NFD Brochure Green July

01793 791333 INFO@NEEDLEFRESH.CO.UK

FROM GEORGE

Welcome to our 2024 brochure!

At Needlefresh, we take great pride in being a standout supplier in the Real Christmas Tree market. We focus on understanding your unique needs and those of your customers. Our business is led by Growers who prioritise a product-focused strategy, even during challenging times.

Needlefresh has a strong reputation for providing quality services with a friendly approach. Our team of Tree Experts are experienced in handling the busy sales season for real trees. By deeply understanding the market, Needlefresh ensures a customised approach to effectively meet your requirements and support you fully.

We hope you find all the necessary information here. Please don't hesitate to contact myself or one of the team if you need any assistance.

George Hood MANAGING DIRECTOR

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December 2025

QUALITY ASSURED

Our Growers have the highest levels of accreditation in the industry.

To ensure the we select trees of the highest quality, every tree is triple checked Trees are carefully selected for quality in the field and marked.

Before harvesting a second inspection is carried out by a seperate QC team.

Once harvested, the trees are checked during the packing process to ensure each tree is of the correct size, and has the correct labels.

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NEEDLEFRESH are a Grower led company.

Our focus is delivering the very best real Christmas trees direct from the field. We have developed our techniques over many seasons and constantly improve, guaranteeing you the very best quality tree.

OUR GOAL is to form a long term partnership with you and work with you to build your Christmas tree sales.

THE ENVIRONMENT is a subject close to our hearts. Great care is taken to ensure our growing and harvest techniques create minimal impact on the surrounding flora and fauna.

TRACEABILITY means that when a tree is ready to be cut it is marked with a label carrying a unique number to ensure both you and your customer can track it back to the place it was grown. We also fasten a retail label to each of our trees, providing clear care instructions for customers to follow.

THE NEEDLEFRESH TEAM GEORGE HOOD

CHRISTOPHER HOOD

NANCIE HOOD

ANDREW REDFERN

MANAGING DIRECTOR

CHAIRMAN

COMPANY SECRETARY

ACCOUNT MANAGER MULTIPLES

Nancie, who started Needlefresh with her husband in 1996, is responsible for all financial matters relating to the business, our growers and our customers.

Andrew hasa number of years’ experience in the Horticultural Industry and has dealt with many of the major retailers during that time. He joined the Needlefresh team in 2012, and is our Senior Account Manager.

After starting his career in farming, George joined Needlefresh in 2016. With a deep-rooted background in the Christmas tree industry, he is dedicated to ensuring Needlefresh delivers top-notch service to its customers.

Having kept his musical talents under wraps, George stole the show at his wedding reception, with a Trobmobe interlude!

TROMBONE MASTER

.

KNOT EXPERT

Originally a Nurse and latterly a Midwife, Nancie manages responsibility with ease.

QUEEN OF JAM

Andy loves to cycle, swim and run in his spare time.

LAKE SWIMMER!

SOPHIE BOOTE

SARRA RICHMOND

CLAIRE PRITCHARD

KAREN MYATT

ACCOUNT MANAGER GARDEN CENTRES

TECHNICAL MANAGER

ACCOUNTS MANAGER

ACCOUNTS ASSISTANT

Sophie is responsible for looking after our Garden Centres and has experience working in many aspects of the supply chain relating to Garden Centres .

Sarra is the longest serving member of the Needlefresh team. As well as her Account Management responsibilities she also fronts up our IT and in-house marketing.

Claire looks after the day to day management of all financial matters and after many years’ experience in the Needlefresh team is a safe pair of hands.

Definitely the geekiest member of the Team, Sarra can be found wherever there is coffee!

With an incredibly dry and accurate sense of humour, Claire keeps the team in check and can be counted on for practical advice.

Raising a whopping £2,835 for Endemetriosis UK, Sophie ran the London Marathon this year!

CAN RUN 26.2 MILES | 04

Christopher founded Needlefresh in 1996 with a group of like-minded growers who saw the need for a specialist Christmas tree marketing company. He has now specialised on Christmas trees for over 35 years!

Born and bred in Devon, Hheremains a loyal fan of Plymouth Argyle Football Club.

BLOOD GROUP IS CAFFEINE!

CIDER LOVER

Karen is the newest member of the Needlefresh team and brings with her good accounts experience. Now a valuable member of the crew Karen is very flexible in supporting wherever she is required. If you call into the office you may hear her friendly voice on the end of the phone. Karen’s answer to life’s ups and downs is Pilates!

2 LEGGED ROCKER

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CUT TREES NORDMAN FIR: The UK’s favourite tree! With distinctive dark green needles, it has excellent needle retention and is easy to handle. Our Nordman are carefully selected for their dense even branching, uniform shape and central straight leader. Available as Grade 1 (Premium), Slymline Grade 1 (Premium), Grade 2 (Standard) and Grade 3 (Promotional Grade).

FRASER FIR: A wonderful alternative to the Nordman Fir, our Fraser Fir are a naturally slimmer tree. With soft small needles, the Fraser Fir is know for it’s festive citrus scent.

They are carefully selected for shape and colour and are quite densely branched.

NOBLE FIR: In their best form, Noble Firs have an attractive blue hint of colour to the needles and produce a delightful festive fragrance. These trees are known for being the most deluxe of the Christmas tree species. However, Noble Fir are a difficult tree to grow and therefore not available in large numbers. This means they command a premium price.

2024

AVAILABLE SIZES

PRICE LIST

150-180

180-210

210-240

240-270

HEIGHT IN FT

4-5

5-6

6-7

7-8

8-9

FIR FR AS ER

NO RD MA N

NO BL EF IR

120-150

FIR

HEIGHT IN CM

Available In SlymLine

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Needlefresh provides a wide selection of freshly cut Christmas trees in various grades and we are happy to work with you to determine your ideal range.

Tree measurements are taken from the stump to the tip of a balanced leader*. The growers add an extra allowance onto measuring poles when the trees are being selected to compensate for the stumps when they are cut. This ensures that all trees will fall into the 30cm size break when they are cut. Prices are based on a minimum of one pallet, with discounts offered for large orders. For further details, please speak to your Account Manager.

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BL UE SP RU CE

NO RW AY SP RU CE

OM OR IKA SR PU CE

*excessive growth not included in measurement.

DISPLAY TREES Any tree above 2.7m in height is referred to as a display tree. These trees need separate handling and cannot be palletised. Often used in town centres, shopping districts and hotels, these impressive specimens are usually put up at the beginning of the festive season. Needlefresh have some of the highest quality available in the UK When you are going to the expense and trouble of erecting a large tree, you need the assurance and backing that it will be of the very best quality. All of our Display Trees have been grown in specialist plantations and pruned annually to ensure a uniform dense shape. This is no easy job; it requires a lot of work and specialist equipment.

Our Display Trees are delivered on specialist loads, which we deliver at the beginning of November.

Available in Nordman Fir, Fraser Fir and Norway Spruce. Our standard sizes are 270/300cm to 800/900cm. However we can source larger on demand.

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POT GROWN TREES Needlefresh Pot Grown Trees are grown especially for Christmas in a way that makes it possible to plant them out after Christmas, providing they are carefully handled.

Our Pot Grown Trees absorb carbon from the atmosphere as they grow. Needlefresh worked with the BCTGA to lead research into Carbon Sequestration, we fully support the positive impact of real Christmas Trees on the Environment.

THE LIVING TREE Needlefresh Pot Grown Trees are grown from a seedling, in a special grow pot submerged in the soil in our own fields.

The specially designed pots have a carefully researched hole pattern on the base and around the sides, which allow the smaller roots to work into the outer soil and gain water and nourishment.

OUR COVERPOT We designed our cover pot from the ground up, to perfectly suit our Pot Grown Tree range. Our colourful, watertight coverpots are an attractive way for customers to confidently bring their Pot Grown Tree indoors for Christmas, ahead of planting.

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FESTIVE SCENT

FR AS ER

NO BL EF IR

FIR

SLIMMER SHAPE

CLASSIC TREE

BL UE DIA MO ND

BLUE COLOUR

NO RW AY SP RU CE

BL UE SP RU CE

NO RD MA N

FIR

NEEDLE RETAINING

SPECIALITY TREE

OM OR IKA SP RU CE

SIZES

2024 SILVERY SHEEN

Tree Height (CM)

Total Height (CM)

40-60 60-80 80-100 100-125 125-150

65-85 85-105 100-125 125-150 150-175

PRICE LIST

Total Height includes pot All Needlefresh Pot Grown Trees are measured from the top of the pot to the tip of the tree.

Prices are quoted based on a minimum order of two trolleys or full pallets.

We offer a discount for larger orders.

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MEET THE GROWERS DRYNIE WOODLANDS The largest grower and probably the biggest Christmas tree farm in Europe.

Managed by Charlie Hood under the expert eye of Kjeld Kristensen, who has over 30 years of Christmas Tree experience.

Drynie has the perfect conditions for the production of top quality trees.

GEJLAGER A/S Based in Denmark, Gejlager A/S is widely recognised as a leader in Pot Grown production. Their farm is believed to be the largest single production of Pot Grown Trees in Europe. Many of the leading growing techniques in Pot Grown Trees started on this farm.

YATTENDON ESTATES Situated in Berkshire, Yattendon Christmas Trees is managed by the highly experienced Paul Mather and has long been recognised as one of the first and most influential Christmas tree producers in England. They are perfectly situated in the centre of the South of England for efficient distribution, and they can react quickly to any requirements in active season.

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CALEDONIAN CHRISTMAS AND DUFF TREES These respected Growers have worked with Needlefresh for many years. They both specialise in high quality tree production and are undoubtably amongst the best Growers in the UK.

IAN BLACK

SANDY & DOUGIE DUFF

Christmas trees are a sustainable crop. Trees are good for the Environment and clean the air!

George

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NO RW AY SP RU CE 14 |

PO IN TO FS AL E CO VE RP OT S

NE TT IN G

ST AN DS

OTHER SERVICES

We understand the constraints you are placed under during season and aim to make retailing Christmas trees as smooth as possible.

With your order information, we can easily calculate Netting and Stand supply volumes and carry out store surveys, to minimise wastage and ensure you are supplied in time to retail.

BERTIE Our British made Bertie stand supports trees from 4ft - 9ft, and can hold trunks up to 15cm in diameter. He has adjustable screws, retractable feet for stability and an easy to fill 4.5L water reservoir. He comes in 4 “Suits” and is available to retail in merchandised boxes.

Suports trees from 4ft to 9ft

Easy to fill & large 4.5L resevoir

British Made

Can hold trunks up to 15cm in diameter

2024 PRICE LIST

Adjustable screws

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SAPLINGS Our British-grown sapling, infused with seasonal magic, make ideal gifts. These popular trees complete with roots are simple to nurture in gardens or pots after the Christmas season. Our saplings are presented in hessian or a red Christmas bag, with an informative label attached. A genuine favourite with customers of all sizes!

BRITISH GROWN

2024

PREMIUM GRADE

PRICE LIST

SEASONAL GIFT EASY TO GROW ON HESSIAN /RED BAG & LABEL

PHASED DELIVERIES

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CHRISTMAS DELIVERED! Christmas is peak time for haulage and finding enough transport that is both reliable and efficient has become increasingly difficult. Needlefresh, in partnership with our hauliers, run a seamless delivery system. Our hauliers are directly involved in planning our deliveries and have direct access to the Needlefresh bespoke planning software.

We know how vital accurate deliveries of your trees are to your organisation of space and staff planning and aim to keep you informed the whole way through.

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CUSTOMER INFORMATION

Tree Type & Size

Our Brand

Full Care Instructions On Rear

Your Identification Number 75000001

British Grown

Tree Variety

Tree Size

Your customer can work out exactly where their tree was grown. Using the marking label on each tree, customers put the unique code into our “where to buy” feature and an interesting Grower page is returned for them.

If there is ever a customer complaint or issue with a tree, please ask for this number and provide it to us, we can trace the tree down to the field grown in, and trace the tree’s history.

VISIT OUR LOCATOR

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THANK YOU 01793 791333 INFO@NEEDLEFRESH.CO.UK

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