Northeast Dairy Media 2023 Media Kit

2023 MEDIA KIT 2023

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

DIGITAL MAGAZINE The Official Publication of the Northeast Dairy Foods Association, Inc.

NED CIRCULATION: E-MAILED DIRECTLY TO 2,900 MEMBER OF NDSA AND NDFA. AD RATES 1x Rate

4x Rate

Full Page

$2,315

$1,870

1/2 Page

$1,790

$1,520

1/3 Page

$1,230

$1,050

1/4 Page

$750

$600

AD SPECS

ENHANCED E-READER FEATURES

Ad Size

Dimensions

Full Page

8.25” x 11”

1/2 Page Island

4.5” x 7.5”

• Links help advertiser SEO

1/2 Page Horizontal

7” x 4.875”

• Share stories directly from the E-Reader when your

1/2 Page Vertical

3.375” x 10”

1/3 Page Square

4.5” x 4.875”

1/3 Page Vertical

2.125” x 10”

1/3 Page Horizontal

7” x 3.425”

1/4 Page

3.375” x 4.875”

• Advertisements are linked to website OR video embedded.

company is highlighted in the issue.

READ NED ON ISSUU

Special requests For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager.

We help with ad creation for no additional cost other than ad placement.

ADVERTORIALS

TELL YOUR STORY IN YOUR OWN WORDS. We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example here.

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

PUBLICATION SCHEDULE

1ST QUARTER

2ND QUARTER

DEADLINES:

DEADLINES:

Ad Space Reservation: 1/6/23

Ad Space Reservation: 3/17/23

Publishes Online: 1/31/23

Publishes Online: 3/31/23

Featured in the NED Connection: 2/1 and 2/15

Featured in the NED Connection: 4/1 and 4/15

FEATURES:

FEATURES:

(WINTER ISSUE)

MEMBER FORCAST

(SPRING ISSUE)

DAIRY TRENDS/ BUSINESS

READ Q1 2022 NOW

READ Q2 2022 NOW

3RD QUARTER

4TH QUARTER

DEADLINES:

DEADLINES:

Ad Space Reservation: 6/16/23

Ad Space Reservation: 9/23/23

Publishes Online: 6/30/23

Publishes Online: 10/31/23

Featured in the NED Connection : 7/1 and 7/15

Featured in the NED Connection: 11/1 and 11/15

FEATURES:

FEATURES:

(SUMMER ISSUE)

ANNUAL CONVENTION READ Q3 2022 NOW

(FALL ISSUE)

MEMBER ANNIVERSARIES AND MILESTONES READ Q4 2020 NOW

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

ONLINE BUYERS GUIDE KEY FEATURES

A self-service communication platform for NED Members.

buyersguide.neastda.org

LISTINGS

All NED members have a listing.

Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 9.

CATEGORIES

List more categories to boost your listing views. Consider including a logo and description for branding on summary results pages while users are exploring categories.

ARTICLES

Articles are posted in the weekly newsletter as well as inside your company listing. The article will live on the online Buyers Guide for 1 year.

CLASSIFIEDS

EVENTS

• Storage space

• Classes

• Offer Deals

• Podcasts

• Excess Inventory

• Training

• Job Postings

• Webinars

• Used equipment

Post industry events:

• Product Demos (virtual or in person)

REPORTING

Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.

Detail stats are when someone clicks on your listing and views the content within the listing detail page.

What is listing summary?

• Message from company leadership • New Product Announcements • Case Studies • Catalog Release • Milestone Celebrations • General Promotion What is listing detail?

• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

BUYERS GUIDE SPONSORSHIP PRICING/DETAILS THE ONLY PRINTED PUBLICATION IN 2023

PLATINUM

GOLD

SILVER

3 FULL PAGES

2 FULL PAGES

1/2 PAGE

$3895

$2430

BRONZE

$1300

$650

BASIC Free w/ NDSA Membership

IN PRINT BUYERS GUIDE 90 word description – text ad and logo Logo on Thank you Platinum Sponsor Page - see pages 5-6 of 2022 BG

Full Page ad

Half Page Ad

Full Page Company Profile

Logo + 30 word description

Logo on Thank you Gold Sponsor Page - see pages 5-6 of 2022 BG

Logo on Thank you Silver Sponsor Page see pages 5-6 of 2022 BG

Logo + 30 word description Logo on Thank you Bronze Sponsor Page - see pages 5-6 of 2022 BG $300 Business card optional

Company Name, Address, Website, Phone #, POC Email.

ONLINE LISTING 10 Categories 20 pictures/videos Catalog

8 Categories Up to 15 pictures/videos Catalog

6 Categories Up to 10 pictures/videos Catalog

4 Categories Up to 5 pictures/videos

1 Category

ACCESS TO THESE TABS ONLINE Monthly Articles or Product Showcase (12)

Supplier Articles (9)

Supplier Articles (6)

Classifieds

Classifieds

Supplier Articles (2)

—

OUTSERTS

—

Classifieds

BONUS WEB ADS FOR 3 MONTHS:

FOR 2 MONTHS:

FOR 1 MONTH:

728 x 90 leader board

250 x 250 square banner

320 x 100 mobile banner

2 newsletter banners

320 x 100 mobile banner for 1 month online Buyers Guide. ($250 Value)

4 newsletter banners ($1200 Value)

($500 Value)

—

(must be run in conjunction with 1/2 page or larger inside the magazine.)

1 Sided

$2,000

2 Sided

$2,500

4 Pages

$3,500

8 Pages (stitched)

$4,500

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

NEWSLETTER/ WEBSITE NORTHEAST DAIRY CONNECTION - DAIRY NEWS

1

Horizontal Spotlight Ad*

2

Banner Ad

3

24 available per year 52 available per year Product Showcase

Pixels

1 banner

4 banners

6 banners

9 banners

12 banners

600 X 300

$840

600 X 150

$555

$2,010

$2,855

$3,850

$5,060

250 X 250

$475

$1,520

$2,140

$2,995

$3,240

* Also includes logo and 40-word teaser at top of e-mail

1 CONNECTION SPOTLIGHT ADS

Promote your company by being the exclusive presenting supplier of the newsletter!

You have the opportunity to include a link to

SPOTLIGHT TEASER

4 SPOTLIGHT BANNER 600 X 300 REGULAR BANNER

2

• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice This includes a product showcase, statistical reporting total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide. One per issue.

CONNECTION BANNER ADS

600 X 150

These Banner Ads show up in the NED Connection.

VIEW AN NED CONNECTION E-MAIL

CONNECTION STATS INDUSTRY AVERAGE OPEN RATE IS

• Avg unique opens: 1,385

11%

Average Stats from 1/1/22 - 10/1/22

• 2,700+ Subscribers • Avg open rate: 27%

This includes a product showcase, statistical reporting total opens and how many clicks.

3 PRODUCT SHOWCASE

Show off a specific product or service in the new product showcase section of the NED Connection.

Posted for 1 month on the online Buyers Guide.

ONLINE BUYERS GUIDE RATES Leaderboard

$420

Mobile Banner

$265

Square Banner

$265

Sponsored link

$210

Skyscraper

$210

Sign up for our newsletter here!

Stay up to date with all of the latest in the dairy community.

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

LISTINGS MANAGEMENT

DIRECTORY LISTINGS

SERVICES

Getting your business listed across the internet is the best way to attract new customers and increase your revenue.

$75/hr. Contact Thudson@nedairymedia.com

DIRECTORY LISTINGS IN 38 BUSINESS DIRECTORIES

NED MEDIA STAFF CAN HELP MANAGE YOUR ONLINE LISTINGS for more information.

No matter what you offer, potential customers are looking for it online. Are they finding you? Inaccurate listings lead to missed opportunities.

REVIEW MANAGEMENT

Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.

ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE • Track total reviews and overall ranking • View an evolution of your overall ranking over time • Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location

+ more

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

SUPPLIER CATALOG DIGITAL LIBRARY

ADD YOUR COMPANY CATALOG $550 Let us host your company catalog on our supplier catalog library.

• Easy Click Through Professional Catalog

• Easier File Transfer To Clients • Bring More Views To Your Print Catalog

• Featured In One Gawda Connection Newsletter Per Year

WE PROVIDE YEARLY STATISTICS: • Impressions

• Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile)

• Where In The World Your Readers Are

Check Out The Supplier Catalog Library Here!

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG

GUIDELINES & CONTACT PRODUCTION

If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative.

DIGITAL FILES

NORTHEAST DAIRY MEDIA

NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE • Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact specs listed.

• All images must be a minimum of 300 dpi.

• Add 1/8” bleed when appropriate.

• All fonts must be embedded.

(black only).

• Minimum size reverse type fonts: 9pt.

• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.

• If any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.

• Minimum size type fonts: 6pt

SENDING FILES

Please notify your sales representative when e-mailing an ad. Larger files may need to be “zipped” and/or loaded to an ftp site or Dropbox.

PRESS RELEASES

9 Albany Street, Suite 2E Cazenovia, NY 13035 315.422.7011 F: 315.422.1721

ADVERTISING CONTACTS Tim Hudson VP of Sales Thudson@nedairymedia.com 315.264.3771

Lesli Mitchell Relationship Manager lmitchell@nedairymedia.com 315.532.0905

Hannah Gray Relationship Manager hannahg@nedairymedia.com

Press releases should be emailed directly to steveg@datakey.org Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.

1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.

2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year. Charges will be adjusted based on total number placed and established rates.

4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.

5) Production costs may be added for any digital files needing corrections.

6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.

9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG