Non profit

→ WELCOME TO KATE’S CLUB!

Multi-Media Fundraising Plan 2023

1190 West Druid Hills Drive NE Suite T80 Atlanta, GA 30329

The Story Behind Kate’s Club PAGE 03

Market Analysis PAGE 04

SWOT Analysis PAGE 05

Segments PAGE 06

Target Markets PAGE 07

Goals&Objectives PAGE 08

Event Plan PAGE 09, 10

Promotional Plan PAGE 11

Promotional Materials PAGE 12, 13, 14, 15

Table of

CONTENTS

The story behind

KATE’S CLUB

Everybody feels sad when someone important to them passes away.

Sometimes this sadness can be very hard and make us feel alone. But what if we could find friends and a sense of belonging even in our sadness?

What if we could talk about our feelings and understand them better?

That's what Kate's Club wants to do. It's a special group that helps kids, teenagers, families, and young adults who have lost a parent, sibling, or someone important. It started in 2003 in Atlanta, GA, with just a few kids going bowling. It has become a big group that has helped more than 10,000 grieving people.

Kate's Club teaches them how to handle their sad feelings and shows them they are not alone.

In Kate's Club, missing someone doesn't mean you're alone; you are part of a group that understands. Even though dealing with sadness is hard, this group helps you grow and learn.

It shows that even sad times can improve if you have friends and support.

MARKET ANALYSIS

Kate’s Club is a non-profit organization located in Brookhaven, Georgia, providing support to children facing life after the death of a parent or sibling. Brookhaven, situated in the northeastern suburbs of Atlanta, is the largest city in DeKalb County, with a population of 54,902 as of 2023. The city boasts diverse demographics and numerous recreational areas for outdoor activities. The median household income in Brookhaven is $101,6073.

SWOT ANALYSIS S

Kate's Club possesses over two decades of experience in grief support, offering a comprehensive approach through recreational and therapeutic programs. Their free programs enhance accessibility and diversity of reach.

W

The organization's complete reliance on donor funding introduces financial uncertainty and challenges in maintaining consistent funding levels.

O

Expanding into other Georgia regions broadens Kate's Club's audience. Collaborations with schools can enhance outreach and integrate grief support into education. Online platforms extend reach beyond physical locations.

T

Competition from similar organizations and sole reliance on donations can impact financial stability. Misunderstandings about the significance of grief support might hinder seeking help.

Strengths

Weaknesses

Opportunities

Threats

SEGMENTS

Kate's Club serves a diverse population segmented by demographics (age, gender, location), psychographics (grief experiences, coping strategies), interests (recreational, therapeutic), values (family, empathy, growth), and communication channels (online, in-person, school-related).

TARGET MARKETS 1. Teenagers Dealing with Grief: Adolescents seeking emotional connections with peers after loss.

2. Families Seeking Support: Grieving families with children and teenagers requiring guidance and resources.

3. Young Adults in Transition: Individuals aged 20-30 navigating grief and life changes.

4. School Communities: Educators, counselors, and students need grief education and support.

5. Community Advocates and Support Workers: Professionals in social services and mental health referring and collaborating.

Kate's Club engages these target markets through a blend of online and offline channels, encompassing social media, dedicated websites, workshops, school partnerships, and community collaborations. This strategic approach enhances Kate's Club's reach and impact in its mission to provide grief support and education.

EVENT PLAN DESCRIPTION OF THE EVENT: The Kate's Club Promotional Event is a fundraising and awareness-building initiative designed to secure additional funding while increasing visibility and support for our mission.

RATIONALE AND GOALS:

TARGET MARKETS:

Rationale: This event aims to diversify funding sources and promote the organization.

Goals: 1. Raise $10,000 in additional funding 2. Increase awareness through local press, social media, and community events

Local residents and potential supporters Individuals and organizations interested in grief support and education

TASKS AND TIMELINES: 3 Months Before Event: Establish an event planning committee Secure event venue and date Begin promoting the event on social media 2 Months Before Event: Design and print event brochures Develop media strategy and outreach plan Launch an online ticket sales campaign 1 Month Before Event: Finalize event budget.

Confirm event sponsors and partners Organize community event logistics

2 Weeks Before Event: Prepare press releases and media kits Coordinate event set-up and aesthetics Conduct final team briefings and rehearsals Event Date: Execute the event as per the itinerary (see below) Ensure smooth logistics and guest engagement

EVENT PLAN PROPOSED BUDGET Venue rental: $2,000 Marketing materials (brochures, banners, etc.): $1,500 will be made by volunteer designer Catering and refreshments: $1,500 sponsorship will cover Entertainment and Music: $1,000 sponsorship will cover Event staff and security: $2,000 Miscellaneous expenses: $1,000 Total Budget: $9,000

AESTHETICS:

Calming and supportive aesthetic elements such as soft lighting and background music will be used to create a warm and positive atmosphere.

EVENT ITINERARY: 5:00 PM - Registration and networking 5:30 PM - Welcome and opening 6:00 PM - Presentation on Kate's Club's mission and achievements 6:30 PM - Fundraising activities (auction, donation appeals) 7:30 PM - Networking and engagement activities 8:30 PM - Closing and thank-you

EVENT SET-UP/FLOOR PLAN: Reception area with registration and information booths Seating and stage for presentations Buffet and refreshment station Visual displays showcasing Kate's Club's mission and impact

LIST OF PERSONNEL: Event Coordinator Fundraising Team Marketing and Media Relations Team Volunteer Team Catering and Hospitality Team Technical - Support Team

PROMOTIONAL PLAN EMAIL MARKETING

Kate's Club event brochure and details will be sent to all members one week before the event on 25 October. In addition, a reminder e-mail will be sent two days before the event.

WEBSITE An event tab will be opened on the katesclub.org. In this tab, visitors to the site can see all information about the event. A contact form will be created where they can ask questions. Sponsorship applications can be made from this section.

PRESS RELEASE & SOCIAL MEDIA A press release and media kits will be sent to local contacts.

Relevant content will be shared on social media three months before the event.

One month before the event, relevant content will be shared on social media at least three times a week.

SPONSORSHIP FORMS

SPONSORSHIP FORMS

PROMOTIONAL MATERIALS

EVENT BROCHURE

PROMOTIONAL MATERIALS

EVENT TICKET

THANK YOU!