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Chatbots for Increased Consumer Support
Customer support teams have to answer questions, solve queries, help with issues like checkout or failed transactions, deal with returns & exchanges along with answering for delayed delivery and shipment issues. To reduce a little burden on the support team, websites are now adopting virtual assistants or chatbots.
Customer expectations are increasing every day. They want answers to their concerns instantly. A delay in replying will make them find their business elsewhere. So, it is now possible to answer basic questions, provide low-level support to your customers and engage them with chatbots thanks to Artificial Intelligence in eCommerce.
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Voice Search
OpenAI technology in e-commerce has NLP (Natural Learning Processing) which enables voice search to understand the natural language of the user and easily provide them with accurate results of what they are looking for. AI-powered voice search has improved & become more accurate which aids eCommerce businesses in providing enhanced search results and better conversions resulting in customer satisfaction.
Today,thevoicesearchtrendisonhype,itisestimatedthat71%of peopleprefervoicesearchtoplacetheirqueriesasvoicecommandsand concernsratherthanusingtraditionaltypingmethods.Businessesalso usevoicesearchforplacingorders,addingitemstothecart,orproviding personalizedproductrecommendationsthroughvoiceassistants.
Visual Search
Visual search is gradually becoming popular among eCommerce platforms for better customer experience. It is searching for an item or product using images rather than text, keywords, or voice. People are sometimes unable to explain what they exactly want or don’t know the exact keywords to search for. The visual search proves to be very helpful for them.
Peopletakethesampleproductwiththemtothemarketortakeits picturetobuythesameproducts.Visualsearchintheappcanhavean uploadorcamerafeaturewhereuserscanuploadanalreadyavailable picture.ThisAI-driventoolispopularlyusedbyGoogleforabetter shoppingexperience.
