Everybody feels sad when someone important to them passes away. Sometimes this sadness can be very hard and make us feel alone. But what if we could find friends and a sense of belonging even in our sadness? What if we could talk about our feelings and understand them better?
That's what Kate's Club wants to do. It's a special group that helps kids, teenagers, families, and young adults who have lost a parent, sibling, or someone important. It started in 2003 in Atlanta, GA, with just a few kids going bowling. It has become a big group that has helped more than 10,000 grieving people Kate's Club teaches them how to handle their sad feelings and shows them they are not alone
In Kate's Club, missing someone doesn't mean you're alone; you are part of a group that understands Even though dealing with sadness is hard, this group helps you grow and learn. It shows that even sad times can improve if you have friends and support.
Kate’s Club is a non-profit organization located in Brookhaven, Georgia, providing support to children facing life after the death of a parent or sibling. Brookhaven, situated in the northeastern suburbs of Atlanta, is the largest city in DeKalb County, with a population of 54,902 as of 2023. The city boasts diverse demographics and numerous recreational areas for outdoor activities. The median household income in Brookhaven is $101,6073.
Kate's Club possesses over two decades of experience in grief support, offering a comprehensive approach through recreational and therapeutic programs. Their free programs enhance accessibility and diversity of reach.
WThe organization's complete reliance on donor funding introduces financial uncertainty and challenges in maintaining consistent funding levels.
Opportunities
TThreats
OExpanding into other Georgia regions broadens Kate's Club's audience. Collaborations with schools can enhance outreach and integrate grief support into education. Online platforms extend reach beyond physical locations. Competition from similar organizations and sole reliance on donations can impact financial stability. Misunderstandings about the significance of grief support might hinder seeking help.
Kate's Club serves a diverse population segmented by demographics (age, gender, location), psychographics (grief experiences, coping strategies), interests (recreational, therapeutic), values (family, empathy, growth), and communication channels (online, in-person, school-related).
1. 2. 3. 4. 5.
Teenagers Dealing with Grief: Adolescents seeking emotional connections with peers after loss.
Families Seeking Support: Grieving families with children and teenagers requiring guidance and resources.
Young Adults in Transition: Individuals aged 20-30 navigating grief and life changes.
School Communities: Educators, counselors, and students need grief education and support.
Community Advocates and Support
Workers: Professionals in social services and mental health referring and collaborating.
Kate's Club engages these target markets through a blend of online and offline channels, encompassing social media, dedicated websites, workshops, school partnerships, and community collaborations. This strategic approach enhances Kate's Club's reach and impact in its mission to provide grief support and education.
DESCRIPTION OF THE EVENT:
The Kate's Club Promotional Event is a fundraising and awareness-building initiative designed to secure additional funding while increasing visibility and support for our mission.
RATIONALE AND GOALS:
Rationale: This event aims to diversify funding sources and promote the organization.
Goals: 1. 2.
Raise $10,000 in additional funding
Increase awareness through local press, social media, and community events
TASKS AND TIMELINES:
3 Months Before Event:
Establish an event planning committee
Secure event venue and date
Begin promoting the event on social media
2 Months Before Event:
Design and print event brochures
Develop media strategy and outreach plan
Launch an online ticket sales campaign
1 Month Before Event:
Finalize event budget.
Confirm event sponsors and partners
Organize community event logistics
TARGET MARKETS:
Local residents and potential supporters
Individuals and organizations interested in grief support and education
2 Weeks Before Event: Event Date:
Prepare press releases and media kits
Coordinate event set-up and aesthetics
Conduct final team briefings and rehearsals
Execute the event as per the itinerary (see below)
Ensure smooth logistics and guest engagement
PROPOSED BUDGET
Venue rental: $2,000
Marketing materials (brochures, banners, etc.): $1,500 will be made by volunteer designer
Catering and refreshments: $1,500 sponsorship will cover
Entertainment and Music: $1,000 sponsorship will cover Event staff and security: $2,000
Miscellaneous expenses: $1,000
Total Budget: $9,000
AESTHETICS: EVENT SET-UP/FLOOR PLAN:
Calming and supportive aesthetic elements such as soft lighting and background music will be used to create a warm and positive atmosphere.
EVENT ITINERARY:
5:00 PM - Registration and networking
5:30 PM - Welcome and opening
6:00 PM - Presentation on Kate's Club's mission and achievements
6:30 PM - Fundraising activities (auction, donation appeals)
7:30 PM - Networking and engagement activities
8:30 PM - Closing and thank-you
Reception area with registration and information booths
Seating and stage for presentations
Buffet and refreshment station
Visual displays showcasing Kate's Club's mission and impact
LIST OF PERSONNEL:
Event Coordinator
Fundraising Team
Marketing and Media Relations Team
Volunteer Team
Catering and Hospitality Team
Technical - Support Team
Kate's Club event brochure and details will be sent to all members one week before the event on 25 October. In addition, a reminder e-mail will be sent two days before the event.
WEBSITE
An event tab will be opened on the katesclub.org. In this tab, visitors to the site can see all information about the event. A contact form will be created where they can ask questions. Sponsorship applications can be made from this section.
PRESS RELEASE & SOCIAL MEDIA
A press release and media kits will be sent to local contacts. Relevant content will be shared on social media three months before the event.
One month before the event, relevant content will be shared on social media at least three times a week.
