Persona Madison 2025 by Nei-Turner Media Group

Influential Faces of the Greater Madison Area

SV Heart Photography

Paulius Musteikis Photography

SV Heart Photography

Paulius Musteikis Photography

The honor of being named a “Face” in this magazine is reserved for one company per business category, and each company within these pages is here by invitation. Each business story, often referred to as sponsored content, is paid for by that advertiser. Our list was carefully curated to ensure that the companies represented produce the highest quality, most professional work in their industry.

We hope you enjoy our premiere edition, and encourage you to connect with each “face” featured, supporting their local initiatives that enrich and strengthen our community.

Barbara Krause Publisher/CEO

Inside

Publisher’s Welcome

Welcome to the inaugural issue of Persona magazine, celebrating the most trusted businesses in the Madison area.

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Influential Faces

Discover the accomplished individuals driving the success of the businesses that contribute to our city’s prosperity.

Community Message

From the President of the Greater Madison Chamber of Commerce

A MESSAGE FROM Zach Brandon President of the Greater Madison Chamber of Commerce

Over the past decade, Greater Madison has transformed into one of the nation’s most dynamic technology and innovation hubs. Our region has become a magnet for Millennials and Gen Z workers drawn by economic opportunity. Key factors driving this growth including climate resilience, relative affordability and high quality of life make us uniquely positioned for future success.

With our region projected to reach one million residents by 2050, we will encounter opportunities as well as challenges related to significant population growth. Engagement and collective, collaborative action by our business community will be critical to ensuring that growth enhances what makes Greater Madison special.

Our businesses vary greatly — by size, industry, mission and more — but are united by the same entrepreneurial spirit. That spirit is evident in the following pages with the many fantastic businesses that are contributing to the vibrant future of Greater Madison.

2025 EDITION

BUSINESS & EDITORIAL

PUBLISHER/CEO Barbara Krause | bak@ntmediagroup.com

ART DIRECTOR Lauren Harrigan | lharrigan@ntmediagroup.com

DIGITAL

DIGITAL DIRECTOR Kristen Rouse | krouse@ntmediagroup.com

SOCIAL MEDIA MANAGER Cici Rindy cici@ntmediagroup.com

SALES

Secure your place as the exclusive business in your category. Reach over 40,000 affluent homes and businesses.

Expand your digital presence through Persona’s website, social media and targeted-marketing campaign. Only one company per category can be featured. Reserve your spot before your competition!

ADVERTISING SALES MANAGER Dena Frisch dena@ntmediagroup.com

ADVERTISING COORDINATOR & ACCOUNTING Nadine Seitz accounting@ntmediagroup.com

CIRCULATION Eric Johnsen eric@ntmediagroup.com

CONTRIBUTORS

PHOTOGRAPHER (unless noted) Stephanie Shanks | stephanie@stephshanks.com

EDITORIAL Danielle Letenyei danielle@ntmediagroup.com

KITCHEN REMODELING Dream Team

Dream House Dream Kitchens

Family-owned with more than 35 years of industry experience, Dream House Dream Kitchens focuses on delivering thoughtful design and high-quality products for kitchens, bathrooms or any other room in need of cabinetry for your home.

The company’s dedicated team of designers guides clients through the entire process from concept to completion, offering full-service remodeling that includes both a wide and unbound variety of colors

and selections. The Dream House Dream Kitchens team prioritizes quality over volume and takes the time to get things right for clients. In fact, the team mandates that “If it wouldn’t go in our own home, it’s not good enough for our clients.”

Now with three locations serving Wisconsin in Madison, Middleton and Delafield, award-winning Dream House Dream Kitchens is also a strong sponsor of the Clean Lakes Alliance.

BUSINESS LAW

Athena Legal Solutions, LLC

I n entrepreneurship, every decision counts. For women business owners, navigating legal complexities can feel like one more daunting hurdle. Enter Athena Legal Solutions — your trusted legal partner.

Led by Carolyn Jahnke, Athena specializes in supporting women entrepreneurs with an approach that’s as compassionate as it is strategic. The firm understands the unique challenges women face in business and believes that legal counsel isn’t just a luxury — it’s a cornerstone of success.

Whether you’re securing intellectual property, drafting contracts or preparing to sell your business, Athena ensures your legal foundation is

strong and your future is protected.

The team at Athena provides you with the ability to focus on what you do best — running and growing your business — while having the peace of mind that the fine print is in expert hands.

Athena is dedicated to sponsoring and participating in women business owner events across Wisconsin. Additionally, Jahnke serves on the Badgerland Council of Girl Scouts Board of Directors, empowering the area’s youngest women entrepreneurs.

Pictured left to right: Sarah Coenen, Carolyn Jahnke, Kathy Vogdes, Leslie Vitale.

WINDOW REPLACEMENT Dan McGowan

Waunakee Remodeling, Inc.

Known for its commitment to quality craftsmanship and customer satisfaction, Waunakee Remodeling has become a cornerstone for homeowners looking to enhance their living spaces. The company specializes in window replacement in collaboration with the well-known brand Renewal by Andersen.

The company began in 1977 as a siding replacement company and was purchased by Waunakee native Dan McGowan, first as minority owner in 2015, then as majority owner in 2020. Since, it has grown significantly, now employing over 120 people and offering much more than window replacement.

An unwavering dedication to quality is at the heart of Waunakee Remodeling’s philosophy. The team comprises skilled craftsmen who bring years of experience to every project. They prioritize using high-quality materials that elevate the aesthetics of any space, while ensuring longevity and durability.

Waunakee Remodeling is not just a business; it’s an integral part of the Waunakee community. The company actively participates in local events and supports community initiatives, fostering strong relationships with its neighbors.

AUTOMOTIVE Kayser Ford

Kayser Ford has been serving the Madison area for 100 years. The dealership traces its roots back to 1925 when its founder, Paul Kayser, started selling Ford Model T’s in downtown Madison. In the 1980s, the dealership was purchased by Pat Baxter, and is run today by his sons Sean, Ryan and Brendan (pictured left to right).

Over the decades, Kayser Ford has grown alongside the Madison community, evolving from a local business into a trusted name in automotive sales and service. Its parent company, Kayser Automotive Group, operates several Wisconsin dealerships in Madison, Sauk City, Watertown, Janesville, Oconto Falls and Pulaski. Kayser dealerships represent American brands such as Ford, Lincoln, Chevrolet, GMC, Buick, Jeep, Chrysler, Dodge and RAM.

Kayser Automotive Group is known for its customercentric approach. Its “Kayser Promise” motto guarantees to make the car-buying process simple. Kayser’s sales professionals don’t work on commission. Therefore, they are focused on understanding a buyer’s needs and getting them into the perfect vehicle without the hassle and pressure that comes with commissionbased sales.

Kayser provides a three-day money-back guarantee and free home delivery, making car-buying easier than ever. The dealership’s full-service body shop offers customers free loaner cars to use while their vehicle is in service.

Kayser Ford is also dedicated to serving the Madison community through its involvement in local organizations. This spirit of uplifting the community began with Pat Baxter and has continued to be a central focus of Kayser Automotive Group. In 2014, the Baxter family created the Patrick and Lee Baxter Family Foundation, which has provided more than $720,000 to Wisconsin families.

NATURAL SKINCARE

Lisa Brill

Qēt LLC / Qēt Botanicals

Just like our body thrives on the healthy food that we eat, our skin also eats and flourishes on what we feed it. Lisa Brill, founder of Qēt Botanicals, believes in working with proven, plantbased ingredients to create the company’s 100% natural, premium personal care products. Having suffered from sensitive skin, adult acne, rosacea and thyroid and negative changes in her own health, Brill knew something had to be done.

Since 2013, the company has been hand-making formulas with love and care and exudes a passionate desire to educate consumers about the benefits of using safe products. Qēt (“keet”)

Botanicals is based on these principles and was born out of the need for fresh and effective premium care for our face, body, and hair — without the use of toxins, synthetics or harmful chemicals or preservatives.

With 30+ national clean beauty awards, Qēt Botanicals is not a cover up — it’s a remedy that came into existence because of a true, personal need. Products are designed to heal and reveal healthy skin, not to hide or camouflage skin. The company is proud to have connected with thousands of satisfied customers and to be part of the Environmental Working Group Verified program.

HOME FURNISHINGS

Aaron & Austin Ayers

Portage & Ayers

Furniture

F or brothers Aaron and Austin Ayers (pictured left to right), buying furniture should be a stress-free experience. The Ayers brothers are third-generation owners of Portage Furniture and Ayers Furniture in downtown Ridgeway.

“We’re not high pressure, we’re not low pressure. We’re no pressure,” is the Ayers’ business motto. The Ayers family furniture business began in 1940 in downtown Ridgeway, and the same, customerfirst principles are still in place. Today, both locations offer a vast selection of heirloom quality furniture, including quality name brands like Flexsteel, La-Z-Boy, Smith Brothers, Ultra Comfort, Serta, Sealy,

Tempur-Pedic and Beautyrest.

The experienced sales teams at Ayers Furniture and Portage Furniture collaborate with customers to help them furnish every room in the home with pieces customized to their taste. Both locations also provide free, in-home delivery.

A staple in both communities, supporting everything from city rec programs to the local fire departments, the Ayers brothers are always willing to lend a helping hand — even if it means carrying that heavy couch.

EXECUTIVE HOME BUILDING

Willy & Bailey Keuler

Keuler Fine Homes

Building a custom home can be a big decision. The experienced team at Keuler Fine Homes has the expertise to help you design and build the home of your dreams.

Keuler Fine Homes crafts timeless homes where elegance and tradition converge. The family-owned business was founded in 1993 by Master Carpenter Willy Keuler (pictured at left). Today, Willy is still involved in every stage of the design and construction process to ensure the craftsmanship that Keuler Fine Homes is known for in the Greater Madison area.

The Keuler team works with customers in all aspects of building their homes, from the initial design to final construction. During design, they focus on creating homes that are not only more beautiful, but also more thoughtfully tailored to each client’s unique lifestyle and vision than any other builder in the market.

Keuler Fine Homes only works with the best subcontractors in the Madison area who share the same commitment to quality. Every Keuler home is handcrafted to withstand the test of time and reflects the people who will live within its walls.

DENTISTRY First Choice Dental

For nearly 30 years, First Choice Dental has been dedicated to bringing outstanding, comprehensive care to the heart of Dane County. Founded by local dentists who joined their practices with a shared vision of exceptional, patient-centered care, today, First Choice Dental currently operates 14 neighborhood clinics across Dane County.

The company offers a full range of services, from preventative care and restorative treatment, to cosmetic dentistry and sedation dentistry. Patients of all ages can find specialized care here, whether for orthodontics, wisdom teeth removal, root canals, implants or cosmetic dentistry. The team also treats complex conditions like TMJ disorders, sleep apnea and even provides Botox treatment.

What sets First Choice Dental apart is its investment in state-of-the-art technology and its attention to each patient’s specific treatment needs. The team is dedicated to making your visit as comfortable as possible, from noise-cancelling headphones and sunglasses to painless numbing and sedation. They also ensure that appointments are on-time so you aren’t stuck in the waiting room. No matter what treatment you need, First Choice Dental delivers a dental experience that will leave you smiling.

Pictured from left to right: Dr. Syed Hassan (Middleton), Dr. Austin Schopbach (Madison East), Dr. Ellen Kirschling (Verona), Dr. Rob Bradley (Madison West), Dr. Penelope Wei (Stoughton), Dr. Andrew Budi (Sun Prairie North), Dr. Luke Ellickson (Cottage Grove).

REAL ESTATE

As the owner and broker of Forever Home Real Estate, Anne Baranski views real estate as a service industry, rather than a sales-driven business. This belief is a core tenet of her practice, and she is committed to providing exceptional service whether clients are selling their current home or purchasing their dream property.

With more than a decade of experience, Baranski has been a licensed realtor since 2013 and consistently ranks among the top agents in sales volume in South Central Wisconsin. Specializing in

both residential and commercial real estate, she has worked with clients across the state, with primary expertise in the Madison metro area.

Her passion for real estate extends beyond business; it also allows Baranski to give back to her community. She is actively involved with several local non-profits, focusing on mental health, homelessness and education. However, her true passion lies with dog rescue, and she is deeply committed to finding forever homes for animals in need.

ENTERTAINMENT Julie Stoleson

Ivory Room Piano Bar

When Madison native Julie Stoleson

opened the Ivory Room Piano Bar, her vision was to create a space where people could enjoy music and forget about life for a while. From the twinkling stars on the ceiling to the friendly staff and specialty cocktails, the Ivory Room is a magical place where you can enjoy piano music and even sing along with people of all ages and backgrounds.

As the owner, Stoleson wears many hats. Tuesday through Saturday nights, you may find her bartending or handling behind-thescenes operations of the business. She does everything except play the piano, which she leaves to talented local performers.

Get ready for a high-energy musical showdown where three talented pianists battle it out on stage, playing popular hits, all while cracking jokes and engaging the crowd with hilarious banter — it’s a non-stop party where you’re the DJ, requesting the songs that get you singing and dancing all night!

COMMUNITY CARE

Associated Physicians

Associated Physicians is an independent medical practice that prides itself on being run by physicians, not insurance companies or administrative bureaucracy. In an increasingly complex healthcare system, Associated Physicians favors long-term doctor-patient relationships devoted to your best health.

Founded in 1946, Associated Physicians has built a patient-centric practice, sacrificing early founders’ salaries to ensure care was given for every individual’s needs at all costs. 79 years later, patients can be seen at this multi-specialty clinic in a number of departments including Internal Medicine, Pediatrics, OB-GYN, Podiatry, Physical and Behavioral Therapy. “To ‘be seen’ at our clinic is to be understood as more than just a set of symptoms or test results. It means receiving care that is designed around your specific life circumstances, priorities and challenges,” says Gil Roth,

PhD, and clinical psychologist. This unique group of dedicated physicians continues to grow in strength and size at their original location in the Hilldale neighborhood on Madison’s west side, but also beyond.

Dr. Shefaali Sharma, an OB-GYN physician, describes the clinic’s bright future by saying, “This legacy drives us to keep doing better ... and push through challenges that come with being an independent practice in a world where corporate medicine is giant. [Our] values will never change. Our patients will always truly be seen at Associated Physicians, no matter what.”

Pictured from left to right: Jennifer Everton, MD; Erica Walters, MD; Shefaali Sharma, MD; Jonathon Thoma, MD; Gil Roth, PhD; Zoe Rammelkamp, MD.

PET BOARDING Alyssa Statz

Barks on Bourbon

Alyssa Statz, owner of Barks on Bourbon, has dedicated her life to the well-being of animals. As a child, her household was filled with a variety of pets, ranging from dogs and cats to fish, frogs and even pet rats.

In 2016, Statz embarked on a journey to turn her love of animals into a full-time career. She found the perfect location in Cross Plains to establish her business, Barks on Bourbon. The full-service boarding facility officially opened in 2018. What started with three employees has grown into a thriving business and dedicated team of twelve.

Overlooking the Ice Age Trail and Black Earth Creek, Barks on Bourbon offers a peaceful, comfortable and secure atmosphere for its canine guests, with luxury suites and spacious kennels. The staff customizes each dog’s stay to meet individual needs, activity level and personality. Dogs are let out six to eight times throughout the day to play with other dogs or on their own. Manager Grace Nesheim has made it her mission to ensure that every dog’s visit is a very positive experience. She will go above and beyond to accommodate any special requests.

Barks on Bourbon has earned widespread recognition for its exceptional service. Since 2022, the business has maintained an A+ accreditation from the Better Business Bureau and is a Neighborhood Favorite on the Nextdoor App.

Barks on Bourbon is deeply involved in the community, actively participating in the Cross Plains and Mazomanie Chambers of Commerce and sponsoring local events. It hosted the 2024 Madison area Radiothon “Kibble 4 A Cause,” an event supporting pet rescues and shelters.

Barks on Bourbon has also made a significant impact on dog rescue and rehoming efforts. The staff has rescued and cared for numerous dogs, both locally and from distant locations such as Mississippi, ensuring they find safe and loving forever homes.

EYEWEAR Brittany Graber

Ulla Eyewear

Brittany Graber is the proud owner of Ulla Eyewear, an optical shop that has been serving the Madison community since 1998. Graber grew up in Madison and managed the business for more than five years before assuming ownership from her father in 2010.

Ulla Eyewear curates unique products from small, independent designers who prioritize craftsmanship and quality over mass production. Many of the eyeglass frames can be customized for size, color and materials. The shop offers frames, sunglasses, readers, computer glasses, glasses for hobbies, sports sunglasses, goggles and custom sun clips. It also provides free frame styling consultations, free adjustments and minor repairs.

Under Graber’s management, Ulla Eyewear has been recognized by Invision Magazine as a finalist for America’s Finest Optical Retailers, a prestigious acknowledgment of its commitment to quality, service and community.

Whether you’re looking for a bold, handcrafted statement piece or a timeless classic, Ulla Eyewear will help you create your one-of-a-kind look.

DIRECT FAMILY MEDICINE

Traese Kuhl, DO & Amanda Preimesberger, MD

rootsMD Direct Care Family Medicine

Dr. Amanda Preimesberger and Dr. Traese Kuhl are the family physicians behind rootsMD Direct Care Family Medicine, a direct primary care (DPC) clinic serving the Madison area. DPC is a healthcare model where patients pay a membership fee to access primary care services, bypassing traditional medical insurance.

After working for years in insurance-based health care, Dr. Preimesberger founded rootsMD in 2021 to provide patients with unrushed, relationship-based, price-transparent medical care. With the hassle of billing insurance companies removed, rootsMD

physicians are able to have more time with patients, offer continuity of care regardless of a patient’s job changes and focus on delivering quality care, rather than high-volume rushed care necessary to cover overhead associated with insurance billing.

At rootsMD, the monthly membership fees are based on a patient’s age. In addition to doctor communications and visits, members can receive discounted pricing for lab work, diagnostics and medications. The medical practice also offers select self-pay procedures for nonmembers and Executive Health programs for additional cost savings.

BANKING Park Bank

Since 1966, Park Bank has been a dedicated, mission-driven partner to individuals, businesses and nonprofits in Madison and Dane County, committed to making a positive impact. With its first branch on Park Street and established locations in Cross Plains, Fitchburg, Middleton, Sun Prairie and Verona, Park Bank has stayed true to its roots while helping its clients — and the community — reach their “next” goals and milestones.

What sets Park Bank apart is its commitment to the idea that “next” looks different for everyone. Whether helping a young family buy their first home, supporting a local nonprofit in expanding its impact or guiding a small business through growth, Park Bank understands that success is never one-size-fits-all. Its services — from personal, business and nonprofit banking to private banking and wealth management — are designed to meet the diverse needs of its clients and help them move forward.

At the heart of Park Bank’s mission is a commitment to building a stronger community. The bank actively partners with local nonprofits, providing financial support and paid volunteer time for associates to give back. This dedication to service reflects Park Bank’s values, rooted in the idea that success is shared and best achieved together.

Recognized with a 5-Star Bauer Financial rating — one of the top honors awarded to communitybased financial institutions — Park Bank combines community-focused care with financial strength. It’s a bank that is as invested in the success of its clients as it is in the success of Dane County as a whole.

From Madison to Verona and beyond, Park Bank is proving that “what’s next” isn’t just a destination, it’s a journey — and one they’re proud to take alongside the community they serve.

Pictured from left to right: Sarah Brenden, Bobbie Jorgensen, John Giegel, Martha Johannsen, Ken Lammersfeld, Ryan Shea, Suzanne Johnson, Sujhey Beisser, Amanda Postel.

PERSONAL INJURY Clifford & Raihala, S.C.

Since 1974, the attorneys at Clifford & Raihala have served the injured, fighting for full and fair compensation for their clients. The personal injury firm’s attorneys have recovered millions of dollars for injured drivers, passengers, bicyclists, motorcyclists and pedestrians.

At Clifford & Raihala, clients work directly with experienced injury attorneys from start to finish, getting the personal attention their case deserves. And they don’t pay a fee until the case is won.

The Clifford & Raihala staff aren’t just advocates for their clients — they’re also dedicated supporters of the greater Madison community.

The firm proudly invests in the people and causes that make the community stronger through sponsorships of local organizations, youth sports teams and charitable events.

Clifford & Raihala is a firm dedicated to advocating for the rights of people injured through no fault of their own. For 50 years, its focus has been fighting for justice, ensuring fair compensation and helping clients rebuild their lives.

Pictured left to right: Megan Aaroen, Teague Devitt, Carrie Devitt, Keith Clifford, Dinah Edelstein, John Raihala.

BOTANICAL GARDENS Tanya Zastrow

Olbrich Botanical Gardens

Olbrich Botanical Gardens features 16 acres of diverse gardens, including the tropical Bolz Conservatory and the only Royal Thai Pavilion in the continental US. Olbrich is open year-round and offers a gift shop, events, classes, exhibits and more, providing enriching experiences for all ages.

With Executive Director Tanya Zastrow at the helm since 2021, Madison’s public garden flourishes because of Olbrich’s dedicated staff, volunteers, supporters and the strength of its public-private partnership between the nonprofit Olbrich Botanical Society and the City of Madison Parks Division.

In 2025, Olbrich Botanical Gardens is defining its vision for the future by creating a comprehensive master plan to address aging infrastructure and potential garden expansion, while also addressing the needs of the growing Greater Madison area.

With a record-setting 372,000 guests visiting the gardens in 2024, Olbrich Botanical Gardens is a hot spot for people and plants alike!

RESIDENTIAL PAINTING

Replacing out-of-date siding or cabinets in your home can be costly. Spray-Net Southern Wisconsin helps homeowners avoid these expenses by offering a different solution.

As the founder of the Spray-Net Southern Wisconsin franchise, Dale Tomalin introduced the cutting-edge painting product to the region. At its core, Spray-Net Southern Wisconsin is a home transformation business dedicated to providing innovative, sustainable and costeffective solutions for homeowners. It specializes in proprietary, factory-quality coatings for siding, brick, doors/windows and kitchen cabinets, and also offers a specialized roof coating that

revitalizes and extends the life of asphalt shingles.

The business focuses on enhancing the beauty, durability and value of homes while reducing waste by avoiding unnecessary replacements. Plus, all work done by Spray-Net is backed by a 15year warranty.

With a commitment to exceptional craftsmanship and eco-friendly formulations, Spray-Net Southern Wisconsin delivers long-lasting results that not only transform homes but also contribute to a more sustainable future.

RESIDENTIAL CLEANING

4 Senses Luxury Home Services, Inc.

More than just a cleaning service, 4 Senses Luxury Home Services, Inc. is a trusted partner in helping families and individuals reclaim their time, create healthy environments and enjoy a sense of calm and comfort in their homes.

Founders Ewa Pluciennik and Mariusz Zalesski are passionate about healthy living and believe a clean home is essential to a fulfilling life. Their eco-friendly approach to cleaning homes reflects their commitment to the health and well-being of their clients and the environment.

4 Senses Luxury Home Services, Inc. offers services from regular cleanings to move-in/move-out cleanings and in-home laundry

services. The company uses a dedicated solo technician model, where each client is paired with the same technician for every cleaning. This consistency helps personalize the cleaning process to the client’s preferences and needs.

The team also is actively involved in Cleaning for a Reason, a non-profit organization that provides complimentary house cleaning for women undergoing cancer treatments.

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Pictured

left to right: Ashari Rolack, Grace Kirby, Ana Miranda, Sam Weinfurter, Mariusz Zalesski, Ewa Pluciennik, Yormarys Urdaneta, Gabriela Martinez, Kalila Delser.

Courtesy of 4 Senses Luxury Home Services Inc.

SENIOR LIVING

Sienna Crest Assisted Living, Inc.

Sienna Crest Assisted Living, Inc. opened in 1997 with one vision: to provide quality care to older adults. The company has expanded to 12 different homes throughout Southern Wisconsin, offering independent living, assisted living and memory care.

Sienna Crest’s niche is providing supportive care in cozy, homelike settings. The small size of its homes allows staff to really get to know the residents and family members. The better the staff knows the residents, the better care they can provide.

Sue White, president and founder of Sienna Crest (pictured center),

has been involved in the assisted living profession for over 30 years. She has been an active member of the Wisconsin Assisted Living Association for 20 years and has served on its Board of Directors for 15 years. Sue is joined by Katie Wenger, Director of Human Resources (pictured left) and Kim Ignatius, Director of Operations (pictured right).

Sienna Crest homes provide 24-hour support with personal care, meals and snacks, activities and one-on-one assistance throughout the day. It operates assisted living facilities in Darlington, Dodgeville, Marshall, Platteville, Waunakee, DeForest, Lodi and Oregon.

MEMORY CARE

Sienna Crest Assisted Living, Inc.

Sienna Crest is also committed to providing quality care for people with dementia. It operates five memory care homes in Southern Wisconsin. Its DeForest, Lodi and Oregon locations have both assisted living and memory care available, providing a smooth transition when additional help is needed. The Fort Atkinson and Mineral Point locations are strictly memory care facilities.

All Sienna Crest memory care facilities provide a comfortable environment that incorporates safety measures to protect residents,

such as secured courtyards and inside walking paths with memorytriggering nooks.

The Sienna Crest staff are experienced in working with patients with dementia. They make sure to meet residents’ unique needs and provide support to enhance quality of life, regardless of whether residents have Alzheimer’s disease, vascular dementia or another related dementia. The company’s founder, Sue White, is certified as a National Alzheimer’s Educator.

MED SPAS

Dr. Harmony Ryan Harmony Medical Aesthetics

Located in Verona, Harmony Medical Aesthetics is a physicianled med spa dedicated to providing personalized, judgmentfree care. The clinic was founded in 2021 by Dr. Harmony Ryan, a board-certified physician in both family medicine and obesity medicine with more than 14 years of experience in the Madison area. Dr. Ryan leads a passionate team of aestheticians committed to helping patients achieve their skincare and wellness goals.

Harmony Medical Aesthetics offers a wide range of services, including laser treatments, Botox, dermal fillers, chemical peels

and customized facials. It stands out for its focus on safety and exceptional outcomes. Dr. Ryan also provides consultations for medical weight management, combining lifestyle coaching and medication management to support patients in achieving sustainable health improvements.

As a women-owned business, Harmony Medical Aesthetics is deeply invested in the community, donating to women’s health research and supporting local organizations. When their patients glow, Harmony Medical Aesthetics glows.

PET GROOMING

Lis Johnston

Serenity Pet Spa

Lis Johnston is an award-winning professional dog groomer and the owner of Serenity Pet Spa. With a deep passion for both pet and competitive grooming, Lis has built a reputation for excellence, artistry and care. At Serenity Pet Spa, you will find well-trained, caring groomers who combine expertise with passion to provide the best grooming experience for your pet.

Johnston has achieved multiple national and international grooming competition titles and is recognized as one of the top groomers in the industry. She is a member of GroomTeam USA, Inc. ® , and has

represented the U.S. at international pet grooming competitions. Her work has also been featured in industry publications, and she continues to be a sought-after educator and mentor for groomers worldwide.

At Serenity Pet Spa, Johnston and her team are committed to providing a stress-free, high-quality experience that prioritizes pet health and well-being, with locations on Madison’s east and west sides. They also give back to the local pet community by donating grooming services to local rescues and shelters.

Photo by Peter Rodgers

MUSIC Madison Symphony Orchestra

The Madison Symphony Orchestra’s story of innovation, passion for music, education, resilience and vision spans a century. Beginning in the fall of 2025, MSO begins its 100th anniversary of bringing music to life in Madison.

The 2025/2026 season, which runs from October 2025 through May 2026, features eight triple-performance subscription concerts showcasing orchestral music performed by MSO musicians and worldrenowned guest soloists. It also includes two MSO at the Movies liveto-film concerts. This season celebrates Maestro John DeMain’s 32nd and final year as music director.

The “100 Years Together in Music” celebration opens on September 19 and 20, 2025. On Friday night, John DeMain conducts the MSO and pianist Olga Kern for “Pure Joy Opening Night: Magical Tchaikovsky & Maestro’s Dinner,” an all-Tchaikovsky concert in Overture Hall. A cocktail reception and formal dinner in the lobby follow the concert. On Saturday, “Soar with Cirque de la Symphonie & Party into the Night” brings together the magic of circus arts and the MSO performing music from famous film scores.

A highlight of the season is the creation of an original composition for orchestra by Jake Heggie in collaboration with librettist Gene Scheer and John DeMain. This major new work, “EARTH: A Choral Symphony,” premieres at the final symphony subscription concerts in May 2026.

The anniversary celebration concludes June 13 and 14, 2026, with “A Community Gift and Dream — for the Love of Music,” a free, two-day open house featuring MSO musicians and diverse community groups performing throughout Overture Center. Main stage events include an Overture Concert Organ performance on Saturday, June 13, and an MSO concert on Sunday, June 14, presenting many of classical music’s “greatest hits.”

The Madison Symphony Orchestra takes pride in its evolution and a clear vision to compose a new future connecting community and expanding musical horizons. Audiences are invited to share their love of live music together — everyone can be part of the experience.

Opposite page, pictured from left to right: John DeMain (Music Director), Robert A. Reed (Executive Director).

LEADERSHIP, CULTURE & STRATEGY

CONSULTANT | SPEAKER & COACH

Amber Swenor

Soul Seed Strategy

I n leadership, clarity is power — but too many leaders struggle to align their teams and bring their vision to life. That’s where Amber Swenor and Soul Seed Strategy step in.

Swenor and her team work at the intersection of leadership, culture and strategy, helping business owners bridge the gap between vision and execution. Many leaders navigate misalignment, bottlenecks and being overwhelmed as they try to keep up with business growth and changing market demands. Through custom leadership development programs, one-on-one coaching, executive retreats, team workshops and keynote speaking, Swenor empowers leaders to align their vision with action — fostering confidence, creativity and a thriving culture where everyone succeeds.

Leadership today demands more than strategy — it requires courage, clarity and authenticity. Swenor’s Soul Seed Strategy Framework helps leaders ditch doubt, align vision and turn strategy into action. Stop playing safe — start standing out! It’s time to lead with purpose, inspire your team and unleash authentic success.

ROOFING & SIDING

Exterior Renovations, LLC

Exterior Renovations is a full-service commercial and residential exterior remodeling company, serving the Madison area since 2009. This group of professionals thrives on providing memorable customer experiences during the remodeling process of roofing, siding, windows, doors and decks.

The team at Exterior Renovations is committed to making their customers’ dreams a reality. From initial consultation to final walkthrough, their staff will be there to guide you through each step of your project. As a family-owned company, providing customers with hassle-free, no-gimmicks experiences has always been a top priority.

Exterior Renovations is a leader in installing new, innovative products. They are certified installers of CertainTeed Roofing products, LP SmartSide and Anderson Windows. Exterior Renovations holds the status as an Elite Preferred installer and is one of the largest installers of James Hardie Siding in Wisconsin. The company gives back to the community by supporting local teams, charities and events. When choosing Exterior Renovations, you are guaranteed to receive the highest quality of service.

Back row, pictured from left to right: German, Trae, Orion, Matt R, Matt B, Casey. Front row, pictured from left to right: Nick & Jamie (Owner), Mel, Jason, Jim, Jay.

HEALTH CLUB Princeton Club

For nearly four decades, the Princeton Club has been a pillar of health and wellness in Madison. What began in 1987 as a single facility on Madison’s East Side has grown into a nationally recognized fitness organization with 11 locations — eight in Madison, one in Milwaukee and two recently opened in Loves Park and Rockford, Illinois.

Founded by Dave Gerry and now led by CEO Andy Haugen, the Princeton Club remains committed to its mission: “For A Better Tomorrow.” This philosophy guides its dedication to improving members’ health, supporting its staff and pouring into the community.

The Princeton Club recognizes that every member has unique fitness goals, whether they’re staying active to keep up with family, training for a marathon, battling health challenges or simply striving for more energy and vitality in daily life. The club is dedicated to providing the resources, support and motivation needed to help members achieve their better tomorrow.

The Princeton Club offers world-class amenities, including 24/7 access, swimming pools, group exercise classes, hot tubs, athletic performance studios, saunas, basketball and racquetball courts, strength training and nationally certified personal trainers.

Beyond fitness, the Princeton Club plays an active role in the community. Through its #ForABetterTomorrow initiative, the club makes monthly financial contributions to nonprofit health organizations such as the University of Wisconsin-Madison Carbone Cancer Center, American Heart Association and Second Harvest Food Bank. Its recent “Check-In Challenge” resulted in more than 60,000 meals donated to local food pantries.

The Princeton Club has earned numerous accolades, including “Best of Madison” for nine consecutive years, “Wisconsin’s Best Health Club” by InBusiness Magazine, and “Madison’s Favorite Health Club” by Madison.com.

With a passionate staff, a commitment to excellence, and a focus on community impact, the Princeton Club is more than a gym — it’s a place where lives are transformed.

Pictured from left to right, front row (couch): Jordan Mudrock, Peter Gerry, Erin Esbeck, Ted Gerry, Ethan Urban. Left to right standing: Sarah Newby, Connor Heiney, Joanna Johnson, Lamar Harris, Laura Vassalli, Andy Haugen, Monica Avila, Hunter Michels, Jake Salzman, Andrea Novotney, Shannon Hanson.

FRAMING Michelle Waldeck

Monroe Street Framing

Since 1983, Monroe Street Framing has been Madison’s source for exceptional custom picture framing, and always locally owned and operated. Michelle Waldeck, who has owned the shop since 2007, began her career in framing more than 30 years ago.

Located in a historic Prairie-style building in the beautiful Monroe Street neighborhood, the company is known for providing uncompromising quality and superior customer service. Its talented designers and framers are experts in creative thinking, offering “outside the box” solutions as well as one-of-a-kind designs to help enhance the art being framed.

Beyond traditional paintings, photography and posters, Monroe Street Framing can also create custom frames for just about anything, from family heirlooms to clothing and sports jerseys, medals, stamps, musical instruments and collections of all kinds.

Monroe Street Framing also offers commercial framing and has worked with various Dane County businesses such as the Chazen Museum, EPIC, Duluth Trading Company, J.H. Findorff & Son, JP Cullen, the Wisconsin Historical Society and the University of Wisconsin-Madison.

HEATING & COOLING

Dave Jones LLC

The Dave Jones Service team is a group of trusted and trained professionals driven to deliver best-in-class customer experiences. From upfront pricing, honest recommendations and the highest quality workmanship, the team takes pride in their excellent reputation. The HVAC team, specifically, specializes in anything related to the air comfort of your home, from furnace and A/C repairs and replacements to humidifiers, air purifiers, duct cleaning, boilers, geothermal systems, basement finishes and home remodels.

Dave Jones is a trusted name in mechanical contracting in Madison and Milwaukee. They excel in residential and commercial projects of

any size. Founded in 1977, Dave Jones has grown to over 650 team members, has expanded to include Plumbing, HVAC, Fire Protection and Electrical, and leads the state in ABC Apprenticeship program enrollments.

Dave Jones has received multiple Best of Madison awards and the Better Business Bureau’s Torch Award for Ethics. The company also donates time and financial support to numerous local organizations in the Madison area.

Pictured above is our award winning HVAC Service & Remodel Team.

YOGA Marit Sathrum & Hannah Moran

Inner Fire Yoga

Inner Fire Yoga has been a cornerstone of the Madison yoga community since its founding by Marit Sathrum (pictured at right) in 2002. She created Inner Fire Yoga with the mission to create a community space where people could cultivate healthy bodies, clear minds and generous hearts through a disciplined hot yoga practice.

Inner Fire Yoga is a space where people experience the transformative power of hot yoga from the inside out. The studio’s name reflects this concept, “Inner Fire,” symbolizing a fiery discipline that can be sparked and fueled inside of each of us.

Marit, her dedicated team including Hannah Moran (pictured at left), Director of Marketing and Operations, and the many exceptional teachers and staff foster a community where individuals can come together to practice yoga, meditate and connect internally and externally with others. These deep relationships serve as a reminder that joining a yoga studio is not just about learning yoga, but also about creating bonds with other like-minded people along the way.

The studio is one of the earliest to introduce Original Hot Yoga to the Madison community. This highly disciplined style of yoga emphasizes strength, flexibility and mindfulness and always is practiced in a hot room to promote focus, cardiovascular activity and detoxification through sweating.

Throughout its history, Inner Fire Yoga has remained deeply rooted in its core values of compassion, discipline and integrity and has become an iconic hub for Madison’s wellness community, with 80 classes per week at two studios, regular workshops and events, meaningful member recognition, charitable giving and its 200-hour Yoga Teacher Training program. It remains an essential part of the Madison yoga community, inspiring individuals to cultivate strength, balance and inner peace. Inner Fire Yoga stands as a testament to Sathrum’s vision and the lasting impact of yoga on the lives of those who enter its doors.

GREENHOUSE Kopke’s Greenhouse

With more than 1,000 plant varieties and a passionate team of garden experts, Kopke’s Greenhouse is an inspiring and welcoming destination for all gardening enthusiasts.

Since 1981, Kopke’s Greenhouse has been a cornerstone of Dane County’s gardening community. It offers a wide variety of plants, garden accessories and exceptional customer service. Its strong female leadership has driven its success and earned multiple accolades, including Best Greenhouse/Garden Center and Best in Customer Service from Madison.com.

The greenhouses at Kopke’s location outside of Oregon are brimming with plants ranging from annual and perennials to

vegetables and herbs. In addition, Kopke’s operates a seasonal popup greenhouse in the Stoughton Dollar General Store parking lot during the months of May and June.

The company is committed to philanthropy, supporting local communities and educational initiatives. Its annual Memorial Day container auction has raised over $85,000 for the Wisconsin Badger Honor Flight program, which takes veterans to Washington, D.C., to see memorials built in their honor.

Pictured from left to right: Tatum Updike, Windi Fourdraine, Jenny Wendt, Stephanie Ylvisaker, Bam, Rebecca Stebbins, Cathy Stott.

JEWELRY Goodman’s Jewelers

Goodman’s Jewelers has been a cornerstone of the Madison community for over 91 years, earning a reputation as the city’s longest-standing and most trusted jeweler.

Family-owned and operated, the store on State Street is known for its commitment to honesty, integrity and philanthropy, values instilled by founders Bob and Irwin Goodman. Current owner John Hayes carries on their legacy of giving with contributions to local organizations such as the Goodman Community Center, Boys & Girls Club of Dane County and the American Family Children’s Hospital.

With a highly experienced, non-commissioned team, Goodman’s offers expert guidance for your custom design creation and a stunning array of hand-selected natural and lab grown diamonds,

colored gemstone jewelry, engagement rings, and gold and silver fashion. Their on-site Goldsmith is known for his award-winning designs, repair work and restorations.

Recognized as one of the top five jewelers in the U.S. and a multiyear Best of Madison winner, Goodman’s remains dedicated to quality, craftsmanship and building meaningful relationships with every client.

Pictured from left to right: Maya Canavan (Client Service Specialist), Kristin Keough (Jewelry Specialist), Jennifer Sullivan (Graduate Gemologist), John Hayes (CEO), Jeremy Hayes (Goldsmith), Noelle Gates (Client Service Specialist), Teresa Noyce (Jewelry Specialist), Susan McClain (Jewelry Specialist).

DOG TRAINING

Dog’s Best Friend

Founded by renowned animal behaviorist Patricia McConnell in 1988, Dog’s Best Friend Training has been a staple in the Madison community for over four decades. Its mission is to strengthen the bond between dogs and their owners by improving behaviors and creating a harmonious companionship.

Owner Aimee Jarosz joined the team in 1995 and took over leadership in 2007. Jarosz has continued to grow and evolve Dog’s Best Friend with a team of skilled professionals, including Certified Behavior Consultant Chelse Wagner and Senior Trainers and Behavior Consultants Julie Vanderloop and Shannon Skolaski.

With decades of experience, a commitment to humane, evidencebased practices, and a team of passionate, certified trainers, Dog’s Best Friend Training is Madison’s trusted choice for comprehensive dog training. Whether you aim to curb unwanted behaviors, strengthen your dog’s skills, or simply ensure a wellbehaved companion, they can guide you every step. Both private and group classes are available, along with online options and in-home behavior sessions.

Pictured from left to right: Julie Vanderloop, Aimee Jarosz, Chelse Wagner.

Happy Dogz Daycare

Happy Dogz has been a trusted name in dog daycare for Madison pet parents for over 25 years. With locations in Fitchburg and Middleton, this locally owned facility provides award-winning care and prioritizes safety, fun and positive experiences for every pup.

As one of Madison’s original dog daycares, Happy Dogz is run by canine behavior and training experts, ensuring each dog receives personalized attention. Dogs enjoy socializing in supervised playgroups, splashing in wading pools, basking in the sun and

receiving plenty of belly rubs. The facility offers over 5,000 square feet of indoor and outdoor space.

Happy Dogz owners Sarah Sirios and Aimee Jarosz were both mentored by renowned animal behaviorist Dr. Patricia McConnell and share a commitment to humane, positive reinforcement-based training and handling. After a day at Happy Dogz, your pup will come home happy, tired and ready for snuggle time.

Pictured left to right: Dani Patrick, Caleb Coopman and Emily Head.

PHOTOGRAPHY

Steph Shanks

Steph Shanks Photography

Portrait photographer Steph Shanks has dedicated her career to helping women over 40 rediscover their confidence, embrace their unique beauty and step into their power. Her work is not just about taking photos — it’s about creating experiences that allow women to see themselves in a new light.

As a photographer, Shanks’ ability to connect deeply with her clients makes every session feel like an intimate act of selfdiscovery. In addition to her work behind the camera, Shanks is the creator and host of “Unwritten,” a podcast dedicated to sharing the

powerful stories of individuals who have profoundly transformed their lives.

Shanks also holds transformative retreats designed to help women slow down, reflect and reconnect with themselves. Her retreats offer a space where women realign to their purpose.

Whether through a portrait session, a podcast episode or a retreat experience, Shanks creates environments where women feel truly seen, heard and celebrated.

ESTATE & ELDER LAW

Stephanie Thompson

Krueger Hernandez & Thompson S.C.

Krueger Hernandez & Thompson

S.C. is a local law firm specializing in estate planning, probate, long-term care planning and trust administration. Based in Middleton, the firm has proudly served Dane County and the surrounding communities for almost 30 years.

Attorney Stephanie Thompson and the rest of the KHT team have been recognized for their excellence and dedication to the community. They are committed to helping individuals and families navigate life’s legal complexities with a personal and compassionate approach. Serving as trusted advisors, the firm provides clients with tailored solutions to help secure their futures and protect the legacies they’ve built.

Beyond their legal work, the KHT staff is deeply involved in Alzheimer’s advocacy by teaming up with its local Alzheimer’s Association chapter and participating in community events and initiatives. KHT also awards scholarships each year to high school seniors, and hosts free webinars and seminars to educate the community about important legal matters.

NON-PROFIT LEADER

Renee Moe

United Way of Dane County

Renee Moe stands at the forefront of transformative community impact as the President and CEO of United Way of Dane County. The organization unites a diverse coalition of local nonprofits, businesses, community leaders, families, volunteers and donors to tackle complex societal challenges that no single entity can solve alone.

Moe’s journey began as a military child, allowing her to experience life across three continents and on a farm in Wisconsin. Moe began her career at United Way in 1998 after

earning undergraduate degrees in journalism and Mandarin Chinese, as well as an MBA from the University of WisconsinMadison. She started as an intern and eventually rose in the ranks to vice president and, ultimately, CEO. She has dedicated more than 25 years to listening, learning and leading innovative solutions to address the root causes of our community’s most pressing needs.

Moe lives in Madison with her husband, Jason; two children, Nick and Nora; and their dog, Pickles.

PUBLISHING & DIGITAL SERVICES

Persona Team

Nei-Turner Media Group, Inc.

Driven by a deep passion for fostering local connections, Nei-Turner Media Group is thrilled to introduce Persona: Influential Faces of the Greater Madison Area , a publication designed to connect area residents with the inspiring leaders who drive their community forward. In this debut issue, we spotlight more than 35 local leaders whose work strengthens unique bonds within the community — each one a story worth discovering.

Nei-Turner Media Group is comprised of a dynamic blend of collaborative project managers, editors, designers and seasoned sales professionals, publishing nearly two dozen magazines each year, including At The Lake , BRAVA , Chicago Style Weddings , Midwest Meetings and more. Beyond publications, we partner with businesses, organizations and trade associations throughout the

Midwest to create high-quality tourism guides and directories that elevate our region. Since our founding in 1997 by Chairman Gary E. Nei and President William Turner, Nei-Turner Media Group has grown beyond print to offer a full suite of digital marketing services, expanding the ways we build awareness and engagement for our clients.

The team working on Persona is already turning the page for the 2026 issue and invites you to reach out to let us know the “face” of any company worthy of this honor.

Pictured from left to right: Kristen Rouse (Digital Director), Dena Frisch (Sales Manager), Barbara Krause (Publisher/CEO), Nadine Seitz (Advertising Coordinator & Accounting), Lauren Harrigan (Art Director).