達豐公關企業識別 - 基本文書用品 - 紐約設計公司設計案例分享 Compass PR Corporate Identity Redesign and Rebrand

Compass Public Relations Ltd. Corporate Identity System - Basic Stationery Version: January 2011

CoverArt.pdf

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達豐公關顧問股份有限公司

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An affiliate of

台北市 敦化北路167號10樓C 電話：2546 6086 分機15 傳真：2546 6087 統編：233022055 pauline.leung@compasspr.com.tw

Basic Stationery Condense Version 2011

COMPASS PUBLIC RELATIONS Ltd. - OUR MISSION 'Compass' a device invented by the ancient Chinese designed to provide a direct, infallible and effective sense of direction in an often-changing and unfamiliar landscape.

Compass is also a public relations company committed to helping organizations to identify their needs and to create effective marketing communications strategies in accordance with the highest standard of professional ethics.

Values – the 4Cs of Compass Public Relations: Customer Satisfaction Ensuring that our work meets with the objectives of our clients.

Commitment Long-term commitment not only to our clients, but also to our employees and to society.

Competence Constant efforts to keep ourselves at the top of the field.

Consistency Maintaining a high standard of excellence, from planning to execution.

www.compasspr.com.tw

BASIC STATIONERY This manual shows how to use our logo and graphic elements to produce the basic stationery (including business card, letterhead, envelopes and mailing label).

This new identity system will help us project a strong, consistent image in the market we serve. It will help build recognition for our organization wherever it appears.

We urge all of you to adhere closely to the Identity System. Through proper implementation and maintenance, we will present a unified image nationwide – one that will clearly distinguish us from our competitors.

Pauline Leung Chief Executive Officer

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COMPASS IDENTIFIER Logotypes cannot be created or duplicated using standard type, because they are composed of handdrawn letter designed exclusively for Compass Public Relations Inc. These letters must never be redrawn or altered in any way, or used for any purpose other than our logotype. The logotype can be reproduced only from the master CD-Rom electronic file (.ai,.png,.jpg).

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COMMUNICATIVE NAME & ENDORSEMENT

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OFFICIAL TYPEFACE Typeface is a key element in establishing market recognition and building a quality and professional image for our organization.

Official Typeface should be used for all stationery, forms and signage.

Official English Typeface. Frutiger LT Standard Frutiger LT Std. Light Frutiger LT Std. Light Italic

Frutiger LT Std. Roman Frutiger LT Std. Roman Italic Frutiger LT Std. Bold Frutiger LT Std. Bold Italic

Frutiger LT Std. Black

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890 Frutiger LT Std. Black Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890

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中文“明體”為標準字體，舉凡各種文宣用 品中之字體均可採用。 其次為“黑體”，黑體字適用於與“明體” 標題文字作文字上的對比識別或反白效果上。

Official Chinese Typeface. 明 體

達豐公關顧問股份有限公司 達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆 達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆 達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆 達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆 達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆

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STANDARD COLORS Color plays a vital role in projecting a consistent visual image for our organization The color standards for Compass Identifier - used on stationery and many other items are Compass Orange, Compass Blue, Compass Red and Compass Gray.

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95% Yellow

66% Cyan

48% Magenta

100% Magenta

38% Magenta

5% Yellow

81% Yellow

5% Black

Four color halftone simulation of Compass Orange 48M / 95Y

Four color halftone simulation of Compass Blue 66C / 38M / 5Y

Four color halftone simulation of Compass Red 100M / 81Y / 5B

Pantone 151C

Pantone 2718

Pantone 186

RGB Standard 248 / 151 / 40

RGB Standard 93 / 140 / 192

RGB Standard 225 / 24 / 54

Web RGB F8 / 97 / 28

Web RGB 5D / 8C / C0

Web RGB E1 / 18 / 36

80% Black

White

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Business Cards Business cards should be printed by offset lithography on uncoated, bright, 200gm cover stock is recommended.

Size: 8.5cm (W) x 5.5cm (H) Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file.

Pauline Leung Chief Executive Officer

Compass Public Relations Ltd.

An affiliate of

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10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC T. 886 2 2546 6086 Ext.15 F. 886 2 2546 6087 Mobile 886 930 868 668 www.compasspr.com.tw

NameCard_Chinese.pdf

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梁吳蓓琳

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總裁 MY

達豐公關顧問股份有限公司

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CMY

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An affiliate of

台北市 敦化北路167號10樓C 電話：2546 6086 分機15 傳真：2546 6087 統編：233022055 pauline.leung@compasspr.com.tw

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Letterhead Letterhead should be printed by offset lithography on uncoated, bright, 80gm bond paper, Kimberly-Clark ‘Neenah’ white bond is recommended.

Size: 21cm (W) x 29cm (H)

達豐公關顧問股份有限公司

Compass Public Relations Ltd. 10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC T. 886 2 2546 6086 F. 886 2 2546 6087 www.compasspr.com.tw

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letterhead_21x29.pdf

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達豐公關顧問股份有限公司

Compass Public Relations Ltd. 10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC T. 886 2 2546 6086 F. 886 2 2546 6087 www.compasspr.com.tw

Name Title Company Name Address Address Address Day Month Year C

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Salutation,

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This letter demonstrates the format for all correspondence for Compass Public Realations, an affiliate Burson Marsteller worldwide. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 80mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

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Regular Envelope Envelope should be printed by offset lithography on uncoated, bright, 120gm bond paper, Kimberly-Clark ‘Neenah’ white bond is recommended.

Size: 23cm (W) x 11.5cm (H)

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Page 13 K CMY CY MY CM Y M C

達豐公關顧問股份有限公司

Compass Public Relations Ltd. 10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC T. 886 2 2546 6086 www.compasspr.com.tw

Envelope_Color_23x11.5.pdf

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Envelope Regular - Window

Mailing Label Coated, bright white paper is recommended. Labels may be printed in multiples on flat sheets or continuous rools. All labels should be printed with laser-compatible ink on paper backed with permanent adhesive.

Size: 14cm (W) x 10.5cm (H) Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file. 達豐公關顧問股份有限公司

Compass Public Relations Ltd. 10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC T. 886 2 2546 6086

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LabelSticker.pdf

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10/18/10

8:17 AM

達豐公關顧問股份有限公司

達豐公關顧問股份有限公司

Compass Public Relations Ltd.

Compass Public Relations Ltd.

10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC

10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC

T. 886 2 2546 6086

T. 886 2 2546 6086

達豐公關顧問股份有限公司

達豐公關顧問股份有限公司

Compass Public Relations Ltd.

Compass Public Relations Ltd.

10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC

10F-C, 167 Tun-Hwa North Road Taipei 105, Taiwan ROC

T. 886 2 2546 6086

T. 886 2 2546 6086

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Proposal Covers Coated, bright white 200gm cover-weight card board may be used.

Size: 21cm (W) x 29cm (H) Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file.

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Basic Stationery Condense Version 2011 Designed by www.newyorkdesign.com.tw