2017 NCSG Media Kit

2017

NCSG

Media Kit

Audience Why advertise to the NCSG? Advertising Opportunities

S WEEPING

The Journal of Chimney & Venting Technology

The business, technical and industry news within the full-color pages of Sweeping: The Journal of Chimney & Venting Technology lands in the mailboxes of each of our member companies eleven times each year.

Association advertising is one of the most cost-effective ways to market as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession.

According to a recent National Chimney Sweep Guild and Chimney Safety Institute of America survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members.

What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

eNewslink

With a strong 33% open rate and a loyal readership, our monthly electronic newsletter is a great option to reach out to Guild members. eNewslink is sent in 3 editions twelve times each year and archived online in the Members Only area at www.NCSG.org.

Looking for more ways to partner with the NCSG? Join as an NCSG Supplier Member for $729/year and receive discounts on advertising and more! Contact Membership Coordinator Debbie Cornelius at 317-837-1500 or dcornelius@ncsg.org

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Sweeping: The Journal of Chimney & Venting Technology Sweeping: The Journal of Chimney & Venting Technology publishes 11 times annually and mails to over 1000 chimney businesses, reaching over 3000 chimney sweeps across the United States, Canada and Europe.

SWEEPING gives advertisers exposure to the owners and their employees (2-3 technicians employed at each sweep company) increasing readership to over 3x the circulation.

Advertisers also get more for their advertising dollars through the e-edition of the magazine.

Each month’s issue is published through issuu.com as a digital magazine that can be accessed on a computer, tablet or phone.

Your ad in SWEEPING will allow online SWEEPING readers to connect to your company website or email address through your weblinks!

In addition to the e-edition that is emailed out, the newest edition of the magazine (clickable ads included) will always be archived on the NCSG page on issuu.com.

2017 EDITORIAL DEADLINE Issue

Ad Order Deadline

Editorial Theme

January

November 15

March/April

January

Convention Issue (This is the issue that will be on-site at convention Dryer Vent Service

May

March

NCSG Convention Recap

June

April 15

Lining with Stainless Steel

July

May 15

August

June 15

Masonry Edition: Custom Fireplaces, Masonry Heater, Pizza Ovens, and more!

Factory Built Fireplaces- What’s New

September

July 15

Surviving the Busy Season

October

August 15

Chimney Technology

November

September 15

Government Affairs and Codes Updates

December

October15

Progress Edition- Membership Focus- EXTENDED MAILINGMailed to 6,000 companies!

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February

December 15

Business Resolutions for the New Year

Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

Sweeping: The Journal of Chimney & Venting Technology

The Journal of Chimney & Venting Technology Advertisement Sizes and Rates for January 2017 - December 2017 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)

FREQUENCY

1-2 x rate

3-5 x rate

6-8 x rate

9-10 x rate

11x rate

FULL PAGE – 8.625”w x 11.125”h Full Color Black

1022/1202

970/1141

940/1105

909/1069

889/1045

698/821

663/781

643/755

622/731

608/715

1159/1302

1121/1310

1096/1281

1025/1205

992/1166

969/1139

1109/1306

1073/1264

1050/1235

INSIDE FRONT COVER – 7.5”w x 10”h – 4 COLOR ONLY Full Color Only

1260/1473

1197/1400

INSIDE BACK COVER – 7.5”w x 10”h – 4 COLOR ONLY Full Color Only

1114/1310

1059/1244

BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY Full Color Only

1206/1419

1145/1348

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h) Full Color

842/990

799/941

775/912

749/882

732/861

Black

653/518

621/492

602/476

581/461

569/451

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h) Full Color

663/780

630/741

610/717

590/694

577/678

Black

386/454

366/431

355/418

344/405

335/394

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”) Full Color

510/600

485/570

470/552

454/534

444/522

Black

288/340

274/322

266/312

256/303

251/295

1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h) Full Color

456/536

433/509

419/493

405/478

397/467

Black

241/283

228/269

220/260

214/251

209/246

Magazine Trim Size- 8.375”w x 10.875”h

4 Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

Sweeping: The Journal of Chimney & Venting Technology Ad Specifications for Sweeping Full Page

8.635”w x 11.125”h

1/2 PAGE

VERTICAL (3.5” w x 10” h) or HORIZONTAL (7.35”w x 4.875”h)

2/3 PAGE

VERTICAL (4.5” w x 10” h) or HORIZONTAL (7.35”w x 4.5”h)

1/3 PAGE

VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5”w x 3.25”h) SQUARE (5” x 5”)

1/6 PAGE

VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25”w x 2.25”h)

5 Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

eNewslink: e-newsletter sent to members each month eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes.

We have added three separate editions: namely Membership News, Government Affairs, and Business- Building Practices.

Membership News eNewslink: Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits

Right Sidebar

Government Affairs eNewslink: Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates will be featured monthly.

206 x 206

Business eNewslink: Provides members with links to free business seminars included with their membership and timely news articles that strengthen small businesses.

Advertise in One, Two or All Three!

$150 NCSG members/$200 standard 1. Right Sidebar:

Two are available each month.

206 x 206 pixels 2. Banners between text:

Two available each month.

380 x 60 pixels

3. Product Spotlight:

Four available each month.

One image (logo or photo) and 100 words.

Advertiser can include up to three hyperlinks.

Formatted by NCSG staff.

Banner 380 x 60

Product Spotlight

These ads do NOT rotate with other ads in the issue.

ALL editions have a 33 percent Open Rate — nearly double the industry average 6 Inserts: Contact Malisa Minetree at (317) 815-4688 or sweepingads@me.com for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

Sweeping: The Journal of Chimney & Venting Technology Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets.

Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping:

The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping.

Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months.

Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date.

Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Insertion Order No advertisement will be accepted without signed insertion order.

(Revised January 2011)

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2017 Insertion Order Form COMPANY/AGENCY

S WEEPING

Advertiser’s Representative

Issue

Billing Address

Ad Size

Jan.

City, State ZIP Phone Email Are you an NCSG Member?

Yes! Discounts apply.

No, please send info.

DISPLAY AD INDEX

Please note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company Name Phone Web OR Email Address

The Journal of Chimney & Venting Technology

B/W or 4/c

Cost Per Issue

$

February

$

March/April

$

May

$

June

$

July

$

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

INSERTION AUTHORIZATION

I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.

Advertiser Signature __________________________________________________ Date Accepted by NCSG __________________________________________________ Date

PAYMENT METHOD

Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card.

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order.

Megan McMahon, NCSG’s Director of Finance, will call prior to artwork deadline for payment information.

eNewslink Issue Jan.

Bus. Gov.

Mem

Banner, Right Sidebar or Product Spotlight

Total Cost for Edition

$

Feb.

$

March

$

April

$

May

$

June

$

July

$

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.

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