2022 NCSG Media Kit by National Chimney Sweep Guild

2022 NCSG Media Kit

Advertising options for Sweeping and eNews publications

NCSG MISSION

The National Chimney Sweep Guild (NCSG) is a community of professionals that promotes safety, education, business development and advocacy for the chimney and venting industry.

THANKS FOR ADVERTISING WITH US! Association advertising is one of the most cost-effective ways to market. You are reaching NCSG members, not just prospective customers, who are fully engaged and dedicated to the vitality and growth of their business and profession. With the recent updates to our brand, as well as redesigns to Sweeping and eNews, new content added to our pages. NCSG is gaining more traction, which means more eyes on your ad space!

ADVERTISING OPTIONS

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

z Business, technical and industry news delivered 11 times each year. z Full color pages. z Mails to over 1000 chimney companies across the United States, Canada and Europe. { Save money and increase your reach in the Progress issue in December which mails to nearly 6,000! z Advertisers get additional exposure through clickable ads in the e-edition of the magazine that can be accessed through a computer, tablet or phone. { All e-editions (clickable ads included) are archived for members at NCSG.org.

eNews Email Blast

z Published twice per month (24 times per year).

z All editions have a ≈36% open rate – nearly double the industry average. z Sent to around 1000 chimney companies across the United States, Canada and Europe. z eNews is archived online for members at NCSG.org.

Classifieds

Members can run a FREE 35-word classified ad once each year! Regular classified ads are $1 per word for NCSG members, and $2 per word for non-members. Classified ads are non-commissionable and must be pre-paid.

NEW TO 2022 ADVERTORIALS

you! We want to hear from

Do you have a unique story about your business or useful tip for fellow sweeps? Advertorials are paid advertisements in the form of an article. PLUS you get a regular ad with it. Offered at the price of a full page ad, it can be up to three pages (including regular ad). With this, you will submit an article about your company’s history, challenges or human interest feature, and include an THAT’S THE offer to members for services or products at a discounted rate. 11X RATE FOR A Additionally, you also receive one FREE banner ad (570x90px) SINGLE SPREAD! and one FREE Supplier Spotlight ad (570x400) in eNews both in a single month, or spread out between two months. See next page for example of layout and content.

UP TO 3 PAGES MEMBER

STANDARD

$970

$1,141

Requirements z Article length: 500 - 1250 words with images, plus half page ad space. { Full page ad can be substituted for half page ad as long as article length does not exceed the 3 page limit. Full or half page ad must be supplied. z Must provide at least one, high resolution image. Image cannot be copyrighted or pulled from web searches like Google; photos submitted must be owned or purchased. If you do not have images, stock images can be placed as a courtesy from the editorial board at an additional fee ($50). z Company logo, or headshot of the author must be provided. z Article must include a discount or special offer for NCSG members. z All advertorials will have “PAID ADVERTORIAL” placed above the article by editing staff.

SPECIAL OFFERS New Advertiser Discount

Advertise for the first time in Sweeping and receive 25% off your first full color ad. Offer is good for one time use only and can be used at any time within the 2022 calendar year. Additionally, you will receive two banner ad spots (570x90px) in eNews that can be used either in a single month, or single ads spread out between two months. Lapsed Advertisers: Did you use to advertise with Sweeping, but don’t anymore? This offer is good to you too! Ad must run within the months of January to June 2022. Advertisement lapse must be prior to December 2020.

EDITORIALS - FREE TO MEMBERS!

Perhaps you’d simply like to contribute to the editorial theme of the month? Any NCSG Member is allowed to submit a story of their choice. Following the month’s editorial theme is suggested, but not required. Insertion order for Editorials is not required. Please email inquiries to marketing@ncsg.org.

Requirements z Article length: At least 500 words. z Company logo or headshot of the author must be provided. z CANNOT include advertisement verbiage, i.e. product mentions or company promotions of any kind. Advertorials and Editorials are subject to edits for length, content, spelling and grammar.

PAID ADVERTORIAL (EXAMPLE)

SUPPLIER SPOTLIGHT

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M A X

E E

M A X

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PAID ADVERTORIAL (EXAMPLE)

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M A X

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M A X

N C S G 2022 M E D I A K I T

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PAID ADVERTORIAL (EXAMPLE)

M A X

E E

M A X

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SWEEPING AD SPECIFICATIONS (w x h inches) Full Page* (Includes Inside Front Cover, Inside Back Cover)

Back Cover*

2/3 PAGE

1/2 PAGE

8.5 x 7

8.5 x 11

VERTICAL (4.5 x 10) or HORIZONTAL (7.35 x 4.875)

VERTICAL (3.75 x 9.5) or HORIZONTAL (7.35 x 4.5)

1/3 PAGE

VERTICAL (2.5 x 10) or HORIZONTAL (7.5 x 3.25) SQUARE (5 x 5)

* Full pages and Back Cover ads should bleed/extend .125” beyond trim size on all sides. Any type including folio lines should be .25” inside of trim. N C S G 2022 M E D I A K I T

2022 SW EEPING AD R AT ES

Advertisement Sizes and Rates for January 2022 - December 2022. Rates are shown in Member/Standard and number of insertions.

FULL COLOR

FULL PAGE

INSIDE COVER (F)

INSIDE COVER (B)

BACK COVER

2/3 PAGE

1/2 PAGE

1/3 PAGE

1/6 PAGE

FREQUENCY

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

1-2X RATE

$1,118

$1,313

$1,377

$1,610

$1,216

$1,431

$1,317

$1,551

$920

$1,083

$724

$852

$557

$656

$499

$586

3-5X RATE

$1,060

$1,246

$1,308

$1,530

$1,157

$1,359

$1,250

$1,473

$863

$1,028

$709

$810

$530

$618

$473

$556

6-8X RATE

$1,027

$1,207

$1,267

$1,422

$1,121

$1,316

$1,211

$1,427

$847

$996

$665

$784

$514

$604

$458

$539

9-10X RATE

$993

$1,168

$1,225

$1,431

$1,084

$1,273

$1,172

$1,381

$818

$963

$645

$758

$496

$584

$443

$522

11X RATE

$970

$1,141

$1,198

$1,400

$1,059

$1,244

$1,147

$1,349

$800

$941

$630

$741

$485

$571

$434

$510

BEST VALUE

Lock in the 11X rate by December 22, 2021 and receive 3 FREE eNews ads to be used any time in 2022.

B&W

FULL PAGE

2/3 PAGE

1/2 PAGE

1/3 PAGE

1/6 PAGE

FREQUENCY

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

MEMBER

STANDARD

1-2X RATE

$763

$897

$714

$821

$422

$496

$311

$372

$263

$309

3-5X RATE

$724

$853

$679

$781

$400

$471

$299

$352

$249

$294

6-8X RATE

$702

$825

$658

$756

$388

$457

$290

$341

$241

$284

9-10X RATE

$679

$799

$634

$721

$376

$443

$280

$331

$234

$275

11X RATE

$664

$781

$622

$715

$366

$431

$275

$322

$228

$269

BEST VALUE

Ready to Advertise? Contact Malisa Minetree at sweepingads@me.com or (317) 603-7854 for a custom quote.

2022 SWEEPING EDITORIAL CALENDAR JANUARY

FEBRUARY

MARCH/APRIL

Business Resolutions

Education Issue

Convention Issue

Ad Close: Nov. 15

Ad Close: Dec. 15

Ad Close: Jan. 15

MAY

JUNE

Convention Recap/Supplier Issue

Safety

Ad Close: March 15

Ad Close: April 15

JULY

AUGUST

SEPTEMBER

Expo Preview

All Things Membership

Certifications Accreditation

Ad Close: May 15

Ad Close: June 15

Ad Close: July 15

OCTOBER

NOVEMBER

DECEMBER

Health Considerations

Government Affairs

Progress Issue

Ad Close: Aug. 15

Ad Close: Sep. 15

Ad Close: Oct. 15

HAPPY NEW YEAR! SPRING BUY-IN ISSUE SUPPLIERS & CONVENTION EXHIBITORS REVEAL WHAT THEY LAUNCHED AT CONVENTION.

MAILS TO ≈6,000 COMPANIES!

NCSG eNews Email Blast eNews is a monthly e-mail blast from NCSG that keeps members updated with Guild and industry changes and is published twice a month. Content falls under these categories: Features, Headlines, Upcoming Events and Member Benefits. Within these categories include Membership Updates, Advocacy including Government Affairs, Education, Convention, Webinars and much more!

1x or 2x a Month MEMBER

STANDARD

$150

$200

Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space.

Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space. Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space.

Right Sidebar 206 x 206*

Email copy here. Ad is inserted between email copy. Copy is not a part of the ad space.

Banner 570x90* Email copy here. Ad is inserted between email copy. Copy is not a part of the ad space.

Supplier Spotlight 570x400*

Specs 1. Right Sidebar: 206 x 206px. Two spots available each issue.

Supplier Spotlight

2. Horizontal Banner: 570x90px. Three spots available each issue. 3. Supplier Spotlight: 570x400px. Two spots available each issue. One image (logo with product or logo with photo) and 100 words. Advertiser can include up to three hyperlinks which is formatted by NCSG staff. Spots available are per issue, not per advertiser.

t: Fun Fac

erage as an av te. h s w e eN Open Ra of ≈36% rly double ea That’s n y average! str the indu

E L P M

A S

*Spaces are for visual only. Does not represent actual sizes.

N C S G 2022 M E D I A K I T

Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements and advertorials in “Sweeping: The Journal of Chimney & Venting Technology” are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to publish and give authorization to Sweeping editors to publish the entire contents and subject therein. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Cancellations Any advertising canceled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Errors and Omissions In the event of an error or omission of advertising copy or an advertisement offer for any reason, it is the advertiser’s responsibility to notify the Editor at marketing@ncsg.org within seven days after delivery of first-bound copies or final drafts. Editor’s liability will not exceed the return of revenue for the ad space. In no event shall Editor or Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Editor. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, “Sweeping: The Journal of Chimney & Venting Technology,” and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping or eNews.

Insertion Order No advertisement will be accepted without signed insertion order.

Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in “Sweeping: The Journal of Chimney & Venting Technology” from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Right of Refusal All advertisements and advertorials are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The words “PAID ADVERTISEMENT” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Advertorial Approval Any advertorial submitted is subject is approval and edits. Advertorials are subject to edits for length, content, spelling and grammar. Advertorials plus the paired ad must not be longer than 3 pages and will be cut for content to fit the provided ad space. The words “PAID ADVERTORIAL” will be placed above all advertorial pages that contain article content to differentiate it from editorial content. (Revised September 2021)

2022 Insertion Order Form (Page 1 of 2)

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

NCSG eNEWS EMAIL BLAST Issue

1st

2nd

Banner, Sidebar or Spotlight

Total Cost for Month

Cost Per Issue

Jan.

Feb.

March

March/April

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Issue

Ad Size

Color

SWEEPING ADVERTORIAL Issue

Ad Size*

Color

Total

SWEEPING CLASSIFIEDS Issue

Word Total

Color

Per Word Total

Jan.

Feb.

March/April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

*Advertorial ad size should be full or half only.

Continued » N C S G 2022 M E D I A K I T

2022 Insertion Order Form (Page 2 of 2) COMPANY/AGENCY

Advertiser’s Representative Company Name Billing Address City, State, ZIP Phone Email Are you an NCSG Member?

Yes! Discounts apply.

Are you a new advertiser (2020-2022)?

No, please send info.

Yes! 25% off applies.

No.

PAYMENT METHOD

Advertisers will receive an email invoice from NCSG for advertisement. To pay by credit card, the email recipient can simply click the link in the email to pay. Checks can be sent by mail to the new address below:

We’ve Moved! National Chimney Sweep Guild 1255 SW Prairie Trail Parkway Ankeny, IA 50023

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in “Sweeping: The Journal of Chimney & Venting Technology” or eNews from a new advertiser or agency at the time of the insertion order.

INSERTION AUTHORIZATION

I have read and agree to the Advertising Contract Terms and Conditions. I am authorized to make financial and contractual commitments on behalf of the advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.

Advertiser Signature

Date

Accepted by NCSG

Date Billing questions: Contact office@ncsg.org or (317) 837-1500.

Sign and return both pages of the insertion order form to Malisa Minetree by email sweepingads@me.com CC: marketing@ncsg.org