NCSG 2018 Media Kit

2018

NCSG

Media Kit

ADVERTISE WITH US

NCSG MISSION

The National Chimney Sweep Guild inspires innovation, professionalism and community among chimney sweeps and venting professionals through advocacy, industry leading conferences and journalism, covering people, tools, health, standards, and education for a successful business and the safety of the American people.

Advertising Opportunities

Association advertising is one of the most cost-effective ways to market as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession.

According to a recent survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members.

What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

S WEEPING

The Journal of Chimney & Venting Technology

• Business, technical and instustry news delivered 11 times each year • Full color pages • Mails to over 1000 chimney companies across the United States, Canada, and Europe • Advertisers get additional exposure through clickable ads in the e-edition of the magazine that can be accessed through a computer, tablet or phone • All e-editions (clickable ads included!) are archived for members at NCSG.org

eNewslink

• Published in 3 editions: Membership News, Government Affairs, and Business Building • All editions are published monthly (12 times a year) • ALL editions have a 33% open rate- nearly double the industry average • eNewslink is archived online for members at NCSG.org

Ready to Advertise? Contact Malisa Minetree (317) 815-4688 or sweepingads@me.com

2018 EDITORIAL CALENDAR Business Resolutions

Lining with Stainless Steel

Convention Issue

February

January

March

Ad Close: November 15

Ad Close: December 15

Dryer Vent Service

NCSG Convention Recap

April/ May

Ad Close: February 15

Gas Hearth Service August

Ad Close: January 15

Masonry

June

July

Ad Close: April 15

Factory Built Fireplaces

Ad Close: May 15

Job Site Safety

September

Ad Close: June 15

October

Ad Close: July 15

Government Affairs November

Ad Close: September 15

Ad Close: August 15

Progress Issue* December

Ad Close: October 15

*Mails to 6,000 companies

2018 AD RATES Advertisement Sizes and Rates for January 2018 - December 2018 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)

FREQUENCY

1-2 x rate

3-5 x rate

6-8 x rate

9-10 x rate

11x rate

FULL PAGE – 8.625”w x 11.125”h Full Color Black

1053/1238

999/1175

968/1138

936/1101

915/1076

719/846

683/804

662/778

640/753

626/736

1154/1349

1129/1319

INSIDE FRONT COVER – 8.625”w x 11.125”h – 4 COLOR ONLY Full Color Only

1298/1517

Full Color Only

1147/1349

Full Color Only

1242/1462

Full Color

867/1020

814/969

798/939

771/908

754/887

673/774

640/736

620/713

598/680

586/674

1233/1442

1194/1341

INSIDE BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1090/1281

1056/1241

1021/1200

998/1173

1105/1302

1082/1272

BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1179/1388

1142/1345

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h) Black

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h) Full Color

683/803

668/763

628/739

608/715

594/698

Black

398/468

377/444

366/431

354/417

345/406

Full Color

525/618

500/583

484/569

468/550

457/538

Black

293/350

282/332

274/321

264/312

259/304

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”)

1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h) Full Color

470/552

446/524

432/508

417/492

409/481

Black

248/291

235/277

227/268

220/259

215/253

AD SPECIFICATIONS Magazine Trim Size- 8.375”w x 10.875”h* Full Page

(Including back cover, back inside cover, and inside front cover) 8.625” w x 11.125” h

1/2 PAGE

VERTICAL (3.5” w x 10” h) or HORIZONTAL (7.35”w x 4.875” h)

2/3 PAGE

VERTICAL (4.5” w x 10” h) or HORIZONTAL (7.35” w x 4.5” h)

1/3 PAGE

VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5” w x 3.25” h) SQUARE (5” w x 5” w)

1/6 PAGE

VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25” w x 2.25” h)

* All images that go to trim should bleed/extend .125” past trim Any type including folio lines should be .25” inside of trim

eNEWSLINK eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes. eNewslink is published in three separate editions: Membership News, Government Affairs, and Business-Building.

Membership News

Right

Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits.

Sidebar 206 x 206

Government Affairs Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates are featured monthly.

Business-Building Provides members with links to free business seminars included with their membership and timely news articles that promote and strengthen small businesses success.

Advertise in One, Two or All Three! $150 NCSG members/$200 standard 1. Right Sidebar: Two available each issue.

206 x 206 pixels 2. Horizontal Banner: Two available each issue.

380 x 60 pixels 3. Product Spotlight: Four available each issue.

One image (logo or photo) and 100 words.

Advertiser can include up to three hyperlinks.

Formatted by NCSG staff.

Banner 380 x 60

Product Spotlight

These ads DO NOT ROTATE with other ads.

ALL editions have a 33 percent Open Rate — nearly double the industry average

Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Right of Refusal All advertisements are subject to approval.

NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives.

The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National

Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping.

Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multiissue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date.

Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Insertion Order No advertisement will be accepted without signed insertion order.

(Revised January 2011)

COMPANY/AGENCY

2018 Insertion Order Form

S WEEPING

Advertiser’s Representative

Issue

Billing Address

Ad Size

January

City, State ZIP Phone Email Are you an NCSG Member?

Yes! Discounts apply.

No, please send info.

DISPLAY AD INDEX

Please note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company Name Phone Web OR Email Address

The Journal of Chimney & Venting Technology

B/W or 4/c

Cost Per Issue

$

February

$

March

$

April/May

$

June

$

July

$

August

$

September

$

October

$

November

$

December

$

INSERTION AUTHORIZATION

I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.

Advertiser Signature __________________________________________________ Date Accepted by NCSG __________________________________________________ Date

PAYMENT METHOD

Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card.

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order.

Megan McMahon, NCSG’s Associatin Manager, will call prior to artwork deadline for payment information.

eNewslink Issue Jan.

Bus. Gov.

Mem

Banner, Right Sidebar or Product Spotlight

Total Cost for Edition

$

Feb.

$

March

$

April

$

May

$

June

$

July

$

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.