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Newsletter Contents February 2013

ON THE COVER NEW HIRE - Joe Canny, PGA

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Get Golf Ready

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Time is Money

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2013 PGA of America Schedule

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Quick Nine-Best Commercials

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8-9

2013 Compensation Survey

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Worldwide Partner - Standard Life Investments

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PGA Member BeneďŹ ts

pg. 14-17

INSIDE

11-12

In Every Issue... Member Updates

pg. 18

March Birthdays

pg. 18

Cover: Photo credit-Jenny Nyugen/http://outdoornebraska.ne.gov/blogs/2013/02/45860/

Joseph Canny, PGA Certified Professional Named the NEW NJGT Director/Player Development Coordinator The Nebraska Golf Association and the Nebraska Section PGA are pleased to announce the hiring of Joseph Canny, PGA Certified Professional to serve as the Nebraska Junior Golf Tour (NJGT) Director and Player Development Coordinator for the Nebraska Section PGA. Originally from Sioux City, Iowa, Joe is a 2009 graduate of the PGA Golf Management Program at UNL. While at UNL, Joe completed internships at Sioux City Country Club, The Nebraska Section PGA, The PGA Golf Management Program (UNL), and PGA Headquarters. Joe's final internship at PGA Headquarters led him directly to his current full-time

Joe, Canny, PGA

employment there. He first worked as a PGA PerformanceTrak Representative and has since moved into the position of Player Development Coordinator. As the coordinator, he has been a key player in the growth of the game on an industry-wide level. As Golf 2.0 has expanded, Joe took an active effort in being the lead support for Golf 2.0 Player Development Regional Managers. Joe has championed numerous PGA of America consumer events at the 2012 Ryder Cup, off-site Family Zone at 2012 PGA Championship and other events targeting Golf 2.0 strategic groups such as women and juniors. Joeâ€™s passion for youth and activation of the Boys & Girls Club partnerships, ACTIVE.com implementation, and Junior Ryder Cup Academy will serve him well as the NJGT Director and Player Development Coordinator. Joe will be considered the face of junior golf in this area and work closely with the Nebraska Golf Association and Nebraska Section PGA to continue the growth of the Nebraska Junior Golf Tour and promote junior golf in this area. Joe will become the direct contact for all NJGT staff members as well as host facility PGA Professionals. He will also be in charge of player development initiatives supported by both the Nebraska Golf Association and Nebraska Section PGA. Joe and his wife, Stephanie are very excited about moving back to Nebraska and we look forward to having Joe in the office starting Monday, March 18th. Please help us in congratulating and welcoming Joe and Stephanie back home to Nebraska.

TIME IS MONEY! By Bruce Lubach, PGA

I know we have all heard the title above, “TIME IS MONEY” phrase when referring to a “lost opportunity” or when a day “gets away” from us. As you are preparing for 2013, what are you thinking about for the year? How are you setting yourself up for success and to make a difference, not only for yourself but also for your employer? Are you on both ends of Communication? As an employee, do you know what is expected of you for 2013? If you employ people, have you laid out your plan for them? I am a firm believer to have a chance at being successful involves planning. In previous articles I have written for newsletters, I have written about the “Circle of Life” and how the steps in this circle need to be put into place for a successful outcome. The main thrust behind all of this was to get you to think about Golf 2.0 or as I like to refer to it as “Player Development”. However, the more I thought about the sequence of these steps, the more it occurred to me that virtually every facet of your business needs this sequence. The logical first step in this process is Communication. This can be in the form of changing your style of communication for 2013. Are you planning on doing a better job of meeting with your staff (if you are a Head Professional or GM)? It could also apply to anyone who oversees the Outside Service staff. One of the main reasons things do not work out in our jobs is the lack of communication. Does your employer/ board lay out a clear, understandable vision? If not, it is not too late to address this and ask for chance to meet so you can better understand what the expectations are moving forward. Time and time again I have heard from the employer when a change has been made in the management of the facility that there was a “communication breakdown”. Typically, the employer will say the employee knew what was expected but did not perform or accomplish what we wanted them to do. PLEASE!! Do not let this be you! Make sure the first step you take today will be the right step in Communication. If you are in a position of overseeing anyone at your place of work, do your part and make sure expectations are clearly defined and the culture you are trying to establish is laid out in a written format but also verbalized in a face-toface meeting. Get the year started out on the right step! Communicate!! This will not guarantee that “Time is Money” but it will increase the likelihood of success! PS- Please fill out the 2013 PGA Compensation Survey! I really need you to do this so the data collected portrays as accurate a reflection as possible!! THANK YOU!!

Bruce Lubach, PGA Employment Consultant

Bruce Lubach, PGA, is the PGA of America Employment Consultant for the Iowa, Midwest, Minnesota and Nebraska Sections. He can be reached at: blubach@pgahq.com or (402) 261-3604. Nebraska Section PGA | 8700 Executive Woods Dr., Ste 100 | Lincoln, NE 68512 | Ph: (402) 489-7760 | Fx: (402) 489-1785 | www.nebraskapga.com

PerformanceTrak’s Reporting Year-End Preliminary Results in The Golf Wire! PerformanceTrak allows PGA Professionals to identify ways to improve their facility operations by evaluating and measuring rounds and revenue performance. This helps them stay at the forefront of the golf industry. This complimentary service assists owners, general managers, directors of golf, head professionals, assistant professionals and any individuals that work with or contribute to a facility's rounds played and revenue reporting. If you would like to learn what PerformanceTrak is, benefits of the service,how to get a PGA Professional started, and what online reports are available to them on PGALinks, please contact Nicole Ferguson. Direct line: 561.624.8574 Email: NFerguson@pgahq.com

CONNECTING WITH HER PLAYBOOK

2013 MASTERS April 11 – 14, 2013 Augusta National GC, Augusta, GA

The Connecting With Her Playbook is now available. Educate your staff on the power of the women’s market and gender differences, encourage an open dialogue, and being to drive your bottom line! www.Golf20.net/playbooks

C OMPLIMENTARY A CCESS Class A PGA Members, Life Members and Master Professional Members (PGA Members only; this offer is not extended to Apprentices). No spouse or families (including Practice Rounds). Must show membership card and photo I.D. each day. Go to Gate 6A off of Berckmans Road then report to Gate C to receive daily ticket. NOTE: Daily tickets are not available to purchase for spouse. Ticket Information (706) 667-6700

2013 Senior PGA Championship May 21-26, 2013 Bellerive CC, St. Louis, MO C OMPLIMENTARY A CCESS PGA Members, Apprentices, PGM Students, and accompanying immediate family (spouse, children, and his and her parents—does not include member’s grandparents, brothers/sisters, spouse of children, etc.) Must show Membership Card and photo I.D. each day. PGA Members (only) may bring a guest instead of their spouse. Go to the Will Call trailer located near admission gate to pick up daily ticket. Ticket Information (800) 742-4653.

A Quick Nine: Whatâ€™s the best golf commercial youâ€™ve seen? By T.J. Auclair, Interactive Producer PGA.com

n case you hadn't noticed, golf commercials are some of the best commercials being made these days. Typically, when it's commercial time, we take the chance to go grab something from the fridge, or quickly relieve ourselves (come on, we're being honest here). But lately, there are golf commercials that are appointment viewing. The find of stuff where if you have a DVR, you might even find yourself rewinding to laugh one more time at the ad.

Courtesy Nike Golf

With such an abundance of great golf commercials in recent years, it's not easy picking out the best of the best. However, that's exactly what we tasked our friends in PGA.com Facebook Nation with this week. We asked: What's the best golf ad (commercial) that you've seen? You might not agree with the list, and that's OK. But you can't deny that these are definitely some good ones. Also, if you've forgotten the commercial mentioned, simply click on its name to go view it. 9. USGA's, "Hole-in-one." This one is more sentimental than the others you'll find on the list, but a fantastic one nonetheless. A young boy makes a hole-in-one while playing by himself. So who's going to be able to attest that it actually happened? Luckily, a greenskeeper saw it all unfold: "Hey kid! Nice shot!" 8. Nike Golf's, "Juggling golf ball," commercial with Tiger Woods. Let's face it; this was the coolest golf commercial ever when it came out. Tiger Woods, juggling a golf ball on the face of his wedge, between his legs, etc., before bouncing it into the air and baseball-batting it 200 yards. Any oldie, but a goodie. 7. Nike Golf's, "And you couldn't center the logo," spot with Tiger Woods. Remember that absolutely absurd, mindboggling chip shot that Tiger Woods hit on the 16th hole at Augusta National on his way to winning the 2005 Masters? He starts the ball about 25 feet above the hole and we all watch it trickle down, nearly stop and then -- with the Nike logo upside down for a second or two -- it drops in for a birdie. Well, Nike made an awesome commercial out of it, suggesting that Tiger could have been a little more grateful for his equipment. 6. FedEx's, "Arnold Palmer Tea," commercial. You know this one, right? A guy tells the waiter, "I'm in the mood for a Mark Stephenhagen" -- an iced tea and lemonade, he says. Of course, the rest of the world knows that as, "An Arnold Palmer." But, as Stephenhagen explains, "No, an Arnold Palmer is a completely different drink -- it's half-lemonade and half-iced tea. This commercial gets me every time. Continued on page 9

Quick Nine Continued...

5. FootJoy's, "Sign Boy," ads. For my money, nothing beats Sign Boy. There were just so many great commercials, including the one we highlight here, where Sign Boy interrupts an interview Curtis Strange is conducting with Davis Love III and Adam Scott. These were the best! 4. The PGA Tour's, "Dustin Johnson: Wedding Crasher," commercial. Scene-setter: A wedding is going on when all of a sudden, a golf ball flies into the reception hall and lands into the cake. Johnson climbs up onto the table and plays his shot as chunks of the cake explode into the bride's face. Great ad. 3. Nike Golf's, "Apologies." This is Nike's latest add for the new, red, Covert driver. It's emphasizing how far the ball goes with players teeing off and "accidentally" hitting into the groups in front of them. One of the funnier lines is when a guy tees off, yells, "Sorry!" Then looks back at his playing partners and says, "No I'm not!" The commercial ends with a golfer hitting into a putting Tiger Woods... something you don't want to do. 2. Kikkor Golf's, "Be yourself. Be awesome." James Lepp, the founder of Kikkor and a recent finalist on the Golf Channel's, "Big Break Greenbrier," likes to be different and make great videos (for example, check out, "A day at the office"; "The brand"; "The change up"; "The Saucer Pass"; and more). Chalk this commercial up as arguably the best golf commercial you've never seen. Luckily, for you reading, some friends in PGA.com Facebook Nation have seen it and nominated it for this list. Without giving away the details/punch line, Lepp makes good on a long-running golf joke amongst the boys after a, "bunted tee shot." I'm not sure I can tell you more than that here without getting in trouble, so you'll just have to watch it for yourself. Trust us, it's fantastic. 1. Nike Golf's, "No cup is safe," spot featuring Tiger Woods and Rory McIlroy. Reminiscent of the classic Larry Bird/Michael Jordan commercials where the two basketball legends play H-O-R-S-E by nailing ridiculous shot after ridiculous shot, Woods and McIlroy recreate it with golf shots. It's a fun commercial as both players bust one another between shots, like when Tiger asks Rory, "Dude, is that your real hair?" This -- even though it's new -- was the No. 1 choice of our friends in PGA.com Facebook Nation.

Standard Life Investments becomes first Worldwide Partner in Ryder Cup history

The 2014 Ryder Cup at Gleneagles will welcome the first designated Worldwide Partner in the event’s his tory following an agreement between Standard Life Investments, Ryder Cup Europe and the PGA of America that will s ee the global asset management company become a Worldwide Partner to both the 2014 and 2016 Ryder Cups. Never before has a com pany partnered with The R yder Cup on both sides of t he Atlantic, with the new ground-breaking agreement enabling Standard Life Investments to promote and market its association with The Ryder Cup on a truly global scale. With a potential daily TV audience of 500 million people across 183 countries, The Ryder Cup has evolved into one of the sport’s m ost valuable and prestigious global brands, making it th e perfect partner for a d ynamic company such as Standard Life Investments. Keith Skeoch, CEO, Standard Life Inve stments, said: "Standard Life Investments is thrilled t o become the first Worldwide Partner of The Ryder Cup. This sponsorship complements our reputation as a leading global asset manager with strong perform ance and a distinctive team culture. It is a n integral part of our longterm brand building strategy and is a perfect match in terms of our heritage, c lient base and strong tea m ethos." Pete B evacqua, Chief Executive Offic er of the PG A of A merica, said: “W e are delighte d to welco me Standard Life Invest ments as a Worldwi de Partner to both t he 201 4 and 2 016 Ryder Cups i n what is a n historical agreement. “We believe The Ryder Cup is among the most valuable sponsorship investments in sport and are confident that Standard Life Investments will reap trem endous value from their Worldwide Partnership on both sides of the Atlantic. “This announcement follows the launch of the u nified Ryder Cup glo bal brand identity and the stated ai m of Ryder Cup Europe and the PGA of America to secure global partnerships going forward.” Richard Hills, Europe ’s Ryder Cup Dir ector, added: “As a co mpany, with a str ong global reach and Scottish heritage, Standard Lif e Investm ents share our commitment to team work and helpin g people achieve their full potential. “We look for ward to working closel y with the Stand ard Life Investm ents team in delivering a world class Ryder Cup at The Gleneagles Hotel; a Ryder Cup that will create a positive and long lasting legacy for the game in the ‘Home of Golf’.” Continued on next page Continued on page 10

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Notes on Standard Life Investments / Standard Life With assets under management of £163.4bn ($263.9bn) Standard Life Investments is one of Europe’s major investment houses. Em ploying over 1,000 people and head quartered in Edinburgh, Standard Life Investments maintains offices in a number of locations arou nd the globe including Boston, Hong K ong, London, Beijing, Montreal, Sydney, Dublin, Paris and Seoul. In January 2012 Standard Life Investments teamed up with John Hancock Mut ual Fun ds to make its award- winning Global Absolute Return Strategies (GARS) Fund available to the United States retail marketplace. Standard Life Invest ments was launch ed as an invest ment management co mpany in 1998. It is a whol ly owned subsidiary of Standard Life Investments (Holdings) Lim ited, which i n turn is a wh olly owned subsidiary of St andard Life plc. With a reputation fo r innovatio n in pursuit of client investment objectives Standard Lif e Investm ents’ capabilitie s span equiti es, bonds, re al estat e, private equit y, multi-asset solutions, fund-of-funds and absolute return strategies. Established in 182 5, Standard Life is a leading prov ider of long t erm savings and investments to around 6 million customers worldwide. Headquartered in Ed inburgh, Standard Life has around 9,000 em ployees internationally. The Standard Life group includes savings and investments businesses, which operate across its UK, Canadian and European markets; corporate pensions and benefits businesses in the UK and Canada; and its Chinese and Indian Joint Venture businesses. The Group has total assets under ad ministration of over £211bn ($342bn). Standard Life plc is listed on th e London Stock E xchange and has a pproximately 1.5 m illion indi vidual shareholders in over 50 countries around the world. It is also listed in the Dow Jones Sustainabilit y World Index, ranking it am ong the top 10% of sustainable com panies in the world. All figures at 3 0 September 2012 About Ryder Cup Europe Ryder Cup Europe, which comprises representatives of The European Tour (60%), of the PGA of Great Britain and Ireland (20%) and The Ryder Cup European Development Trust (RCEDT) (20%), owns the rights of The Ryder Cup when the competition is held in Europe. The European Tour is the Managing Partner and has prime responsibility for all matters concerning The European Team; the PGA of Great Britain and Ireland is the Founding Partner; and The Ryder Cup European Development Trust is responsible for the management of the Trust. About The PGA of America Since its founding in 1916, The PGA of America h as maintained a twofold m ission: to establish and elevate the st andards of the profession and to grow inter est and participation in the ga me of golf. By establishing and el evating the standards of the golf prof ession through world-class education, career services, marketing and research pr ograms, The PGA enables its professionals to maximize their pe rformance i n their respecti ve career pat hs and show cases them as experts in the game and in the m ulti-billion dollar golf industry. By creating and delivering world-class championships and inno vative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures acce ssibility to the game for everyone everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

PGA Financial Assistance Fund Scholarship Program Fact Sheet Graduating high school seniors and college students who are the children or grandchildren of PGA members are invited to apply online at the home page (before you log in) of PGALinks.com to be considered for financial support for college through the PGA Financial Assistance Fund Scholarship Program. The scholarship program is an academic based scholarship program that takes into account the following depending on the class level of the student: High School Graduating Senior  High School Cumulative Grade Point Average – must be at least 3.4 (60% of the scholarship weighting scale). This number is to be an unweighted GPA based on a 4.0 scale.  ACT and/or SAT test scores (30% of the scholarship weighting scale)  Extracurricular activities in high school such as sports, clubs, student government, community service, part time employment, etc. (10% of the scholarship weighting scale). Current College Student (has not reached their senior year in college)  College Cumulative Grade Point Average – must be at least 3.4 (60% of the scholarship weighting scale)  Most recently completed college semester or quarter GPA (30% of the scholarship weighting scale)  Extracurricular activities in college such as sports, clubs, student government, community service, part time employment, etc. (10% of the scholarship weighting scale) The amount and number of scholarships is determined by the availability of funds, and may vary from year to year based on these factors and IRS guidelines. In 2012 eight $5,000 scholarships were awarded and 126 $2,000 scholarships were awarded out of 848 applications. Scholarships are awarded at the discretion of the PGA Scholarship Committee. The scholarship is for accredited Universities or Colleges in the United States only. The application process is live online (www.PGALinks.com) between November 15, 2012 and March 15, 2013 and students are asked to wait until they are in possession of their most current grade report (first semester) or transcript before applying. The applicant must enter the students Social Security number and the PGA affiliated parent or grandparents PGA ID number to gain access to the application. After submitting the online application, the applicant must have postmarked by March 15,2013 to the below address a sealed official school grade transcript that shows their GPA information and ACT/SAT test scores (if a high school applicant) to: PGA Financial Assistance Fund Scholarship Program Attention: Linda Bennington Grant and Scholarship Specialist 100 Avenue of the Champions Palm Beach Gardens, Florida 33418 888.532.6661; 561.624.7612 or e-mail: lbenning@pgahq.com PGA members can check out the Scholarship Search Tips for additional listed websites to help you with your scholarship search by visiting the homepage of PGALinks.com/Personal Benefits/PGA Scholarship Program.

Updates between 1/25 - 2/28

NEW APPRENTICES Name Damon G Brower

Club Oak Hills Country Club

Class B-8

NEW TO THE NEBRASKA SECTION Former Section

Name

Club

Class

Champions Run

Gateway

Mark Dwornicki, PGA

A‐8

Gateway

Joel Wiest, PGA

A-8

NEW MEMBERS Name

Club

Brandon Dougherty, PGA Sonya Freese, PGA Brandon Heck, PGA Charles Henninger, PGA James Rolls, PGA Logan Steele, PGA Karrie Van Ravenswaay, PGA

STAFF

David Honnens, PGA Executive Director dhonnens@pgahq.com

Class

Shoreline Golf Course Firethorn Golf Club Highlands Golf Course Woodland Hills Golf Course Indian Creek Golf Course Happy Hollow Club The Ridge Golf Club

Thomas Harmon, PGA Tournament Director tharmon@pgahq.com

A-13 A-8 A-8 A-8 A-4 A-8 A-8

Renee Tyson Administrative Assistant rtyson@pgahq.com