Northeast Dairy Media | Media Kit 2025

directory.ndfsa.org

2025 Media Kit & Sponsorship Packages Helping members of the NDSA and NDFA do business with members of the Northeast Dairy Foods Association through Marketing, Digital Publications & Social Media.

Keep reading to discover the opportunities.

2024

Membership Directory and Buyer’s Guide

NDFSA.ORG | DIRECTORY.NDFSA.ORG

Annual Printed Publications 2025

N RTHEAST DAIRY Yearbook

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

The Official Publication of the Northeast Dairy Foods Association, Inc.

NORTHEAST DAIRY

FIRST ANNUAL THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

Yearbook N N RTHEAST DAIRY THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

RTHEAST DAIRY

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

NEW FO

R

2025

New Printed Publication

Mailed to Each Key Contact from All NDFSA Companies PA G E 2

Featuring •

Member Profiles from 2024

•

Featured Articles

•

Photo Galleries of Member Events

•

Photo Galleries from Member Visits

•

Anniversaries

•

Dairy Trends

•

Something to Consider - Historical Dairy Facts

•

Recipes from Leanne’s Kitchen

YEARBOOK AD RATES Ad Size

Rate

Full Page

$5,000

Get Year-Round Exposure!

1/2 Page

$3,000

1/3 Page

$2,500

The purchase of a print ad in the NED Yearbook includes a digital ad in each of the quarterly Magazines.

1/4 Page

$2,000

Annual Printed Publications 202 4

Buyer’s Guide Sponsorships

Membership Directory and Buyer’s Guide

DIAMOND PLATINUM

GOLD

SILVER BRONZE BASIC

2 Page 2 Page Spread + Spread + Full Full page ad page ad

Full page ad

1/2 page ad

Logo + 90 words

Logo + 60 words

Logo + 30 words

Logo + 30 words

$8,350

$4,450

$2,800

$1,500

$720

Free w/ NDSA Membership

PRINT NDFSA.OR G | DIRECTOR Y.NDFSA.

ORG

Ad page size

Company Profile Logo + description in listing

Logo + 90 words

Logo on Thank You Sponsor Pages Company Name, Address, Website, Phone #, POC Email.

ONLINE LISTING # of Categories

10

10

8

6

4

# of photos/videos

20

20

15

10

5

# of SEO Articles or Product Showcase

12

12

9

6

2

1

Supplier Catalog Library Classifieds

BONUS CONTENT FOR 3 MONTHS FOR 3 MONTHS

NED Newsletter Banner Directory banner

FOR 2 MONTHS

4

4

2

728 x 90

728 x 90

250 x 250

leader board

leader board

square banner

FOR 1 MONTH

320 x 100 mobile

Bonus Video interview at the Annual Convention Bonus On-Site Video filmed/edited by Northeast Dairy Media

NEW THIS YEAR: DIAMOND INCLUDES AN ON-SITE VIDEO PA G E 3

Digital Magazine

1st quarter (winter issue) DEADLINES:

2nd quarter (spring issue) DEADLINES:

Ad Space Reservation: 1/29/25

Ad Space Reservation: 4/22/25

Publishes Online: February 2025

Publishes Online: May 2025

Featured in the NED Connection: February & March

Featured in the NED Connection: May & June

FEATURES:

FEATURES:

Member Forecast

Dairy Trends

READ Q1 2024 NOW

READ Q2 2024 NOW

3rd quarter

4th quarter

(summer issue) DEADLINES:

(fall issue)

DEADLINES:

Ad Space Reservation: 7/22/25

Ad Space Reservation: 10/28/25

Publishes Online: August 2025

Publishes Online: November 2025

Featured in the NED Connection: August & September

Featured in the NED Connection: November & December

FEATURES:

FEATURES:

PA G E 4

Annual Convention

Member Anniversaries and Milestones

READ Q3 2024 NOW

READ Q4 2023 NOW

RTHEAST DAIRY N

Digital Magazine

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

NED CIRCULATION:

E-mailed directly 1,500 members of the NDFSA AD RATES Ad Size

1x Rate

4x Rate

Full Page

$2,550

$2,050

1/2 Page

$1,975

$1,675

1/3 Page

$1,355

$1,155

1/4 Page

$830

$660

AD SPECS Ad Size

Dimensions

ENHANCED E-READER FEATURES

Full Page

8.25” x 11”

• Advertisements are linked to website OR video

1/2 Page Island

4.5” x 7.5”

1/2 Page Horizontal

7” x 4.875”

1/2 Page Vertical

3.375” x 10”

1/3 Page Square

4.5” x 4.875”

1/3 Page Vertical

2.125” x 10”

1/3 Page Horizontal

7” x 3.425”

1/4 Page

3.375” x 4.875”

DEDICATED COMPANY CATALOG (OUTSERT) MAILED INSIDE THE BAG OF THE DIRECTORY.

embedded

• Links help advertiser SEO • Share stories directly from the E-Reader when your company is highlighted in the issue

READ NED ON ISSUU

E-READER STATS Total reads: 4,117

Must be run in conjunction with 1/2 page or larger inside the directory.

1 Sided

$2,000

2 Sided

$2,500

4 Pages

$3,500

8 Pages (stitched)

$4,500

Average impressions:

4,648

Average time spent:

7:08

PA G E 5

Online Buyers Guide BASIC in All Suppliers

Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States

315-445-2347

ENHANCED in All Suppliers

Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States Northeast Dairy Media produces four quarterly magazines, a membership directory - buyers guide, and weekly email newsletters. Submit news to editorial@nedairymedia.com or ask about advertising opportunities by emailing advertising@nedairymedia.

315-445-2347

CLICK HERE TO VISIT THE NDFSA ONLINE BUYER’S GUIDE PA G E 6

Newsletter Ads NORTHEAST DAIRY CONNECTION - DAIRY NEWS Size

1

(Pixels, w x h)

Spotlight Ad*

4

banners

8

banners

13

banners

* Also includes logo and 40-word teaser at top of e-mail. Premium - no discounts

600 X 300

$900

Banner Ad

600 X 150

$600

$2,210

$4,050

$5,500

Product Showcase

250 X 250

$550

$1,695

$3,100

$3,550

Classified

(text/img)

$275

$910

$1,650

$2,300

24 available per year

SPOTLIGHT TEASER

4

banner

1 CONNECTION SPOTLIGHT ADS

Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to

• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice

2 CONNECTION BANNER ADS

These banner ads show up in the NED Connection.

This includes a product showcase, statistical reporting total opens and how many clicks.

3 PRODUCT SHOWCASE

Show off a specific product or service in the new product showcase section of the NED Connection.

Posted for one month on the online Buyers Guide.

This includes a product showcase, statistical reporting -total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide. One per issue.

SPOTLIGHT BANNER 600 X 300

CONNECTION STATS REGULAR BANNER 600 X 150

1,500+ Subscribers

Avg open rate: 42% Industry Average Open Rate is 11% Avg click rate: 9%

VIEW AN NED CONNECTION E-MAIL

SIGN UP FOR OUR NEWSLETTER HERE!

Stay up to date with all of the latest in the dairy community.

PA G E 7

Website Ads ONLINE DIRECTORY AD RATES Leaderboard

728x90

$480

Mobile Banner

320 x 100

$300

Square Banner

250 x 250

$300

Skyscraper

160 x 600

$250

Sponsored link

$250

Great for Branding Banners link back to your website

AD EXAMPLE

AD EXAMPLE

PA G E 8

Featured Article

Promote your company with a featured article in 2024!

Cost: $2,500

Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full NDFSA membership via:

OPTIONS INCLUDE: •

Member Profile

•

Northeast Dairy Magazine

•

Case Study

•

A prominent spot in the NED Connection newsletter

•

Product Showcase

•

Bring your featured article to life by embedding video

•

You supply the video (no additional cost to the featured article) OR we will make the video (see video production options on page 11)

• •

A prominent spot and a sponsored link on the NDFSA Directory Social media posts on NDFSA’s LinkedIn

PA G E 9

Supplier Catalog Library

Add your company catalog - $600 Let us host your company catalog on our supplier catalog library.

• Easy Click Through Professional Catalog

• Easier File Transfer To Clients • Bring More Views To Your Print Catalog

• Featured In One NED Connection Newsletter Per Year

WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics

(Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile)

• Where In The World Your Readers Are

Check Out The Supplier Catalog Library Here!

PA G E 1 0

Video Video Production Offerings

Level 1

NED MEDIA’s Full Production We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials

Cost: $5,250 + Travel

Level 2

NED MEDIA’s Editing + Creation 5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.

Cost: $4,200

Level 3

NDFSA Supplier Interview 2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.

Level 4 Contact Booth Interview

Cost: $1,200

Cost: $2,850

Distribution • • • • •

NED Connection NDSA LinkedIn Embedded in Articles ndfsa.org directory.ndfsa.org

PA G E 1 1

Guidelines & Contact STAY CONNECTED

directory.ndfsa.org

PRODUCTION If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative.

DIGITAL FILES Bill Brod

Tim Hudson

Steve Guglielmo

NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE

PUBLISHER

VICE PRESIDENT OF SALES

CONTENT DIRECTOR

• Please send PDF files:

billbrod@nedairymedia.com

thudson@nedairymedia.com

steveg@nedairymedia.com

No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact specs listed.

• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.

• If any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.

Robin Barnes

Courtney Kless

CREATIVE SERVICES MANAGER

MANAGING EDITOR

robinb@nedairymedia.com

courtneyk@nedairymedia.com

Lesli Mitchell DIRECTOR OF SALES

lmitchell@nedairymedia.com

PRESS RELEASES Press releases should be emailed directly to steveg@datakey.org Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.

NORTHEAST DAIRY MEDIA Hannah Gray

Jake Horodnick

ACCOUNT MANAGER

ACCOUNT MANAGER

hannahg@nedairymedia.com

jakeh@nedairymedia.com

Athena Cossette RESEARCH & DEVELOPMENT COORDINATOR

9 Albany Street, Suite 2E Cazenovia, NY 13035 P: 315.422.7011 F: 315.422.1721

athena@nedairymedia.com

1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.

2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year. Charges will be adjusted based on total number placed and established rates.

4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.

Nicole Smith

Renate Wood

COPYWRITER

GRAPHIC DESIGNER

PA G E 1 2

5) Production costs may be added for any digital files needing corrections.

6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.