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Not Your Typical Real Estate Team The Nellis Group goes far and beyond the duties and skills of the average Realtor. Our commitment to Real Estate excellence has enabled us to help over 140 families move per year.

Growth For The Next Generation Vicki Nellis started the Nellis Group in 1983 with a focus on customer service and a strong set of core values. From its beginnings as a small individual Realtor to the next generation team that is led by Vicki’s son James today, the Nellis Group will continue to grow as the needs and expectations of our clients increase.

Four Reasons A Home Won’t Sell While the home selling process may appear complicated, there are actually only 4 reasons that a home will not sell in today’s market. The first 2, Price & Condition, are controlled by you with the aide of the Nellis Group team of specialists. The next 2, Marketing & Negotiation, are why you select the Nellis Group to protect your equity and get you the best terms & conditions for your home sale.

Price The Nellis Group will help you find the most accurate estimated value of your home in the current market, and guide you in determining the best pricing strategy to fit your needs.

Market Specialists/Appraisers

Pricing Strategy

Our market specialist will perform a Mini

We will help you elect a pricing strategy to meet your goals & time frames. If

Market Analysis (MMA) on your home

you are looking to push the price you might opt for a Wiggle Strategy. Or, you

to determine the best estimated value. Our

may opt for a Worry Strategy and leverage Low Offer Engagement (LOE) to try to

specialists are licensed appraisers, so they will

sell your home more quickly.

be able to look at your home with a more accurate eye. This makes the MMA a more precise compared to a traditional Realtor CMA or the often inaccurate, online estimate.

Optional Secret Homes allows you to take advantage of Price Friction and test the market without accruing any actual days on the market.

Condition The Nellis Group will show you how the clean ups, fix ups, and possible renovations will impact the value and appeal of your home and connect you with a network of Advantage Partners that can help drive your home above the competition.

Selling As-Is Gets your home on the market quickly and without spending additional money.

Lipstick Renovation Cost-effective fix-ups that won’t dramatically increase the home’s value but will get your home looking “shiny”.

Full Renovation Costly upgrades & remodels that raise your home into a higher price bracket.

Showing Condition

Keeping the home in a good showing state is essential to the condition. We provide a free 1 hour interior

designer consultation to help stage & improve your home’s appeal in the eyes of potential buyers.

Marketing

Multi Point Proactive Marketing System Our team of marketing experts will make your home look great, create effective marketing materials and make sure that your home is syndicated to every possible potential buyer out there. We have an in depth Proactive Marketing System that features 70+ points

and procedures to market your home consistently through every aspect of the process with attention to detail.

Stay Connected

Marketing Reports

Weekly courtesy

Keeping you up to

calls to discuss any

date with information

questions or concerns

and analysis on what

and bi-weekly market

is going on in the

reposition reviews.

constantly changing market.

6 Step Market Review Weekly Courtesy Call

Syndication Analysis Feedback Reports Competition Compare

Multi Point Proactive Marketing System

Dome Style Home, Fairfax, Fairfax County, Virginia

Staging & Showings

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1 Key #

The goal of staging your home is to make buyers feel welcome when they walk in your front door at a showing and generate an offer. Our free Interior Designer consultation will help you highlight the home’s assets so your home outshines the competition.

Showing Frequency According to MRIS, on average, when priced at market price you should expect to see around 2-3 showings per week. All of our agents who sell in your area will also be doing agent

previews of the home.

Professional Showing Service We make sure that a buyer never misses a chance to view your home on our end by utilizing a professional showing scheduling service. Not only can we streamline showings based on your needs, but we also can provide you with feedback reports to let you know what buyers are thinking.

Clubhouse Swimming Pool, Stone Ridge, Aldie, Loudoun County, Virginia

Photography & Video

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2 Key #

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We use wide angle photography to capture the spaciousness of each room, High Dynamic Range

(HDR) enhancement to bring vivid photos to life, aerial photography/video* to capture the community highlights, and HD Video to bring your home alive.

Nellis Group photos stand out compared to other Realtor photos that you will find online. The techniques we use make sure that buyers are not scared away before they step inside the home.

Realtor Photo

Nellis Group Photo

Star In Your Seller Connection Story Nobody knows your home better than you do. That is why we recommend that all our sellers participate in a Seller Connection video. The video will showcase your home and your community through visually stimulating media combined with your own story. Seller Connection develops an emotional connection with potential buyers and adds a level to marketing for your home that cannot be replicated.

Townhouse, Cameron Station, Alexandria, Virginia

Home & Neighborhood Marketing

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3 Key #

The first thing that a buyer buys is the neighborhood so we also make sure that we create print and online marketing materials that showcase both the home and the community. We will make the buyer feel like they have been in the home and toured the area even if they haven’t visited yet.

In Home & Online Brochures Portrays all the essentials about the home & community through vibrant writing, vivid photos and technical information mixed

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together with an emotional connection via a Seller Connection

Letter written by you. The goal is to give buyers something to take with them that showcases your home and makes it stand out and be remembered after a day of seeing multiple homes. w w w.

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Brochures are also available to be viewed & shared interactively online.

Message from the owners

...

Blast Pages & Community Gateways An online gateway to your home and community featuring colorfully written descriptions, photos & video, and information that potential buyers and agents can view and share in an easier and more effective way than the technical MRIS setup.

This is a spacious home for all stages to Quantico, Belvior of family life. We were drawn to grocery is a favorite and DC. There are excellent schools, wonderf the location close and plenty of state ul shoppin parkland with water activity access. g, Wegman’s The home itself is fantastic for entertaining with with a study and its open floor plan guest suite. We yet offers privacy especially enjoyed friends and family the many festive at occasions with custom made wine the custom, full service bar with kegerator cellar. and ice maker and The lot offers the best curb appeal in the neighbo perfect for those rhood. The wrap lazy around front porch been professionals Sunday mornings reading the newspaper and is maintained. We the beautiful yard a home full of hope that you will memories…just that has fall in love with like us. the house and make it Sincerely, Joseph & Bettye

Marie

High Rise Condos, Ballston, Arlington, Virginia

Social Fusion Marketing

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In today’s world, it is essential to take advantage of the amount of buyers who are online and using social media to find and share homes. We use Social Fusion to increase the Search Engine Optimization (SEO) of your home, and saturate the internet with information about your home and the surrounding community.

Strategic Blogging Consistently adding content online about your home through blogging helps to keep your home fresh even after the initial market saturation. We cover topics like special features of your home,

community information, local restaurant stories, area attractions and more using social fusion to spread the information.

Social Media Boost Sharing your home to our wide array of social media fans through various social media outlets is a great first step. One key thing we do is utilize the world’s number 1 social network, Facebook, to get your home shared most effectively to a targeted market of people online via paid advertising. This acquires viewers who will not just view your home, but share with their own networks.

Townhome, Woodlynne, Fairfax City, Virginia

Ultimate Syndication

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5 Key #

The Nellis Group uses a strategic syndication strategy that gets your home in front of the most possible potential buyers. We use a combination of paid features on big name web sites, to mass syndication, to our own personal Realtor to Realtor syndication.

Key Syndication

Top 20 Producer Blast

Mass Syndication & More

Sold For Full Price As Secret Home, Woodbridge, Prince William County, Virginia

Secret Homes Weekly Plan - Monthly Plan - Half A Year Plan Secret Homes brings serious buyers into your home and allows the Nellis Group to leverage price friction and a lack of days on

market to negotiate full price offers on your behalf. Your home will still be have the full power of Nellis Group Marketing behind you, with the exception of officially being listed in MRIS, which ensures you accrue 0 days on market while you test the waters. Sellers looking to aggressively test the market, or with less urgency to sell should consider this program.

Negotiation Leverage: Zero Days On Market

Negotiation Leverage: Price Friction

Serious Buyers Only Showings of your home will

Increased days on market can be a stigma

When a buyer comes into a Secret

be controlled by you and the

when selling a home. Without officially

Home, they are given the opportunity

Nellis Group through private

being on the market, sellers are more

to make a full price offer before the

channels. This ensures that

free to test the limits of price without

home is mass syndicated to thousands

anyone who is going to see

accruing any negative days on the market

of other buyers. It gives them a chance

your home is a serious and

while gaining leverage against buyers who

to “snatch up� the home and gives us

pre-approved buyer. There

want to use days on market against them.

a chance to leverage full price offers.

will be no sign in the yard, no visible lock box, and no surprise showings. On average you can expect 1 showing every 10 days.

Gourmet Cook’s Kitchen, Clifton, Fairfax County, Virginia

Strategic Open Houses Real Estate companies love to use open houses. They don’t love them because it sells your home, but because they can interact with new buyers who they will most likely sell a different home. The Nellis Group’s open house focus is to showcase your home. That is why we hold open houses at three strategically placed time periods in the selling process.

Secret Home Open House

Introduction Open House

Price Shift Open House

If you have opted to be part of our

The first weekend the home is on the

If your home shifts into a different price

Secret Homes program this is a great

market is a great time to get a large

range then there are a new group of

opportunity to get buyers in the door

number of potential buyers in the door.

buyers who are now in your price range

and create urgency & leverage while

These buyers who have already seen all

who would love to see a new home that

remaining officially off the market.

the other homes on the market.

fits their needs.

Syndication, Circle Prospecting and Feedback To generate buzz for an open house the Nellis Group will advertise through social media and paid syndication channels. To prepare for the event, we will place directionals around the neighborhood and canvas the neighborhood with flyers. At times neighbors are a good source for buyers because they want friends/family to move into the area.

Once the open house is complete you will receive a feedback report to see what buyers are thinking about your home.

Negotiation The negotiation experts at the Nellis Group will fight for your equity, utilizing negotiation tactics & strategies based on research, analysis and experience to generate the best terms and conditions from the contract for your home.

Buyer Agent Research

Low Offer Engagement (LOE)

We never go into negotiations blind.

A low first offer is not a bad thing. Our

Any time we are going to consider an

negotiation specialists leverage these

offer our negotiation specialists vet the

low offers to drive up the seriousness of

buyer agent to find out if the offer is

any other offers

Multiple Offer Strategy or Advanced Title Search ????

credible. We have a proven set of 10 questions that we ask every buyer agent to gain important information that will help us negotiate against them.

In certain situations the Nellis Group can leverage their special Lender Advantage Program (LAP) to better negotiate the terms of the offer. This program allows our lender to cover the buyers requested closing costs, saving you money.. This is the only program like this in the area and on average our sellers save $X when this program is utilized.