Midwest Meetings - Spring/Summer 2024

SPRING/SUMMER 2024

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IN EVERY ISSUE 4 5

FROM THE EDITOR DESTINATION INDEX

Spring/Summer 2024 MIDWEST MEETINGS MAGAZINE: CONTENTS

DEPARTMENTS 6

INDUSTRY INSIGHTS Brush up on industry news and updates from suppliers and CVBs.

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FEATURED SPACES Fresh Air and Water — A Perfect Pairing for Networking These six Midwest cruise lines are well worth hopping aboard.

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PLANNER TIPS The Perfect Fit Find out how to identify and connect with the ideal knock-out speaker for your next meeting or event.

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FOOD & BEVERAGE Mocking Up a Good Mocktail The quality of nonalcoholic spirits has vastly improved as mocktails’ popularity has spiked in recent years.

SPECIAL SECTIONS STATE SPOTLIGHT 54 Iowa 58 Kansas 63 Minnesota 66 Nebraska 72 North Dakota 73 South Dakota

FEATURES 22 WHEN ONLY THE BEST WILL DO Plan your next outing at one of these golf courses named best in state by Golf Digest magazine.

ON THE COVER: ©French Lick Resort

MidwestMeetings.com

28 PURPOSE-FILLED EVENTS Fostering a culture of giving back builds stronger teams, while building a better world.

32 GAINING A COMPETITIVE EDGE Discover sports locations and venues that will knock your next event out of the park.

42 JUST ADD WATER Waterfront resorts have the destination allure, group experience, capacity and entertainment options to help ease the planning process.

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From the Editor

midwestmeetings.com Volume: 33 Issue: 2 Dear readers, I just got back from a whirlwind conference and, if anything, it reaffirmed my belief in the undeniable power of in-person events. The value of face-to-face networking, relationship building, collaboration and engagement has never been clearer. The conference of around 1,000 attendees became a testament to the continued hunger for meaningful connections and shared experiences.

A combination of factors makes an event successful, starting with the venue and location.

The Midwest offers a unique blend of urban sophistication and natural beauty, making it an ideal backdrop for any event. Add to that the unbeatable value you can find here, with topnotch venues, accommodations and services that don't break the bank.

As summer approaches, we highlight many opportunities to enjoy our long, sunshine-filled days in this issue. For example, Midwest cruise lines are offering planners and attendees an escape from the rigid meeting room for an open-air experience everyone will find refreshing on Page 8. Then we bring you beachside when we survey waterfront resorts that are conducive for both business and pleasure on Page 42.

Our spring/summer issue wouldn’t be complete without an update on the best golf courses across the Midwest, as highlighted by Golf Digest magazine. This region boasts an array of amazing golf courses, but these are really the best of the best. The prestige of playing where the pros do can up the level of attendee excitement. Check them out on Page 22. But if golf just isn’t your sport, we also cover several sports facilities and complexes that can play host to all sorts of competitions — from pickleball to soccer — on Page 32.

The Midwest isn't just a place on the map. It's a tapestry of natural beauty, culture, history and hospitality. From the bustling cityscapes of Chicago and Minneapolis to the serene landscapes of Nebraska and North Dakota, this region offers a diverse range of settings to suit any gathering. But it's not just about convenience, it's about the unique charm and character of each distinct Midwest city as well.

I’m eager to hear from you, readers. If you have a story idea, insights from a recent convention or meeting, or a news release to share, please reach out. Your contributions help us create a vibrant community of event professionals who are passionate about shaping the future of meetings and events.

Publisher BARB KRAUSE bak@ntmediagroup.com Editor CARRIE MANTEY cmantey@ntmediagroup.com Graphic Design MELISSA MOODY JERRIANN MULLEN Advertising Coordinator AMY JACOBS ads@ntmediagroup.com Advertising Sales Manager STEVE VAN MAANEN steve@ntmediagroup.com Digital Director KRISTEN ROUSE krouse@ntmediagroup.com Accounting accounting@ntmediagroup.com Printing by Kodi Collective Midwest Meetings is a publication of Nei-Turner Media Group Inc. Gary E. Nei, Chairman; William Turner, President Midwest Meetings is distributed via direct mail three times per year to professional meeting planners; corporate executives; social, military, educational, religious and fraternal organizations; corporate travel agents; sales and marketing executives; and association executives by NeiTurner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Volume 33, Issue 2 is dated May 2024.

Nei-Turner Media Group Inc. publishes Wisconsin Meetings, Chicago Style Weddings, At the Lake, Lakeshore Living, BRAVA and custom publications about Midwestern states. ©2024 Nei-Turner Media Group Inc. Except for purposes of review, material contained herein may not be reproduced without prior written consent. Printed in the USA.

Enjoy the issue!

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Please recycle this magazine, or better yet, give it to a friend.

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Midwest Meetings | Spring/Summer 2024

Destination Index

ILLINOIS Aurora Area Convention & Visitors Bureau.................................................................... 31 Eagle Ridge Resort & Spa.................................................................................................76 Effingham Convention & Visitors Bureau...................................................................... 40 Springfield Convention & Visitors Bureau......................................................................37

INDIANA French Lick Resort...........................................................................................................47 Grand Wayne Convention Center......................................................................................2 Hamilton County Tourism..........................................................................................20, 21 Indiana State Park Inns....................................................................................................52 Terre Haute Convention Center....................................................................................... 13

IOWA

© Roy Son, Explore Minnesota

Elite Casino Resorts.................................................................................................. 56, 57 Pella Convention & Visitors Bureau................................................................................55

Explore Alexandria Tourism.............................................................................................65 Owatonna Area Chamber of Commerce & Tourism..................................................... 64 Visit Greater St. Cloud............................................................................................... 38, 39

KANSAS Manhattan Kansas Convention & Visitors Bureau........................................................59 University of Kansas........................................................................................................62 Visit Salina......................................................................................................................... 61 Visit Topeka...................................................................................................................... 60

MICHIGAN Greater Lansing Convention & Visitors Bureau.............................................................37 Southwestern Michigan Tourist Council........................................................................ 19

MINNESOTA

MISSOURI Big Cedar Lodge................................................................................................................45 Margaritaville Lake Resort Lake of the Ozarks............................................................ 49

NEBRASKA Columbus Area/Platte County Convention & Visitors Bureau.....................................67 Grand Island Tourism.......................................................................................................70 Kearney Convention & Visitors Bureau...................................................................68, 69 Lied Lodge.........................................................................................................................70 Lincoln Convention & Visitors Bureau............................................................................ 71

Eagan Convention & Visitors Bureau............................................................................. 64

OHIO Dayton Convention & Visitors Bureau............................................................................35 Kalahari Waterpark Resort & Convention Center....................................................50, 51 Visit Greater Lima Convention & Visitors Bureau......................................................... 40

SOUTH DAKOTA Visit Brookings..................................................................................................................74

WISCONSIN Fox Cities Convention & Visitors Bureau........................................................................75 Janesville Area Convention & Visitors Bureau................................................................11 Kalahari Waterpark Resort & Convention Center....................................................50, 51 Lake Lawn Resort............................................................................................................ 41 SentryWorld......................................................................................................................27 Visit Middleton....................................................................................................................7 Waukesha Pewaukee Convention and Visitor Bureau.................................................. 19 ©Travel Iowa MidwestMeetings.com

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Industry Insights

our revamped look and feel, we now feel more empowered than ever to pursue our mission of inspiring travelers to visit Bloomington so that they may experience our world-class experiences and trademark Minnesota hospitality first-hand.”

SheMoves

THE CREATION OF A TRANSFORMATIVE COMMUNITY SheMoves, a brand-new conference hosted at the Minneapolis Marriott West on March 12, 2024, has left an indelible mark on the female community within Associations North. With a commitment to unleashing the potential within every woman, SheMoves proved to be a dynamic and empowering event that resonated with its participants.

According to the 2023 Associations North Member Pulse, 74% of respondents identified as female, highlighting the need for a dedicated platform to empower and elevate women within the association community. SheMoves emerged as the answer, offering a curated experience designed to foster growth, collaboration and excellence.

SheMoves brought together a diverse community of associations, creating a powerhouse of professionals making waves in their respective fields. More than just an event, the movement is dedicated to advancing the female community and fostering a support system that propels each member to new heights. Thought leaders were selected to encourage attendees to be their authentic selves and thrive together.

“In the upper Midwest, where Associations North builds community, nearly three-quarters of the people that move the association profession forward are women,” notes Matt Gruhn, association chair. “And it was those women, led by Associations North’s incredible staff, that brought this amazing event to life. It was inspiring. It was empowering. And there’s already talk about how SheMoves can deliver even more for this community in the year ahead.”

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Associations North, the “association for associations” in the Midwest, aims to advance and serve associations in Minnesota, North Dakota and South Dakota. As a resource for professional development, continuing education, career growth and connecting association professionals, this community is comprised of more than 1,000 members from nearly 300 Midwest associations.

Designed in partnership with Minneapolis-based firm Duffy, Bloomington’s new visual identity symbolizes a city bursting with energy while remaining grounded in its signature approach to customer service. A star shape directly refers to the area’s shining star, the Mall of America, while the surrounding jewel shape is emblematic of the depth and variety of experiences offered throughout the region. Finally, the outer diamond shape is a nod to Bloomington’s Diamond Service Awards for hospitality.

Carlson mentions that the organization’s north star is to deliver all that Bloomington has to offer, along with putting the traveler first. As a result, the city and its surrounding area have several upcoming marquee events that will prominently feature the new brand.

"SheMoves 2024 exceeded our expectations in creating a dynamic and inclusive space for women within Midwest associations to personally grow and professionally gain," says Angela Kisskeys, president of Associations North.

"The overwhelming support and participation from the community solidified SheMoves as a transformative force, inspiring women to make an impact on their industries and communities."

In addition to a variety of meetings, conventions and events, Bloomington (along with Minneapolis and Saint Paul) will play host to major events such as the National Collegiate Athletic Association (NCAA) Big 10 Men’s and Women's Basketball Tournaments in March, the NCAA Men’s Frozen Four Hockey Tournament in April, the U.S. Gymnastics Olympic Team Trials in June and the U.S. Amateur Golf Tournament in August.

BLOOMINGTON, MINNESOTA LAUNCHES NEW BRAND

VISIT MILWAUKEE UNVEILS NEW BRAND

The Bloomington Minnesota Convention & Visitors Bureau recently announced a new brand for its official destination marketing organization — Bloomington, Minnesota Travel & Tourism. The new name and brand expression will be implemented in strategic phases over the next several months, according to president and CEO Bonnie Carlson.

“Our new brand evolution has been the result of a months-long strategic planning process in close collaboration with our board, community leaders and other key stakeholders,” says Carlson. “With

As Milwaukee embarks on a landmark summer for tourism, Visit Milwaukee is announcing its new brand, updating the look, feel and tone of its corporate logo, advertising campaigns, website, messaging and more. This marks the first new corporate brand for the company since the current brand and logo were introduced in 2005.

Created with the input of thousands of Milwaukeeans, the final work is designed to be used by the community to create cohesive and inclusive positive branding to elevate the destination’s reputation. The Milwaukee-based branding firm Ocupop created the logo, and P3 Development’s Genyne Edwards led the research and community input strategy.

“We couldn’t be more excited about the new Visit Milwaukee brand, which was made possible Midwest Meetings | Spring/Summer 2024

commercial, Visit Milwaukee’s first merchandise DESTINATION CLEVELAND ADDS TO available for sale and the company’s first ever CONVENTION SALES TEAM physical visitor center, which will be housed within Destination Cleveland, the destination marketing the Baird Center. and management organization for greater Cleveland, recently welcomed John Zangas as Milwaukee is a city where big, fresh ideas inspire; director of sales and Rhonda Walker as director of where bright, bold flavor unites; and where mid-Atlantic regional sales. The additions reflect we move forward together with a celebratory, the evolution of the organization’s convention collaborative spirit. Each pillar speaks to core sales team to meet the needs of planners, and Visit Milwaukee values of gathering, access, capture the increased interest and demand in momentum and cultural diversity, while hosting events in Cleveland. highlighting Milwaukee’s legacy and personality.

Zangas manages large bookings in the South “This new brand captures so much of what makes and West, while also leading a group of sales Milwaukee unique — our fresh coast and big managers. Walker, a leader in the mid-Atlantic ideas, our cultures that create the local flavor hospitality industry, handles large bookings in that makes us interesting, and the energy and Washington D.C., Maryland and Virginia. celebration that are giving us so much forward momentum right now,” says Josh Created based on the most popular feedback from Albrecht, Visit Milwaukee’s vice president two years of research, surveys and interviews, the of marketing and communications, whose new brand and logo are anchored to the following team is responsible for brand execution. messaging themes about Milwaukee: fresh, flavor “With major media opportunities ahead and forward. The new brand will be rolled out in all formats over the next 18 months, including but of us, the time was right to seize on the momentum Milwaukee is enjoying with a not limited to influencer campaigns, local event bold new look,” he concludes. activations and sponsorships, a new television because of all the thoughtful feedback and ideas that local leaders, businesses, frontline staff and thousands of residents contributed to the research phase of this work,” says Peggy Williams-Smith, president and CEO, Visit Milwaukee. “I think this new look reflects the people who made it — and make tourism possible — in Milwaukee. All Milwaukeeans can find something within it and the messaging around it that reflects their experience here, and that was incredibly important to us. After all, it’s our residents and their welcoming nature that keep visitors coming back year after year.”

MidwestMeetings.com

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Featured Spaces

Fresh Air & Water — A Perfect Pairing for Networking These six Midwest cruise lines are well worth hopping aboard.

BY CLAIRE HANNUM

O

ceans are (dare we say it?) a bit overrated. You don’t need saltwater for a fun afternoon on the waves, especially when it comes to bringing groups together.

The Midwest’s thousands of lakes and rivers are revered for a reason — and their natural beauty makes them an ideal backdrop for the buzzy conversations and clinking glasses of small group gatherings. That’s why more meeting or event planners are turning to booking a lake or river cruise for a fresh, after-hours team outing or even daytime meeting.

With diverse fleets that can accommodate varying group sizes and types of events, cruise lines can adapt to a wide range of needs. They often offer special coach parking, and can help you choose the vessel that best suits your group’s interests and itinerary. “We do a lot of business outings,” acknowledges Angie Jahns, charter sales manager at Lake Geneva Cruise Line in Lake Geneva, Wisconsin. “With private parties, we have eight different boats that can accommodate two people to 225. We can do lunches, dinners and cocktails.”

Taking in the scenery can be a relaxing way for groups to unwind, but for meeting and event planners who are looking for unique on-board activities, many cruise lines offer creative add-ons as well. Lake Geneva Cruise Line, for example, offers a geocaching experience that fosters both outside-the-box thinking and friendly competition.

“Participants get on and we break them up into different groups,” Jahns explains. Groups then answer questions to access GPS coordinates that they use to scavenge for treasures in various locations around the lake. “They actually get off the boat to find some geocaches,” she hints. Other lines also offer local historical or sightseeing tours, on-board dance parties or multi-course meals.

Below are six Midwest cruise lines that are top-notch at accommodating groups.

©Lake Geneva Cruise Line 8

©Lake Geneva Cruise Line

1. Lake Geneva Cruise Line, Lake Geneva, Wisconsin Lake Geneva Cruise Line offers a front-row view of the Geneva Lake’s array of scenic Gilded Age mansions. The line has been operating since 1873 and that history is present in every lovingly restored boat it operates.

Lake Geneva Cruise Line’s eight vessels can accommodate up to 225 people for lunches, dinners, cocktail hours or other custom events.

From Steam Yacht Louise, launched in 1902, to Lake Yacht Polaris, the oldest boat, built in 1898, the cruise line has options for every group.

The cruise line’s unique programming options include geocaching challenges, casino nights, and daytime group tours of the local historic Black Point Estate and Gardens built in 1888. Of course, more traditional cruise options are also on the menu for groups who are just looking for a lowkey ride across the lake.

2. Lady of the Lake, Clear Lake, Iowa Clear Lake is home of the Surf Ballroom, the last venue played by Buddy Holly, The Big Bopper and Ritchie Valens in 1959. The town remains a music hub today — but that’s just one part of its story.

Clear Lake is also a summer getaway destination lined with golf courses and resorts, as well as home to the big lake it gets its name from.

Midwest Meetings | Spring/Summer 2024

©Padelford Riverboats

Enter the Lady of the Lake, Clear Lake’s popular cruising go-to and one of just a handful of paddle wheel boats still operating in the U.S. With a capacity of 150 people, the Lady of the Lake features multiple levels, and a stage that can be used for presentations, dance parties and more.

The on-board bar can serve soft drinks, cocktails, beer and wine according to planners’ preferences.

The Lady of the Lake works with several local caterers to best suit each group’s culinary needs, as well as a local photographer to capture any team-building moments you wish.

3. Padelford Riverboats, St. Paul, Minnesota Padelford Riverboats has been cruising the Mississippi River since 1969, serving over 5 million passengers along the way. Among its historic fleet is an authentic sternwheeler, a boat propelled by a paddle wheel at the stern, which is a rarity on the Mississippi. Padelford can host anywhere from 140 to 500 guests.

Two of its boats, the Anson Northrup and the Betsey Northrup, can combine to accommodate especially large groups. When the two boats MidwestMeetings.com

are connected, passengers can roam freely between the two vessels for even more space. This mega-boat offers three rooms, an additional large open space, four bars, two band spaces and two dance floors. Smaller groups can kick back on the Jonathan Padelford sternwheeler, which uses hydraulic engines that look identical to classic steam engines … and still make that iconic steam engine sound.

On-board, full-service bars and in-house chefs specializing in locally sourced ingredients keep events running seamlessly as groups cruise through St. Paul. Plus, Padelford’s event managers can help you plan your gathering, whether you’re looking for a team-building event, mixer or meeting.

4. Celebration River Cruises, Moline, Illinois Celebration’s crown jewel, the Celebration Belle, cruises up and down the Mississippi River between the border of Illinois and Iowa. The massive paddle wheel boat was designed specifically for the Mississippi and

©Celebration River Cruises

©Celebration River Cruises 9

holds a whopping 750 passengers, offering an expansive venue for a wide range of event sizes.

This year marks Celebration’s 40th season of cruising and with those years comes the hard-earned experience of hosting all manner of events with ease. No matter where your event takes you, Celebration is ready to help you customize the ideal itinerary.

The Belle offers four decks, two of which are climate-controlled, and is ideal for business luncheons, dinner cruises and more. Planners can take advantage of the boat’s ample space by hosting a meeting on one deck and a meal on another. For groups of 50 or more, the Belle also offers after-hours pizza cruises. Group cruises can run from an hour and a half to a full day.

5. Gateway Arch Riverboats, St. Louis, Missouri After a busy day of meetings in St. Louis, add some levity to the itinerary with a cruise that offers front-row views of the famous Gateway Arch. A river cruise is one of the best ways to see the city’s most iconic attraction — and it's more fun than a conference room.

©Gateway Arch Riverboats

Groups can strike out on a river tour, an evening dinner cruise with live music, or a customized event aboard the Tom Sawyer, a lauded threestory replica paddlewheel boat. The Tom Sawyer can accommodate groups of up to 150, and offers plated meals, bar service and buffets as you cruise past the Gateway to the West.

6. Lewis & Clark Riverboat, Bismarck, North Dakota The Lewis & Clark Riverboat cruises along the shores of Bismarck on the Missouri River, just as the explorers themselves did over 200 years ago, but this time, with way more creature comforts. Groups can retrace Meriwether Lewis and William Clark’s travels in style over a meeting or during an after-hours gathering.

The boat’s upper and lower decks can host up to 105 people combined. For a sit-down meal, 64 guests can be comfortably accommodated on the boat’s lower level. For a buffet meal, groups can stretch out more and utilize both levels. The Lewis & Clark offers bar service and snacks, as well as customizable options based on a group’s unique needs and specifications.

©Padelford Riverboats 10

Claire Hannum is a New York-based freelance writer who covers travel, events and wellness.

Midwest Meetings | Spring/Summer 2024

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Planner Tips

The Perfect Fit

Find out how to identify and connect with the ideal knock-out speaker for your next meeting or event.

BY MAURA KELLER

organizations, internal client reviews and overall quality compared to others in their topic area. Buyerside bureaus are only beholden to representing the client — in this case, that’s the talent buyer — and not to the speaker who is ultimately selected.

In addition, agencies that work with many speakers can present the widest variety of qualified options with a degree of certainty, as they’ve typically seen what’s worked well for organizations like yours.

W

According to Roger Wolkoff, president of the National Speakers Association of Wisconsin, in keeping with the metaphor, a “knock-out” speaker should have a fantastic one-two combination punch that draws an audience in and engages them, and leaves them with valuable takeaways. Their message, delivery and style must educate, entertain and engage.

alk into any meeting or event in the Midwest and you’re bound to see a diverse group of individuals, from suit-donning, gray-haired executives carrying leather-bound portfolios to sandal-wearing 20-somethings with iPads in hand to 40-year-old leaders lugging their laptops from session to session. You are also likely to see something else — professional speakers who are addressing these diverse audience groups, and delivering powerful messages that both motivate and excite. In fact, finding the ideal speaker is part art, part science, and it requires due diligence on the part of meeting and event planners.

“Speakers need to have poise and charisma (a presence!); professionalism because your audience needs to respect you, your organization and your people; an on-point message that resonates with your audience; and adaptability. Because stuff goes sideways sometimes, how willing and experienced are they in adapting to your needs?” asks Wolkoff.

Nearly every corporate event has some kind of reception, from small networking cocktails to themed casino nights or musical entertainment to jumpstart or close out the agenda. But what is even more important is finding the best, most engaging speakers who both inspire and delight.

Main speakers are still a large draw, and VIP experiences to meet and greet with speakers can be added to help entice your attendees to register early or pay an additional fee for intimate access.

The All American Speakers Bureau sees requests for speakers arrive in three primary ways. The first is through direct contact with a speaker or through a bureau that planners find through independent research, most often through online search. This is based purely on the external information available — what you see online by searching is typically all you know about the speaker.

“Requesting someone you’ve seen before, or getting a recommendation from another event organizer or coworker who has, is the second most popular method of how we see speakers being requested,” says Jennifer Best, vice president of marketing at the All American Speakers Bureau. “Again, this request might be directly sent to the speaker through their website or to a bureau. Referrals can bring some additional validation to the quality of a speaker, but can also be somewhat limited to a single person’s perspective and opinion. What is good for one audience might not be good for the next.”

The last, and in Best’s opinion, the most helpful, way to find a reputable speaker is to work with a trusted buyer-side bureau, one who recommends speakers to you based on past performances with similar 12

Wolkoff points out that many planners choose to work with speaker bureaus, which vet speakers and can help meeting planners narrow down whom they want to work with based on their needs.

Planners should also check out espeakers.com. The site features speakers who belong to the National Speakers Association, an organization that prides itself on emphasizing professionalism and adhering to a code of ethics. Moreover, you can gather feedback from past events, or use resources such as the All American Speakers Bureau or TED Speakers Bureau. “You can also look for your local National Speakers Association chapter,” Wolkoff says. “Or ask Midwest Meetings | Spring/Summer 2024

“

Speakers need to have poise and charisma (a presence!); professionalism because your audience needs to respect you, your organization and your people; an on-point message that resonates with your audience; and adaptability.

— Roger Wolkoff, National Speakers Association of Wisconsin

colleagues at networking events who they’ve hired to speak at their events.”

after the event. Similarly, after every speaker event that the bureau books, it surveys clients both for their feedback on the speaker and their experience working with the organization. “Event organizers tell us that they’re looking for speakers who are engaging and resonate with an audience, so engagement and sentiment metrics are often prioritized, both about the speaker and the speech delivery style,” Best says.

Planners can also do a Google search based on the speaking topic they are interested in (such as emotional intelligence, leadership, conflict or change management). But keep in mind that speaker schedules can be difficult to contend with.

In-demand speakers can take months (or sometimes even years) to book out, and having the time and the funds to put out ahead of ticket sales can sometimes And remember, there is not a one-size-fits-all solution to choosing a speaker. As Best explains, each prove problematic. speaker can bring different qualities to an event. This starts with defining the must-have characteristics Another challenge with entertainment is making sure that it fits with the audience. Meeting and event for your speaker and keeping that list reasonable. planners want the audience to enjoy it or learn from The more limited you are on this list, the harder it will be to find the right speaker. Then, add some nice-toit, not feel like it's a distraction. have qualities and communicate those as well.

EVALUATING KNOW-HOW

Best says that, before any speaking event, it’s important to define two things: Who is in the audience and what are your key performance indicators (KPIs) for the event?

Understanding and communicating who is in the audience is key to helping a speaker deliver a memorable speech. And remember that KPIs should be different for different events because, even for the same organization, the meeting or event may have different goals.

“Communicating your goals with your speaker in advance of the event is advised. Any survey that is done post-event should have these goals in mind,” Best advises. “Also, surveys are key to the speaker booking process. Getting audience feedback is a must in measuring a speaker’s success.”

Most event organizers that the All American Speakers Bureau works with survey their audiences 14

When searching for the ideal speaker, the first stop many planners make is to visit the speaker’s website.

Is their message clear? Do they have video of their work? Look at the quantity, quality and, if possible, the dates of their testimonials.

Wolkoff advises meeting and event planners to reach out to the speaker via email or phone. How fast do they respond? If that goes well, then engage them on the phone or in a video conference. “My clients tell me (and I agree) that we can figure out if we’re a match in our initial conversation. This gives the meeting planner a chance to determine if this is someone with whom they want to work and with whom their audience will engage,” Wolkoff says.

“This conversation is essential to determining fit.”

Furthermore, evaluate your speakers’ experience with the topic at hand, how comfortable they are on stage, and if they are a fit for you, your clients and your organization.

”

So how should a planner determine if a speaker’s proverbial bang is worth the buck? Well, a standing ovation is always a good sign.

“What are people saying after the speakers finish?

If they delivered their talks in the morning, is the audience still talking about them in the afternoon?

If they delivered it on day one, are they still talking about it on day two?” asks Wolkoff, who always offers an audience survey at the end of his programs, compiles the data and comments, and delivers them to his planner within 24 hours of the event.

In addition, trusted speakers bureaus can help. They are aware of what the market rates should be for the speakers you’re considering and can negotiate favorable pricing for you.

“Where you might be working with one or two speakers annually, they are working with speakers daily, and understand the market demand and qualities to look for,” Best explains. “Having as much information as possible in advance is the best way to make the decision whether to move ahead with a speaker or not.”

In the end, planners want to hire a speaker who is cognizant of the fact that time is very valuable and, if people are giving the speaker an hour of their time, that speaker should be motivated to deliver something that will make them say, “There’s nowhere else I would rather be than in this room listening to this speech today.”

Based in Minneapolis, Maura Keller is a seasoned writer, editor and author, with more than 24 years of experience. She has written about business, meetings, event planning and design, marketing and health care for dozens of publications, as well as Fortune 50 companies.

Midwest Meetings | Spring/Summer 2024

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Mocking Up a Good Mocktail The quality of nonalcoholic spirits has vastly improved as mocktails’ popularity has spiked in recent years.

BY KRISTINE HANSEN

Whether you call them mocktails, nonalcoholic beverages or zero-proof drinks, the industry is expected to spike to $30 billion in 2025, according to Global Market Insights, a market research and consulting firm.

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Meeting and event planners are already thinking of the possibilities, and eyeing the venues that accommodate attendees shying away from alcohol — even if it’s only a small portion of the drink menu. You don’t necessarily have to be alcohol-free to order a mocktail, of course. It might just be a healthier alternative or what you crave in that moment — especially because the quality of nonalcoholic spirits has been vastly improving in recent years.

“Right now, so much is available,” says Michelle Duvall, owner of Blind Shot Social Club in Madison, Wisconsin, about access to zero-proof spirits to create mocktails. “That world is exploding.”

In 2021, she opened her place with private event spaces, golf simulators and nonalcoholic drink menus. There’s a lot of flexibility for meeting organizers in that the venue is not strictly for sober patrons either: Mixologists also use spirits to create alcoholic cocktails behind the bar.

Midwest Meetings | Spring/Summer 2024

Grand Geneva Resort & Spa There are both unique, signature recipes and riffs on tried-and-true classics.

Among the establishment's options are the Pink Cloud, featuring Lyre’s zero-proof Pink Gin, watermelon, orgeat syrup and lemon; and The Derek Zoolander Center for Kids Who Can’t Read, a nod to the film starring Ben Stiller, which blends Ritual Zero Proof whiskey, alcohol-free bitters, orange and cherry.

spirits started to pop up in my research,” Duvall says. “Personally, I haven’t had alcohol in about 10 years. I thought, ‘These could be really fun for myself to drink.’ If there are people who don’t want to drink, but still want to have a drink in a cocktail-bar world, how neat would it be to be inclusive like that, just like you are on food menus for people with vegetarian and vegan needs?”

Duvall didn’t originally set out to open a mocktail bar. “When we were preparing to get the bar program going, nonalcoholic

The Kiva Suite within Blind Shot Social Club is a private space for up to 25 people.

It features a 16-foot-wide golf simulator and enough room for 20 to comfortably enjoy a meal. “We do everything from birthdays to corporate parties because you can use the big-screen as a projector, then afterwards golf or do happy hour,” says Duvall. “We also have a space for 40 to 60 people, in addition to full facility buyouts for parties or ceremonies. We’ve done a variety of events.”

Kiva ©Michelle Duvall MidwestMeetings.com

Another approach to launching a mocktail menu is to do without the spirits altogether — by not adding a zero-proof alternative. Playing around with simplesyrup recipes is key. “I see a lot of people say, ‘Hey, take that spirit out of the

cocktail and turn it into a mocktail,’ but it creates an imbalance,” explains Adnan Khan, director of food and beverage at Grand Geneva Resort & Spa in Lake Geneva, Wisconsin.

“So we started to work on a mocktail program. You have to think about the flavor profile, the aroma and the texture.

We get a lot of requests for mocktails not only in our meeting spaces, but also from our guests. The point is to create an experience. It has to not only look good, but the flavor has to be there,” he stresses.

The resort plans to launch its mocktail program this spring. “The biggest opportunity we have with mocktails is in our meeting venues. Having a cool mocktail program where you can have all these colorful mocktail displays and explaining what they are will have a huge impact,” acknowledges Khan.

TIPS ON HOW TO SET UP YOUR MOCKTAIL BAR Just like bar owners strive for balance in what’s stocked behind the bar to make drinks, the same is true for a mocktail bar. Look for alternatives to at least two alcoholic spirits, such as tequila, rum,

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Don’t rule out sparkling nonalcoholic options either, advises Duvall. If you don’t like the way a particular bottle tastes, the bubbles can morph into a mocktail ingredient, such as by mixing it with orange juice to create a virgin mimosa. Two brands she stands by are Fre Wines, which makes a sparkling Brut from California grapes, and Oddbird’s Blanc de Blancs, featuring Chardonnay and Colombard grapes grown in France’s Languedoc-Roussillon region.

©Michelle Duvall bourbon, gin or vodka. The last thing you want is to offer a limited variety. What if attendees aren’t fans of margaritas or piña coladas? “Get a couple of nonalcoholic spirits so your guests can enjoy an Old Fashioned, a margarita, or a gin and tonic,” specifies Duvall.

In many cases, you’ll find zero-proof spirits from reputable, long-time liquor brands. This includes alcohol-free Captain Morgan’s Spiced Gold 0.0%, which is recommended to create a rum and Coke free of alcohol, and alcoholfree Tanqueray 0.0%. “You see those bigger brands putting more effort and money behind these zero-proof alcohol products,” emphasizes Duvall. “Bigger players in the nonalcoholic drinks world are trending now.”

“Some major brands that I have turned to and like include Monday (whiskey, mezcal, gin and rum), Ritual Zero Proof (tequila, rum, gin and whiskey) and Spiritless (whiskey and tequila),” recommends Duvall.

“They have different flavor profiles. If you’re looking for a more Hendrick’s-style gin, you might turn to Ritual or Monday.

Now these nonalcoholic alternatives are starting to become nuanced, which is cool,” she says, adding that they stand on their own. They’re not just carbon copies of well-known spirits.

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There’s also a way to build a mocktail bar that does not feature zero-proof ingredients, like at Grand Geneva Resort & Spa. This might appeal more to healthminded consumers. Instead of mock liquor, the resort relies upon fresh, locally grown ingredients whenever possible.

Sauce (abusaucemocktails.com) in Chicago are two such options.

INCORPORATE A MOCKTAIL-MAKING BAR OR CLASS

Making mocktails can also bring people together in a less formal way, say as an ice-breaker or team-building activity.

Even if the venue you’re hosting a meeting or event at does not offer team-building classes, it’s easy to create your own.

You basically just need the ingredients.

“You would look for a venue that has the ingredients for you or someone who can bring them to you,” says Duvall.

“Every single recipe is made from scratch with local ingredients, like apples, cherries and strawberries,” echoes Khan.

“We are using Door County cherries, and local strawberries and apples, and mixing it up with a lychee puree or a pear juice.”

The resort’s Clarified Margarita is a top seller that takes six hours to make. The ©Michelle Duvall team also recently developed a Cardamom Spice mocktail with cardamom, hibiscus flowers and cherry tomatoes.

There are a few ways to approach the activity, which might be particular to “When you make a mocktail out of a the dynamics and synergy of the group. cocktail,” says Khan, “the ingredients Do they already know each other well or are sweet and have a lot of calories. did they just meet? “You can have them You have to know about why people work collaboratively after viewing a demo are drinking a mocktail, especially the about nonalcoholic spirits or mixology in younger generation. They’re focused on general,” suggests Duvall. “Or, if you have less alcohol and fewer calories,” so for the a big enough group, you could put them Peanut Butter & Banana mocktail, we’re into teams and give them a template for “using rice milk, which is low in calories, a Wisconsin Old Fashioned, a daiquiri and then pairing it with passionfruit, or margarita, with flavors, spirits and also a low-calorie ingredient. Anything fresh juice available. Then you could that you make from scratch, with fresh judge them. Or just give them a bunch of ingredients, is always going to be better ingredients and see what they make up.” than anything else.”

“A big group with a little competition is If setting up a mocktail bar feels always fun,” she concludes. overwhelming, you can hire a mobile mocktail bar to come to you instead. After Kristine Hansen is a freelance writer based in all, these companies are the experts, Milwaukee. She writes about food, drink, design and and have done their homework in travel for a mix of regional and national audiences. terms of sourcing zero-proof spirits and Her clients include ArchitecturalDigest.com, Fodors. developing memorable drinks with them. com, Vogue.com, and Midwest Living and Milwaukee Zero Bar & Lounge (zerobarandlounge. magazines. She recently also published “Wisconsin com) in Jackson, Michigan, and Abu Cheese Cookbook,” which is available on Amazon.com.

Midwest Meetings | Spring/Summer 2024

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When Only the Best Will Do Plan your next outing at one these golf courses named best in state by Golf Digest magazine.

BY GREG GERBER

Spending an afternoon outdoors enjoying fresh air and some friendly competition over a round of golf has been an attractive feature of conventions and business meetings for decades ... But getting the opportunity to play on a championship course makes the outing exponentially better.

© Destination Kohler 22

Midwest Meetings | Spring/Summer 2024

© Elkhorn Ridge Golf Club Avid golfers watch legendary players maintain their cool and overcome setbacks as they drive, chip and putt their way to victory on TV. The chance to play on the same courses as the game’s greatest makes it a standout experience, says Justin Gephart, director of global sales for Destination Kohler. After all, the greatest golfers only play the best courses.

“They remember great moments, such as Jordan Spieth’s shot on the 17th hole during the Ryder Cup” at Whistling Straits, he explains. “The opportunity to walk in their footsteps and try to mimic a championship shot is tremendously motivating to committed golfers.”

the 43rd Ryder Cup in 2021; and Blackwolf Run, which hosted the U.S. Women’s Open in 1998 and 2012.

“Our meeting and event team serves as a one-stop shop to knit together the perfect program to take advantage of unique spaces curated for specific groups, whether they are 12-member board meetings or 250-person incentive trips,” says Gephart. The American Club Resort Hotel has 186 guest rooms and the adjacent Carriage House offers another 55.

Smaller private cabins are tucked away in secluded areas around the property.

“When our event team can be creative, and pair up with our culinary team who are always anxious to show off their skills, it generates really good energy for any group,” according to Gephart. “But getting onto the Straits course is the ultimate, must-have activity for the meeting.”

The course is so popular, planners need to make reservations 18 to 24 months in advance for large groups. To see why the location is so popular, Gephart encourages planners to make an on-site visit to help envision the ways the resort can accommodate a group.

Golfers in the Midwest have many opportunities to play on courses ranked by Golf Digest as being the best in their state.

Planning outings at these courses adds an unparalleled level of excitement and can be a real attraction to attend meetings.

DESTINATION KOHLER – KOHLER, WISCONSIN

This entertainment complex along the shores of Lake Michigan is located an hour north of Milwaukee. It features four championship courses, including Whistling Straits, which hosted the Professional Golf Association (PGA) Championship in 2004, 2010 and 2015, as well as the U.S. Senior Open in 2007 and MidwestMeetings.com

©Destination Kohler 23

© Big Cedar Lodge

“We provide everything from a quick overnight outing to a full stay-and-play experience, including golf, food and lodging,” he continues. “When guests arrive, they can put their keys away because they won’t have to leave the property for food options either.”

The Lodge at Spirit Hollow features eight guest rooms offering delightful views of the golf course, as well as a game room and library. The facility also offers two cabins large enough to accommodate eight people each. They include a fireplace and wet bar. The Competition Courtyard between the cabins features a community firepit and outdoor games.

© Big Cedar Lodge

Planners can even host events inside the championship locker rooms the professionals use during tournaments.

“The lockers have nameplates on them revealing which professional player used that locker during one of our major tournaments,” reveals Gephart. “That space also enables us to bring in yoga instructors to help players stretch to get ready for the course. Afterward, we offer massage chairs and spa technicians to help golfers relax.”

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SPIRIT HOLLOW GOLF COURSE – BURLINGTON, IOWA

The motto of this top course is “Pure Golf. Warm Hospitality.” It is specifically designed to host small groups of up to 32 people. “We offer a fantastically designed and conditioned golf course with a fullservice outdoor practice facility with chipping greens and practice bunkers,” says Jim Wyffels, general manager. “We can also provide mini-events and even group golf instruction.”

The Toptracer range additionally allows golfers to hone their driving skills with lighted targets until 10 p.m. It utilizes the same technology as TV stations to track the trajectory, speed and distance of every shot. The adjacent Shankopotamus Golf Academy features seven suites where attendees can practice their swings or engage in a friendly competition over drinks and food.

A private shuttle can take guests to the nearby Catfish Bend Casino, located in the FunCity Entertainment Complex, which also houses an arcade, go-karts, laser tag, bowling and a waterpark.

Midwest Meetings | Spring/Summer 2024

BIG CEDAR LODGE – HOLLISTER, MISSOURI

When planning events, organizers often want to create an experience people will remember, explains Matt McQueary, director of golf, sales and marketing, Big Cedar Lodge. “There is something exciting about playing at a top 100 course designed by a notable architect. In fact, these courses are on many players’ bucket lists. Rather than a run-of-the-mill golf course, there is a notoriety to playing on a course they’ve heard about or seen on TV. “We have five different courses that were designed by some of the best players in golf, such as Jack Nicklaus, Tiger Woods, Tom Fazio and Ben Crenshaw. Our courses are in the Ozark Mountains, and feature waterfalls, lakes, streams and rolling hills,” continues McQueary. “All the courses are Audubon Internationalcertified sanctuaries, which makes playing on them a true nature experience.

“Not only is the golf itself an experience, but excellent service makes the event even more memorable when it goes above and beyond expectations. Plus, our marina, fishing, natural history museum and 10,000-acre nature preserve provide a lot to do in addition to golf,” he adds.

Meeting accommodations cater to anything from small groups to large

conferences with breakout rooms or banquets for 500 people. From casual food to high-end bistros, 10 different restaurants offer dining. Visitors can also stay in typical resort rooms or fourbedroom cabins.

McQueary encourages organizers to bookend meetings with weekends so participants have more time to enjoy the resort on their own.

“Golf can certainly entertain someone for a week, but with all of our other outdoor activities, it’s tough to cram it all into a small timeframe,” he explains.

FRENCH LICK RESORT – FRENCH LICK, INDIANA

The historic French Lick Resort is located in a small town of 3,000 people. It offers 45 holes of golf on three courses designed

by Donald Ross, Pete Dye and Tom Bendelow, says Dave Harner, director of golf operations.

The resort has hosted several big events, including the 2015 Senior PGA Championship, as well as multiple Ladies Professional Golf Association (LPGA) Senior and Big Ten championships. This year in October, French Lick will host the Korn Ferry Tour Championship in which 30 players will qualify to participate in the 2025 PGA Championship.

All three courses cater to players of different price points and skill levels.

Planners looking for a simple outing can enjoy the storied nine-hole Valley Links course. Those wishing to treat avid golfers can book time on the Pete Dye or Donald Ross courses.

The Dye course is built on the secondhighest elevation in Indiana, which offers 40-mile views. At 8,102 yards, it is the third longest in America, says Harner. In designing the course, Dye identified the 36 highest points on the ridge line and made them either a green or a tee.

“Our resort’s two hotels can accommodate 780 guests, and meetings as large as 4,000 with complete banquet service and audiovisual support,” he notes. “In addition to golf, the resort offers horseback riding, archery, shooting sports and two full-service spas. Later this year, we will be opening the new nine-hole Sand Creek course, which features a fun, yet challenging layout for players of all skill levels and ages.”

ELKHORN RIDGE GOLF CLUB – SPEARFISH, SOUTH DAKOTA

Located in the Black Hills of South Dakota, Elkhorn Ridge Golf Club excels in creating exceptional golf outings, says Mike Mendelson, head golf professional.

French Lick Resort MidwestMeetings.com

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Tips for Planning a Successful Golf Outing Ben Hunter grew up in Burlington, Iowa, not too far from Spirit Hollow Golf Course. Now living in Indianapolis, he orchestrates an annual golf outing back in his hometown.

“The course is four and a half hours away from Indianapolis, but for what we spend to go there, it is one of the best values around,” he explains. “Spirit Hollow is consistently ranked in the top three for Iowa courses. It’s a challenging course with everything we need right there. Plus, we don’t pay a lot to enjoy the experience.”

“Not all meeting © Destination Kohler planners understand golf, so we can take care of everything they need to ensure a successful outing. We can handle pairing, sponsor signs and all the other details so planners can spend more time taking care of their people,” he explains.

The front nine holes, built in 2009, are nestled on the side of a mountain, which offers unusual views for a Midwestern course. The back nine, built in 2016, wind through Polo Creek Canyon with rock walls acting as backdrops.

“It’s not a flat course because the elevation changes up to 300 feet, which makes for stunning views. That’s what makes it so popular,” he adds. “Because we need to balance meetings with tourist traffic, we offer shotgun starts for 80 or more players Monday through Thursday, and 100 plus players on Friday or Saturday.”

The course can host up to 120 players and an extra 30 people for food, according to Mendelson. The site features 36 fully furnished log cabins. Meanwhile, a plethora of hotels is located 7 miles away in Spearfish, with many offering shuttle service to the golf course.

A native of Wisconsin now living in sunny Arizona, Greg Gerber is a former journalist who now helps people over 50 to enjoy more purposeful lives by pursuing things they’re truly passionate about.

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Hunter has hosted as many as 54 individuals for his golf excursion, but he tries to keep it in the low 30s to make it more manageable. Players rely on the resort’s shuttle service to take them to the local casino. At the resort, participants run a tab the whole week rather than paying for food and drinks every time.

Spirit Hollow is also more challenging for Indiana players who may be accustomed to golfing on relatively flat ground. “Unlike many golf courses in Indiana, the terrain at Spirit Hollow is very undulated. There are multiple elevated tee boxes where you are required to drive the ball 80 to 100 feet down to the fairway,” says Hunter.

A big benefit for event planners is the lack of staff turnover at the resort. “We see the same people every year,” Hunter confirms. “The staff knows what we like and need, and they have everything ready for us.”

Hunter sets up competitive play so golfers can earn points for both individual and team performances. Pairing players with different people each day lets them play against various skill levels. On the last day, players ranked in the top 30% face off in a four-hole shoot-out to determine the winner. “Spirit Hollow allows the other participants to take carts out to watch the shoot-out, which adds to the excitement. Later that evening, the resort puts on a big barbeque for us,” he recounts.

Hunter encourages meeting planners to ensure a photographer can capture pictures of the pairs, extracurricular activities and a big group picture to remember the excursion.

Many golf courses offer more than just traditional golf as well. “We enjoy Shankopotamus Golf Academy because some guys can be hitting balls on the lighted range at night, while the rest can be watching a jumbo TV on the back veranda or playing cards,” he says. “Participants like bouncing around to various activities or talking with others.”

He cautions planners not to schedule too many golf rounds so there’s time for social activities. “When we first started, we played 36 holes a day. Today, we don’t play more than 27 holes and often just 18,” acknowledges Hunter. “Players don’t want to be forced to play golf all day. They want time to socialize, too.”

©Spirit Hollow Golf Course Midwest Meetings | Spring/Summer 2024

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Purpose Filled Events

Fostering a culture of giving back builds stronger teams, while building a better world.

BY MAURA KELLER IMAGES COURTESY OF TEAMBONDING

Most of us like to do good and feel good about doing it. For that reason, many of us are in tune to the world of corporate social responsibility (CSR). We give our time and financial support to help feed the hungry, combat various diseases, clothe the less fortunate, construct homes or save the rainforest.

And for many causes, the CSR initiatives at meetings and events are the cornerstone of these efforts — with attendees participating in philanthropic initiatives and charitable endeavors that have an impact on all.

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Midwest Meetings | Spring/Summer 2024

Speaking of impact, Jenny Ballweg, vice president of communications at Habitat for Humanity of Dane County, says that, for many of her neighbors in the county, homeownership is out of reach, but hosting an event can help keep homes affordable for local families. Habitat for Humanity of Dane County’s current build sites include Madison, Stoughton, Oregon and Sun Prairie, Wisconsin.

“Attendees create new homeownership opportunities by providing volunteer resources to help build and repair homes in Dane County,” Ballweg says. “Attendees love getting out of the meeting room and getting the chance to get outside on a build site. They can learn new skills and feel good about giving back through volunteerism. They will feel pride having helped create a permanent impact in Dane County every time they drive past that home.”

For David Goldstein, founder of TeamBonding, incorporating a local charity into an event is more than just a gesture of goodwill; it’s a strategic decision that enriches everyone involved.

“Not only does it elevate the event experience for attendees, but it also provides critical support to charities and contributes to the overall wellbeing of the community,” Goldstein says. “By fostering a culture of giving back, the company not only builds stronger teams, but also contributes to building a better world.”

Goldstein’s vision for TeamBonding was inspired by a personal passion for creating unforgettable experiences. The company aims to transform the way organizations think about and engage in team building, making it a critical and continuous part of their development strategy rather than a one-time event.

“Innovation is a key part of our vision, continuously seeking and creating new and unique ways to bring teams together, whether through the use of technology, the incorporation of the latest trends in MidwestMeetings.com

TRIFECTA OF BENEFITS: A WIN, WIN, WIN David Goldstein, founder of TeamBonding, points to a myriad of benefits for attendees and recipient organizations alike:

1. For the attendees: Working together on a charitable project can enhance team spirit and cohesion as attendees collaborate toward a common, altruistic goal.

2. For the charity: Partnering with corporate events can significantly raise the profile of the charity, bringing its mission and needs to a wider audience.

3. For the community: Events that

incorporate charity work demonstrate a commitment to the local community, strengthening bonds between businesses and the locations they operate within.

one of the most enjoyable ways to demonstrate a company’s values. For instance, some companies prioritize working with venues, caterers or food trucks that are owned by minorities. Not only do guests get to enjoy delicious authentic cuisine, team dynamics or providing solutions that but they also get to support BIPOC- or cater to the evolving landscape of work,” women-owned businesses.

Goldstein says.

Meeting and event planners should ask Sustainability and social responsibiliwhat their nonprofits of choice may need ty are integral to TeamBonding’s core, and work together with them to identify offering team-building activities that not any constraints that require solutions. Reonly benefit the participating organizamember that meetings during the school tions, but also contribute positively to the day, for example, mean that working community or environment. directly with youth may not be possible. If volunteers are new to charitable service, “We emphasize the importance of fun, think about how you can provide context engagement and meaningful interaction about the issue you’re addressing and in the workplace as tools for boosting mo- how their service will support the cause rale, increasing productivity and encourat hand, too. aging creativity,” Goldstein emphasizes.

“We believe in the power of experiential TeamBonding recently collaborated with learning and the impact of shared expea corporate group to amplify its volunteer riences in forging stronger bonds among efforts. Over the course of a year, this team members.” cooperation led to the successful facilitation of more than 95,000 volunteer hours across 360 events. As Goldstein explains, AT THE READY these events were varied and impactful, A best practice is to start with the values of an organization, then figure out ways to including the donation of laptops and career resources to homeless youth, the physically embody them. Even considerconstruction of wheelchairs for disabled ing the environmental impact of an event is an important CSR practice. What is the veterans and the planting of more than carbon footprint of your event and how do 16,000 trees. you offset it, for example? Can you set up “The project was meticulously planned a recycling or waste diversion effort? and executed, with TeamBonding providing comprehensive support in all aspects, Meeting and event vendor partners are another way to incorporate CSR initiatives from logistics to on-the-ground activities,” Goldstein says. into a meeting or event program. Food is 29

“

We believe in the power of experiential learning and the impact of shared experiences in forging stronger bonds among team members.

— David Goldstein, TeamBonding

”

Corporate Habitat for Humanity Events Habitat for Humanity offers several popular offerings for corporate events. They include: 1. Frame Up. It's the ultimate wall-raising event.

Companies can host a build day in their parking lot by building all of the interior and exterior walls of a future Habitat home. Attendees of up to 120 have the opportunity to meet and work shoulder to shoulder with the future homeowner who will live in the home they are building.

2. Rock the Block. Attendees can help homeowners beautify their block through projects that repair critical issues and boost curb appeal. This is ideal for groups of 40 to 60 volunteers.

THE FUTURE OF GIVING BACK AT EVENTS

What role will CSR initiatives and volunteerism play in the future of meetings and events? Drawing on insights from research on corporate volunteerism, Goldstein says the types of volunteer partnerships seen today are not only expected to continue being a crucial part of future corporate gatherings, but are also anticipated to evolve.

According to him, “Research highlights a shift toward volunteer efforts that are more strategic, inclusive, and aligned with broader business objectives and community needs. This evolution reflects an increasing recognition of the mutual benefits of these partnerships, such as enhanced employee engagement and retention, and improved public relations.

"There's a growing emphasis on making volunteer opportunities more accessible to a diverse workforce, including remote employees, signaling a move toward more flexible and inclusive programs.”

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Recognizing this trend toward more impactful volunteerism, TeamBonding is working to meet the evolving needs of companies aiming to engage their employees in meaningful volunteer work. The company plans to introduce “volunteer events in a box” alongside its traditional in-person volunteer engagements. These kits are carefully crafted in partnership with nonprofits, keeping corporate volunteer missions at the forefront. Designed to bridge gaps, these kits enable companies to empower their employees across the nation to participate in individual volunteerism events.

“Special events and home builds provide a chance to connect as a team while deepening ties to the community. More importantly, the experience transforms lives — both for the volunteers as well as Habitat’s partner families,” Ballweg says. “It means the world to our partner families to see that fellow community members care enough to help them break the cycle of poverty.”

3.Team Up. Companies can strengthen team spirit as staff from all levels communicate, cooperate and work together to help build or repair a Habitat home. This includes an exclusive build day for an organization at a Habitat build site for groups of up to 24 volunteers.

4. ReStore Group Work. Group participants can help the Habitat ReStore stock, measure and consolidate merchandise.

“A large employer here in Madison held a companywide internal event, including their local staff, plus more than 100 of their sales staff members from all over the country,” says Jenny Ballweg, vice president of communications at Habitat for Humanity of Dane County.

“Together, the group of 250 spent a day framing two entire Habitat homes together.”

Midwest Meetings | Spring/Summer 2024

Gaining a Competitive Edge

Fiserv Forum ©Visit Milwaukee

Discover sports locations and venues that will knock your next event out of the park.

BY RONNIE WENDT

Hosting a sports event is like putting on a massive show. Planners must be precise, pay attention to details, and understand what both participants and spectators want. Whether planning your first or your hundredth, there are vital things to consider for a winning sporting event.

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Midwest Meetings | Spring/Summer 2024

LOCATION MATTERS

The venue and location set the stage for a successful event. Luckily, the Midwest has tons of amazing sports venues with space for team play and fans, meeting spaces, ample parking, and plenty of hotels, restaurants and places to hang out.

The state of Kansas is a perfect example.

Tiffany Benien, the sports and special events manager at Visit Salina, sums it up: “We are Midwest friendly. Unique to Kansas is great hospitality and the community’s willingness to embrace the youth sports market.” Salina, she says, is also an ideal location for sporting events because the community of 50,000 is central to anywhere in the United States.

Prime locations and a welcoming attitude extend across the Midwestern states of Minnesota, Wisconsin, Indiana and Ohio, too. Bonnie Carlson, CEO of Bloomington Minnesota Travel & Tourism, says Bloomington is gaining popularity with youth sports as well. “It’s because of our location,” she acknowledges. “We have a lot of sporting venues here. And we are so close to Minneapolis and the suburbs, people choose us for the ease, convenience and affordability.”

Families coming in for sporting events seek accessible venues with adequate parking. They are interested in a city's drivability, where they can park and the security of those spaces, according to Carlson. Bloomington has bus routes to take visitors anywhere they want to go, and “visitors can usually park close, depending on the facility in Salina. We also provide parking maps, which we have found to be helpful.”

©Visit Milwaukee

CHOOSE A GREAT VENUE

According to Marissa Werner, director of Sports Milwaukee, planners are also eager to learn about venue availability and local attractions, an area where Milwaukee shines. She cites Fiserv Forum, Pettit National Ice Center, Uihlein Soccer Park and the newly expanded Baird Center (formerly known as the Wisconsin Center) as popular sports venues.

“The Baird Center provides world-class space with advanced technology, and a 300,000-square-foot ballroom that will appeal to larger youth, amateur and Olympic-focused events,” Werner says.

Pettit National Ice Center, the official U.S. speedskating training facility, features a 400-meter Olympic oval and two international-size rinks. Up on the second floor, the Hall of Fame Room is a banquet room with a view of the arena and space for up to 150 guests.

The 69-acre Uihlein Soccer Park can accommodate up to 4,000 people, featuring indoor and outdoor soccer facilities, and several meeting rooms. It is a regular host for soccer, la crosse, field hockey, rugby, ultimate frisbee and state championship games.

The Salina Fieldhouse takes center stage in Kansas. This sports facility is a hub for basketball, volleyball and soccer tournaments, according to Benien. Dean Evans Stadium, a covered baseball venue seating almost 800 people, is also a popular choice for baseball tournaments at the youth, high school and college levels.

LOOK AT LODGING

©Spooky Nook Sports Complex MidwestMeetings.com

Impressive facilities alone do not attract sporting events; people also want to know where they are staying. Bloomington offers 9,500 rooms at 44 different hotels. Its proximity to downtown Minneapolis and St. Paul provides access to more rooms. But its biggest selling point,

Carlson says, is available activities at local hotels. “A family coming in for a sporting event is looking for built-in activities [at the hotel] in a safe and controlled environment,” she says. The city also offers a housing program with competitive rates for sporting groups, she adds.

“We make it easy for you to find a place to stay,” Benien says. She notes the city has around 2,200 lodging rooms at 30 different properties, ranging from high-end hotels to family-oriented locations with pools and complimentary breakfasts.

“We help organizers set up room blocks and provide access to hotel contacts to help them secure the best rates,” she says. “We look at every event individually.

Our first question is always is Salina a good fit for you? Then we ask who is coming and how many people will come from out of town. Will they stay in hotels, drive back and forth from other places like campgrounds, or stay with family? Then we try to match them to their needs.”

Milwaukee offers 5,000 hotel rooms downtown, with average daily costs being affordable, according to Werner. “Hilton Milwaukee City Center, Hyatt Regency Milwaukee and SpringHill Suites by Marriott Milwaukee Downtown are connected by skywalk to the downtown convention center,” she adds.

SUPER-SIZED ACCESS TO SPONSORSHIPS

Another key concern is sponsorships, adds Carlson, noting many communities provide sponsorships for events because of their economic impact. Bloomington, for example, offers sports grants of up to $2,500. Events must meet specific guidelines and submit a request for proposal (RFP) to qualify. “We review the RFP and award the sponsorships, which can help defray event costs,” she says.

Werner says event organizers can capitalize on Milwaukee’s infrastructure and 33

services by leveraging partnerships and collaborations with local organizations.

Sports Milwaukee, for example, solicits, promotes and enhances youth, amateur and professional sporting events to create a positive impact on the greater Milwaukee area. The Cream City Convention Pass also provides discounts at downtown businesses, she adds.

Depending on the group and event, Visit Salina works with organizers and sports venues to lower rental costs. “Visit Salina works directly with events based on their needs. A custom package can be put together that might include welcome packets, referrals, a sponsorship toward hospitality or discount on a facility rental, or recruiting local volunteers. We really focus on the specific needs of our clients to allow them to be successful with their event and, if we do our job well, they return for repeat events,” Benien says.

Milwaukee, according to Werner. The 714,000-square-foot arena projects “progress, accessibility and a renewed sense of community,” she says. “It’s a hub for entertainment, and an engine that drives growth in downtown Milwaukee and the 30-acre Deer District surrounding it.”

Throughout the year, the venue accommodates up to 200 events, ranging from basketball games to concerts to special sports events.

fields, batting and pitching tunnels, bleacher seating, concessions, meeting spaces and ample parking.

Salina Fieldhouse can accommodate sports leagues, tournaments, practices, camps and clinics. It is well-suited for athletic competitions, whether they are local, regional or national, says Benien.

WINTRUST SPORTS COMPLEX, BEDFORD PARK, ILLINOIS

This multi-purpose sports tourism and local programming facility has something to offer everyone, from the traveling athlete to the local family. With a total area of 116,000 square feet, the venue boasts eight hardwood, high school-regulation basketball courts, 16 National Collegiate Athletic Association (NCAA) volleyball courts and one NCAA-regulation championship court. It also has meeting rooms, a referee room and a training room. © Salina Fieldhouse

Salina, like many communities, also helps market the event. Regional marketing in Chamber of Commerce publications, and digital marketing on various websites, calendars and social media are all possible, she says.

Now that you know what to look for, let’s examine some of the various venues Midwestern communities offer.

FISERV FORUM, MILWAUKEE, WISCONSIN

More than just a home for Milwaukee Bucks basketball, Fiserv Forum reflects the heritage, history and personality of

The building’s most versatile meeting space is the arena floor, which can host events for up to 2,000 people. In contrast, the Potawatomi Club and its spacious outdoor patio offer sweeping views of the city. The club works well for meetings of up to 84 people, but can also accommodate 450 guests for a reception. The facility’s Atrium doubles as a meeting space for up to 280 guests at round tables, while an outdoor, open-air plaza connects to the entertainment deck. Groups can incorporate a VIP tour or game into after-hours activities.

SALINA FIELDHOUSE, SALINA, KANSAS

Salina Fieldhouse is a 68,500-square-foot indoor sports facility in downtown Salina. The $9 million facility built in 2017 can accommodate a variety of sports, from basketball and volleyball to soccer and la crosse to cheer and dance events.

© Spooky Nook Sports Complex 34

The fieldhouse features three hardwood, high school-regulation basketball courts (22,833-square feet of court space with an occupancy of 540) and three synthetic, high school-regulation basketball courts (23,743 square feet with an occupancy of 468). The courts are cross lined to include eight volleyball courts and six futsal courts. The facility also has a regulation soccer field, three small soccer

The gym can house groups of 200 to 2,000 for events. Up to 150 people can be accommodated in the second-floor restaurant and bar, while a meeting room on the same floor can hold 100 people.

Redemption Arcade and laser tag offer entertainment options for youth participants during breaks between games.

SPOOKY NOOK SPORTS COMPLEX, HAMILTON, OHIO

The Spooky Nook Sports Complex spans over 1.3 million square feet, and includes multiple facilities like the Spooky Nook Sports Champion Mill, the Fitness Center, the Champion Mill Conference Center and The Warehouse Hotel at Champion Mill.

The Champion Mill sports complex offers nearly 700,000 square feet for indoor sports. The 233-room Warehouse Hotel provides ample space for lodging, whereas the Champion Mill Conference Center offers 35,000 square feet distributed among 16 meeting spaces from boardrooms to ballrooms. These spaces can be combined with court space, multiple mezzanines, a beer garden or outdoor turf in the sports complex for large meetings and events.

In addition to concessions, guests have access to the Hydraulic Bar, which offers specialty cocktails, beer, wine, a selection Midwest Meetings | Spring/Summer 2024

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© National Sports Center of bourbons and a menu of shareable dishes. Guests can also visit Municipal Brew Works, an on-site brewery, located in the conference center. Other restaurants are currently under construction, according to Bonnie Bastian, the marketing manager of Spooky Nook Sports.

CPKC STADIUM, KANSAS CITY, MISSOURI

The $117 million CPKC Stadium was specifically built for the National Women’s Soccer League (NWSL) team. Its event spaces will leave a lasting impression, complete with world-class hospitality and customized Kansas City cuisine. Its experienced events team is available to help you craft an unforgettable experience.

The facility offers several areas to hold meetings and events: • The Pitch Club, with a capacity of 225, is a climate-controlled, art-deco lounge ideal for corporate meetings, social gatherings, luncheons and more.

• The West Sideline Club can host over 300 people, perfect for a welcome receptionon, on the west side of the stadium. Experience the full stadium atmosphere in the exclusive club area.

• The North Goal is an open-air setting with a bar and patio seating that can host over 500 guests. This space can be utilized independently or seamlessly combined with other areas of the venue.

• The stadium, with a capacity of 11,500, is also available to host private events, corporate happy hours, nonprofit galas and concerts.

The venue is designed to host a variety of sports, including basketball, volleyball, hockey, ice skating, dance, cheer, pickleball, soccer, wrestling, gymnastics, bowling and more. It also will be equipped to host events of all sizes with two onsite food and beverage options. A family entertainment center will feature arcade games, bowling, laser tag, an e-sports center, golf simulators and a roll glider.

CIRCLE K FIELDHOUSE AT NEXUSPARK, COLUMBUS, INDIANA

The National Sports Center (NSC) campus welcomes 4.1 million visitors annually. Its complex includes: • Airport Park, a prime location for youth soccer tournaments, adult softball leagues and other ballfield sports.

• The M Health Fairview Dome, which is 110-feet high and holds two full-size soccer fields, as well as two full-sized softball/baseball fields.

• The NSC Sports Expo, which has two full-size basketball courts and three volleyball courts, and serves as a venue for pickleball, events and meetings.

• The 58,000-square-foot NSC Sports Hall, which is a Clear Span athletic space with artificial turf.

• The NSC Stadium Sports Hall, which has 5,000 seats, concessions, lights, restrooms and more.

• The NSC Super Rink, featuring eight sheets of ice under one roof, a heated upper deck viewing area, Hat Trick Café and 32 locker rooms.

Circle K Fieldhouse is a state-of-the-art sports facility in central Columbus.

The venue can host 12 temporary volleyball courts, 16 high school basketball courts, 40 pickleball courts, 30 high school wrestling mats and more. The permanent setup includes four basketball courts (two high school- and two college-regulation), eight volleyball courts and six pickleball courts.

In addition, there is 100,000 square feet of turf, a full-size soccer field and two softball/baseball diamonds on site. NexusPark Campus also has extra amenities like retail and restaurants.

ADVENTHEALTH SPORTS PARK AT BLUHAWK, OVERLAND PARK, KANSAS

©Spooky Nook Sports Complex 36

(STAR) bonds. The first phase, coming this fall, will include a National Hockey League (NHL)-size ice rink, eight basketball courts (convertible to 16 volleyball or pickleball courts), a 40,000-square-foot turf field, locker rooms, a training area, a sprinting track, a café, a sports medicine center and more.

AdventHealth Sports Park, when complete, will be a $750 million indoor sport complex. The 277-acre mixed-use complex will be complete in two phases, and funded both privately and with around $55 million in Sales Tax and Revenue

NATIONAL SPORTS CENTER, BLAINE, MINNESOTA

This 600-acre campus features a stadium with two full-size turf fields, 50 grass fields, a seasonal dome and an 18-hole golf course. The full-service venue just miles from downtown Minneapolis and St. Paul accommodates events of all sizes and all levels of play, according to Carlson.

Ronnie Wendt is a freelance writer based in Minocqua, Wisconsin.

Midwest Meetings | Spring/Summer 2024

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HOST YOUR NEXT MEETING AT LAKE LAWN RESORT Where business meets natural beauty Featuring over 32,000 square feet of adaptable and flexible meeting space across multiple indoor and outdoor event locations, Lake Lawn Resort is your home to both memorable and impactful group collaborations from 10 up to 1,000. No matter which space you choose to use, our lakefront will provide the perfect backdrop for productivity and relaxation.

Treat your attendees to an evening on the lake aboard the Lake Lawn Queen and take in the natural beauty of vibrant foliage that surrounds the resort.

Lake Lawn Resort is nestled along over two miles of shoreline and over 250 wooded acres on beautiful Delavan Lake. Founded in 1878, the award-winning Lake Lawn Resort has been recognized as one of the most popular lakeside destinations for both leisure and business travelers throughout the United States. The resort provides a virtually endless array of fun and exciting activities where memories are made, and stories are relived.

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Just Add Water Waterfront resorts have the destination allure, groups experience, capacity and entertainment options to help ease the planning process.

BY MARYBETH MATZEK

©Mission Point Resort

Looking to host a memorable business event or meeting with good attendance and built-in help? A waterfront resort might just be the answer you are looking for.

And, in the Midwest, there are plenty from which to choose.

42

Waterfront resorts are popular with attendees for obvious reasons — the scenery, the extracurricular activities and the fun. They are often popular with planners, too, as they typically come with turnkey services, which come with more options and customization to help make the event one that attendees will remember fondly.

Resorts frequently offer in-house assistance, with help suggesting the

right location for various gatherings, selecting activities, choosing food and beverage options, and more.

Ann Walters, the director of sales and marketing for Margaritaville Lake Resort Lake of the Ozarks in Osage Beach, Missouri, says event planners work directly with her staff to create an agenda that takes care of all the details. “When planning, you want to include recreational activities since that adds energy Midwest Meetings | Spring/Summer 2024

to an event. A waterfront resort has so many activities built in, allowing you to stay at a single destination,” she says. “I tell everyone planning an event to make sure they provide time for relaxation and rejuvenation.”

A resort’s on-site event planners become an extension of an event planner’s team, providing insight about activities and what’s been successful at previous gatherings, says Colin SandMidwestMeetings.com

erson, director of sales and marketing at Eagle Ridge Resort & Spa in Galena, Illinois, which is located on the shores of Lake Galena and home to four award-winning golf courses.

“Planners use our team-building experts to help them develop events that follow along with the theme of their meeting. The resort has inside and outside venues that are perfect for meetings, but planners should also be

sure to take advantage of the outdoors as much as possible. Regardless, we encourage our planners to do something different,” he emphasizes.

At Margaritaville Lake Resort, which sits on 420 acres, staffers ask questions throughout the planning process to raise topics the event planner might have not thought through. “Our planners know our property well and can bring up pertinent considerations, 43

©Margaritaville Lake Resort Lake of the Ozarks

such as, if a group is golfing, do golfers pay for their items from the beverage cart or does everything go on the organizer’s tab,” Walters says.

THE RIGHT MIX

Terri Bain, director of sales at Lake Lawn Resort in Delavan, Wisconsin, suggests all events begin along the lakeshore with a cookout. Lake Lawn sits along 2 miles of Delavan Lake’s shoreline. “It creates a relaxing way for people to reconnect or connect for the first time,” she says. “And it puts everyone at ease.”

Planning a successful event often requires the right blend of recreation and business, agrees Walters. “I suggest starting off the day with breakfast, then scheduling the meeting and, after lunch, allowing an afternoon of recre44

ation before reconvening in the evening for dinner and more programming,” she says. “I think a free afternoon for recreation is a good option. If you provide too much free time — such as a whole day — people may end up working, which defeats the purpose of having time for rest and rejuvenation.”

Sanderson advises planners look at holding a three-day meeting in which attendees are doing interactive events throughout the event. “You can plan a group activity for everyone or provide attendees their choice of activities, such as horseback riding, ziplining, golf or visiting the history museums in downtown Galena,” he says. “One popular activity is conducting an Amazing Race that takes attendees on an adventure throughout the resort or downtown area.”

Some planners want to account for every minute during the event, which can backfire, warns Walters.

“Don’t over-plan. You can schedule some activities, like a boat ride, but don’t say, ‘At 9, we will have this number of people riding horses and then this many people playing minigolf.’ You want to provide options for people and not all events need to be scheduled ahead,” she says. “That’s where our staff can help. We can tell you whether you need to reserve time for a particular activity.” An afternoon or evening cruise with a possible signature beverage is a relaxing event everyone can enjoy together, for example.

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ing the water since it is calming for many people, says Bain. “We try to customize everything as much as possible for our different groups.”

MAKE IT MEMORABLE

Sometimes a special touch, like hosting a welcome event outside, and including cornhole or other fun activities, creates energy, keeping attendees engaged throughout the meeting or event.

“Providing an activity helps people remember the experience longer than if you only provide food and beverages,” according to Walters.

Doing something unexpected, such as a Meet at the Green event, where a part of the meeting is held on one of the greens at Eagle Ridge Resort’s golf course, also creates positive memories, Sanderson says.

“We know that not everyone at an event plays golf, so we developed a way for attendees to still get involved by incorporating team-building events, such as footgolf, or using nontraditional clubs — like a tennis racket to tee off, a hockey stick to putt and a bat to hit the ball out of the fairway,” he says. ©Eagle Ridge Resort & Spa

In fact, Eagle Ridge converted one of its 18-hole golf courses over to footgolf, where players use a soccer ball and kick it toward the hole vs. using a golf club and ball. Footgolf is sanctioned by the PGA, adds Sanderson.

Similarly, Lake Lawn has a large, inflatable human foosball table (it’s exactly what you think it is) that can hold up to 10 people for a fun, team-building activity. “While some people are in there, other people can participate in another activity, like chipping golf balls into rings on the ground,” Bain says. “Our activities coordinator takes care of everything so the event planner doesn’t need to worry about it at all.”

Don’t forget to time events around sunrise or sunset to take advantage of gorgeous waterfront views.

© Lake Lawn Resort 46

“Bring back youthful activities, such as kite flying, stone skipping and creating cairns along the shoreline,” which are not only fun, but memorable, suggests Midwest Meetings | Spring/Summer 2024

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“

We start out by getting an overview of what the group is looking for. We have people in all different areas to create experiences for everyone attending the event. We make the magic happen.

”

— Terri Bain, Lake Lawn Resort

Debbie Denyer, a group sales specialist at Mission Point Resort on Mackinac Island, Michigan. Adding a lunch outdoors on blankets with picnic baskets is another whimsical touch.

“Everyone loves photo and video opportunities for social media,” so remember to capture them so everyone can “help with marketing future conferences by way of fear of missing out (FOMO),” Denyer says. For another hot tip, she advises keeping the waterfront theme when putting together the event’s gift bag. Include visors, beach balls, sunscreen, windbreakers and flip-flops.

Resorts often have multiple buildings and venues. Keep people moving by

holding activities in different locations, mentions Denyer. It not only shows guests more of the resort and what they can do in their free time, but it also provides some physical activity, which can help break up the day and keep attendees more engaged.

ON-SITE EXPERTS

Bain says more and more guests are bringing their family or spouse to have a mini-vacation before or after events or meetings.

“We start out by getting an overview of what the group is looking for. We have people in all different areas to create experiences for everyone attending the event,” according to Bain. “We make the magic happen.”

“Since they are already at the site and having fun, many people want to extend their stay a bit longer so they can take advantage of everything the resort and area have to offer,” she says. “That’s something you should keep in mind.”

Waterfront resorts have staff on hand to help throughout the event, from setting up audiovisual equipment for a meeting to activities coordinators who can help with team-building and recreational events.

Mission Point’s full-time conference services team lives and works on Mackinac Island, Denyer says. “They are the true island and resort experts,” and are available to help planners create their ideal conference or meeting, she says.

Sanderson says that, before each event at Eagle Ridge Resort, a convention services manager will walk planners through all the various stages of the meeting or event — from planning on the initial phone call or site visit right down to being with the planner throughout the event.

“We guide them step by step through the process,” he says. And that sounds like the right path you want to take when booking a meeting or event at a waterfront resort in the Midwest.

A freelance writer based in Appleton, Wisconsin, MaryBeth Matzek writes for multiple trade and business publications across the Midwest. ©Mission Point Resort 48

Midwest Meetings | Spring/Summer 2024

©Mission Point Resort

494 Tan Tar A Drive Osage Beach, MO (573) 348-3131 MargaritavilleResortLakeoftheOzarks.com MidwestMeetings.com

49

SERIOUS MEETINGS WITH SERIOUS FUN At Kalahari Resorts & Conventions, we give you everything you need to make your event a success. You and your attendees will enjoy ample event space, custom group and world-class dining experiences, a full-service spa, and second to none service. Your attendance-increasing event at Kalahari is one your members will look forward to.

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› 200,000 square feet of flexible event space › Nearly 1,000 guest rooms & suites at all locations › Complimentary Wi-Fi and parking › Diverse team-building options available on-site › Premium food & beverage options › The best amenities available, all under one roof | ©2024 Kalahari Management Co. LLC

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STATE SPOTLIGHT

F

rom its picturesque cityscapes to awe-inspiring landscapes, from the expansive plains of Nebraska to the valleys and rivers of Minnesota, the Midwest offers ample destinations for unique meeting options. Teeming with historic sites, quaint towns and mighty metropolis experiences, the Midwest appeals to many planners because of its exceptional venues, distinct Midwest charm and natural beauty. And thanks to the cultural offerings throughout cities such as Dubuque, Omaha, St. Cloud and Manhattan, the Midwest truly has something for everyone.

Iowa........................................................................................ 54 Kansas.................................................................................... 58 Minnesota.............................................................................. 63 Nebraska................................................................................ 66 North Dakota.......................................................................... 72 South Dakota......................................................................... 73

MidwestMeetings.com MidwestMeetings.com

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©Travel Iowa

IOWA ©Travel Iowa

©Travel Iowa

W

ould it surprise you to learn that greater Des Moines is the fastest growing metro area in the Midwest according to U.S. Census estimates? Iowa’s capital city is full of surprises, having transformed over the past 20 years into a diverse community filled with one-of-a-kind venues, attractions and more. The Iowa Events Center boasts 226,000 square feet of total space, 150,000 square feet of exhibit space, 40 meeting rooms and an arena that seats over 17,000. But if you’re looking for something more outside of the box, consider hosting your event in a garden or a museum, on a farm or a fairground, or at any number of other hidden gems.

Cedar Rapids, known as an arts and cultural hub, also stands out as a prime destination for meetings and events. The Alliant Energy PowerHouse, a 9,000-seat, multi-purpose arena downtown, was renovated in 2013 with a convention center addition. The facility hosts national touring concerts, professional arena football and soccer, college and high school sporting events, rodeos, community events and more. The adjoining 80,000 square feet of meeting, banquet and convention space can be used in conjunction with the arena or separately. After the event, celebrate with great theater, live music or inspiring museums nearby. Don’t forget to tempt your taste buds by experiencing the city’s growing culinary and craft brewery scene.

Iowa's natural beauty adds to the appeal of hosting events in the state. Dubuque, nestled along the bluffs of the Mississippi River, offers venues like the Grand River Convention Center, which houses over 86,000 square feet of exhibit, meeting and entertainment space against its scenic, riverfront backdrop. Post-event, attendees can explore attractions like the National Mississippi River Museum & Aquarium or try their hand at axe-throwing at BustinAxe Throwing Range for a unique experience.

Iowa, often praised for its friendly communities and natural beauty, offers a unique blend of modern amenities, cultural richness, and hospitality for planners seeking a memorable setting for their meetings and events. By exploring the state's diverse offerings, planners can create unforgettable experiences that leave an impression on attendees. Once you’ve been introduced to the beauty, amenities and culture of Iowa, there’s no doubt you’ll want to return.

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Midwest Meetings | Spring/Summer 2024

Photo: Tamory Hall

©Drone-tography LLC

KANSAS ©Explore Lawrence

K

ansas will stun you in many ways, the scenery quickly giving way from expansive skies over sunflower fields to skyscraping cityscapes bustling with culture and innovation.

If you want to host your meeting in America’s heartland, consider the state’s capital, Topeka. Museums, theaters, nature trails, shopping, art galleries and restaurants are located throughout the city, so attendees are never far from the action or after-hours entertainment. The downtown offers the convenience of a big city, but is paired with the service and friendliness of a small town.

Speaking of, Wichita, which is centrally located in the state, exudes Midwest nice.

Planners are enticed by the amenities, affordability and welcoming spirit, while attendees get excited about experiencing everything from behind-the-scenes animal encounters to award-winning brewery tours to more than 50 museums and attractions to 1,200-plus eateries, shopping and more. Then, when it’s time to get down to business, planners have a varied inventory of meeting and events spaces from which to select.

©Kansas Tourism

Not far from the capital is Manhattan, the state’s No. 1 walkable meeting location.

The city boasts more than enough capacity to entertain a range of groups — whether you’re hosting a large annual conference or a small quarterly office getaway. These venues include at least 12 event spaces, a campus resource with two auditoriums and six banquet rooms, and two ballroom spaces that can accommodate up to 1,000 guests each.

If you’re looking to not only plan a meeting or event, but also leave attendees wideeyed and clear-headed, take in some of the state’s natural beauty before heading back home. As written on travelks.com, “The Kansas experience is a salute to the real. To the rowdy. To the wide-eyed wanderers. To the dreamers. To the stars.”

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10 REASONS TO MEET IN

MANHATTAN

• #1 Walkable meeting destination in Kansas • Exceptional meeting venues • Over 1,300 sleeping rooms • 50+ unique dining offerings • Home to Kansas State University • Gateway to the Flint Hills • Great attractions • Unique team-building opportunities • Complimentary conference services • Fly Manhattan Regional Airport 785.776.8829 • cvb@manhattan.org • VisitManhattanKS.org

VisitTopeka.com HOW VISIT TOPEKA CAN HELP MAKE YOUR EVENT A SUCCESS: STORMONT VAIL EVENTS CENTER • 100,000+ sq feet of continuous tradeshow floor space • Additional 7,000+ sq feet of meeting space on campus • Attached directly to Hotel Topeka and Maner Conference Center

WITHIN 15 MINUTES • Access to 2,000+ hotel rooms • Downtown Topeka & NOTO Arts & Entertainment District • Multiple Restaurants • Several entertainment venues with activities like axe throwing

HOTEL TOPEKA & MANOR CONFERENCE CENTER • 224 rooms • 28,000 sq feet of multi size breakout rooms • Full Service Hotel

OTHER BENEFITS • 1 hour drive from MCI International Airport • Access to multiple after-hour event locations • Attentive Sales Staff to help at all locations

CONTACT MELISSA SOWERS for assistance in booking your next event.

785-215-8582 melissa@visittopeka.com visittopeka.com/meetings

! l l a w e h t n o s he 'writing' i

T

Attendees LOVE SALINA! Unique off-site events, Great shopping, Delish dining, Cool Meeting Spaces and...

Friendly Faces!

SCAN FOR NEW VISITORS' GUIDE!

Jo Ann McClure Visit Salina jmcclure@salinakansas.org

Jayhawk Hospitality is your one-stop resource for planning, booking, and hosting your next event on KU’s campus or affiliated facilities.

Host your next event at

KU.

We offer: • Fully furnished spaces • An extensive catering menu • Tech equipment and setup • And more

Our team will help you get started.

© Meet Minneapolis

MINNESOTA ©Andrew Parks, Explore Minnesota

T

he Land of 10,000 Lakes is a natural choice to book a meeting or event in the Midwest. With enormous forests, rugged bluffs and apparently more than 10,000 lakes, Minnesota is an exhilarating outpost for day-trippers and outdoor aficionados of all stripes. After your meeting in the cities, take your group (or encourage your attendees to take advantage of) canoeing or kayaking on the largest Great Lake, hiking to enjoy the breathtaking overlooks or zipping across hundreds upon hundreds of miles of ATV trails.

Minneapolis, the most populous city in the state, boasts a dramatic riverfront skyline, three professional sports stadiums within 1.3 miles, and a vibrant arts and theater scene. The city is easily accessible, full of adventures and attractions to explore, and home to world-class hotels for attendees and their families.

©Meet Minneapolis

Rochester recently increased its crowd appeal with a revitalized downtown fueled by the major expansion and transformation of the Mayo Civic Center. Located in the heart of downtown, the center features Minnesota's largest ballroom, stunning prefunction areas with views of the Zumbro River, 23 breakout rooms, a new banquet kitchen and the Riverfront Plaza, an outdoor reception venue. In total, there’s more than 200,000 square feet of flexible meeting and exhibit space. Its location additionally offers attendees easy access — via the streets, skyways or underground climate-controlled walkways — to new and renovated hotels, restaurants, shopping and entertainment.

Located along four major highways and interstates, greater St. Cloud is an easy location for groups to navigate as well. The walkable downtown is full of shopping, dining and entertainment options, while scenic natural wonders await nearby. Known as a warm and welcoming community, St. Cloud has the breadth to appeal to all tastes and interests. Catch a matinee, create a work of art, stretch your physical limits or cheer on your favorite athletes.

Welcome to a state of possibility. Minnesota is ready to welcome you.

MidwestMeetings.com

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FANTASTIC MEETINGS ARE FOUND IN EAGAN Complimentary meeting planning services provided Over 20 venues and 18 incredible hotels to choose from including the four-star Omni Viking Lakes Hotel Home of Twin Cities Premium Outlets® and five minutes from Mall of America®

Visit enjoyeagan.com or call Denise Olsen for more information

ENJOY EAGAN | 866-324-2620

Meet in Owatonna...where we go the extra mile to help plan your meeting or event.

At the crossroads of I-35 & US Hwy 14, Owatonna is conveniently located in Southern Minnesota.

Start planning today!

Affordable No metro traffic A variety of lodging options Group-friendly dining Regional airport Team-building opportunities Networking activities

visitowatonna.org 800-423-6466 64

Midwest Meetings | Spring/Summer 2024

RETREATS | CONFERENCES | MEETINGS | TEAM BUILDING Gather In

ALEXANDRIA REINVENT. REFRESH. RECHARGE.

CONNECT WITH YOUR TEAM, COMPANY, ORGANIZATION, YOUR PEOPLE...

on a different level!

320-763-0102

explorealex.com

@explorealexmn

©Nebraska Tourism

NEBRASKA ©Nebraska Tourism

W

hen it comes to hosting successful meetings and events, the Midwest often remains an underrated choice. But once you visit Nebraska, you'll discover that the Great Plains aren't so plain after all. They're filled with natural beauty, historic landmarks, geologic wonders, vibrant cities and off-the-beaten-path towns. What are you in the mood for? Big-arena entertainment or a small-town theatrical production? A museum talk or downtown art walk?

Omaha, the largest city in Nebraska, boasts a strategic central location nationally, making it easily accessible for attendees from across the country. With major airports and well-connected highways, transportation is seamless, reducing logistical hassles for both planners and participants. Moreover, Omaha offers a diverse range of venues, from state-of-the-art convention centers like the CHI Health Center Omaha to unique spaces like The Durham Museum, which is housed in the former Union Station, blending history and modern functionality. The city's hotels also provide extensive meeting facilities, ensuring convenience and comfort for attendees.

©Nebraska Tourism

Lincoln, the state's capital city, is another excellent choice for meetings and events.

Home to the University of Nebraska-Lincoln, it offers a vibrant atmosphere with cutting-edge venues like The Lincoln Marriott Cornhusker Hotel and historic venues like the Lied Center for Performing Arts, easily accommodating events of various sizes and themes.

Beyond infrastructure, Nebraska's natural landscapes provide a refreshing backdrop for events. Planners in cities like Kearney, Grand Island and Bellevue can take advantage of picturesque outdoor venues, such as vineyards, botanical gardens and lakeside resorts, adding a touch of serenity to their gatherings.

The state's largest cities, including Omaha, Lincoln, Hastings and Norfolk, offer a strategic location, diverse venues, natural beauty, affordability and a range of activities, making them compelling choices for planners seeking the perfect Midwestern setting for their meetings and events.

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Go Ahead, Press It.

(Planning your next event in Kearney is no gamble.)

Kearney, where the Heartland gathers.

Kearney, Where the Heartland Gathers.

Why stress over event planning?

In Kearney, a breeze Why? Because it’s Kearney hasfor the best facilities between planners & attendees alike. With superior facilities, top-notch Denver and Omaha, and experienced staff that make sure event & catering staff, affordability, & convenience, come toevery event is a win! gether to make Kearney an exceptional (& exceptionally easy) place for conferences of all types!

N E make B R A S K A If you’re looking for a host city for your next event, If you’re looking for a host citysure for your nextatevent, you look Kearney, Nebraska. make sure you look at Kearney, Nebraska.

Visit

EARNEY

WheretheHear tlandGathers.com | 308 -2 37-3 178 MeetInKearney.com | 308-237-3178

easy

MEETINGS MADE

Kearney IN

NEBRASKA

3 CONFERENCE CENTERS WITH 150,000 SQ FEET OF FLEXIBLE MEETING SPACE

WALKING DISTANCE FROM RESTAURANTS, HOTELS & SHOPPING

HOME OF THE YOUNES CAMPUS

Top-notch facilities, experienced professionals, convenience & ease for planners & attendees — that’s why Kearney is where the Heartland gathers!

MEETINKEARNEY.COM Ready to book your next event?

Contact Sarah Focke at sfocke@visitkearney.org = 308-237-3178

Give your meeting breathing room.

Enjoy 260 acres of gathering space at Lied Lodge.

14,000 square feet of meeting space 20,000 square feet of outdoor space Idyllic guest rooms with views of nature Creative culinary experiences Dynamic team-building activities

The takeaways are as memorable as the experiences at Arbor Day Farm.

2700 Sylvan Road | Nebraska City, Nebraska | 402-873-8733 | arbordayfarm.org

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@arbordayfarm

@arbordaywedding

@arbordayfarm

Midwest Meetings | Spring/Summer 2024

ADVERTISEMENT

VISIT LINCOLN From hosting Olympic qualifying events to major college athletics and youth tournaments in numerous sports, the sky is the limit when athletes of all ages and ability levels come to compete and win in Lincoln. When the lights come on, the stars of today and tomorrow shine on Lincoln’s biggest stages with supporters cheering their every move.

Pinnacle Bank Arena and the Devaney Sports Center have hosted international volleyball and wrestling tournaments in recent years, with USA Volleyball and USA Wrestling enjoying these first-class facilities. Youth sports events continue to focus on Lincoln, with Speedway Sports Complex, Lincoln Sports Foundation and Kinetic Sports Complex playing host to national-caliber tournaments in sparkling and expanding facilities.

The Sandhills Global Youth Complex, set for completion in 2025, will be a game changer for local baseball and softball. The complex will house eight turfed fields, including two championship fields, one for baseball and one for softball, and five youth fields that can be used for baseball and softball.

Visit Lincoln Derek Feyerherm 402.434.5344 dfeyerherm@lincoln.org

MidwestMeetings.com

Located just north of Lincoln’s downtown and Haymarket areas, the Sandhills Global Youth Complex will be easily accessible from Interstate 180 to the north and will give visitors an up-close look at what they can do when the games have ended for the day.

Whether you are a world-class athlete or just getting your start in youth sports, Lincoln has the sporting option for you. Let the Visit Lincoln team help plan your sports-related visit to our city and make your stay a memorable one!

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©North Dakota Tourism

NORTH DAKOTA N

orth Dakota invites you and your group to “be legendary,” and explore the wideopen spaces and illustrious places in and around its charming cities and towns.

Your attendees, like Theodore Roosevelt, can have many adventures and experiences in the state. They can cruise on the Lewis and Clark Riverboat, drive the scenic route through Theodore Roosevelt National Park or enjoy summer theater performances throughout the state. North Dakota has plenty of outdoor exploits to partake in as well. Think hiking, kayaking, golfing and more.

©North Dakota Tourism

©North Dakota Tourism

Bismarck combines business and leisure seamlessly, making it an ideal choice for meetings and events. Planners can select from several venues, including the Bismarck Event Center, a 10,100-seat multi-purpose facility, or the 25,000-squarefoot Bismarck Hotel and Conference Center, for modern amenities and comfortable lodging. No trip to the state capital is complete without visiting the North Dakota Heritage Center & State Museum, the state’s official history museum, and Art Alley 5.5, a public art gallery, after basking in the extraordinary views of the Missouri River.

Home to the Plains Art Museum, North Dakota State University Bison football and a downtown you don’t want to miss, Fargo is the largest city in North Dakota, and a dynamic setting for meetings and events. With its booming economy and diverse culture, the metro boasts modern venues like the 34,000-square-foot Fargo Civic Center and the 55,000-square-foot Avalon Events Center, both equipped with stateof-the-art facilities to accommodate gatherings of all sizes.

Grand Forks is another prime destination for planners. The Alerus Center provides ample space with 160,000 square feet for conventions and trade shows, while historic venues like the Empire Arts Center, a multi-purpose arts facility downtown, add a touch of elegance and charm to events and meetings. North Dakota's urban centers have all the amenities of major metros with a fraction of the crowds. Here you can find unique dining experiences, wineries, craft breweries, museums, hotels, concerts and other events, plus boutique and name-brand shopping.

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©Byron Banasiak, Travel South Dakota

SOUTH DAKOTA ©Travel South Dakota

C

ulture, heritage and adventure abound on more than 77,000 square miles of wonder.

South Dakota is full of winding rivers, rugged terrain and Old West history. Frequently referred to as the land of infinite variety, the state is part of the Great Plains, but boasts more miles of shoreline than Florida. You'll be inspired to expand your journey from the Black Hills and Badlands in the west to the glacial lakes and outdoor adventures of the northeast. Then discover the land of the southeast, exploring both bustling cities and quiet country escapes.

South Dakota offers a plethora of options for planners seeking unique settings for their meetings and events. Sioux Falls, the largest city in South Dakota, is a big city with a small-town feel, featuring all of the attractions of a major metropolitan area, but with a hospitality you and your attendees won't forget. The Denny Sanford Premier Center includes two Exhibit Halls and the Midco Ballroom, which can combine to total over 50,000 square feet, and accommodate nearly 3,200 people for banquets and 4,500 for receptions. From the Premier Center to ample space at hotels and more unconventional venues, Sioux Falls has the capacity and style to suit any event size, type or activity.

©Chad Coppess, Travel South Dakota

Rapid City, nestled in the Black Hills region, offers a historic setting for meetings and events. Planners can choose from an array of venues like The Monument, a 500,000-square-foot, full-service convention, exhibition and performance complex, to The Grand Gateway Hotel, which can handle up to 400 people in its central location.

After meetings, attendees can explore iconic landmarks such as Mount Rushmore National Memorial and Crazy Horse Memorial for a touch of cultural immersion.

Deadwood, famous for its historic charm and lively entertainment scene, offers over 80 gaming halls, casinos, nightlife establishments and Wild West historical locations. Venues like The Lodge at Deadwood, which has over 16,000 square feet of flexible meeting space, and the Deadwood Mountain Grand Event Center, which can accommodate up to 2,500 people at the Grand Event Center, add to the ease of planning a memorable gathering here. South Dakota's natural wonders and rich history add to the allure of hosting events in the state.

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©Travel South Dakota

BRING IT TO BROOKINGS When you bring your meeting or convention to Brookings you meet in award-winning venues, work with knowledgeable event professionals and experience outstanding hospitality.

BRING YOUR NEXT EVENT TO BROOKINGS VisitBrookingsSD.com/Plan-Your-Event 605.692.7444 | Info@VisitBrookingsSD.com

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There’s nowhere quite like it

CONNECT IN THE FOX CITIES Start planning for your next meeting or event in the Fox Cities.

With a wide variety of spaces and places, we have the perfect venue to inspire any group to get down to business.

Looking for a modern, state-of-the-art option with room for a crowd? Check out the Fox Cities Exhibition Center 38,000 square feet of thoughtfully designed space built right into the hillside of Downtown Appleton.

Ask about our incentives starting at $500 for events booked and held in the Fox Cities.

Contact Alison Hutchinson at ahutchinson@foxcities.org to plan your original event.