PIND’S REBRANDING, AUDITING AND RECOVERY INITIATIVE

NDPI Foundation hired Ellae creatives, a marketing firm based in Lagos to support its rebranding project. The objective of this project was to amplify PIND’s visibility among its key stakeholders. Given PIND’s growth trajectory since its inception in 2010, and an expanding impact investment portfolio, the rebranding was deemed essential.

To oversee the rebranding process, the communications team formed a brand steering committee that was tasked with reviewing and approving each stage of the project.

The initial phase of the project entailed the development of a new brand strategy and identity that aligns with PIND’s evolving direction, through a brand document, logo, and impact videos for PIND.

While this initial phase was completed, feedback from the 2023 Participatory Strategic Review (PSR) and the brand steering committee led to the decision to retain PIND’s existing logo.

This decision was taken to preserve PIND’s identity in the perception of its partners and stakeholders. Nevertheless, the logo was refreshed to incorporate modern aesthetics. The subsequent phase will focus on overhauling the website and formulating a social media strategy for PIND.