Under one roof

Real estate entrepreneurs are facing a challenge not seen in recent times, a challenge as tall as the Willis Tower. As the demand for housing skyrockets, the supply of properties remains limited, driving up prices and reducing accessibility for buyers.

New constructions does not seem a way out, as the cost of new properties has significantly increased due to a shortage of labor and a rise in material prices.

Mr. COVID-19 is also a villain in this story. After the pandemic, many clients are now looking for more outdoor space, home offices, and larger homes. Investments in the industry fell during the pandemic, which has affected the ability of buyers to obtain financing.

In an uncertain real estate market, hit by high interest rates and inflation that is receding but still high, it is worth remembering that great ideas also arise in times of crisis. Current circumstances demand that the small army of Latino realtors be more creative in their search for solutions for their clients. Technology has changed the way clients search for properties and communicate with real estate agents, who must stay up-to-date with the latest tools and digital platforms to remain competitive.

Maintaining a strong online presence to reach a wider audience is more than an option; it is a matter of survival. It is also important to be aware of the latest trends and news in the real estate market in order to make the best decisions, to be more flexible, and to be open to changes in marketing and sales strategies.

In its unwavering 16-year mission to help our entrepreneurs, Negocios Now once again opens its pages for a Hispanic real estate sector that needs more than ever to strengthen its relationships with clients and colleagues in the industry in order to help them generate trust and promote collaboration in times of need. That is why we worked on this new edition of Latinos in Real Estate and designed “Bajo Techo,” a digital magazine that aims to be a space for information, analysis, and connection in a segment full of talented entrepreneurs with an incredible ability to overcome difficulties.