiness Delivered!
iSHOP iSHOPVisual VisualIdentity Identity1013 1013 Page 12
Subtotal Other VAT
$ $ $
Total Due
$
PLASTIC CARD - MEMBERSHIP When reproducing the logo, please use the authorized artwork provides and resize proportionality. Always request authorization to use the logo, Logotype of iSHOP. If you have a question in regard of iSHOP visual identity, please contact
HappIness Delivered!
VIP Discount Card
the iSHOP Brand Administration Team (BAT).
HappIness Delivered!
HappIness Delivered!
Premium Membership
iSHOP DISCOUNT CARD Use This VIP Discount Card To Receive Premium Offers Membership No. : Member since :
HappIness Delivered! http://www.ishop.ebiz.tw
HappIness Delivered!
iSHOP PREMIUM MEMBERSHIP Use This Membership Card To Receive Premium Offers
Customer Win-Point Card
HappIness Delivered! http://www.ishop.ebiz.tw Membership No. :
Member since :
HappIness Delivered!
iSHOP Visual Identity 1013 Page 13
PACKAGING AND LABELING Do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.
Happiness Delivered!
i SHOP Mail To 收件人 :
Description 說 明 :
Reamarks 附 註 :
Self-adhesive label
iSHOP Visual Identity 1013 Page 14
Happiness Delivered!
Happiness Delivered!
i SHOP
i SHOP
Mail To 收件人 :
Mail To 收件人 :
Description 說 明 :
Description 說 明 :
Reamarks 附 註 :
Reamarks 附 註 :
Happiness Delivered!
iSHOP Mail To 收件人 :
Description 說 明 :
Reamarks 附 註 :
Happiness Delivered!
iSHOP Mail To 收件人 :
Description 說 明 :
Reamarks 附 註 :
iSHOP Visual Identity 1013 Page 15
MERCHANDISE / PR ITEMS
iSHOP iSHOP
iSHOP Visual Identity 1013 Page 16
iSHOP Visual Identity 1013 Page 17
BROCHURE COVERS Promotional publications should be tailored to accommodate a wide variety of marketing needs. Well-conceived, well executed brochures can help us project a strong image in the marketplace.
i SHOP
iSHOP
Book Title
Book Title
Align
Align
Centered
Centered
Happiness Delivered!
Happiness Delivered!
Size: 21cm x 21cm
iSHOP Visual Identity 1013 Page 18
Happiness Delivered! Sub Title Align Left
Title May Align With Left Edge
Size: 21cm x 21cm
Happiness Delivered!
A-4 ( 21cm x 29cm )
Happiness Delivered!
Size: 10.5cm x 21cm
Happiness Delivered!
iSHOP Visual Identity 1013 Page 19
PAPER BAGS Promotional paper bags now a part of branding campaign. Using paper bags with logo identity have distinct advantages. Please do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.
Paper Bag Size Suggestion : a. Bag Size 18cm (W) x 18cm (H) x 7cm (D) b. Bag Size 51cm (W) x 41cm (H) x 14cm (D) c. Bag Size 33cm (W) x 45cm (H) x 4cm (D) d. Bag Size 60cm (W) x 40cm (H) x 20cm (D)
Happiness Delivered!
red!
Happiness Delive
iSHOP Visual Identity 1013 Page 20
NEED HELP? Just ask! For assistance and approvals regarding the use of iSHOP
Visual Identity matters, and obtain reproduction art of the iSHOP logo, contact the iSHOP Brand Administration Team (BAT).
Scan QR Code for Online viewing and Internet Download
Designed by : http://www.newyorkdesign.com.tw
i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 F. 886-2-2658-5151 M. 886-987-261-587
http://www.ishop.ebiz.tw
iSHOP Visual Visual Identity Identity 1013 1013 iSHOP