Nelly Jelly IP deck

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WELL-ESTABLISHED IP

SCALING GLOBALLY

Animation series for pre-schoolers in development with Emmy-awarded team

01 WHO WE ARE

We are a production and licensing studio scaling powerful family and children’s content IP’s (Kakė Makė IPLTU, Nelly Jelly IP - global).

KEY FIGURES

+3 M copies of main picture books sold in native market

+2 M units of products in 2023 local market

81 M YouTube views since 2018 LTU market

50,000+ movie audience LTU (140K TA, 14 weeks airing)

150,000+ series audience Baltics

Publising program 100+ titles

Nelly Jelly is a 5-year-old girl who tames monsters, pirates, gnomes and other creatures, visits places in her vast magical world and finds all the needed solutions and joys there without stepping out of her home. A small girl ruling a BIG universe

2 musical shows Licensing (20+ partners)

2 theatre plays

Since 2010

v
YouTube
TV series (Baltics) App
Toys Movie (LTU)

02 OUR GROWTH AND POTENTIAL

NJ WORLD GROWTH

(home market, revenue growth, %)

OUR MAIN ADDRESSABLE LICENSING CATEGORIES (home market, %)

Home and garden Health and beauty Toys Accessories and fashion Publishing Food and beverages Entertainment
48% 83% 515% 2021Y 2022Y 2023Y 27 % 27 % 15 % 13 % 12 % 3 % 3 %

03 LICENSED PRODUCTION

04 AMBITION AND ROADMAP

We are seeking funding to power these goals

01 Co-production & attracting top broadcasters

Partnering with well-established UK-based animation studio

3 MEGOS to attract TOP broadcasters for increased scale (Apple TV, HBO, Disney, Netflix, Nickelodeon, Amazon Prime, Paramount, BBC and others).

02 Scaling globally

With the main focus on opening as many as possible EU/ North America markets: - Streaming series - Licensing

03 Expanding team In digital content, consumer products and entertainment.

04 Expanding to digital Capacity via new talent and partners: - Video games

05 OUR PROGRESS BAR

ACHIEVED

M Annual participation in key global industry events

M Collected key industry expert insights and guidelines

M Licensing agencies (Iberia, UAE, UK & Global)

M Deal for TV rights in Lithuania, Latvia and Estonia (TV3, Go3)

M Movie launched in cinema on 04/2023 (TOP in the box office LTU)

M Secured part BU for new development

M Contract with UK based animation studio 3 MEGOS

IN PROGRESS NEAREST GOALS

M New series in development

M Pitching global broadcasters

M Participating in Licensing Expo, Annecy, Brand Licensing Europe, MIP TV & COM, etc.

Open new markets through:

M Ended content sales to broadcasters

M IP share increase

M IP rights sales for licensing business

06 ANIMATION PROJECT

IN DEVELOPMENT WITH

Sometimes you just need a LITTLE help from your friends

Why will audiences engage with Nelly Jelly?

M Proven concept

M Relatable characters

M Familiar environments

M Really really funny

M Award-winning production team

M Co-viewing READ MORE ABOUT ANIMATION PROJECT:

SOMETIMES YOU JUST NEED TO TALK WITH YOUR (FUTURE) FRIENDS Simona Krasauskienė „NJ world“ CEO simona@nellyjellyworld.com
+37061801806 (EET)
https://www.linkedin.com/in/simona-krasauskiene/

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