3) NIKE AIR JORDAN AND FACEBOOK MESSENGER BOT COLLABORATION

This distinctive Nike social media campaign is the result of a partnership between Facebook Messenger and Nike Air Jordan.

Nike collaborated with conversational AI company Snaps to develop this commercial.

The initiative consists of a channel that provides viewers with weekly material from the Air Jordan blog, Jordan.com, and Jordan News. Three sections make up the system: Air Jordan, shopping, and watches.

The Messenger bot facilitates two-way communication with Nike enthusiasts and offers them a special chance to interact with Nike's Air Jordan. The firm says that compared to the average 15% to 20% open rates we're used to from email marketing, the bot is producing open rates of 87%. Even the notification time may be modified by users.

The bot responds subtly to certain terms and can direct readers to the Collection website via an external link before assisting them in returning to Messenger.

Nike develops new methods to incorporate its products into the daily lives of its customers through innovative social media campaigns like this one.