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Age: 38

Title: Head of Sales Strategy and Programs

Organization: Google/YouTube

Johanna Lara is a media and tech executive focused on building teams and systems that deliver compounding growth for organizations. Currently she is the head of sales strategy and programs for YouTube BrandConnect, responsible for developing strategic programs between advertisers and global content creators. In her role, she oversees partnership deals and revenue operations to increase monetization for creators on the platform.

With over a decade of industry experience, Lara spent time in various sales and marketing roles at pre- miere media conglomerates such as NBCU Comcast, Univision Communications, and CBS Television stations, advancing partner business objectives, negotiating commercial deals, and accelerating growth.

Lara is a co-founder of Latinos in Tech Chicago, working to empower Latino leaders in the space. She also serves as a co-chair for the equity, inclusion, and belonging committee at She Runs It, infusing inclusion into programs and fostering community among its members.

She holds a bachelor’s degree from the University of South Florida and a certificate in strategic execution from Harvard Business School Online.