遠東商業銀行企業識別系統 - 企業標誌 - 紐約設計公司設計案例分享 FEIB - Corporate Signature

Basic Graphic Standard Corporate Signature 企業識別系統 - 企業標誌 http://www.feib.com.tw

CONTENTS

Intrdouction 前 言

01

The Corporate Signature 企 業 標 誌

02

Our Brand - The Chinese Knot 品 牌 特 質 - 中 國 結

03

Corporate Signature - Clear Space 標 誌 淨 空 範 圍

04

Endorsement Corporate Signature - Clear Space 特 許 紅 色 背 景 標 誌 淨 空 範 圍

06

Corporate Typefaces 中 英 文 印 刷 用 標 準 字 體

08

Corporate Color 企 業 標 準 色 彩

10

Corporate Color - Endorsement 特 許 企 業 標 準 色 彩

11

Reproduction of Corporate Signature - Color 企 業 標 誌 顏 色 背 景

12

Reproduction of Corporate Signature - Single Color 企 業 標 誌 單 色 背 景

13

Unacceptable Usage 標 誌 錯 誤 應 用 示 範

14

Support & Approval 系 統 支 援

16

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Intrdouction 前 言 The purposed of the identity system is to unify the “look” of all our offices and branches regardless of the name and services which they operate. At the same time, is flexible enough to accommodate a variety of administration and operation needs. Key to projecting this new look and establishing a close link between the company, offices, branches and our customers are the corporate signature, stationery, signage and supporting elements such as color and typography.

Our new brand/corporate signature provides all the tools necessary to establish a strong, immediately recognizable visual image for the office and branches.

遠東國際商業銀行之企業標誌用作更能突顯 企業標誌的視覺效果，保持一個統一的企業形象 ，使顧客易於辨認與接受。 標誌結構為企業識別系統之核心，欲建立企 業識別系統，惟有確切遵循標誌結構手冊所編製 的各種使用規範，使能達到標準化與一致性之目 標。 標誌結構的應用範圍與項目極為廣泛，本手 冊提供各種基本原則，若在應用上發生疑問時， 遠東國際商業銀行各部門主管及秘書處應釐清說 明或加以適當增補，如未依照基本規範或未諮詢 總行而恣意更改者，一律屬於不當之使用行為。

It is the ultimate responsibility of every business head and secretarial team to ensure these standard guidelines are followed.

We urge all of you to adhere closely to the Graphic Standard. Through proper implementation and maintenance, we will present a unified image national and international - one that will clearly distinguish us from our competitors.

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 01

The Corporate Signature 企 業 標 誌 Logotype cannot be created or duplicated using standard type, because they are composed of hand-drawn letters designed exclusively for Far Eastern Int’l Bank. This letters must never be redrawn or altered in any way, or used for any purpose other than our logotypes.

All logotypes, as well as the Endiorsement Corporate Signature, can be reproduced only from original digital artwork.

Basic Graphic Standard - Corporate Signature Rebranding January 2010

遠東國際商業銀行標誌是推動遠東商銀品牌 的主要工具之一。標誌是由兩個元素組成 - “F”的 圖標及特別設計的中英文字標。這兩個組合的位 置決不能隨意更改。在任何情況下，都必須使用 規範的電子檔案，請不要刪除或更改其設定比例 。另外，在使用時應優先使用彩色標誌，建議使 用於白色背景上。

Page 02

Our Brand-The Chinese Knot 品 牌 特 質 - 中 國 結 The corporate signature is the most important part of the total identity program. It is the constant link that connects all aspects of the Bank into a visually unified whole, from signage and decoration through literature, stationery and our various Bank forms and documents.

The new corporate signature consists of four interlocking letter ”F”s - for “Far Eastern” combined into the shape of a traditional Chinese knot. Such knots symbolize many things to the Chinese, among them teamwork, cooperation and unity. So too these words symbolize the Bank’s philosophy: the teamwork between management and employee; the cooperation of the Bank and its customers, the unity required from all layers of society if Taiwan is to continue to grow; even the inseparable relationship between performance and profits.

企業標誌乃企業識別系統之核心，為企 業形象，企業文化之表徵。遠東國際商業銀行之 企業標誌以中國結為架構，由4個英文字母”F”為 圖形基礎，以紮實厚重的線條，表現出企業穩固 的實力及誠正，可靠的服務精神，環環相扣的中 國結，象徵企業承襲中國傳統美德的企業精神， 精湛的專業水準及嚴謹的經營組織。 緊緊相繫的線條凝聚經營者與顧客的向心力 。流暢的造型有如運轉中的風車，為遠東商銀生 生不息，永續經營的表徵。 為樹立企業形象之特徵，由企業標誌延伸設 計，規劃之其他各種識別系統，尚包括：企業招 牌、室內裝潢、營業用各種文書表格、存摺、票券 等等，以貫徹企業識別系統之一致性與標準化。

The shape of this particular knot is important as well. Its rounded, almost “windmill” shape represents a rolling, on-going forward momentum which further illustrates the confidence and aggressiveness with which the Bank pursues it business goals.

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 03

Corporate Signature - Clear Space 標 誌 淨 空 範 圍

X

X

X

X X

X

X

X

Basic Graphic Standard - Corporate Signature Rebranding January 2010

X

X

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X

X X

X

X

X

When applying the corporate signature and enable appear prominently and without interference, a minimum “clear space” has been established around the corporate signature. This space is to be left clear of all text or other graphic elements.

The minimum acceptable protected area is indicated by the dotted border shown. This area should be increased wherever possible to better display the brand.

X

X

在基本標誌及中英文標語標誌中，均以字標 中的“X”的厚度來計算最小淨空範圍。不可在此範 X

X

圍內加入其他設計元素。 標誌的設計組合的位置決不能隨意更改。在 任何情況下，都必須使用規範的電子檔案依照規

X

X

格比例放大縮小使用。（註：不得重劃、打字、 掃描或影印複製圖案。）

X

X

Note: The corporate signature must always be reproduced from original digital artwork.

X

Basic Graphic Standard - Corporate Signature Rebranding January 2010

X

Page 05

Endorsement Corporate Signature - Clear Space 特 許 紅 色 背 景 標 誌 淨 空 範 圍

X

X X

X

X

X

X

X

X

X X

Basic Graphic Standard - Corporate Signature Rebranding January 2010

X

X X

Page 06

X

X X

X

X

X

Beside the standard corporate signature, the Endorsement Corporate Signature may only be use in limited circumstance where signature need to apply on FEIB red as background, and only then with written approval of Secretarial Office. 除標準標誌外，可使用特許的紅底背景標誌 組合作以企業招牌或室內裝潢用途，使用此特許

X

X

組合需高層或秘書處審批得以使用。 標誌的設計組合的位置決不能隨意更改。在 X

X

任何情況下，都必須使用規範的電子檔案依照規 格比例放大縮小使用。（註：不得重劃、打字、 掃描或影印複製圖案。

X

X

X

X

X

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Note: The corporate signature must always be reproduced from original digital artwork.

X

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Corporate Typefaces 中 英 文 印 刷 用 標 準 字 體

American Std. Roman ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

American Std. Italic

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

American Std. Bold

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

American Std. Extra

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Light

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Bold

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Light Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Roman

Frutiger LT Std. Black

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger LT Std. Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Frutiger LT Std. Black Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

Page 08

遠東商銀 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆 遠 東 國 際 商 業 銀 行 零 一二三四五六七八九十百千萬億兆

American Standard is the principal Far Eastern Int’l Bank corporate typeface for application such as stationery, business papers, marketing materials, forms, branch signs and publications.

Only four versions illustrated may be used.The Furtiger LT Standard typeface may also be used in addition to American Standard to create contract.

Only eight versions illustrated may be used.

Chinese typefaces - Ming Family is used for everything from name/ address on stationery to body copy in Bank communications. Alternative, designers may substitute the Gothic Family, these faces hold up better when reversed out of solid color. 中文“明體”為標準字體，舉凡各種文宣用 品中之字體均可採用。英文印刷字體為American

Std. 字系作各文宣用品標題及副標使用。 Furtiger LT Std.用作內文並與 American Std. 作 出文字上的對比識別。 其次為“黑體”，黑體字適用於與“明體” 標題文字作文字上的對比識別或反白效果上。

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 09

Corporate Color 企 業 標 準 色 彩 91% Magenta

100% Yellow

23%BK

Four color halftone simulation of FEIB Red

Pantone 1805C

RGB Satandard 191 / 49 / 26

Web RGB BF / 31 / 1A

Colors play a vital role in projecting a consistent visual image. The official color for the bank corporate signature - use on external branches and facility signage; stationery, forms, most internal documentation and customer applications; marketing, promotional and sponsorship material including signs and displays, statements, direct mail literature and advertising - are FEIB Grey for the logotype and rule, and FEIB Red for Chinese Knot symbol.

FEIB Red - PMS 1805C For 4-color - 91% Magenta, 100% Yellow and 23% Black

在各種傳播製作物中，均一致地使用規範的 標準色彩，以確保品牌形象的一致性。

Black

Basic Graphic Standard - Corporate Signature Rebranding January 2010

White

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Corporate Color - Endorsement 特 許 企 業 標 準 色 彩 FEIB Red - Pantone 1805C For 4-color - 91% Magenta, 100% Yellow and 23% Black

91% Magenta

FEIB Gray - Pantone Cool Grey 2C For 4-color reproduction, a 10% Black can achieve an acceptable match.

100% Yellow

23%Bk

在各種視覺、傳播設計須遵循企業標準色彩

FEIB Red Pantone 1805C

Four color halftone simulation of FEIB Red

，以確保品牌形象的一致性。

10% Black

Halftone simulation of FEIB Grey

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Pantone Cool Grey 2C

RGB Satandard 239 / 231 / 232

Web RGB E6 / E7 / E8

Page 11

Reproduction of Corporate Signature - Color 企 業 標 誌 顏 色 背 景 Chinese knot in FEIB Red and black logotype on white background are the most preferred color choices. Although FEIB Red, black and white are the preferred colors, but when apply on exterior signage and interior reception counter interior, endorsement color is acceptable. 建議標準企業 色彩使用為紅標誌，黑字在白 色背景上，但在企業招牌或室內裝潢可使用特許 企業標準色組合。 標誌的設計組合的位置決不能隨意更改。在 任何情況下，都必須使用規範的電子檔案依照規 格比例放大縮小使用。（註：不得重劃、打字、 掃描或影印複製圖案。）

Note: The corporate signature must always be reproduced from original digital artwork.

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 12

Reproduction of Corporate Signature - Single Color 企 業 標 誌 單 色 背 景 Single-color printing should be black on white and white on black only.

Reversing the corporate signature out of any color beside FEIB Red is not allowed. 單色背景侷限於黑色標誌 文字在白色背景 上或白色標誌 文字在黑色背景上，除標誌 文 字反白在遠東紅上，其他色彩一律不可接受。 標誌的設計組合的位置決不能隨意更改。在 任何情況下，都必須使用規範的電子檔案依照規 格比例放大縮小使用。（註：不得重劃、打字、 掃描或影印複製圖案。）

Note: The corporate signature must always be reproduced from original digital artwork.

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 13

Unacceptable Usage 標 誌 錯 誤 應 用 示 範

Basic Graphic Standard - Corporate Signature Rebranding January 2010

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Correct use of color is crucial to any visual communications project; careful attention to color use will enhance the strength of the corporate signature.

This two page show some examples of improper signature usage. The success in promoting the brand is dependent on consistent applications and their cumulative positive effect on our customers. 正確之色彩應用、對任何一項識別系統均具 有決定性之影響。謹慎地運用色彩，有突顯企業 形象與強化識別系統之效果。在此兩頁列舉系統 要素顏色不當的使用情形。

Basic Graphic Standard - Corporate Signature Rebranding January 2010

Page 15

Support & Approval 系 統 支 援 For assistance and approvals regarding the use of corporate signature and other identity system matters, please contact Planning & Secretarial Office.

To obtain reproduction art of the Far Eastern Int’l Bank corporate signature contact the Secretarial Office. 企業識別系統–標誌識別是系統重要表現形 式之一。各單位在執行時，若遇手冊未涵蓋之情 況或需要批審等…應諮詢主管單位或秘書處，以 憑處理。 本手冊所列之規範，如未經主管核許，各單 位應毫無異議遵守。

Basic Graphic Standard - Corporate Signature Rebranding January 2010

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Designed & Brand Consultants: http://www.newyorkdesign.com.tw

http://www.feib.com.tw