Brand your
Banking Journey BRANDING ♦ SIGNAGE ♦ ENVIRONMENTAL GRAPHIC DESIGN ♦ CUSTOMER JOURNEY OPTIMIZATION ♦ IDENTITY DESIGN
Who We Are
As the marketing division of NES Group, we create exceptional retail environments for financial institutions that build brand loyalty and enforce their values while attracting new and existing customers. Our integrated approach to the in-branch branding process combines architecture, interior design, and environmental graphic design. Our project managers and designers work closely with the client to ensure seamless coordination.
NES Group Services
Architecture
Building
Marketing
Equipment
What We Do
It’s time to rethink what it means to stop by the local branch. Of course, your branch is usually one part of your customer’s day— but why not make it one of the best parts? And with people quickly heading in and out, first impressions are everything.
Brand your Banking Journey
Our Services Signage From exterior pylon signs, awnings, and directional signage, to illuminated interior signs – everything to help you stand out in a crowd.
Environmental Graphic Design Innovative concepts that bring your brand to life within your physical spaces to create an unforgettable branch experience.
Branding
Customer Journey Optimization A strategic approach to identify the right branch layout to extend the customer's/member's stay in a positive way.
T
Identity Design Visual systems that transform your financial institution into a brand, including logo design, taglines, color schemes, and your ongoing advertising.
Signage
Your branch network is a physical extension of your brand that should reflect your values and strengthen the communities you serve. Having a strong, local presence helps establish your reputation and shows your commitment to the community.
Signage can easily be tailored to reflect your brand through graphics, fonts, and branding colors.
Awnings & Banners
Channel Lettering - Acrylic - Brushed Aluminum - Steel - Back Lit - Neon - LED
ADA Signs
Carved & Sandblasted Signs
Window Signs & Decals
Plaques
Pylon Signs Directional Signs Monuments
Environmental Graphic Design
Environmental graphics provide a layered experience that help to create the atmosphere of the space, telling your story through branding, signage, and carefully designed creative displays. Our designers work alongside architects and interior designers to create seamless and integrated reflections of your brand, culture, and community.
Tell your story
strategically Logo & Branded Displays Wall & Floor Graphics: - Vinyl Murals - Painted Murals - Photography Wall Murals - Community Inspired Murals Wayfinding Systems Art Installations Custom-Glass Banding
NES Group is a trusted partner who truly feel like an extension of our Ion internal branch design team. They have been instrumental in helping us define, design and execute on our branch transformation vision. We are energized about this new, exciting direction and feel fortunate to be working with such a dynamic team of professionals. Dawn D. Derwin EVP, Chief Retail Delivery Officer Ion Bank
Customer Journey Optimization As consumer expectations evolve, the role of the branch has become more apparent. With transactions moving to digital channels, customers are visiting the branch to open accounts, seek financial advice, or complete a complex transaction. Our design team will identify areas of importance within your branch and help you understand how and which elements will encourage interaction.
Experience Zones Attract Discover Transact Advise
Optimize engagement across the entire journey
Points of Experience 10 5 9
10
1
Interior Vestibule Doors
2
Welcome Desk
3
Welcome Desk Back Screen
4
Lobby Entrance Walls
5
Office glass
6
Coin Machine
7
Coffee Station Wall
8
Conference Room Wall
9
Teller Pod
10
Drive-thru Teller Wall
11
ATM Surround
12
ATM Door
5 9 7
6
3
4 2
11
5
5 1
12
8
'Welcome' in brand's font Raised acrylic tagline
Wrapped with vinyl & raised acrylic logo Raised acrylic logo, vinyl banding with tagline Banding with logo & tagline Custom-designed wrap Raised acrylic cafe sign & augmented reality Vinyl wallpaper
Wooden teller pod with raised acrylic Vinyl wallpaper with logo & tagline Custom-designed wrap Logo & bank hours
Walden Savings Bank's BRANDED JOURNEY Project Goals & Objectives: ♦ Create an inviting, engaging, contemporary customer experience. ♦ Incorporate self-service technology to improve customer relationships and overall functionality of the branch. ♦ Attract a younger audience while maintaining WSB's hallmark, neighborhood-friendly environment. ♦ Retain and attract early-career, high-quality employees with a welcoming, sophisticated workplace. ♦ Stand apart in a saturated, commoditized marketplace. ♦ Drive new member growth and lending growth. ♦ Connect with the local community.
DIGITAL MARKETING BRANDED PODS BRANDED CAFE COMMUNITY GRAPHIC AUGMENTED REALITY
COIN MACHINE
DISCOVERY BAR
Identity Design
The identity design systems our team can create for your FI will reflect your brand's personality and illustrate your FI's spirit in a way that is appealing to new customers, familiar to existing ones, and motivates employees – the true brand champions.
Logo Design Color Scheme Tagline Mission Statement Values Word Mark Print & Digital Advertising
Your brand identity is the force that connects strategy with emotion. It's the visual representation of your brand.
PHASE I
Discovery
Meet with client, project manager, and designers to discuss ideas, content and goals for space.
Concepting
Initial designs are created, a meeting is held to walk through the concepts live for client feedback.
Budgeting & Estimating
Create cost estimate based on the items selected.
PHASE II
CLIENT APPROVAL D ES IGN & PR OOF S
Design Revisions
Customize the design concept with changes, additional materials, etc.
Production Prep
Prepare final design files for fabrication use.
Site Survey
Take onsite measurements to make any sizing changes for artwork based on building schematics.
PHASE III
How We Do It
IN ITIATION & C ON C EPTION
IM PL EM EN TATION
Printing & Production
Here is where the designs come to life. Vinyl is printed, and all acrylic, dibond, plexi is fabricated.
Installation
Finished product is professionally installed.
The true potential of a brand is fluid & alive
The branch has the potential to inspire, foster the exchange of personal experiences, & drive people to action.
Personalized Solutions for 'A Solutions Bank' Athol Savings Bank | Barre, MA
♦ Front & Rear Exterior Door Glass ♦ Bus Wrap on Vestibule/Office Window ♦ Office Glass ♦ Tone-on-tone Pattern on Office Walls ♦ Technology Wall
♦ Raised Logo on Pod ♦ Caf Wall Sign ♦ Core Values Wall ♦ ASB Photo Collage ♦ Conference Room Mural
Expanding a New Vision Avidia Bank | Marlborough, MA
♦ Entrance/Exit Door Glass Graphics ♦ Vestibule Glass Graphics ♦ Vestibule Wall Graphics ♦ Branded Office Glass ♦ Office Wall Poster Frames ♦ Lobby Wall Mural with Tagline
♦ Lobby Poster Frames ♦ Dimensional Back-lit Logo on Pod ♦ Teller Wall with Aluminum Logo Panels ♦ Drive-up Window Graphics ♦ Coin Machine Signage
Branding the Journey, Rooted in Community Avidia Bank | Clinton, MA
♦ Entrance/Exit Door Glass Graphics ♦ Vestibule Glass Graphics ♦ Vestibule Wall Graphics ♦ Branded Office Glass ♦ Office Wall Poster Frames ♦ Lobby Wall Mural with Tagline
♦ Lobby Poster Frames ♦ Dimensional Back-lit Logo on Pod ♦ Teller Wall with Aluminum Logo Panels ♦ Drive-up Window Graphics ♦ Coin Machine Signage
Celebrating a New Brand Identity Bank of New Hampshire | Hillsborough, NH ♦ Vestibule Glass Graphics
♦ Office Glass
♦ Branded Teller Pod Glass
♦ Conference Room Mission Statement
♦ Local Town Wall
Uniquely Boston
City of Boston Credit Union | Boston, MA ♦ Uniquely Boston Sports Sign
♦ Local artwork
♦ Branded Glass
♦ Hand-painted instruments
♦ ITM Wrap
Created for Local Impact Community Bank | Bedford, NH ♦ Hello Bedford Vestibule Wall ♦ Office Glass ♦ Bank Happy Hospitality Wall
♦ Local Images of Community ♦ Raised Logo Behind Tellers ♦ Conference Room Wall
Elevating the DCU Brand
Digital Federal Credit Union | Hudson, NH ♦ Exterior Window Graphics ♦ ATM Vestibule Graphic ♦ Coin Machine Wrap ♦ Lobby Feature Walls
♦ Values Wall ♦ Office Glass ♦ Office Wall Murals ♦ Teller Pod Panels
A Legacy Reimagined Dime Bank | Norwich, CT
♦ Exterior Signage ♦ Antique Local Illustration ♦ Soffit Tagline ♦ Brushed Aluminum Logo ♦ Office Glass
♦ Conference Room Wall with Dimensional Verbiage ♦ Custom Wood Map ♦ Coin Machine Wrap
A Branch That Belongs to Cranston CME Credit Union | Cranston, RI ♦ Exterior Signage ♦ Exterior Vestibule Doors ♦ ATM Wall Surround ♦ Office Glass ♦ Office Community Murals
♦ Conference Room Mural ♦ Behind Teller Acrylic Logo ♦ Cafe Surround Wall ♦ Lounge Tic-Tac-Toe Game ♦ Drive-up ATM Surround
Rooted in Community
Greenfield Savings Bank | Easthampton, MA ♦ Exterior Entrance Doors ♦ Custom Vestibule Mural & Dimensional Signage ♦ Community Lobby Wall ♦ Custom Office Glass ♦ Kids Area Graphics
♦ Values Wall ♦ Custom Painted Locally Inspired Mural ♦ Acrylic Logo on Teller Pod ♦ Dimensional Graphic & Changeable Frames in Lounge
A Bright Environment
Greenfield Savings Bank | Northampton, MA ♦ Entrance Signage ♦ ATM Vestibule Graphic ♦ Compliance Board ♦ Halo-lit Icon on Teller Pods ♦ Teller Wall Graphics ♦ Core Values Wall
♦ Kids Area Graphics ♦ Acrylic Cafe Sign ♦ Icon Moss Art ♦ Office Glass ♦ Drive-up Window ♦ Exterior Window Bus Wrap
Vibrant Journey from Start to Finish Ion Bank | Watertown, CT
♦ Entrance Signage ♦ ATM Vestibule Graphics ♦ Branded Office Glass ♦ Mission Statement Graphic ♦ Teller Wall Mural
♦ Office Walls ♦ Branded Windows ♦ Vintage Local Map & Photo Displays ♦ Branded Cafe
Honoring Naugatuck's Rich History Ion Bank | Naugatuck, CT
♦ Entrance Signage ♦ ITM Wall & ITMs Graphics ♦ Branded Office Glass ♦ Above Offices Mission Statement ♦ Teller Wall Mural
♦ Branded Cafe ♦ History Cube Signage ♦ Waiting Area Soffit ♦ Office Walls
Branded from Exterior to Interior Ion Bank | Southington, CT ♦ Exterior Signage ♦ Entrance Signage ♦ Branded Windows ♦ ITM Wall & ITMs Graphics ♦ Branded Office Glass
♦ Mission Statement Wall ♦ Teller Wall Mural ♦ Branded Cafe ♦ Office Walls ♦ Drive-Up ATM Surround
A Vibrantly Branded Member Experience Metro Credit Union | Peabody, MA ♦ Entrance Window Graphics ♦ Vestibule Glass ♦ ATM Wrap ♦ Vestibule Wall Signage ♦ Coin Machine ♦ Word Wall & Local Charities Display
♦ Teller Wall Logo ♦ Office Glass ♦ Branded Office Walls ♦ Photo Display with QR Codes ♦ Sisyphus Coffee Table Creating Metro Credit Union's Logo
Exploring the Magical World of Banking Northshore Children's Museum | Peabody, MA ♦ Piggy-Bank Custom Logo ♦ Behind Teller Graphics ♦ Drive-thru Wall Graphics
♦ Wayfinding ♦ Piggy-Bank Plinko
Coastal Inspired
Ocean State Credit Union | Warwick, RI ♦ Entrance Graphics & Photos ♦ Teller Wall Mural ♦ Offices Wall Coverings ♦ Acrylic Frames
♦ Compliance Board ♦ Vinyl Seagull ♦ Office Glass ♦ Drive-up ATM Wrap
Representing the City of Lawrence Reading Co-operative Bank | Lawrence, MA ♦ Entrance Signage ♦ ATM Vestibule Graphics ♦ Branded Office Glass ♦ Mission Statement Graphic
♦ Teller Wall Mural ♦ Office Walls ♦ Branded Windows
The Warwick Workspace: Created for Collaboration Rhode Island Credit Union | Warwick, RI ♦ Exterior & Interior Signage ♦ Geometric Vestibule Wall Covering ♦ Wayfinding ♦ LED Training Room Inspirational Light ♦ Dimensional Lettering with Local Images
♦ Core Values Wall ♦ Vision & Mission Wall ♦ Training Room Word Wall ♦ Office Glass
Shaping the Member Journey
RT Federal Credit Union | Lyons Falls, NY ♦ Front Door Glass Graphics ♦ ITM Surround & ITM Wall ♦ Vestibule Graphics & Soffit ♦ Compliance Board ♦ Multi-Purpose Room ♦ Waiting Area Wall ♦ Office Glass
♦ Ipad Station Wall ♦ Fireplace ♦ Coffee Station ♦ Teller Pod & Wall Graphics ♦ Exterior ATM and Night-Drop ♦ Exterior Pneumatic Tube Signage
Designed for Community Impact RT Federal Credit Union | Rome, NY ♦ Front Door Glass Graphics ♦ ITM Wrap & ITM Wall ♦ Sliding Glass Partition ♦ Teller Pod & Teller Wall ♦ Vestibule Graphics & Soffit ♦ Compliance Board
♦ Workstations Wall ♦ Kids Area ♦ Office Glass ♦ Drive-up Window ♦ Exterior ITM
From Tagline to Touchpoint Seneca Savings | Manlius, NY
♦ Entrance Doors ♦ Compliance Sign ♦ Behind Teller Soffit with Tagline ♦ Teller Pod Logo – Internally Lit ♦ Office Glass ♦ Lobby Focal Wall
♦ Dimensional Logo over Fireplace ♦ Conference Room Mural ♦ Office Accent Walls ♦ Breakroom Wordcloud & Core Values ♦ Drive-up ITM & Nightdrop Wall ♦ Drive-up Island ITM Wrap
Capturing the Essence of the Community Service Credit Union | Epping, NH
♦ Postcard Wall Mural ♦ Vinyl Star Logo on Wall & Window ♦ Mission Statement Wall Graphic
♦ Changeable Acrylic Panel ♦ Office Glass
Building Community, Banking on Growth UniBank | Worcester, MA
♦ Entrance Doors ♦ Vestibule 'WooSox Partner' Graphic ♦ Dusted Crystal Office Glass ♦ Teller Back Wall Cover with Dimensional Logo ♦ 'Uniquely Worcester' Cafe Sign
♦ Conference Room Map Wall ♦ Coin Machine Wall ♦ Historic Hallway Wall ♦ Drive-up Window ♦ Exterior ATM Surround
Bringing Main Street Inside
Wakefield Co-operative Bank | Wakefield, MA ♦ Frosted Privacy Glass with Illustrations of Downtown Wakefield ♦ Frosted Glass Door Welcome Graphic ♦ Soffit Tagline ♦ Hallway Wall Mural
♦ Raised Logo on Elevator Wall ♦ Coin Machine Wrap ♦ Waiting Area Walls
Blending Tradition with Innovation Wakefield Co-operative Bank | Melrose, MA ♦ ATM Wrap ♦ Local Artwork ♦ Coin Machine Wrap ♦ Branded Coffee Station ♦ Melrose Timeline Wall
♦ ♦ ♦ ♦ ♦
Teller Wall Graphics Branded Soffit Melrose Wallpaper Mural Office Glass Branded Office Walls
A Legacy of Giving, A Future of Hope Worcester State University | Worcester, MA ♦ Wayfinding ♦ Photobooth Walls ♦ Walls Across Photobooth ♦ Walls Next to Photobooth ♦ Reception Area
the NES ADVANTAGE 54
Brand your Banking Journey Let's create the future of banking together.
BRANDING ♦ SIGNAGE ♦ ENVIRONMENTAL GRAPHIC DESIGN ♦ CUSTOMER JOURNEY OPTIMIZATION ♦ IDENTITY DESIGN NEW ENGLAND
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