Custom Marketing Plan - Kettner Residence

The Nelson Group

Custom Marketing Plan ®

Prepared for

Tim & Wilma Kettner 10111 E Cholla Street Scottsdale, AZ 85260

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

W E L C O M E T O T H E N E L S O N G R O U P.

Thank you for your time the other day!

In this magazine you’ll find your custom marketing plan and a little bit about us. I’m incredibly proud of the team I get to represent. They’re hard working, passionate, kindhearted, they’re competitive, and they’re all around good people.

At the Nelson Group we’re honored to be called “Best of the Best” and look forward to serving you with excellence and care. We will do everything in our power to get you the most money for your home in the least amount of time. We’ll do so with our custom marketing campaigns and by minimizing any possible hurdles and challenges along the way.

In the business of real estate, there are two things that separate a Realtor from a great Realtor: 1. The communication and service you and your home receive 2. The marketing of your property.

The following pages highlight the services we offer and the steps we take to elevate this experience to a whole new level.

We look forward to working with you,

Jen Jen Nelson, Realtor® The Nelson Group

602-684-0199 Email: JenNelson@RealtyExecutives.com www.NelsonGroupSW.com

Jen Nelson, Founder, The Nelson Group In 2001 Jen started in real estate as an investor and flipper in the Seattle area. She and her husband also founded several companies over the next two decades including commercial design and construction firms, moving, storage and a development company.

Jen currently serves on the board of a real estate investing firm and is active in real estate advisory boards and trainings. She’s passionate about giving back, creating community, teaching financial literacy, and helping people find HOME. Jen is accredited through the Arizona Association of REALTORS and part of several industry organizations. “As a local, and neighborhood expert, I want you to know that I will consistently look for the best ways to market and sell your home to potential buyers. As a specialist in luxury, resale and vacation properties, I am here to win you top dollar for your beautiful home.

Thank you for taking the time to meet with me today, I can’t wait to get started!”

A FEW HIGHLIGHTS

97 38

Number of homes sold in last 20 months

Average days of home of market

Best of the Best Award Recipient of the Best of the

Best Award 2019, 2020, 2021 2022, Awarded Top Producer by Phoenix Magazine Most Prominent Agent award 2021 HomeSnap Top 15% Award – Awarded Top 15% of all Realtors in the United States REAL ESTATE TEAM OF THE YEAR 2022 – Phoenix Homeowner Magazine, Top Team 2022 Signature Title DMX – Digital Marketing Excellence Certification CLHMS - Guild Member of International Luxury Marketing community Phoenix Leadership Council – Member of Leadership with Phoenix Assoc. of Realtors Awarded Top Agent by Top Agent Magazine, featured in National and International Editions.

Positivity Award 2020- Presented by Colleagues

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Meet the Team Award Winning Realtors & Voted 2022 Top Team

Cynthia Shobe Realtor, Director of Operations

Brittany Sauncy Realtor, Real Estate Advisor

Cynthia has more than 30 years experience as a Transaction Coordinator & takes exceptional care of clients, ensuring the file is moving along in a timely manner. She also delights with her wit and wisdom as well as provides excellent service and insight to her clients as they navigate real estate.

Brittany brings an enthusiastic spirit, social media savvy, and a strong desire to serve her clients with excellence to everything she does. An expert negotiator, her clients appreciate her attention to detail and excellent communication. As a Scottsdale native she has deep knowledge of the Valley and now calls PV home.

Cora Orso

Boo Bakke

Realtor, Real Estate Advisor

Realtor, Real Estate Advisor

Cora grew up in the luxury home building world & equestrian community of the NE Valley. She’s seen the Valley evolve and uses her broad knowledge base and design savvy to guide clients in their real estate endeavors. She also has a skillful hand in home renovation projects and has always loved all things real estate.

Boo is a real estate investor with 8 years of property management experience. A native of Seattle Washington, Boo and her husband of over 25 years fell in love with the “Valley of the Sun” investing in vacation rentals, and eventually moved to Phoenix to dry out. She uses her deep knowledge of investing, real estate and business to provide great insight for her clients.

Katie Bloxom Director of Client Care

Katie has always had a passion for hosting and entertaining. She has a background in interior design, making beautiful spaces come to life and setting up client events with lovely touches. She helps ease client’s stress by sending thoughtful little details to surprise and delight throughout the process.

Christina Paul Marketing Director Christina is an Arizona native with a passion for promoting our amazing team across social media platforms. She handles our various marketing channels to ensure our clients’ listings are showcased to the right audiences. She also curates relevant content to inform potential buyers and sellers about the current market.

Stories of Success

I have the privilege of helping families start a new adventure everyday...here are a few success stories from our clients.

“Our experience with The Nelson Group was amazing.

Talk about quality people all around who truly care for the individuals they are working with. Cannot recommend Jen and her team more! They exceeded our expectations with communication and working hard to get us into our dream home.”

- Colton & Raquel, Paradise Valley

“Jen is unlike any realtor we have ever worked with. Her work ethic is unmatched. I believe she beat us to every single appointment we had.

Plus, she sent us to dinner afterwards on her! Amazing, you won't be disappointed!”

- Colter & Katie, Arcadia

“Jen is a master at her job. Her knowledge of the area and her expert negotiating skills helped us relocate from Washington with ease. She was able to show us houses through FaceTime and videos. At my request of any listing I was one of the first to see it within hours. In this crazy market we all need Jen as our advocate to find you the best and get you the best price. I trusted her advice 100% and then some. She and her entire staff are available to their clients at all times and really put our interests over just closing any transaction. I would HIGHLY recommend her to anyone buying or selling in the Phoenix metro area!

- Heather, Gilbert Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

YOUR HOME SELLING JOURNEY…

Selling your home is likely the largest financial decision you’ll make in life; there are many things to consider while preparing for the home sale process. However, it’s also an exciting new chapter. Your home is your sanctuary, and through all the emotions of this process, I’m here as your guide. It’s important to know what to expect as we go through each step and what you can expect of me. With proper preparation and strategy, I can transition your home from fresh on the market to SOLD!

Kind Words from our Sellers: Jen Nelson provided us with a fantastic experience in the sale of our home. Rapport was established immediately, communication was constant, thorough, and fluid. She was the consummate professional yet treated us with kindness and consideration throughout. Her integrity was evident all along. Her team was an incredible extension of her philosophy of doing everything right. -Jim

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Comprehensive Strategy I provide a comprehensive plan to my clients outlining how we are going to gain serious buyers and attractive offers. My custom marketing plan includes integrating traditional, proven methods with progressive modern tactics to sell your home in a timely and seamless manner.

The Right Price

Custom Marketing Plan

Sold!

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

STRATEGIC PRICING

Activity

Pricing your home is both a science and an art. Your home’s exposure is highest when it initially hits the market. For this reason, it’s vital that we develop a thorough pricing strategy.

To do this, we must consider the prices of homes in the neighborhood (comparables), adjustments that should be made (increases or decreases) to account for the condition of your home and the timeframe in which you are wanting to sell. If priced accurately, we increase the chances of attracting a qualified, driven buyer quickly. My goal is to maximize your sales price while closing within a timeframe that is reasonable for you.

Pricing correctly helps strike a deal when there is more competition for your home.

Weeks on Market *The data shown is provided by the National Association of REALTORS ®

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Prime Pricing When discussing price, we will need to decide what is most important to you- timeframe or profit? The amount of time your home is on the market can affect market value.

RETAIL Pricing Maximize your possible profits but you’ll dramatically reduce the number of interested buyers and increase the time it takes to sell. Much like a retail store we may have to discount the price to attract Buyers.

Fair Market Value - $2.6m – $2.7m Increases your chances of a faster sale without sacrificing your profits. This is where most people land in this Seller’s Market. Additionally, using a “9” in the first 3 numbers indicates strong value to the Buyers.

Discount Approach - $2,499,000 With a slight discount below market value – no more than a few perscent we can dramatically attract Buyers. Too big a discount and people think something is wrong with it. In this Sellers’ market this isn’t needed as often.

*The data shown is provided by the National Association of REALTORS ®

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Presenting Your Home to Buyers Is staging a good option for your home?

What about Digital Staging?

You’ve made this beautiful space your home, and now it’s time to show it off! By decluttering, deep cleaning and renovating items that may bring down profitability, you are putting your best foot forward. You’re doing an excellent job!

You want buyers to envision themselves in your home and the neutral spaces will allow just that.

We have a small staging inventory AND offer an incredible digital staging design studio as well. We often do a Blue Tape walk through just prior to photos to discuss what items to remove.

Our job is to present your home in the best light possible.

We say you have 8 seconds to WOW a Buyer… let’s make those first few seconds count.

You only get on shot at a first impression!

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Presenting Your Home to Buyers

Make your home stand out with professional photos and video

PHOTO SHOOT - Once your home is perfectly prepared, I will schedule our Media Team to capture your property. Using professional photography will allow us to show off what your home has to offer and also allow me to create custom marketing pieces. We like light and bright photos with High Def resolution so the texture and grain comes through.

PORTRAIT Photography – this showcases not just the room but includes lifestyle images showing the way a home might be lived in. i.e. hot coffee cup on the front porch.

VIDEO - video tours are a necessary strategy to give buyers a sense of the space, compelling them to come give it a look in person. Custom formatted videos for 3rd party sites ensures your home will stay top of the list when Buyers search.

DRONE – You have a great lot! We’ll do both drone photography, drone videography and custom aerial editing to highlight just your property.

TWILIGHT – Dusk photos offer an ethereal look and beautifully showcase the home’s features and views.

Drone photography and twilight photos are the icing on the cake for standout images!

MARKETING YOUR PROPERTY

CUSTOM PROPERTY WEBSITE:

Your home will be featured on its own custom property website. We use this to measure traffic, engagement and which photos buyers prefer. Then we craft our marketing around those images.

Now that we’ve gone over prepping, pricing and presenting your home, let’s discuss how we are going to market your property to the best buyers. As your agent, it’s my job to market through highly targeted messaging and various channels..

Your listing will be featured on my Executive and Brokerage website as well. Our websites are designed to be easy-to-navigate and respond on any device on any platform.

www.RealtyExecutives.com www.NelsonGroupSW.com As well as hundreds of other popular sites…

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

The Whole Package Our Realty Executives websites are just the beginning of where your property will be displayed. With our large network of industry sites, YouTube Channels and social media platforms, we can ensure maximum global and network exposure.

We study the algorithms of various sites to be sure your home has all the bells and whistles to be in the top few when Buyers look for a home in your area.

Our YouTube Channel and Social media ads often get more than 30,000 views a month positioning YOUR home in front of likely Buyers with our targeted advertising.

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

The Whole Package: Social Social media is becoming one of the best platforms to use to advertise your home. We will use photos, videos, virtual tours and floor-plans on several social media channels. Facebook and other social media platforms are invaluable mediums that encourage interaction with prospective buyers.

By using eye-catching visuals, targeted demographics, propertyrelated hashtags and keywords, your listing will be seen by those seriously considering buying a home in your area. Then the ad re-targeting package continues to remind Buyers of your home as they browse various platforms.

Through Social Media we also target Buyers coming in from other areas, known as “Feeder Cities”.

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

The Whole Package: Print Although the digital age is upon us, it is still important to recognize the impact well-designed and clearly written print advertising can have. We use several types of print materials to market locally and create awareness of your listing. These materials will address important details of your home including size, price and floor-plans, along with unique features your home has to offer.

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

The Whole Package: Email Keeping in contact with past, current and potential consumers is another great way I can market your home and reach potential buyers.

We have thousands of people in our database who will hear about your home right away. There are more than 5,000 people in our database – and we send your home to all of them.

Our customizable and automated email campaigns allow me to showcase your listing to my contacts quickly and efficiently. Landing directly in their inbox, my email campaigns are able to inform consumers of new listings, upcoming open houses and offer clickable links for more information.

a Through our in-house technology, I am able to track interest and monitor views by evaluating clicks and open rates of various viewers. By engaging the network, your listing can be seen by hundreds of potential buyers in the matter of seconds.

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

On-Demand Mobile Marketing Our On-Demand Mobile Marketing system allows buyers to receive information on your home instantly, 24/7. The added benefit is that I capture their contact information and can immediately respond to discuss your home. All of this is possible with the ease of a simple text message- making it a highly desirable way for prospective buyers to learn more about your property. Consumers have instant access to listing photos, details, and virtual tours.

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Why Sell your home with the Nelson Group?

We offer a proprietary combination of leading edge technology and a long history of real estate experience to maximize our Seller's exposure in the market while directly targeting Buyers.

Bottom line: we get your home sold quickly and for more than other Realtors or selling it yourself.

SOLD in 2 days for 108% of Asking Price!

After another Realtor had listed it for 97 days with no offers and major price reductions we sold it for $60,100 more!

SOLD for 102% of Asking Price with a backup offer in 2 days.

And for $73,000 more than previously listed!

SOLD for 101.4% of Asking Price After interviewing other Realtors we sold it for $35,000 more than other Realtors suggested. #HappyClients

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com

Thank You! Thank you for taking the time to speak with us! Selling or buying your home is one of the biggest moments in your life and we are honored you’ve chosen to work with us. Whether you’re moving away from Phoenix, upgrading or downsizing, you’re going to be in great hands. We look forward to the opportunity to get to know you and help you through this season in your life.

We’re in the business of helping people. We just happen to sell real estate.

You deserve honesty. Integrity. Exceptional service, consistent communication and a team ready to guide you through the process of your next real estate transaction. Real Estate is a complex, ever-changing market. Having an advocate on your side who has seen both market highs and lows in the Valley of the Sun and can adapt to your specific needs will save you precious time and money.

Please feel free to reach out anytime with questions or just to check in!

Jen Nelson, Realtor The Nelson Group JenNelson@RealtyExecutives.com (602) 684-0199 Direct www.NelsonGroupSW.com

Jen Nelson | JenNelson@RealtyExecutives.com | 602-684-0199 | www.NelsonGroupSW.com