Win At eCommerce With Competitor Analysis Tools

Win At eCommerce With Competitor Analysis Tools With businesses racing to be ahead of each other, knowing and understanding the competitor(s) forms the basis of an excellent business strategy.

When it comes to eCommerce development, this becomes mandatory. With countless stores scattered around, understanding your competition is almost as important as understanding your audience. This can help you identify the new trends, borrow some new strategies and find ways to set yourself apart. So, in order to set yourself apart of the rat race, it’s crucial for you to analyses and adopt. But how?

Here’s the good news.

Meant specifically for competitor analysis, there are tools out there to help you quickly and efficiently assess how you stack up against your top competitors. Rather than spending too much time trying to spy on your competitors, why not let some smart tools do the legwork for you? And with the right tools on deck, you can spend less effort trying to dig dirt on your competitors and more time actually marketing.

With the tools mentioned below, you can know a lot about your competitors, their marketing strategy and your own content marketing adjustments.

SpyFu Exclusively designed for in-depth and comprehensive website competitor analysis, Spyfu is one of the great analysis tools. In addition to monitoring and tracking backlinks to pages, it has a great feature that allows users to see which search phrases rank on the top page of search engines.

Moreover, it lets companies gain knowledge of the keywords which their competitors have a ranking for and the keyword searches that intersect. Allowing subscribers to track their own PPC advertising spends as well as those of their competitors, it is one of the most affordable competitors’ research tools with a monthly subscription starting at approximately $33. The tool is also available for free trial but with a data limit.

SEMrush An all-in-one digital marketing suite covering SEO, PPC, keyword research, competitive analysis, social media, PR, content, and even more, SEMrush is the ultimate competitor analysis tool. Containing over 30 tools with the ability to analyze 3.7 billion keywords as well as 4 trillion backlinks, it seems to have a remarkable software.

One of its features is domain vs. domain comparison. This feature allows to compare your domain with any other site and see who is ranking for what keywords. It also depicts how many organic keywords each site is ranking for, their organic traffic, and their ads traffic.

In addition to this, when researching a keyword, one can also get to know the top competition for that particular keyword. This is true for both PPC campaigns and organic traffic, which are listed separately.

Also. This tool is particularly effective at helping you determine how your domain measures up in terms of keywords and site traffic.

Buzzsumo It allows you to look at the top-performing content for relevant topics for your brand and specific competitors. While looking at a piece of content’s engagement on social sites as well as its total shares across the web, it gives you the desired results.

Not only does this clue you in on who’s killing it in terms of industry content, but also helps you in identifying potentially hot topics to explore. Whether you’re looking for movers and packers in your industry or simply a new idea for a blog post, Buzzsumo provides you with definitive answers.

Conclusion There you have it. In order to build a successful organic traffic pipeline that consistently generates traffic, brand visibility and increased revenue, these competitor analysis tools will definitely prove to be useful.

However, you should always keep in mind that growing your online business takes time and consistent effort.