Nelly Jelly IP deck

Animation series for pre-schoolers in development with Emmy-awarded team

WELL-ESTABLISHED IP SCALING GLOBALLY

01 WHO WE ARE Publising program 100+ titles

We are a production and licensing studio scaling powerful family and children’s content IP’s (Kakė Makė IP LTU, Nelly Jelly IP - global).

KEY FIGURES +3 M copies of main picture books sold in native market

TV series (Baltics)

Movie (LTU)

50,000+ movie audience LTU (140K TA, 14 weeks airing) 150,000+ series audience Baltics

A small girl ruling a BIG universe

Licensing (20+ partners)

v Toys

+2 M units of products in 2023 local market 81 M YouTube views since 2018 LTU market

App

Nelly Jelly is a 5-year-old girl who tames monsters, pirates, gnomes and other creatures, visits places in her vast magical world and finds all the needed solutions and joys there without stepping out of her home.

YouTube

2 musical shows

2 theatre plays Since 2010

02 OUR GROWTH AND POTENTIAL NJ WORLD GROWTH (home market, revenue growth, %)

OUR MAIN ADDRESSABLE LICENSING CATEGORIES (home market, %) Accessories and fashion Toys

515%

Home and garden

3% 3%

Health and beauty

27 % 12 %

48% 2021Y

Publishing

83%

2022Y

13 %

27 % 15 %

2023Y Entertainment

Food and beverages

03 LICENSED PRODUCTION

04 AMBITION AND ROADMAP We are seeking funding to power these goals

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Partnering with well-established UK-based animation studio 3 MEGOS to attract TOP broadcasters for increased scale (Apple TV, HBO, Disney, Netflix, Nickelodeon, Amazon Prime, Paramount, BBC and others).

With the main focus on opening as many as possible EU/ North America markets:

In digital content, consumer products and entertainment.

Capacity via new talent and partners:

Co-production & attracting top broadcasters

Scaling globally

- Streaming series - Licensing

Expanding team

Expanding to digital

- Video games

05 OUR PROGRESS BAR ACHIEVED

IN PROGRESS

NEAREST GOALS

M Annual participation in key global industry events

M New series in development

Open new markets through:

M Pitching global broadcasters

M Ended content sales to broadcasters

M Participating in Licensing Expo, Annecy, Brand Licensing Europe, MIP TV & COM, etc.

M IP share increase

M Collected key industry expert insights and guidelines M Licensing agencies (Iberia, UAE, UK & Global) M Deal for TV rights in Lithuania, Latvia and Estonia (TV3, Go3) M Movie launched in cinema on 04/2023 (TOP in the box office LTU) M Secured part BU for new development M Contract with UK based animation studio 3 MEGOS

M IP rights sales for licensing business

06 ANIMATION PROJECT IN DEVELOPMENT WITH

Sometimes you just need a LITTLE help from your friends

Why will audiences engage with Nelly Jelly?

M Proven concept M Relatable characters M Familiar environments M Really really funny M Award-winning production team M Co-viewing

READ MORE ABOUT ANIMATION PROJECT: PITCH BIBLE

SOMETIMES YOU JUST NEED TO TALK WITH YOUR (FUTURE) FRIENDS

Simona Krasauskienė „NJ world“ CEO simona@nellyjellyworld.com https://www.linkedin.com/in/simona-krasauskiene/ +37061801806 (EET)