2. Getting to Know Your Audience

Memes have gained a lot of popularity in such a short amount of time because everybody can connect to them.

The situations that we experience on a daily basis are chosen by meme creators and transformed into a meme.

Memes can be useful in creating marketing strategies for a business, but it's crucial to keep in mind that the idea of the business that you want to convey to the audience through memes must be clear while creating them.

Memes must be created in a way that the goods and services they advertise resonate with their intended audience.