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Part III:

Common Misconceptions of Impact Investing

Misconception #1: Impact Investing is an asset class.

Impact Investing is not an asset class. Impact Investing is an investment strategy that can be applied across asset classes.

Misconception #2: There is a financial trade off with impact investing.

In general, financial returns for impact investing are competitive with traditional investments. ● According to the Global Impact Investing Network, (The

GIIN,) more than 88% of impact investors reported that their investments met or exceeded their expectations. ● Studies show that the median impact fund realized a 6.4% return, compared to 7.4% from non-impact funds.

Myth #3: Impact Investing is only for “the big fish” on Wall Street.

Impact investing can be done on an individual level with personal 401k plans, and individuals who have their own investments in stocks and bonds!