BARRON’S AND THE WASHINGTON POST
RESULTS
OVER
40 YEARS
OF REAL ESTATE EXPERIENCE
A CLIENT MOVED EVERY 72 HOURS
4700 FAMILIES MOVED
5700 BY 2030 84% OF OUR BUSINESS COMES FROM REFERRALS
THE NELLIS GROUP ADVANTAGE
OVER$11,000INADDITIONALSERVICESANDEXCLUSIVECOSTSAVINGSUPTO$30,000
INTERIOR DESIGNER CREATIVE MARKETING DIRECTORS
HIGHLIGHTTHEFEATURESOFYOURHOMETOMAKEIT STANDAPARTFROMTHECOMPETITION VALUE:$250
TRANSFORMYOURHOMEINTOVISUALLYCAPTIVATING MEDIATOATTRACTBUYERS VALUE:$400
NG3D TOURS & MEASUREMENT TOOL
SHOWCASEYOURHOME24HOURSADAYTOOPENYOUR HOMETOALLBUYERS VALUE:$350
APPRAISER
PROTECTTHEPRICEOFYOURHOMEANDDEFENDYOUREQUITY VALUE:$450
CAPTURESERIOUSBUYERSWITHOUTDAYSONMARKET ANDGENERATEFULLPRICEOFFERS VALUE:$2,000
ADVANTAGE PROGRAM (LAP)
LEVERAGETHISUNIQUENGONLYPROGRAMTOSAVE YOUTHOUSANDSOFDOLLARSATSETTLEMENT VALUE:$8,000-$32,000
CREATINGAMARKETINGPLANTHATWILLMAKEYOUR HOMESTANDOUTFROMTHECOMPETITION VALUE:$500
CONTROLLINGEVERYPHASEOFTHEPROCESSTOGETYOUR HOMETOSETTLEMENT VALUE:$500
PROSPECTING TEAM
CALLSTOCONSUMERS,TOPAGENTSANDDATABASEBUYERS VALUE:$2,000
PRIVATEMONEY,STAGINGANDBRIDGEFINANCE VALUE:$3,500
BRANDINGYOURHOMEWITHTARGETEDSOCIALMEDIA CAMPAIGNSTOMAXIMIZEYOURHOMEONLINE VALUE:$250
MARKETPAIDCAMPAIGNSTOGENERATEBUYERSFORNGLISTINGS VALUE:$1,500
6 METRICS OF THE HOME SALE
SHOWINGS
FEEDBACK
COMPETITION
6
ABSORPTION RATE DAYS ON MARKET
OFFERS
HOW MUCH IS YOUR HOME WORTH?
TARGET THE IDEAL PRICING
Nellis Group QMA
[ Qualitative Market [nal}sis performed b} a licensed appraiser pricing specialist
Ordinary Realtor CMA
[ basic Comparative Market [nal}sis performed b} a Realtor not an appraiser
Generic Online Estimates (MostAccurate) (LessAccurate) (LeastAccurate)
Basic computergenerated price estimates that do not take into account all factors for the home and local market
PRICING YOUR HOME IS [ BOTH SCIENCE & ART
SELECTING A PRICE
FRESH
PRICING & SHOWING EXPECTATIONS
80%OFSHOWINGSTAKEPLACEIN THEFIRST2WEEKSONTHEMARKET.
PRICINGTHEHOMETOOHIGHTO STARTISACOMMONPITFALL.BY THETIMEITHITSTHERIGHTPRICE,IT ISTOOLATE.ASTALELISTINGWILL SELLFORLESSMONEY.
STALE
DAYSONMARKET
ACORRECTLYPRICEDHOMESHOULDEXPECT2-3SHOWINGSEVERY7DAYS
NG COMPETITIVE SHOWINGS
STRATEGICALLY CREATING COMPETITION WITH LIMITED SHOWING PERIODS
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
COMPETITIVESHOWINGTIME:5PM-7PM(MONDAY-FRIDAY)
COMPETITIVESHOWINGTIME: 12PM-4PM(SATURDAY-SUNDAY)
COMPETITIVESHOWINGTIME:5PM-7PM(MONDAY-FRIDAY)
COMPETITIVESHOWINGTIME: 12PM-4PM(SATURDAY-SUNDAY)
2&4HOURINTERVALSFORTHEFIRST2WEEKSWILLOPTIMIZEYOURSHOWINGSANDTHE COMPETITIVEADVANTAGEOFBUYERSCOMINGTHROUGHATTHESAMETIME.LIMITEDSHOWING PERIODSCANCREATECOMPETITIONFORYOURHOME.
PROFESSIONAL CONCIERGE SERVICE
COORDINATING ALL SHOWINGS OF THE HOME & PROVIDING FEEDBACK REPORTS
NG PAID INTERIOR DESIGNER CONSULTATION & DETAILED REPORT
OUR EXPERIENCED REAL ESTATE DESIGNER HELPS YOUR HOME SPARKLE FOR BUYERS
IMPROVING CONDITION WITH RENOVATIONS
MAJORCOST&TIME
THERE ARE 3 TYPES OF RENOVATIONS YOU CAN CHOOSE FROM AS-IS SIMPLECLEANING LIPSTICK LIMITEDCOST&TIME FULL RENOVATION
SELLER PREPARATION FEATURES & LETTER
BUYERS BUY WITH EMOTION AND JUSTIFY WITH LOGIC AND DATA
SPECIALFEATURES
PERSONALLETTER
ONLINE BLAST PAGE & COMMUNITY PAGE
YOUR HOME’S ONLINE PORTAL
MARKETING CALENDAR
SCHEDULED MARKETING OF YOUR HOME TO POTENTIAL BUYERS
MARKETING/SHOWINGPHASE
REVERSE PROSPECTING FOR YOUR HOME
SOCIAL FUSION
SOCIAL MEDIA TARGETED MARKETING & SEARCH ENGINE OPTIMIZATION
ON OUR PROFESSIONAL PLATFORMS
@NELLISGROUP
SOCIAL MEDIA REELS SPECIALIZED BLOG POSTS
NG ULTIMATE SYNDICATION
CIRCULATING THE HOME TO POTENTIAL BUYERS
PAIDSYNDICATION
MASSSYNDICATION
NARSTATISTIC:OVER87%OFBUYERSTODAYSTARTTHEIRHOMESEARCHONLINE
NG ULTIMATE SYNDICATION
CIRCULATING THE HOME TO SUCCESSFUL REAL ESTATE AGENTS
HYPER-LOCALCAMPAIGN
TOPPRODUCERBLAST
ALLAGENTSINTHECOMMUNITY TOPAREAAGENTS
• 200 agents
• 2 miles
• 2 years
• 25 homes sold per year
(50 properties sold over the last 2 years)
• 3 Adjacent counties
(4 counties if property is urban)
• Sales price specific
NARSTATISTIC:OVER84%OFBUYERSTODAYAREREPRESENTEDBYANAGENT
STRATEGIC OPEN HOUSES
OPEN HOUSES AT STRATEGIC MOMENTS IN THE SELLING CYCLE
SECRETHOME LAUNCHWEEKEND COMPETITIVEOPEN GRANDREOPENING
•CIRCLEPROSPECTING
•NEIGHBORHOODDIRECTIONALS
•OPENHOUSEBLOG&VIDEO
•PAIDSYNDICATIONADVERTISING
•TOPPRODUCERBLAST
•HYPER-LOCALCAMPAIGN
•VIRTUALOPENHOUSE*
HARVARD CERTIFIED NEGOTIATION EXPERTS
LET THE NELLIS GROUP BE THE DEFENDER OF YOUR EQUITY
LENDER ADVANTAGE PROGRAM (LAP)
THIS IS A UNIQUE PROGRAM FOUND ONLY WITH THE NELLIS GROUP. ON AVERAGE, THIS PROGRAM HAS HELPED OUR SELLERS SAVE $8,000 PER TRANSACTION. WE HAVE SAVED OUR SELLERS OVER $30,000! *RESULTS ARE VARIABLE BASED ON INTEREST RATE AND LENDING PROGRAMS
$31,250 LAP
APPRAISAL PACKAGE
MAXIMIZING YOUR RATIFIED SALES PRICE
RELEVANTMARKETDATAOFSOLDHOMES
DETAILEDPROPERTYBROCHURE
CURRENTMARKETTRENDS
REPORTTAXABLESQUAREFOOTAGEPLAT/
PROPERTYSURVEYPERSONALPHONE
CALL/MEETINGWITHAPPRAISER
LOW APPRAISALS ARE A REASON WHY MANY CONTRACTS FALL OUT WITH OTHER COMPANIES
NELLIS GROUP VIP CLIENTS
ONCE YOU SIGN ON WITH THE NELLIS GROUP YOU ARE AUTOMATICALLY ENROLLED
CAPITALS&NATIONALSTICKETGIVEAWAYS
MONTHLYCONTESTS&PRIZES
HOMEANNIVERSARYGIFTS
BIRTHDAYWISHES&CONTESTDRAWING
CHARITYDONATIONINYOURHONOR
CLIENTAPPRECIATIONSOCIALHOURS
INVITATIONSTOSPECIALCONTESTS&EVENTS
NELLISGROUPDAYATTHEMOVIES
FALLPARTY&CHILICOOKOFF
SWEETSUCCESSHOLIDAYPIES
HALLOWEENCOSTUMECONTEST MUCHMORE!
WE DONATE A PORTION OF OUR COMMISSION TO A LOCAL CHARITY BELOW:
“My people will live in peaceful dwelling places, in secure homes, in undisturbed places of rest.”
Isaiah 32:18; NIV