June 26, 2024 Farmingdale South

ATTENTION SNOWBIRDS

Joanne Fanizza, Esq. formerly of Fort Lauderdale, Florida, and a member of the Florida, New York and District of Columbia Bars, has established a New York office in Melville. Joanne is providing the same

caring

to clients in New York as she has provided to her clients in Florida since 1988.

My 2024 Midyear Review: A Checklist for Success

By JoAnn Cilla

As we approach the midpoint of 2024, it’s a great time to conduct a review of your business goals. This process allows you to reflect on your achievements, identify areas for improvement, and realign your strategies to give you the best chance for a strong finish to the year. Here’s a five-step checklist to guide you through a midyear review:

1. Financial Check Up

• Review Income Statements and Balance

Sheets: Compare your actual revenue and expenses against your projections. Were you on target or are there big differences between what you thought would happen at the beginning of the year and what happened? If there are significant differences, understand the reasons behind them.

• Cash Flow Analysis: Make sure you have enough cash flow to cover your expenses for the rest of the year. Look at money coming in vs. money going out and make any adjustments to avoid having negative cash flow.

• Budget Review: Adjust your budget based on the first half’s results. What worked and what didn’t work in your business? Don’t be afraid to cut back in areas that are underperforming.

2. Measure Your Work

• Sales: What were your topselling products or services through June? Were there any surprises—good or bad? Now is the time to make changes to your plans for the second half to give you the best shot at hitting your numbers at the end of the year.

• Customer Feedback:

JOANN CILLA

What are your customers saying about you, and your business? Are they happy? What changes do they want to see in your business? What do they say about your competitors? The more you know about your customers, the better you can service their needs.

• Employee Performance: How did your employees do for the first six months of 2024? Any surprises there? What do they need to succeed in the second half of the year? Do you need to address any complaints or make changes?

3. Run Your Business

• Review Your Work: How can you run your business more efficiently and productively? Are there areas that eat up money? Review your work week and ask this question, “How can I do this more efficiently?”

• Tech Review: Are there areas of your business that could use a technology upgrade? Have you looked at the different ways AI (artificial intelligence) can make your business more productive? Today, tools like ChatGPT can reduce the time you spend on marketing and operations by 80-90%.

• Inventory Management:

Review your inventory. Make sure you have the right amount of stock to meet demand without overstocking, which ties up your money.

4. Marketing and Sales Strategy

• Marketing Plan Review: How are you measuring the return on your marketing budget? Which social media channels are working? Which channels should you drop because your customers don’t use them anymore? Where are your competitors spending their money and how can you beat them at marketing?

• New Customers: Where are your new customers coming from? Is it referrals? A special promotion? A new product or service in your business? Ask your new customers how they came to you and why they chose your business. The more you know, the better you can target more customers like your new customers.

• Online Presence: Are all your social media accounts up to date? Is any information or website links broken or outdated? Maybe add new photos and update your content to give everything a fresh look.

5. 2024 Goals

• 12/31/24: This is the date that matters. All the work above comes down to this—Are you going to hit the end of the year goals you set for your business this year?

• Adjust Plans: Based on your answer, adjust your business plan to put your company in the best possible position to finish the year on a strong note—and hit your goals for 2024!

JULY HAPPENINGS

Make a submission! Events must be submitted at least two weeks prior to the event date and will run free of charge on a space available basis. For more info, call 631.226.2636 x275 or send events to editorial@longislandmediagroup.com.

WEDNESDAY, JULY 3

7:30PM

FARMINGDALE VILLAGE POPS ON THE VILLAGE GREEN

Farmingdale Village is gearing up for a host of exciting events. Concerts directed by Brad DeMilo. Free to attend. Additional dates: July 10th, July 17th, July 24th & July 31st. The Village Green is located at 361 Main Street in Farmingdale. Outdoor events are weather permitting. Bring chairs/ blankets for seating. For info, contact Farmingdale Village, 516-249-0093.

THURSDAY, JULY 4

DOORS OPEN AT 5:00PM INDEPENDENCE DAY CELEBRATION

This free family friendly event will be held at the LICH Amphitheatre at Bald Hill in Farmingville, NY. There will be a concert starting at 5:30PM followed by fireworks beginning at 9:15PM. For more information, call 631-648-2500.

THURSDAY, JULY 11

9:00AM to 9:00PM, and continues on FRIDAY, JULY 12

9:00AM to 9:00PM SHOOTOUT FOR SOLDIERS

Oyster Bay Town Supervisor Joseph Saladino and the Town Board will host the 10th Annual “Shootout for Soldiers” 24-Hour Lacrosse Benefit Game at the Town of Oyster Bay’s John J. Burns Park on Merrick Road in Massapequa. The event benefits veterans and active duty military personnel. The Long Island Air Force Association will conduct a special ceremony on July 12th at 11:00am to honor hometown Vietnam War Veterans and present them with medals that commemorate their service to our nation. For more information, please visit http://shootoutforsoliders.com or

contact Harry Jacobs at longisland@ shootoutforsoldiers.com at 516-315-3002.

SATURDAY, JULY 13

11:30AM-3:00PM

LAZY DAYS OF SUMMER PICNIC

Levittown Community Council’s 27th

Annual Lazy Days Of Summer Picnic FREE Admission, Entertainment, Games and Activities. Jerusalem Avenue Park at the East Village Green, Jerusalem Ave., Levittown. Open to all residents of the Levittown and Island Trees school district communities. For information, call 516-735-5901 or email levittowncouncil@yahoo.com

10:00AM-4:00PM

ANTIQUE CAR SHOW

Wantagh Preservation Society's 3rd annual Antique Car Show. Rain date Saturday July 20th. Wantagh Preservation Society Museum, 1700 Wantagh Avenue in Wantagh. Fee - adults $1. 17 yrs & younger are free. Refreshments for sale, 50/50 raffle, entertainment, kids crafts 12:00 - 2:00pm, music, museum complex sites will be open to the public. Any questions, please email Wantaghmuseum@gmail.com

WEDNESDAY, JULY 17

4:00PM-9:00PM

WOW: WEDNESDAYS ON WELLWOOD

The Lindenhurst Chamber of Commerce and the Village of Lindenhurst presents WOW: Wednesdays on Wellwood! This is a fun, free block party for the whole family. Come enjoy live music, local vendors and outdoor dining. Rain date is July 24. Visit www. lindenhurstchamber.org for more information.

STILL TO COME THIS MONTH:

THURSDAY, JUNE 27

7:00PM-10:00PM

MUSIC BINGO

Yes Community Counseling Center will host a special fundraiser to support the mental health and wellness of local children. $50 per ticket, includes buffet and bingo. Raffle tickets available at the event. For more information, please call 516-799-3203 or visit www.yesccc.org.

FRIDAY, JUNE 28

10:00AM-1:00PM

WHITE ELEPHANT & BAG SALE

Stuff a bag full of clothes for $5 at the Simpson United Methodist Church in Amityville, 30 Locust Avenue. New Items & Thrift Shop Treasures for sale. New clothes are not included in the bag sale. Donations are accepted! Call Mary at 516-991-8098 for more information.

SATURDAY, JUNE 29

9:30AM-3:00PM

YARD SALE FUNDRAISER

Held at Community Presbyterian Church in Deer Park. Free admission, no vendors. Rain or shine. For more information call 631-242-0221.

11:00AM-12:00PM

SUPERHEROES OF THE SKY

Take a walking tour with Jim while he feeds our Birds of Prey and tells you about their incredible adaptations that help them survive in the wild. $10 per adult / $5 per child (Under 12). Sweetbriar Nature Center, 62 Eckernkamp Drive, Smithtown. Call 631-979-6344 for more information.

NEIGHBORS’ PETS PLACE

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Town Offers New Beach Yoga Classes At Sunrise & Sunset

Oyster Bay Town Councilwoman Vicki Walsh announced that the Town is offering a new 10-week Yoga program at Philip B. Healey Beach at Florence Avenue in Massapequa. Classes are offered Wednesdays throughout the summer, beginning July 10th, for a 6 a.m. to 7 a.m. or 7 p.m. to 8 p.m. session.

“The Town is proud to offer residents a variety of programs and services including these new yoga classes which offer great benefits to the mind, body and soul, behind a beautiful beach setting,” said Councilwoman Walsh. “Yoga builds strength, increases general flexibility and is considered a great stress reliever. Sign up today and use this opportunity to also meet new friends that can last a lifetime!”

Registration is now open and available at www. oysterbaytown.com/portal.

Residents can also sign up on the Town’s new Parks & Recreation App, available by searching ‘Town of Oyster Bay Parks and Recreation’ in the Apple or Google Play Store. Registration is $60 for Town residents and $70 for non-residents. Please note that the schedule may be subject to change and residents are encouraged to inquire about special holiday scheduling. If a session is cancelled due

to inclement weather, a make-up session will be attempted. Mats will not be provided, so participants must bring their own Yoga mat. Participants should check with a physician before partaking in any physical fitness program.

For more information and for registration availability, contact the Town of Oyster Bay Department of Parks at (516) 797-7945 or email tobparks@oysterbay-ny.gov.

Residents Invited To Submit Photos For Town Publications

Oyster Bay Town Councilman Tom Hand invites residents to submit photos taken in the Town of Oyster Bay to be considered for future use in Town publications.

“We accept photos year-round submitted by our residents which depict people, places, community events and scenery throughout our Town,” said Councilman Hand. “We accept photos for the calendar, as well as other Town publications, including our website, social media pages and brochures.”

Councilman Hand noted that photos should be taken within the confines of the Town of Oyster Bay. Digital submissions are preferred, but high-quality photos may also be submitted. Emailed photos should be sent to photos@oysterbayny.gov. Printed photos can be submitted to the Town’s Public Information Office, 54

Audrey Avenue, Oyster Bay NY 11771. Residents should make sure their name, address, phone number and brief description of the photo are included with their submission. The photographer is responsible for the correct spelling of the names and subjects in the photos, as well as notifying subjects they may appear in a Town publication.

Funding For The Fourth Senator Martinez Announces Grants Awarded To S.D. 4 Organizations

New York State Senator Monica R. Martinez announced that $35,000 has been allocated to three community-based programs in the Fourth Senatorial District. The funding secured by Senator Martinez will go to the Amityville Union Free School District, Citizenship Initiative for Change, and the Suffolk County Police Athletic League, Inc. for:

• Amityville UFSD: Awarded $10,000

to enhance their environmental research center for students. This center will provide students with hands-on learning opportunities in environmental science and sustainability.

• Citizenship Initiative for Change: Granted $10,000 to assist minority groups in navigating the citizenship examination process. This initiative aims to empower individuals by providing resources and support

essential for successful citizenship attainment.

• Suffolk County Police Athletic League, Inc.: Received $15,000 to expand mentoring and camp programs. These programs are designed to provide underserved youth with positive role models, educational activities, and recreational opportunities in communities of need.

“I am proud to have had

the opportunity to support these initiatives that will provide important services within our community,” said Senator Martinez.

“This funding will help each organization fulfill its mission and improve lives within the Fourth Senatorial District.”

Let us know about your honors, awards, promotions and other announcements. They are always welcome. Photos can be emailed as well. Send them to editorial@ longislandmediagroup.com.