SOCIAL MEDIA STRATEGY OF BMW

No matter how large the business, the social media strategy of the global automaker is the same as that of other brands. BMW uses social media sites like LinkedIn, Instagram, Facebook, YouTube, and even TikTok to promote its brand values, show off its newest goods, and interact with consumers. Visual storytelling is a crucial component of BMW’s social media strategy.

By employing top-notch photos and videos to showcase its goods in action, the corporation demonstrates the strength of its design and engineering capabilities.

This enhances its brand’s reputation as a premium automobile maker and helps the company establish an emotional connection with its target customer.

The emphasis on consumer involvement in BMW’s social media strategy is another element. Customers are encouraged to share their own tales and experiences with BMW automobiles, and the company often reacts to their comments and messages. This promotes long-term devotion to the brand and helps create a feeling of community around it.

In fact, BMW encourages users to use the hashtag #BMWRepost for a chance to be highlighted on the business’s Instagram account, which has almost 35 million followers.