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Nike’s Social Media Campaign:
aimed to encourage women to push their limits and become stronger. The campaign featured a series of motivational posts and videos showcasing real women of different ages, sizes, and athletic abilities. The campaign was a huge success, generating over 800,000 Instagram posts with the hashtag #BetterForIt and reaching millions of people worldwide. The videos featuring real women sharing their struggles and triumphs resonated with the target audience, and the campaign helped Nike increase its market share among women’s athletic apparel.
Nike’s #BetterForIt campaign was a great example of how social media can be used to connect with audiences on a personal level and inspire them to take action. The campaign’s focus on real women and their stories made it relatable and authentic, and the use of a popular social media platform like Instagram helped to increase its reach and impact. The other campaign by Nike was known for its powerful and innovative marketing campaigns. In 2018, the company launched a social media campaign that encouraged people to get out and run.
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The campaign was called “Just Do It Sundays” and was aimed at inspiring people to start their week off on the right foot by going for a run.
Nike teamed up with Instagram to create a series of ads that featured runners of all abilities, from beginners to elite athletes. The ads were designed to be visually appealing and featured inspiring quotes and messages to motivate people to get moving.
To promote the campaign, Nike created a hashtag (#justdoitsundays) and encouraged people to share their own running photos and stories on social media. The company also partnered with running groups and fitness influencers to help spread the word and create a sense of community around the campaign.

The results of the campaign were impressive. Nike saw a significant increase in engagement on social media, with thousands of people using the #justdoitsundays hashtag to share their own running experiences. The company also saw an increase in sales of its running shoes and apparel, as more people were inspired to take up running and invest in high-quality gear.
Overall, Nike’s “Just Do It Sundays” campaign was a great example of how a well-executed social media campaign can inspire and motivate people to take action, and ultimately drive sales and brand loyalty.